• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.104-116
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• 2017

People tend to maintain and express their individuality in unique ways. Consumer's need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers' need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach's ${\alpha}$ value of questions was reliable as .628-.862. The study's results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer's needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1340-1348
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• 2005

Consumers are prone to engage in browsing because they are, for a variety of reasons, open to spending opportunities that grab their attentions. In-store browsing is the in-store examination of a retailer's merchandise for recreational or/and informational purposes without an immediate intent to buy. Browsers made more unplanned purchases than non-browsers in a regional mall setting. As a form of on-going search, in-store browsing is a central component in the impulse buying process. The purposes of this study were 1) to examine the causal relationships among fashion involvement, hedonic consumption, browsing and impulse buying behavior, and 2) to investigate the mediating effects of browsing on impulse buying behavior for fashion products. A questionnaire was developed from a literature review and measured on a 7-point rating scale. Data were obtained from 413 students attending universities in Busan. The self-administered questionnaire was given during a scheduled class. Using structural equation modeling, the results indicate that the proposed model of this study is appropriate to explain the mediating effects of browsing on impulse buying behavior for fashion products. The model shows that fashion involvement and hedonic consumption are important as antecedents of browsing in fashion stores, and consumers browsing longer in fashion stores would tend to increase the likelihood of experiencing impulse buying behavior. That is, browsing in store plays an important mediating role in triggering impulse buying behavior for fashion products. The results from this study provide some insights into retail marketing theory supporting the trait and behavioral aspects of impulse buying. Future research and managerial implications are addressed.

• Human Ecology Research
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• v.51 no.4
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• pp.413-424
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• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.5
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• pp.831-843
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• 2010

This paper examines the advertisements for mass-produced women's clothing, which appeared in the 1980s issues of the fashion magazine Wolganmeot. This study explores the communicative aspect of fashion advertisements of the 1980s as a platform for complex and dynamic interactions between fashion brands, female consumers, and the rapidly changing social, cultural, and economic conditions of the period. The research focuses on advertisements in the formal and character casual categories that targeted young, urban, and career-seeking women. Based on the analysis of the visual and textual elements of the advertisements from a pragmatics perspective, this paper concludes that fashion brands sought to highlight an 'intelligent', 'urban', and 'individualistic' image of women. It also proposes that the prevalence of assertive and straightforward textual elements, copies, indicates the efforts of fashion brands to stabilize and reinforce the advertising messages in the fast-evolving landscapes of the fashion industry and changing consumption habits.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1406-1416
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• 1997

The purpose of this study is to find out an efficient way to utilize clothes. It will be pro- environmental effort besides enhancing clothing life. The study is based on a survey of daily clothing practices. Questionnaire is distributed to female college students who are majoring clothing, textiles, and/or home economics and their parents (n=254). ANOVA, Scheffe test, 1-test and regression are pursued respectively. The main results are as follows: 1. Students, mothers and fathers possess 50.3, 49.9, 45.4 unit clothes, respectively. Mothers possess more formal suits while students possess more casual clothes than the others. The possession pattern is affected by socio-economic variables such as income and purchasing price. 2. In the unused rate of clothes, students'(10.2%) and mothers'(9.7%) rate are significantly higher than that of fathers (6.9%). The unused rate and using efficiency of clothes are affected by socio-economic variables: income and age for unused rate; age and purchasing price for using efficiency. 3. The most important reason for unused clothes is found to be design and color of the clothes. Long years of possessing and change of fashion are the next important reasons. 4. Most of respondents are highly conscious of recycling their clothes. Most of them are willing to donate their clothes to others, re·use or exchange them with the others.

• Journal of the Korean Home Economics Association
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• v.36 no.9
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• pp.107-125
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• 1998

Focusing on 'reuse' with a view to the importance of unused cloths, this paper investigates the aspects of consumers' recycling attitudes regarding the cause and treatment of unused clothes. This research examines the responsibilities for recycling from the standpoint of consumers, and shows their requirements and advice to consumers themselves, clothing companies as the subject of production and the government and society. Considering the pattern of clothing life, this research deals with housewives who live I Seoul, Sung-nam and Choong-ju. After several pretests, the content and format of this questionnaire is revised and added. This investigation is carred by individual interviews and reponders' filling-out, from 24 November 1997 to 5 January 1998. Among the total 1,200 questionnaires, 1,150 sheets are taken back, but only 1,132 are available to analysis. The results are as follows: Most of all, among the causes of unused clothes, the problem of clothes itself is stemmed from the more responsibility of clothing companies rather than consumers'. From production to sale the companies, considering environment and recycling, should choose proper cloth material and adequate design. And then they require the consumers' attention to laundry and conservation. More important, consumers' attitudes should be changed because consumers themselves, in fact, recognize their responsibilities for recycling of clothing, from the questionnaire. After all, the recycling of clothing should lead to reduction of unused clothes as a fundamental solution. When it comes to unused clothes, its elimination pays more money and needs specialization. Moreover, citizens should participate in the problem independently and more information on the policies of recycling should be well-informed.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.11-27
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• 2001

The purposes of this study are to (1) point out Korean women's clothing behaviors as seen by the Korean who has lived in the U.S.A. (2) identify cultural and social factors to influence on Korean women's clothing behaviors (3) suggest directions for desirable change in clothing consumption behaviors of Korean women. Verbatim texts of 16 interviews concerning Korean women's perception and experiences of fashion in Korea and the U.S. are interpreted through the analysis of the interviews. The results are as follows: 1) In Korea, the changes in fashion are not only distinct but also foster then those in America. 2) Korean women have a tendency to conform in the way they dress themselves, while the women in the U.S.A. put emphasis on the individuality rather than the current fashion. 3) When they go shopping, Korean women take a great note of what the brands represent, but their American counterparts take the neatness, easeness of cleaning and practicality into consideration. 4) In Korea, the clothing behaviors are influenced by the rapid social changes, its internalization trend, the traditional Confucianism and the pressure to conform according to the collectivism.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.1-16
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• 2017

This study examines the clothing pursuit benefit and pursued image of middle aged men according to lifestyle and body satisfaction. A survey was carried out among male consumers between the ages of 40 and 50, and a total of 322 responses were analyzed by factor analysis, a reliability test, cluster analysis, t-test, and ANOVA. The results of this study were as follows. Middle aged men were classified into four different groups in terms of lifestyles, including health managing, trend-seeking, economic consumption, and proactive lifestyle groups. As a result of looking at the differences in clothing pursuit benefits among four lifestyle groups, two lifestyle groups such as trend-seeking and proactive lifestyle groups both considered individuality more importantly than other clothing pursuit benefits. The proactive lifestyle group considered comfort, social recognition and individuality benefits. As a result of looking at differences in the pursued image of clothing among lifestyle groups, the proactive lifestyle group preferred a classic, refined and mild clothing image. There were significant differences in clothing pursuit benefits and pursued images between high- and low-level groups of body satisfaction. Those with high body satisfaction considered individuality, social recognition, and comfort more than those with low body satisfaction. The high body satisfaction group preferred all clothing images such as mild, classic and refined.

• Journal of Fashion Business
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• v.15 no.6
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• pp.1-22
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• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.655-664
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• 2006

This study aims to examine the gender characteristics depending on golfers' criteria of choosing golf-wear and to identify the differences in consumption propensity. The research methodology was through the use of questionnaires, completed by golfers in Gyeongnam. As a result of examining the gender differences in the criteria of choosing golf-wear, it has been found that female golfers give more considerations to suitability to body, care convenience, and functionality than male golfers do when choosing golf-wear. As a result of analyzing the factors regarding the consumption propensity of golf-wear, they are categorized into ostentaion, fashion, aesthetic appreciation and practicality. According to the consumption propensity, male golfers were classified into three groups: ostentatious perfection, practical, common group. Female golfer were classified into three groups: practical, common, ostentatious perfection group. Groups of men golfers showed significant differences in the factors of ostentation, fashion and aesthetic appreciation of the consumption propensity. Groups of women golfers, however, showed significant differences in the factors of ostentation and practicality of the consumption propensity. It is considered that marketers need to develop golf-wear according to the gender characteristics by referring to the fact that choice criteria differ according to gender and consumption propensity.