• 한국의류산업학회지
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• 제19권5호
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• pp.559-568
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• 2017

The purpose of this study was to identify the socio-psychological variables and demographic factors influencing the difficulty people may have in discarding fashion goods. In addition, differences of disposal behavior were investigated according to the degree of reported difficulty with which people discarded fashion goods. A total of 260 survey questionnaires were analyzed. Frequency, correlation, exploratory factor analysis, reliability, t-test and multiple regression analyses were used for data analysis using SPSS 22.0. The study results were as follows. First, the difficulty of discarding of fashion goods was positively affected by concern for the environment and the potential for creative reuse of fashion goods, whereas it was not influenced by interdependence. Second, there were differences in the difficulty with which people discarded fashion goods according to demographic factors such as gender and whether or not they held certain religious beliefs; however, there were no differences among other demographic factors. Third, the group demonstrating a high degree of difficulty in discarding fashion goods preferred certain disposal behaviors such as donating to religious organizations, schools, charities etc., exchanging with other people or bartering, reforming for other purposes, selling to secondhand shops or on the internet, storing without wearing it, or discarding it after salvaging reusable parts. The results of this study provide various guidelines for consumers and retailers of fashion products who are interested in the efficient disposal of fashion goods.

• 한국의류학회지
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• 제26권2호
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• pp.251-262
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• 2002

The purpose of this study is understanding female high school student's make-up culture by developing the recognition criteria for their make-up behavior and anxiety in purchasing cosmetics. This study targeted 524 female high school students who attended vocational and academic high school located in Daegu, Korea. SPSS WIN package was used fur statistics and MANOVA, ANOVA, LSD post-verification was conducted for data analysis. The conclusion of this study is as fellowed ; (1) Academic groups showed statistically different tendency to 6 reasons of make-up behavior ; interest in make-up was chosen most for the reason and etiquette, make-up satisfaction, aesthetics, fashion, synchronism comes next in the order. (2) In case of vocational group, it also showed different tendency to 6 reasons of make-up behavior ; interest in make-up was also most highly chosen reason as the academic group and etiquette was next and then make-up satisfaction, aesthetics, fashion were same level and synchronism was shown to be the lowest chosen reason in the order. (3) Academic group showed different level of anxiety from the 11 reasons of anxiety in purchasing cosmetics ; also anxiety of material was highly chosen reason and then fitness, price, color, quality, utility, purchasing, after service, fashion, label-trust, other people's comments comes next for the reason. (4) Vocational group also showed different level of anxiety from 11 reasons of anxiety in purchasing cosmetics; also anxiety of material was highest reason (same as the academic group) and then fitness, color, quality, price, utility, after service, label-trust, fashion, buying, other people's comments comes next for the reason.

• 복식문화연구
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• 제22권5호
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• pp.848-861
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• 2014

This research was designed to conduct research to apprehend fashion brand's mobile SNS characteristics in depth and the related consumer psychology and behaviors such as brand attachment and brand loyalty. The fashion brand's mobile SNS characteristics were differentiated from the web-based fashion brand's SNS. This study targeted women in their 20s using mobile Facebook and mobile Twitter, and residing in Seoul or Gyeonggi province. Total 412 observations were collected through online survey. The major findings of the study were as follows. First, as the characteristics of fashion brand's mobile SNS, ease of fashion data storage, fashion recentness, fashion usefulness, and fashion accessibility were extracted. As the factors of the flow, time distortion/focused attention and playfulness were extracted. Second, the fashion recentness and fashion usefulness showed positive influence to time distortion/focused attention factor in the flow. All four fashion brand's mobile SNS characteristics showed positive influence to playfulness factor in the flow. Third, time distortion/focused attention factor and playfulness factor both showed positive influence to brand attachment and brand loyalty from using fashion brand's mobile SNS. Fourth, brand attachment had positive influence to brand loyalty from using fashion brand's mobile SNS. Based on the above results, this study provided practical ways to develop effective mobile SNS marketing strategies in fashion brand. Also, this study demonstrated feasible future contents and necessary improvement for fashion brand's mobile SNS, which holds marketing implications.

• 복식
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• 제54권4호
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• pp.41-53
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• 2004

The significant role of colors in fashion design is not enough to emphasize in terms of one of the important design elements and its influences on the behaviors of the people. The purpose of this research is to examine the traditional Chinese colors and its ways of color combinations to appreciate the Chinese culture and its people. The Chinese traditional costume of Ching Dynasty were investigated through historic records, historic nobles, costume accessories and so on. The results of the study were summarized as follows： (1) The Blue was the most favoured color for clothing among men and women during Ching dynasty and various blues in terms of hue, value and intensities were used. (2) The bright Yellow which had been a symbol of Emperor were prohibited being used among people. Though, the late period of Dynasty, the regulation became not to strict and various shades of yellow families were adapted among People. (3) The Red which had been preferred during Ming Dynasty were constantly favoured for the formal wears of auspicious events such as weddings. (4) Dark color groups were loved for the clothing which were used as a ground colors against the flamboyant patterns revealing strong visual effects through value contrast or primary color combinations. (5) The White had a symbol of mourning and there were some intentions to adopt pale color groups such as mint, jade, gray, moon whit,. silver white to make up for white. (6) Contrast color combinations were one of the basic ways of color combination in Chinese traditional costume. Therefore Chinese color combinations has a strong visual effect and easy to draw attention of people by the contrast of the hue, value or intensity of color. (7) Multi-color combinations were another characteristics of Chinese costume in the formal wears which bears many surface designs. The surface decorated with full of motifs, were appreciated by the people expressing their longings and hopes through the auspicious meanings of patterns and striking visual effects of color combinations.

• 복식
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• 제58권2호
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• pp.15-33
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• 2008

Continuity and discontinuity is a relative concept, and there are various categories of the continuity and discontinuity in our circumference. Generally, characteristics of postmodernism including between the difference and the variety have being regarded as a discontinuity. Concept of the continuity includes between the quantitative continuity and the qualitative continuity qualitative continuity has organic characteristic, which encourages creating something permanently through the flowing of the time. Therefore, this thesis has studied like this complex social condition and various relationships expressed in modern fashion focusing on permanently creative movements and behaviors equal to the 'continuance' theory of Herni Bergson and 'continuity' theory of Jill Deleuze. This thesis classifies characteristics of the qualitative continuity into spatiotemporal and spatial continuity, and subdivides into 3 sets: perceptual continuity, spatial continuity, transferring continuity of physical experience, immaterial informational continuity, and fluid continuity with environment. Continuous viewpoint, which accepts the existing elements and allows them to flow liberally, should be present more appropriative thinking direction in explaining the complex situation expressed in the modern fashion, rather than discontinuous viewpoints focused on the only changing moment.

• 한국의류학회지
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• 제31권11호
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• pp.1542-1553
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• 2007

Recently, the growing of the aging population resulting from the medical and science development has made the elderly consumer as a new market. The purposes of this study were 1) to examine the purchase behavior of apparel products and hairdressing services of elderly consumers, 2) to investigate the purchase behavior in the apparel store and hairdressing shop on lifestyle types. Data were collected from 853 women in their 50s and 60s living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach#s alpha, Chi-square analysis, cluster analysis, one-way ANOVA and Duncan test using SPSS WIN 12.0. The results of the study were as follows: First. when elderly consumers purchased apparel product, they were likely to use credit cards, to shop alone or with friends at a department store, and to use the store as information source. In their purchases of hairdressing services, they tended to visit the near shop for a permanent service bimonthly and to depend on their past experiences for hairdressing. Second, elderly consumers were classified by the lifestyle into the Active self-fidelitist, Economy family-oriented, and Passive-stagnant. The purchase behaviors in the apparel store and hairdressing shop were different among lifestyle types. Implications were suggested for the consumer behavior researchers and retailers of the elderly fashion market.

• 한국의류학회지
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• 제41권2호
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• pp.326-340
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• 2017

This study explores the daily life of Korean designers in New York. We use in-depth interviews within the daily lives of participants to first reveal the time structure and meaning of everyday life. In this everyday time frame, this study reveals the content and meaning of life in New York, which is especially useful for fashion majors. Participants were 11 single Korean women around 30 years old working as designers in New York. Data was collected from Manhattan, New York, from November 2013 to February 2014 through the use of in-depth interviews and participant observation. Data collected daily life information on time usage, money, and energy that is first summarized into 229 meaning units. In the following, 55 central meanings were derived from stories common to behaviors for study participants and 19 subcategories were compressed into academic language. Finally, the generalized categories are divided into six categories of study life, work life, future life, family life, leisure life and fashion life. As a result of the first study, the daily time structure consisted of customary public time and personal repeat time. Second, the customary public time categories included the studying for 'Beginning to jump again to the best', 'Now working as a designer in New York', and future life expecting 'Future growing as a career woman'. Repeated personal time categories include family life: 'A single life of a lonely and poor gentile', leisure life: 'Healing life that is supported by abundant advanced culture', and fashion life: 'New York fashion life coexist with harmony'. Third, work was the center of everyday life for study participants versus fashion and leisure that were central to everyday life when not working.

• 패션비즈니스
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• 제11권2호
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• pp.92-101
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• 2007

This research was carried out following the preceding research on natural cellulose fabrics dyed with extract of fresh african marigold petals. Dyeability on fabrics was tested by dyeing with wool and silk which are natural protein fibers. Dyeing tests were carried out under different pH of the dye solution and mordants, examining the changes in the surface color, K/S value, and maximum absorption wavelength. The probability of improving dyeability was investigated by pre-mordanting with pre-treated chitosan. Wool fabrics showed color tone of medium or less saturation and brightness, in dark yellow color series. An orange color of high saturation was only obtained by tin mordanting. Wool showed higher K/S value than cellulose fibers. In summary, marigold dye has more affinity for protein fibers. It showed better dye effect in wool than silk. The chitosan pre-treatment and pre-mordanting lowered the K/S value of wool, which showed that chitosan pre-treatment does not improve dye uptake. However, different from the dyeing carried out by pre-mordanting without pre-treatment with chitosan, more diversified colors could be obtained by mordants. Therefore, for the dyeing natural protein fibers with marigold extract, post-mordanting does not require chitosan pre-treatment. However, pre-mordanting with chitosan pre-treatment could implement diverse colors. Considering its dyeing behaviors which are similar in both natural cellulose and protein fibers, african marigold extracts can be evaluated as a stable and highly practical dye.

• 복식
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• 제54권8호
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• pp.35-48
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• 2004

This thesis researches consumers' behaviors in Purchasing avatar fashion products depending on their motives and point of reference as the avatar fashion marketing is conducted. Also, it explores the correlation between avatar's fashion products and the point of reference by which consumers actually purchase casual wear. The results were as follows: First, Avatar's fashion product purchasing motivation is done through four classified dimensions, conformity, differentiation, fashionability, and substitution. The standard of Avatar's fashion product choice was classified by the symbol (Product name recognition) and two dimensions of aesthetics. Second. the more valued the aesthetic component of Avatar's fashion product the greater effect on the order the dimensions used in correlation in this case being substitution, differentiation, conformity, and fashionability. Should the consumer place greater value on the Product symbol the dimension order is affected in order by fashionability, conformity, and differentiation. Third, fashionability was a stronger consideration for women as opposed to men in terms of demographical feature. whereas symbol (Product recognition) was of greater importance to higher income people. Last, when aesthetics is considered to buy Avatar's fashion products it is favorably comparable to other casual wear lines. In other words, symbol is considered to buy casual's, it brings to the same result when buying Avatar's. Avatar's fashion product was great tool to research new casual wear line because of approving by the correlation to each other.

• 복식문화연구
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• 제26권3호
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• pp.282-295
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• 2018

Hair style allows consumers to express their aesthetic sense and individual beauty. However, due to the attributes of hairdressing services and the high expectations of consumers, complaints are increasing rapidly. This study examined the complaint behavior, compensation and hair salon patronage of consumers. Then, a model is presented that explains the complaint behavior for hairstyling, forms of compensation, and hair salon patronage through empirical analysis. This study was conducted by a survey method. A total of 399 questionnaires were used for the analysis. The data were analyzed using SPSS 23.0 and AMOS 23.0 statistical software. The dimension of complaint behavior for hair style included verbal complaints, non-verbal complaints in the salon and private complaints outside the salon. The forms of compensation included re-procedure, psychological, and material compensation. Hair salon patronage was one-dimensional. These results were obtained through exploratory and confirmatory factor analysis. Then the conceptual model was empirically analyzed by covariance structure analysis and obtained in final form through model modification. Verbal complaint behavior positively influenced re-procedure compensation. In addition, non-verbal complaint behavior had positive effects on psychological and material compensation. Hair salon patronage was positively affected by re-procedure and psychological compensation. However, private complaint behavior had a negative effect on hair salon patronage. The direct and indirect effects of the paths among variables were verified by analyzing the mediating effects of different forms of compensations. It is possible to establish differentiated marketing strategies with these findings for consumers with complaint behaviors by considering the forms of compensation.