• 한국의류산업학회지
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• 제6권4호
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• pp.485-491
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• 2004

The purpose of this study is to analyze the wearing fitness of middle aged women's jacket with non-Stretchable Fabric and stretchable fabric. We surveyed the size of jackets and process of pattern making with stretchable fabric in companies which produce the clothing mainly for middle aged women. Based upon the result of process of pattern making, two kind of experimental jacket with non-stretchable and stretchable fabric were made. We measured space length between body and garment using 3D scanner and analyzed the clothing pressure 7 parts of body with 3 kinds of arm raising. The result were as follows : 1. Most parts of space length except bust were higher in non-stretchable jacket than in stretchable jacket. 2. Clothing pressure showed greater value with non-stretchable fabric jacket than with stretchable fabric jacket. Clothing pressure in upper arm point areas increased as the angle of the arm raising increased. Therefore, the sleeve width and armhole depth should he considered when the amount of wearing ease were reduced in jacket with stretchable fabric.

• 한국의류학회지
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• 제36권7호
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• pp.690-702
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• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• 한국의류산업학회지
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• 제11권4호
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• pp.549-555
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• 2009

The purpose of this study was to investigate the effects of service quality on consumer satisfaction and loyalty according to clothing involvement at internet shopping mall. Data were obtained from 400 college students living in Busan. Data were analyzed by factor analysis, reliability analysis, cluster analysis, t-test and regression analysis using SPSS WIN 14.0. The results indicate that companies of shopping mall striving for consumer loyalty should focus primarily on satisfaction and service quality perceived by consumer at Internet. The effects of clothing involvement on the association of consumer loyalty, satisfaction and perceived service quality are significant. This finding provides the information being efficient to develop marketing implications related to internet shopping mall.

• 한국의류학회지
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• 제22권2호
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• pp.233-240
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• 1998

The main objective of this study was to develop a basic information base on Chinese consumers related to clothing purchases. Previous studies on Chinese consumers were extensively reviewed and in-depth interviews were conducted with 12 middle-level managers at Korean apparel companies which market their merchandises in China. Combined results from the reviews on previous studies and interviews indicated that traditional values, communism and industrialization are the major forces which shape contemporary Chinese consumers. Industrialization, in particular, accompanied by influx of western culture and economic development, has resulted in wide-spread phenomenon of conspicuous consumption. Thus, brand and brand images appeared to be the most important considerations for purchasing imported apparels. In addition, diversity of Chinese consumers and geographical differences were emphasized, which indicated need for market segmentation. Other characteristics including body measurements also provided implications for fashion marketing in China.

• 한국의류학회지
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• 제9권2호
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• pp.35-43
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• 1985

The purpose of this study was to analyse the characteristics and the problems of commercial zippers such as polyester coil zippers, plastic zippers and brass zippers by testing their properties. The sizes of the samples used for this were $\sharp$3, $\sharp$5 and $\sharp$8($\sharp$7 only in case of brass zippers), and all of them were selected in the same lot and collected from 4 different domestic companies. Original samples and another samples laundered 1, 3, 5 and 10 times were measured in terms of colorfastness, durability of coating of zipper, longitudinal dimensional change, operability of zipper, strength of zipper chain crosswise, and reciprocating movement of zipper. In conclusion, the properties of the zippers were revealed differently according to their kinds. Therefore, it was recommended that the present test standard should be modified, in order to improve them in quality.

• 복식
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• 제62권4호
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• pp.149-163
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• 2012

This study reviewed current facts on overseas manufacturing factories of garment vendors that were launched in the countries that have a great influence of the Korean Wave, and investigated the influence of Korean Wave in its sourcing area. By doing so, this study aims to present basic data in order to help fabric and garment vendors to enter into the fashion markets of different countries through a local network. For data collection and analysis, Windows SPSS 19.0 was used for frequency analysis of the facts and figures of the local manufacturing factories. In-depth interviews regarding the current facts on local manufacturing factories and the influence of Korean Wave were conducted with 16 Korean garment manufacturing factories in Vietnam and 9 in Indonesia among the overseas garment companies that were registered in the Korean Apparel Industry Association. Through the interview, it was found that new companies should investigate custom tariffs, salary level of the local employees, and infrastructure prior to launching above all. Also, as a result of analyzing competitors and competitive advantages, good treatment of local employees and a good labor environment were noted the most. As for the influence of the Korean Wave, the image of Korea was positive and favorable, but it did not directly affect the preference for Korean companies. After investigating the obstacles that prevented the entrance into local markets, it was found that the rise in the salary level was the biggest hindrance.

• 복식문화연구
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• 제21권3호
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• pp.324-337
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• 2013

The purpose of the present study was to investigate the differences in purchase behaviors, buying motives of secondhand clothing and the perception toward secondhand clothing products among the groups as determined by their gender and age. Data were collected by a pilot test and the final questionnaire survey administered to 450 subjects in the age range from 20 to 59, living in Seoul; 430 were used for data analyses. The results showed that 3 factors for buying motives (distinction, affordability, and quality & attractiveness) and 2 factors for perception toward secondhand clothes (positive and negative perceptions) were formulated. Women tended to buy more secondhand clothing products for themselves as well as their family, and put more importance on most of selective criteria than men did. The young were more likely to have negative perception and to buy at diverse places. Those having experiences of buying secondhand clothes showed more positive perception on such products. It is expected that this study provides basic information needed for secondhand apparel companies to develop their marketing strategies to increase customer satisfaction.

• 복식문화연구
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• 제6권4호
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• pp.149-161
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• 1998

The purpose of this study was to present the effective activation of apparel CAD system and for this, the investigation of actual condition of CAD using companies and comparative inspection with the advanced study were carefully considered. The results were as follows : 1. The investigation result of the system using enterprises is that the direct effect from the operation of the CAD system after its introduction was the promptness, ad the indirect effect of it was the growth of operation level and operating reliance. 2. The problem originated from the system was the uncertainty of employer effectiveness and the financing source for it when introduced, and the lack of consciousness of it when operated. 3. The using level in pattern manufacturing function was lower than that in grading and marking. Therefore, as the full automation in CAD system is a part of CIM construction and the direction to which apparel companies should go, a firmly connected system between management & the persons in charge in apparel companies, facility supplying companies, universities & other educational institutes, and the Government should be duly constructed first of all n order to achieve this aim.

• 복식문화연구
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• 제7권4호
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• pp.155-167
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• 1999

The present study investigated various sales training programs used by apparel companies and compared each other in order to provide an important information for developing effective training programs for professional salesperson. Sixty eight companies were used and grouped into four categories based on brand characteristics : domestic national brand(DNB), casual brand(CB), foreign brand(FB) and domestic designer brand(DDB). Data were collected from the managers in charge or training salesperson by both questionnaires and personal and telephone interviews. Data were collected during July in 1998, and analyzed by using ANOVA, Duncan\`s multiple range test, and Chi-square test. Since the sample size was small, Yates\` correction formula was used to maximize statistical validity in non-parametric procedure of Chi-square test. The main purpose of sales training indicated by the companies were to satisfy customers and to maximize the profit. Significant differences were found among the groups in the importance level of training contents such as knowledge, and customer relation, training methods, place, and duration/frequency of training at training center.

• 대한가정학회지
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• 제46권5호
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• pp.87-96
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• 2008

The purpose of this study was to establish which factors were considered when fashion companies discussed the intention of employing the internet in various capacities. A total of 228 candidates were surveyed between 17-11-07 and 17-01-08. The collected data was used to conduct various descriptive and comparative analyses. Firstly, environmental factors considered important were internal pressure, external pressure and uncertainty of the market. Organizational factors considered important were support of the chief executive officer, capacity of the organization and future directivity. Profit factors considered important were elevation of the business, customer relationship management, advantage of the internet and reduction of expenses. Prohibitive factors considered important were miscellaneous expenses, secession of the customer, internal opposition of the organization and convertible expenses. Secondly, fashion companies regarded internal pressure, external pressure, support of the chief executive officer, capacity of the organization, future directivity, elevation of the business, customer relationship management, advantage of the internet and miscellaneous expenses as important when discussing the introduction of the internet.