• Journal of Fashion Business
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• v.14 no.6
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• pp.1-10
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• 2010

The purpose of this study was to explore and compare the perception of Korean and Taiwanese young women's clothing deprivation and clothing decision factors. The study used a convenience sample consisting of 238 female college students: 101 Korean with a mean age of 20.78 and 137 Taiwanese with a mean age of 21.03. Statistical Package for Social Science (SPSS) Version 14.0 for windows was used for the data analysis. The clothing decision criteria and clothing deprivation scale were used for the study. The Koreans chose both brand name and newest fashion as higher criteria than Taiwanese. Both countries chose fit (4.28/ 4.09) as an important factor of how often they think about things when they decide what clothes to wear. Compared to Korean women, clothing deprivation for clothes for school was twice as high among Taiwanese women. Korean women had relatively low percentage of clothing deprivation for clothing for school and for friends. However, they did have higher clothing deprivation for dress-up clothes.

• Journal of Fashion Business
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• v.11 no.3
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• pp.69-78
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• 2007

This study explored the perceptions of Korean college women concerning their clothing deprivation and clothing decision factors. A convenience sample was used consisting of 101 female college students aged from 18 to 36 years, with a mean age of 20.78 (SD = 4.24). Descriptive statistics were used to develop a profile of the participants. To test the research objectives, multivariate analysis of variance (MANOVA), using Wilk's lambda criterion was conducted for the study. The results indicated that a college woman's year significantly influences her perceived clothing deprivation, at p =0.003 (Wilk's lambda). There was a significant positive correlation (r = 0.24, p= 0.02) between college year and perceived clothing deprivation for special occasion clothes. The two clothing decision factors clothes that fit me well and clothes that look best on me were found to be the top two factors determining clothing decisions for the study participants.

• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.2
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• pp.27-35
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• 1983

The main purposes of the study were to explore the relationships among the feelings of clothing deprivation, dressing for self, dressing for others, and self-acceptance, and to deter-mine the differences. of the variables by age and socioeconomic status. The results were as follows: 1. There were significant relationships between feelings of clothing deprivation and dressing for self. Positive significant relationships were found between feelings of clothing deprivation and dressing for others, and between dressing for self and dressing for others. 2. There was a negative significant relationship between self-acceptance and feelings of clothing deprivation, while a positive significant relationship was found between self-acceptance and dressing for self.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.157-171
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• 2024

The term 'Nepo-baby' refers to someone whose career benefits from family connections. Criticism of the so-called Nepo-baby issue is growing, especially among the MZ generation, who highly value fairness. In this study, we explored how fashion consumers perceive the Nepo-baby issue and its impact on fashion brands. Consumers are more likely to compare themselves to Nepo babies and may experience feelings of powerlessness, unfairness, relative deprivation, and loneliness. These perceptions can lead to negative feelings toward the brand, resulting in disappointment. Our research hypotheses were tested using SPSS 26.0 and AMOS 23.0. Fashion brands promoting Nepo babies affect consumers' self-perceptions of powerlessness, unfairness, relative deprivation, loneliness, and negative feelings. Brand disappointment was tested using a structural equation model. Using a multi-group path analysis, we investigated consumers' perceptions of the Nepo-baby issue and general brand stories. Our research results reveal the significant impact of controversial Nepo babies on negative feelings toward fashion brands and brand disappointment.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.749-763
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• 2020

This study examined how viewers perceived luxury haul videos, what factors made them experience vicarious pleasure and gain relative deprivation when watching them. This study conducted an interview with 20 viewers of luxury haul videos. The content obtained from the interview was analyzed by classifying it into academic terms. Cases of vicarious pleasure arose when viewers had sufficient empathy when watching videos, which was intensified by YouTubers' behavior and visual stimulation in videos. A person's relative deprivation due to her financial capabilities or appearance occurred when she compared herself with YouTubers. The more viewers perceived luxury haul as a source of information, the more they felt relative deprivation; in addition, the more they perceived it as entertainment, the more they felt vicarious pleasure. Viewers who had a high level of involvement in luxury goods tended to feel vicarious pleasure; however, viewers with a high level of involvement in YouTubers tended to feel relative deprivation. This study helps luxury brands and YouTubers understand viewers' perception of their products and programs as well as helps in the development of fashion haul videos that are beneficial to viewers.

• The Research Journal of the Costume Culture
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• v.5 no.1
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• pp.125-135
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• 1997

With rapid changes in social environments, the phenomena of consumption emerge as diverse forms in Korea-excessive consumption, impulsive consumption, imitative consumption, conspicuous consumption, obsessive consumption, etc. Especially, this researcher is interested in how conspicuous consumption of clothing has been reported in newspaper articles. Therefore, the present study is trying to infer reasons for the actual conditions of prevalent conspicuous consumption of clothing in Korean society since the 1980's. Articles in the newspaper from 1991 to 1996 have been studied to provide for study. The rapid industrialization of Korea since the 1960's has led to serious social competition and stratification. For this reason there has been a rise in the relative deprivation and alienation of low-income classes. Hence, they tend to consume clothing conspicuously in order to reduce their complex against wealthy classes. In addition, the improvement of income levels has led to a change in values towards consumption, and materialism. These changes in values along with mass communication are the main factors affecting conspicuous consumption of clothing. Finally, the present study concludes that the state of conspicuous consumption of clothing is based more on the socio-constructive dimension than the personal dimension. Further study of conspicuous consumption of clothing need to focus on the socio-constructive dimension. But because this study only infers the reasons for conspicuous consumption of clothing in terms of constructive dimension, our findings suggest further need for much more detailed and experimental discussion on the issue. The concrete reasons need to be explored in further research.

• Journal of the Korean Society of Costume
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• v.35
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• pp.167-180
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• 1997

The purpose of this study was to find out some of the problems consumers have with ready to wear garments sizing and clothing satisfaction the following women's garments; sweaters T-shirts blouses jackets pants skirts one-piece jumpers and burberry(coats). For this study questionnaires were administered to female students in community college. Employing a sample of 166 students data were analyzed by Frequencies X2-test t-test ANOVA Factor Analysis and Regression. Major results of this study were summerized as follows: 1) Purchasing clothing subjects considered mainly bust circumference for T-shirts and blouse shoulder width for jackets and jumpers hip circumference for pants and skirts and length for sweaters(knit) one-piece and burberry(coats) as a reference of fitting sites. 2) In relation with dissatisfaction with apparel fit hip circumference of pants including jeans was found as the most unsatisfactory site. Besides subjects were dissatisfied with skirts sweaters one-piece jackets blouses burberry(coats) jumpers T-shirts in order. In relateion with height and body type were most dissatisfied with pants(jeans) 3) Factors related to clothing deprivation of ready-to-wear garment were identified as aethetics elements practical elements economic elements and fittness elements. Fittness elements were most dissatisfied factors with all items of garments except for skirts.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.6
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• pp.1023-1038
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• 2022

In societies emphasizing the importance of youthful appearance, attitudes toward aging are closely related to how individuals perceive their own bodies, which can be a major determinant of psychological well-being among older adults. The purpose of this study was to examine the associations between attitudes toward aging, positive body image, and life satisfaction among older Korean adults, based on relative deprivation theory and social identity theory. Employing an online survey questionnaire, data was collected from 408 Korean aged 65 and over. The proposed research model was examined via partial least square structural equation modeling (PLS-SEM). Results revealed that higher levels of psychosocial loss were associated with lower positive body image, while higher levels of physical change and psychological growth - a good example were associated with higher positive body image. Higher levels of positive body image were associated with higher life satisfaction. Overall, positive attitudes toward aging may increase positive body image and life satisfaction among older adults, controlling for subjective financial and health status. The results of this study emphasize that we should not overlook the importance of positive body image in psychological well-being among older adults.

• The Research Journal of the Costume Culture
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• v.5 no.4
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• pp.32-43
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• 1997

Deprivation of means to study the cultures and history of the natives of Bering Strait in their own lands, gives us and especially U. S. A. and Russia-where the objective regions of this study is pertained to-the great suffering of intellectual and aesthetic losses. Throughout 20th century, as political and economic forces prevailed, it became increasingly difficult for both Natives and outsiders to see this region as having common past. In such difficult circumstances, United Nations Council for Environmental Development held at Rio de Janeiro, Brasil in June, 1992 started out to give obligations to present environmental future. With such trend getting stronger and being in demand, this study is also focussed on coincides with such environmental matters and differs from man centered western civilization which ruled th environment rather than to harmonize with it. Through the studies of fashions and cultural materials of this region, it was able to identify the great similarities between Northwestern Alaska and Northeastern Siberia. Especially in the clothing materials of this region\`s toy dolls, it was possible to confirm that both side of Bering Strait possessed similar culture. Although both side had similar environment, in the past its peoples began to be seen as separated and alienated aligned only with their current political state-Russia and U. S. A. Through this study, it was able to see diversity of the peoples and thir languages but also close cultural and historical ties that link them very closely together. This study verified such similarities and common characteristics through close examination of Native clothing and decorations and other traditions of Siberian Natives such as Yupik, Chukchi, Koryak, Even, Amur River peoples and Nivkh; and Alaskan Natives such as Inupiag, Yupik, Alutiig, Aleut, Athapaskan, and Tlingit.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.14-28
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• 2013

This study aims to identify the elements of black culture and use it to analyze the formative characteristics of casual fashion items as well as the symbolic meanings presented in the graphic designs of the items. First of all, in order to distinguish the identity of black culture, this study made a division into racial, social, and artistic aspects based on cultural specificities of Stuart Hall, a culture theorist. This was for a theoretical review and based on this review, a theoretical framework was developed to analyze the characteristics of American casual fashion design of black people. The case study selected 1719 fashion images of 137 male brands and 33 female brands from websites of companies manufacturing casual wear of black people in America. The following is a summary of the study results. The conceptual characteristics based on specificities of black culture can be categorized into ten attributes: playfulness in order to digest human grief and emotion positively, satire of the mainstream society, spontaneity through emotional expression from the heart, abstractness of various emotions elating suffering, humor trying to express negative aspects as the meaning of light and innocent laughter, dependence with passive attitudes toward discrimination and master-slave relationships in history, resistance against discrimination and disadvantages, African orientation and primitiveness pursuing natural conditions, aggressiveness against violence and unfair treatment, and confidence and defiance against social deprivation and corruption. Based on the results of an analysis through formative classification system founded on racial, social, and artistic aspects of black people, specificities of black culture are of formative characteristics of their casual fashion design. These elements are presented on graphic t-shirts through strong colors, loose silhouette, and details with many pockets. These characteristics were reflected in symbolic meanings presented in the graphic.