• 한국의류학회지
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• 제12권2호
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• pp.249-257
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• 1988

The purposes of the study were to define the clothing evaluative criteria concept as an internal evaluative criteria and buying evaluative criteria based on the Engel-Kollot-Blackwell's consumer behavior model, and to explore the differences between internal evaluative criteria and buying evaluative criteria imprically. The study also aimed to find out the differences between internal evaluative criteria and buying evaluative criteria according to clothing items(underwears, pajama, jeans, blouse, two-pieces, coat) The questionnaires were administered to college female students living in Seoul. Means and Standard Deviations were calculated, and Discriminant Analysis were used for statistical inferences. The results were as follows: In underwears, internal evaluative criteria were comfort and fiber, while toying evaluative criteria was color. In pajama, internal evaluative criteria was comfort and fiber, while buying evaluative criteria was good buy. In jean, internal evaluative criteria was fit and suitability to individual, while buying evaluative criteria was suitability to individual and price. In blouse, internal evaluative criteria was beauty and harmony with other clothing. In two-pieces, internal evaluative criteria was color and beauty, while buying evaluative criteria was suitability to individual. In coat, internal evaluative criteria was textile and color. In conclusion, as shown in the results above, the evident differences between internal evaluative criteria and buying evaluative criteria and buying evaluative criteria were testified, therefore evaluative criteria should he defined as internal evaluative criteria and buying evaluative criteria, and study of evaluative criteria should be explored according to clothing items.

• 복식문화연구
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• 제15권1호
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• pp.98-112
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• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• 대한가정학회지
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• 제42권8호
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• pp.123-132
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• 2004

The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions： practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

• 한국의류학회지
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• 제20권6호
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• 한국지역사회생활과학회지
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• 제20권1호
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• pp.123-134
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• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.67-78
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• 2009

The volume of the party wear market is gradually growing in the Korean fashion market. The study attempted to examine psychological clothing benefits as the criteria for market segmentation, and identify differences in information sources. and clothing evaluative criteria in each segmentated market. The summary of the key findings are as follows. Three segments were identified by psychological clothing benefits: pleasurably self-expressing group, fashion-seeking group, and indifferent group. The differences in search information sources between the classified groups were identified The fashion-seeking group had a higher mean score on mass media. The pleasurably self-expressing group had higher scores on advice from friends, colleagues, or companions. The differences in evaluative criteria between the classified groups were also identified. Among the evaluative criteria, the splendid boldness and polished silhouette criteria showed a marginal difference between each group. This study can contribute as a cornerstone for future studies on party wear and market strategies.

• 복식
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• 제52권4호
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• pp.25-38
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• 2002

The purpose of this study was to investigate the relationship between lifestyle and the evaluative criteria of the Korean traditional costume, Hanbok and saenghwal hanbok. The questionnaires were administered to 291(men:.102,Women:189) university students in Seoul. Data were analysed by factor analysis, correlation coefficient, t-test. The results were as follows : 1) Factor analysis was used to determine the dimensions of the evaluative criteria of Hanbok, Saenghwal Hanbok and life style characteristics. The evaluative criteria dimensions were found to be different according to Hanbok. Saenghwal Hanbok. 2) In Hanbok, evaluative criteria were classified into comfort & easy care, prestige, design, fashion, suitability to yourself. 3) In Saenghwal Hanbok. evaluative criteria were classified into prestige, ease of care, design., appropriateness, brand. 4) The life style characteristics were classified into independence, activism. conservatism, and materialism. 5) There were the significant relationships between life style factor and clothing evaluative criteria. Especially for design in Hanbok and Saenghwal Hanbok was negative relationship with conservatism and positive relationship with activism. materialism. and Independence.

• 대한가정학회지
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• 제26권3호
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• pp.1-12
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• 1988

The objectives of the study were two folds. The first objective was to determine the dimensions of the evaluative criteria of various clothing items (underwear, pajamas, jeans, blouse, two-piece, coat). The second objective was to compare the importance of the dimensions according to the clothing items and the socioeconomic status of the subjects. The questionnaires were administered to college female students living in Seoul. Principal component factor analysis with varimax rotation and ANOVA were used for the analysis. The results were as follows; 1) The evaluative criteria dimensions were found to be different according to clothing items. (1) In underwear, pajamas, jeans, evaluative criteria were classified into Aesthetic dimension, economic dimension and Functional dimension. (2) In blouse, two-piece, coat, evaluative criteria were classified into Aesthetic dimension and practical dimension. 2) there were partially significant differences in placing importance on each evaluative criteria dimension between socio-economic groups. (1) In jeans, there was a significant difference in placing importance on Aesthetic dimension between socioeconomic status groups. (2) In blouse and two-piece there was a significant difference in placing importance on Practical dimension between socioeconomic status groups.

• 대한가정학회지
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• 제47권9호
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• pp.91-99
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• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• 한국의류학회지
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• 제15권2호
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• pp.163-171
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• 1991

The purposes of this study was to identify the typology of clothing purchase situation considered by female students and to find out the relationship between clothing purchase situation and clothing evaluative criteria. Data were obtained from 223 female undergraduate students living in Busan, and analyzed by factor analysis, Cronbach's alpha, Pearson's correlation, cannonical correlation and regres-sion analysis. The results were as follows; 1. There were three types of clothing purchase situation considered by female students; antecedent states were momentary moods and conditions such as depression, unpleasantness, and sufficient time, point-of·purchase situations were physical surrounding and social surround-ing such as store atmosphere and salesperson, and communication situations were consisted of catalog, advertising and usability of credit cards or installment tickets. 2. There were high the relationships between clothing purchase situations and clothing evaluative criteria. It was the communication situation that reflected the most of the clothing evaluative criteria, and extrinsic criteria that explained the most the clothing purchase situ-tions.