• 제목/요약/키워드: clothes purchase

검색결과 205건 처리시간 0.058초

패션 브랜드 어플리케이션의 특징적 유형 분석 - 한국 계정 어플리케이션 사례를 중심으로 - (The Analysis of the Characteristic Types of Fashion Brand Application - Concentrating on Korean Application cases -)

  • 박민아;고현진
    • 복식
    • /
    • 제64권1호
    • /
    • pp.136-151
    • /
    • 2014
  • This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to 'Chanel' which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.

20대와 30-40대 여성의 하반신 신체치수 및 체형 비교 연구 - 다운에이징(Down-aging) 의복구매 현상에 따른 문제점 파악을 중심으로 - (Comparative Study on Size and Type of Lower Body of Women in Their 20s and 30s-40s - Focusing on Determining Problems by the Phenomenon of Purchasing Down-aging Clothes -)

  • 김은경
    • 한국의상디자인학회지
    • /
    • 제16권3호
    • /
    • pp.201-217
    • /
    • 2014
  • There is likely to be a fit problem when women aged in their 30s-40s purchase down-age clothing from brands that target women in their 20s. To identify the part of the lower body that causes the fit problem, the sizes and types of lower body of women in their 30s-40s were compared with those of women in their 20s. The data for this study was from the 2010 Size Korea survey of body measurements of 1675 female adults in their 20s-40s. To examine differences in the average sizes of the lower body between women in their 20s and 30s-40s, descriptive statistics and t-tests were conducted. Factor and cluster analysis were used to classify body types by age groups. On the whole, compared to women in their 30s-40s, women in their 20s were found to be higher for all height items and smaller for size, thickness and width items. The result of the Glycemic index analysis showed that the body type of women in their 20s was generally larger than that of women in their 30s-40s. In addition, women in their 20s had a large drop value compared to those in their 30s-40s, whereas flatness of body cross section was bigger in the group of women in their 30s-40s. Four factors related to the lower body type of female adults in their 20s-40s were identified in the factor analysis, and three categories of body type were identified by cluster analysis. A Type 1 individual had abdominal obesity and chubby lower limbs, Type 2 had short legs and slightly chubby lower limbs, and Type 3 had long legs and a skinny lower body. A significant number of women in their 30s-40s were included in the Type 1 group, which was the least common category for women in their 20s.

  • PDF

내용기반 이미지 검색에 있어 이미지 속성정보를 활용한 검색 효율성 향상 (A Study on Increasing the Efficiency of Image Search Using Image Attribute in the area of content-Based Image Retrieval)

  • 모영일;이철규
    • 한국시뮬레이션학회논문지
    • /
    • 제18권2호
    • /
    • pp.39-48
    • /
    • 2009
  • 본 연구는 내용 기반 이미지 검색 관련한 기존의 이미지 검색 방식에 관한 고찰을 통하여 이미지 검색의 한계점을 살펴보고, 보다 효율적인 내용기반의 이미지 검색을 위한 사용자용 인터페이스와 이미지 속성 활용 방법에 대하여 제안 하고자 한다. 현재 이미지 검색에 관련된 대부분의 연구들은 내용기반을 위주로 연구가 진행되고 있으며, 대표적으로는 이미지의 색상, 질감, 모양, 전체적인 이미지 형태를 기준으로 검색을 시도하고 있다. 하지만 여러 가지 기술적 한계로 인하여 만족할 만한 검색결과를 얻지 못하고 있다. 이에 본 연구에서는 내용기반 이미지 검색과 종래의 키워드 검색 방식을 적용한 새로운 검색방식을 제안하였다. 이는 이미지 내에 텍스트로 속성을 부여하는 방법과, 이미지 내의 속성정보들을 키워드화 하여 검색에 활용함으로써 이미지를 빠르게 검색하는 방법에 대한 것이다. 또한 인터넷상에서의 질의어 생성을 위한 사용자 인터페이스용 시뮬레이션과 이미지 속성을 기반으로 한 검색 시스템개발 시 활용할 수 있는 분야로 인터넷 쇼핑몰의 의류상품 검색을 중심으로 설명 하였다. 본 연구로 인해 인터넷 쇼핑몰에서 새로운 구매유형이 추가될 수 있고, 유사 이미지 검색 분야의 발전에 기여할 것이다.

온라인 쇼핑시 소비자특성에 따른 소비자감정 및 만족 간 관계 연구 - 의류구매를 중심으로 (A Study on the Relationship between Consumer Characteristics and Consumer Emotion and Satisfaction during Online Shopping - Focusing on purchasing clothes)

  • 한다혜;김난도
    • 디지털융복합연구
    • /
    • 제20권1호
    • /
    • pp.141-153
    • /
    • 2022
  • 본 연구에서는 온라인 쇼핑 상황에서 소비자특성이 소비자감정과 소비자만족에 어떠한 영향을 미치는지 그 구조적 관계를 파악하고자 했다. 먼저, 소비자특성은 선행연구를 통해 정보탐색성향, 물질주의성향, 충동구매성향 등을 포함한 다양한 소비성향을 도출하였다. 다음으로, 소비자감정은 정보탐색에서부터 사용에 이르는 6개의 구매과정에서의 긍정적·부정적 감정으로 정의하였으며, 소비자만족은 구매경험의 전반적 만족으로 정의하였다. 이를 위해 최근 1개월 이내 온라인 의류 쇼핑 경험이 있는 20-40대 소비자를 대상으로, 소비자특성과 긍정적·부정적 감정과 소비자만족을 각각 측정하여 구조방정식 분석을 실시했다. 그 결과, 모형 적합도는 양호했으며, 충동구매성향과 과시소비성향, 혁신성향, 유행추구적쇼핑성향의 경우 부정적감정에만 영향을 미쳤다. 반면, 정보탐색성향, 쾌락적쇼핑성향, 경제적쇼핑성향은 긍정적감정에 영향을 미치고, 소비자만족에도 간접적 영향을 미치는 것을 확인했다. 이를 통해 소비자특성 파악 및 소비자 감정의 증진으로 온라인 쇼핑에서의 소비자 경험을 향상시킬 수 있는 시사점을 제시하였다.

현대여성(現代女性)의 의복의식(衣服意識)에 관한 조사(調査) 연구(硏究) - 서울 지역(地域)의 양복(洋服) 착용자(着用者)를 중심(中心)으로 -

  • 이희명
    • 복식
    • /
    • 제2권
    • /
    • pp.73-88
    • /
    • 1978
  • This article is an attempt to explain, at least in part, the contemporary Korean women's consciousness of Western Dreasses. As time changes, the role of clothing undergoes varisous transitions, while values and ways of life are constantly in change. It is, therefore, proper and appropriate to recognize as among the major aspects of social psychology such phenomenon as interests, understanding of clothing, the choice of a dress, and attitudes toward clothing, etc. The purpose of this study is to discover problems concerning and their clothing and their solutions, by means of a surveying approach. The method of research used is based upon questionares distributed to parents of first-year pupils in elementary schools and to female clerks working in offices, covering the period from August through October, 1976. The number of the questionares distrubuted totalled 600, and 526 were returned to the research to be utilized for analysis. The contents of the survey included such things as values concerning clothing, kinds of clothing and their practical use, the selection of clothing and the method of purchase, fashions, etc. The classification of aquisition are self-made clothing, clothing made to order and ready-made materials. It is composed of 25 items, including affirmative reasons as well as negative ones. The processing of the material returned was made by using the computer, and based upon classifications such as ages, monthly income, occupations; thus diagraming the result in percentages. The conclusion made and the improvements proposed are as follows: 1. The values of clothing were placed on the expression of the wearer's personality (32.7) and on eauty(28. 6%). The lower age group places is stress upon the expression of personality, while the higher age group stresses beauty. About 50% of wearers are contented with their clothing, their clothing, the rest of whom them indicating their dissatisfaction with what they wear. As to designs at the time of selection, about 46% indicated their preference of personal expression, 31.8% on usefulness. In selecting material, practicality is emphasized; in selecting patterns, single color is preferred. In short, personal expression and esthetic values are primary, with consideration of practicality in mind. 2. The classification of clothing according to their uses indicates the highest numbers in normal wear (home wears) and clothings to be worn outside home. As to evening dresses, (party dress) only one or two articles were checked by many, and no such article was clamed to be possessed by most. The highest ratio of wearing was shown in the case of home wear (47.3%) and clothing to be worn outside the home, which is 55.8%. The budget for one article of clothing was greatest in the case of home wear, and clothing worn outside the home. Many used both kinds of articles for the same purpose. It is desirable, therefore, that the kinds of clothing should be varied according to the purpose for which they are worn, and that clothing appropriate for that purpose should be worn. 3. The motivation for purchasing clothing was highly chosen in the item of seasonal change, which was 55.7%; Clothing deliberately made was indicated by 45.2%. In the mothods of purchasing clothing, clothing made to order and ready-made was indicated by 44.4%, which is the highest; Clothing made to order was 25.4%, and self-sewing was 1.1%, which is the lowest. (1) In the case of self-sewing, "I like it but it is very hard," was checked by 43.6%; "It is so difficult that I cannot wear such clothing" was checked by 13.3%. From these, we can conclude that the questionees are willing to make clothing by themselves, but techniques involved in sewing and at her problems involved in the skill are complicated but when those problems are eliminated there is a possibility for practice. The response checked by questionees concerning the self-sewing was, "It's economical", which is a clear indication that many questionees are positive for self-sewing. It is generally believed that ready-made clothing is cheaper, but it is not necessarily so. In consideration of the quality of clothing, self-sewing is a necessity, and it is desirable that it should be encouraged. (3) Problems involved in ready-made clothing, such as designs, skills, size (fitting) should be eliminated. When these problems are scientifically gotten rid of, it is possible that affirmative returns will be expected. Affirmative responses such as "Ready-made clothing is economical," "You can select there on the spot," are good signs that many women expect to wear ready-made clothing. It is in this sense that the prospect for ready-made clothing is brighter when much development for ready-made clothing is on the way. 4. Much concern for fashion are checked in such item of questions as "Fashionable clothing in the show window," "Clothes worn by women." The first item was checked by 50.1 %, and the second was checked by 48.6%. The reason for following fashion is "Because many people wear them," which was indicated by 30.4%. The reason for not following fashion is "It is too expensive," which was checked by 29.6%. The 26.2% of the answers indicated that "Fashionable clothing is devoid of personality," The influences of fashion over the development of fashion over the development of clothing are two-fold: Esthetic and active. It is not to be deniable that people follow fashion more or less. 1978.9>

  • PDF