• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.2
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• pp.263-275
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• 1992

This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

• Journal of Fashion Business
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• v.20 no.2
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• pp.97-106
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• 2016

This study aims examine specific image preferences through selected fashion style and evaluation terms. Therefore, this study provided basic information in order to help select a suitable fashion style within a desired image. As times are changing, most people obtain information about fashion through the use of the Internet by utilizing mobile phones and personal computers and less through magazines, newspapers and so on. When people buy clothes, they seem to be more influenced by the design and color than by price and quality. It is not perceived important for buying like company, advertising, the place of purchase etc. The results of the analysis reveal the structural elements of an image having a sense of fashion style and can be categorized as a natural image, romantic image, elegance image, casual image and avant-garde image. Among the six fashion styles, the natural image is regarded the highest A style. The romantic image is the highest B style and elegance image is the C, D, E style. The casual image is the highest F style and avant-garde image is a D style. In regards to appropriate fashion style by ages, the twenty-something population is investigated in finding a fit that is lively and vibrant in style while the thirty-something population is perceived to identify with a more feminine style. The forty-something population has shown to prefer a more luxurious style. Through this observation one can see that there is a distinction is fashion style between ages.

• Journal of Fashion Business
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• v.4 no.4
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• pp.135-151
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• 2000

The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.89-98
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• 2012

The purpose of this study is to female child Han-bok reform design for body growth. Nowadays there is common the western style daily life and special day instead of traditional style Han-bok in Korea. So the decrease in the use of Han-bok have being appeared. Specially, Children's Han-bok undesirable clothes for economic, environment, and resources because of their rapid growth and changing trend. Therefor, they do away with used Han-bok without next buying of school age. Children's parents and children are decision together purchase of children's Han-bok on-line for pleasure and economic reasons on pre-school or 1st year student for their tradition-education class. After 2000year, children's Han-bok pup-up on e-market because of the fashion focus on tradition and Korean wave for parody of Korean drama. Flowing the Research of 2010 Size Korea, the elementary school age child height growth 6cm per year, the sleeve length are 3cm growth. But Chi-ma(a pice of Han-bok) from e-market, has only 5cm margin on shoulder and no margin on Jegori(a pice of Han-bok) shoulder and sleeve, reason of that the children can't wear next year. Therefor this study is development female child Han-bok reform design for body growth, for extend to wear Han-bok on school age children and flow tradition custom of Cho-sun Dynasty's clothing custom for boost tradition conscious and reduce of cloth waste for environment.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.66-74
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• 2009

The purpose of this study is to identify the factors mainly recognized by customers regarding environmental elements of clothing store. The respondents are classified into several groups according to their preferences on the environmental elements of clothing store. Also the relationship between the factors and the shopping characteristics of customers is reviewed based on the results. This survey was carried out through a questionnaire of male and female university students(Busan region) in their twenties. The data were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA, Duncan test as a post identification and regression analysis. The results of this research can be summarized as follows; The perceived 7 factors about environmental elements of clothing store were service policy, store atmosphere, product variety, shopping convenience, trend of products, freedom of shopping and reception service. The respondents were classified into three groups(high recognizing group, middle recognizing group and low recognizing group) by the level of recognizing 7 factors. There were significant differences among 3 groups divided by the degree of recognizing the factors regarding environmental elements of clothing store and there was the meaningful relationship between these 7 factors and shopping characteristics. The high recognizing group has shopping characteristics like more shopping time, large expenditure for clothing and a lot of comparative stores. They are frequently in contact with clothing shopping environment and easily purchase clothes. Finally, the factors perceived by the environmental elements of clothing store significantly affected the shopping characteristics of the customers. So, store managers have to look for the perceived environmental elements of store by business and seek after the marketing factors which efficiently stimulate consumer.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.388-400
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• 2022

This study analyzed the Internet consumption behavior concerning pet care through in-depth interviews with 11 people who take care of pets. In this study, along with owners of domestic companion animals, stray cat caregivers were included as pet consumers, which have not yet been included in this category in existing research. Internet consumption was found to differ between people with dogs and people with cats. In the case of dog owners, they bought a lot of bath products, clothes harnesses, and strollers that were not appropriate for cats. Although the pet-poor phenomenon is known to occur a lot among young consumers, who care for pets behavior at the cost of money spent on themselves, even stray cat caregivers, mostly middle-aged women, are wary of becoming pet-poor. It cannot be said that there are gender differences in online shopping of pet consumers. In general, women, who did mainly Internet shopping, and if they are not used to using the Internet, their husbands made purchases online instead.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.101-107
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• 2023

The purpose of this study is to research and develop the concepts and functions of the Metabus dog fashion show. Currently, as the pet-related industry grows rapidly, the pet fashion industry is also naturally growing. However, unlike the fast-growing fashion industry, it was not enough to meet the needs of dog owners. Therefore, this study attempted to develop a metaverse dog fashion show by supplementing the problems that arise when purchasing existing pet clothes through metaverse. As a research method, first, a survey was conducted on the rise in the actual pet-related industry and the social trends of metaverse and virtual fashion shows. Second, the existing dog clothing purchase characteristics were examined through user demand analysis, and user needs were derived. Third, the appropriate form of content was established, and a new content consumption environment called metaverse was analyzed and derived. Finally, functions were derived and developed to give users satisfaction. In the future, it is necessary to study a clear payment system in connection with the actual dog clothing business based on this.

• Journal of Fashion Business
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• v.27 no.4
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• pp.88-100
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• 2023

This study analyzed the compositional characteristics of fashion videos and the characteristics of fashion design spreading as trends through Subversive Basics. Literature research and case studies were conducted concurrently. Based on the literature review, an analysis method was designed, focusing on the concept of online video content, Subversive Basics, and the video content type. For the case analysis, videos were collected and classified using Subversive Basics as the keyword. The content was observed, and design features were analyzed. Based on the results, the collected videos were classified into tutorial, curation, and creative content types according to their compositional characteristics. Tutorial content emphasizes practical actions that demonstrate how to make or modify clothing, thereby promoting user-generated content for dissemination. Curation contents provide users with style ideas and information about clothing and purchases to encourage clothing purchases and influence purchase decisions that lead to dissemination through clothing consumption and wear. Creative content showcases the process of modifying and creating clothes to enhance understanding and value of creative design. The characteristics of fashion design utilized in these contents include bold designs with high visual effects as the first category, designs that can be easily and quickly modified due to intentional incompleteness as the second category, and prominently featured body-positive, individualistic designs as the third category. The results of this study can be associated with balanced development between basic design elements and personalized unique designs, catering to consumer needs.

• Journal of the Korea Society of Computer and Information
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• v.28 no.4
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• pp.151-163
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• 2023

This study aims to explore the perceptions of MZ's on eco-friendly consumption and their preferences for eco-friendly souvenirs. The top reasons for buying upcycling products include design, price, differentiation, and environmentalism, with design having the most influence on product purchase. Design is also a top consideration when buying upcycling souvenirs. Regarding environmental issues, they were most aware of the seriousness of environmental pollution and thought that recycling of fashion products was necessary. When it comes to eco-friendly fashion purchasing behaviors, the most common choice is to buy clothes that will last longer than those that are in fashion. Upcycling products are more likely to be purchased when there is a concern for the environment or an interest in eco-friendly products. In addition, those who have purchased upcycling products are more likely to be aware of and interested in eco-friendly fashion products and recycling of fashion products. Women are more likely than men to be concerned about environmental issues, and women are also more likely to be aware of upcycling souvenirs. In future research, it would be useful to study the relationship between upcycling products, environmental issues, consumer behavior, and upcycling souvenirs.

• Asia Marketing Journal
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• v.10 no.3
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• pp.1-30
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• 2008

The purpose of this study was to identify the effects of self-image congruity and alternative attractiveness on commitment and store loyalty when customers purchase clothes in a department store. A survey was conducted for this study and 530 answer sheets were analyzed using structural equation modeling. The results are as follows: First, self-image congruity has a significant positive effect on affective commitment and continuance commitment. Second, alternative attractiveness has no significant effect on affective and continuance commitment. Third, both affective commitment and continuance commitment have a significant effect on behavior intentions such as repurchase intention, word-of-mouth, and willing to pay more. Fourth, affective commitment has a stronger effect on word-of-mouth intention and willing to pay more than does continuance commitment. Finally, continuance commitment has a stronger effect on repurchase intention than does affective commitment.