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A Study on the Continuance Intention of O2O Fresh Agricultural Products E-Commerce (O2O를 활용한 신선한 농산품 전자상거래의 지속적 사용의도에 관한 연구)

  • GU, Wei;BAO, Peng;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.10
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    • pp.35-44
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    • 2019
  • Purpose - This study focuses on the continuance intention of O2O fresh agricultural products e-commerce. By literature review, this paper looks through the classical theories which are often applied to study use behavior and continuance intention on the electronic commerce area. Ultimately based on the expectancy theory, Technology acceptance model, success model as well as trust model, a model of the continuance intention of fresh products O2O electronic commerce application is established. Research design, data, and methodology - Among users Chinese consumers have been chosen who have use experience as the research objects. From October 2, 2018 to November 2, 2018, 685 questionnaires in total were collected by the online release and collection. Expect for the negative questionnaires, the remaining 650 pieces of data are statistically analyzed. The collected data were firstly be analyzed by SPSS Ver. 25 on its frequency, reliability and exploratory factors. Then AMOS Ver. 25 is applied to the Confirmatory Factor Analysis, Discriminant Validity and hypothesis testing of the Structural Equation Modeling. Finally, the following research conclusions could be obtained from the hypothesis testing. Results - Firstly, in the extended IS model, quality factor for hypothesis testing, service quality, information quality and delivery quality have obviously present positive influences on satisfaction respectively. Secondly, in the hypothesis testing part of ECM-ISC model and UTAUT model, all hypotheses have presented accepted results. Especially from expectation confirmation to usefulness perception, the influence factor achieves 12.603, In the hypothesis of continuance intention, the influence factor of social influence on continuance intention is 7.748 and also it is the most remarkable one. Conclusions - The results show that the service quality of O2O fresh agricultural products e-commerce has the greatest impact on satisfaction, while the perceived usefulness of consumers has the most significant impact on O2O fresh agricultural products for sustainable use intention. This thesis makes up for the blank of O2O fresh food e-commerce for sustainable use intentions, and provides a theoretical basis for consumers' sustainable use behavior, and practical enlightenment for the sustainable development of O2O fresh agricultural products e-commerce.

A Study on the Changing Pattern of the Petiole's Vascular Branch of Some Acer Species (단풍나무속(屬) 수종(數種)의 엽병(葉柄) 유관속지(維管束枝) 변화형(變化型)에 관한 연구(硏究))

  • Park, Kwang Woo;Kim, Sam Shik
    • Journal of Korean Society of Forest Science
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    • v.73 no.1
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    • pp.21-32
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    • 1986
  • This study was done to classify 15 species in the genus Acer through tracking of the changing shape of the vascular branch from the base part to the terminal part of petiole by the anatomical method. The basic vascular branches were 3 ea, except A. mandshuricum 3-4 ea. The vascular bundle was separated, moved and connected from the base part to the terminal part of petiol, the number of separated vascular branch was 11-32 ea., the number of connected vascular branch was 0-17 ea., and the ratio of the separated vascular branch to the connected was 0.00-8.00. The maximum number of vascular branch in No, 39 of cross section part was observed in 12 species; A. ginnala and A. buergerianum were No. 11, A. truncatum and A. platanoides were No. 13, A. saccharium was No. 26. The number of the connected vascular branches with the main vascular branch were 0-6, while the number of the separated vascular branch were 0-7. On the ratio of separation to connection of the base vascular branch; "A", "B" and "C", the symmetrical shapes on the basis of "B" were A>BC, AB>C shape. The classical groups by the development of main vascular branch formation were obtained 7 groups of "a" through "g" shape. Especially, A. negundo and A. saccharinum were shown to have central vascular branches with unique changing patterns.

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Seismic structural demands and inelastic deformation ratios: a theoretical approach

  • Chikh, Benazouz;Mebarki, Ahmed;Laouami, Nacer;Leblouba, Moussa;Mehani, Youcef;Hadid, Mohamed;Kibboua, Abderrahmane;Benouar, Djilali
    • Earthquakes and Structures
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    • v.12 no.4
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    • pp.397-407
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    • 2017
  • To estimate the structural seismic demand, some methods are based on an equivalent linear system such as the Capacity Spectrum Method, the N2 method and the Equivalent Linearization method. Another category, widely investigated, is based on displacement correction such as the Displacement Coefficient Method and the Coefficient Method. Its basic concept consists in converting the elastic linear displacement of an equivalent Single Degree of Freedom system (SDOF) into a corresponding inelastic displacement. It relies on adequate modifying or reduction coefficient such as the inelastic deformation ratio which is usually developed for systems with known ductility factors ($C_{\mu}$) and ($C_R$) for known yield-strength reduction factor. The present paper proposes a rational approach which estimates this inelastic deformation ratio for SDOF bilinear systems by rigorous nonlinear analysis. It proposes a new inelastic deformation ratio which unifies and combines both $C_{\mu}$ and $C_R$ effects. It is defined by the ratio between the inelastic and elastic maximum lateral displacement demands. Three options are investigated in order to express the inelastic response spectra in terms of: ductility demand, yield strength reduction factor, and inelastic deformation ratio which depends on the period, the post-to-preyield stiffness ratio, the yield strength and the peak ground acceleration. This new inelastic deformation ratio ($C_{\eta}$) is describes the response spectra and is related to the capacity curve (pushover curve): normalized yield strength coefficient (${\eta}$), post-to-preyield stiffness ratio (${\alpha}$), natural period (T), peak ductility factor (${\mu}$), and the yield strength reduction factor ($R_y$). For illustrative purposes, instantaneous ductility demand and yield strength reduction factor for a SDOF system subject to various recorded motions (El-Centro 1940 (N/S), Boumerdes: Algeria 2003). The method accuracy is investigated and compared to classical formulations, for various hysteretic models and values of the normalized yield strength coefficient (${\eta}$), post-to-preyield stiffness ratio (${\alpha}$), and natural period (T). Though the ductility demand and yield strength reduction factor differ greatly for some given T and ${\eta}$ ranges, they remain take close when ${\eta}>1$, whereas they are equal to 1 for periods $T{\geq}1s$.

Korean Characteristics of OkJoongHwa and J. S. Gale's Translation Practices in "Choon Yang" (『옥중화(獄中花)』의 한국적 고유성과 게일의 번역 실천 - J. S. Gale, "Choon Yang"(The Korea Magazine 1917.9~1918.8)의 번역용례를 중심으로)

  • Lee, Sang Hyun;Lee, Jin Sook
    • Cross-Cultural Studies
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    • v.38
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    • pp.145-190
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    • 2015
  • The objective of this paper is to investigate translated individual words in J. S. Gale's "Choon Yang" in comparison with its original OkJoongHwa("獄中花") while referring to early modern bilingual dictionaries and missionaries' ethnography. Gale faced a lot of translation difficulties because the source text had a very different cultural system from the object text. OkJoongHwa was a Korean pansori novel which meant it included many Korean characteristics. However, Gale considered its Korean characteristics were deeply connected with Chinese classics. Even famous people and place names cited from the Chinese classics in OkJoongHwa represented the Korean thinking. Gale tried to faithfully translate the source text as much as possible whether the words were Chinese or Korean. In this paper, we deal with mostly various translation aspects of the Chinese-letter words in OkJoongHwa. Gale's first method to translate words made of Chinese Character is transliteration, the examples of which are the name of Chinese famous people and places, and Chinese poems. The second method is to parallel transliteration and English interpretation equivalent to the Chinese Character. The examples are the names of main characters like "Spring Fragrance or Choonyang," "Mongyong, or Dream-Dragon" and in his translation of word play in Osa (Commissioner), or Kamsa (Governor), kaiksa (a dead beggar). The third is literal translation of Chinese idiomatic phrases as Gale translated 侵魚落雁 into "She'd make the fishes to sink and the wild-geese to drop from the sky." The fourth is a little free translation of the title of public office, the various names of Korean yamen servants and the unique Korean clothing and ornaments. We expect Gale's many translation difficulties as we can see the translated long list of yamen clerks and Korean clothing and ornaments. After our investigation of his translation practices in "Choon Yang" we conclude that he tried to translate its literary language very faithfully though he could not avoid inevitable loss caused by the cultural difference involved in two languages. Gale's "Choon Yang" contributed to introducing the uniqueness of the classical Korean novel and Korean culture to the world more than any other English translation works of that time through his faithful translation.

Comparative Study on Main Research Area of National and International Universities Using Network Analysis (네트워크 분석을 이용한 국내외 대학의 학문분야 비교 분석 - 전기전자 분야와 언론학 분야를 중심으로 -)

  • Hwang, You-Na;Kim, Gyu-Tae
    • Korean Journal of Comparative Education
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    • v.24 no.3
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    • pp.227-244
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    • 2014
  • This study is to explore and compare the main research area of national and international universities, figure out the differences of the research trends depending on national and international universities, and suggest which area Korea universities could focus on and head to. The study is conducted on the fields of 'Communication and Media' in humanities and 'Electrical Engineering' in engineering for the cases of 10 national and international universities. The data is based on the 3 years journals published between 2009 and 2011 by 10 universities, and analyzed using network analysis. The data is processed with three steps and visualized using Ucinet, Gephi, Netdraw program. These result show, in case of 'Communication and Media', the focus of the universities in Korea mainly on the classical research fields with only a few new research area comparing with international universities. In case of 'Electrical Engineering', national and international universities covers various areas, from classic ones to emerging ones. But the specific research areas are different. These results suggest the research areas which ares the universities in Korea will pursue in near future.

Eruption Types and Textures of Pyroclastics from the Jugam Scoria Deposits, Ulleung Island, Korea (울릉도 죽암분석층에서 나온 화성쇄설물들의 조직과 분화유형)

  • Hwang, Sang Koo;Ahn, Ung San;Lee, So Jin;Oh, Kyung Sik
    • Economic and Environmental Geology
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    • v.52 no.5
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    • pp.459-469
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    • 2019
  • We present a quantitative evaluation of density, vesicularity and microtextures for coarse lapilli collected from the Jugam Scoria Deposits, northeastern Ulleung Island. Lapilli from the deposits have modal vesicularities of 61% in the lower part and 67% in the upper part, and vesicle populations dominated by non-interconnected subround vesicles. Clasts of modal vesicularity have margin-parallel zonation, with subaerially quenched rims interpreted to preserve "syn-fragmentation" magmatic textures in microlite-free sideromelane rims, grading "post-fragmentation" tachylitic interiors with vesicle and microlite textures that progressively coarsen from rim to interior. Degassing scenarios are linked to syn-fragmentation vesicle textures to demonstrate that the magmas degassed in dominantly closed systems. And diffusion-controlled cooling rates of trachyandesitic pyroclasts in contact with atmosphere are linked to post-fragmentation evolution of vesicle and microlite textures to infer about transportation and dispersal of the pyroclasts in low shooting jets. These textural analyses show that the Jugam eruptions were strictly applied to the strombolian type, analogous to the hawaiian type among any classical subaerial eruption type.

Sijo seen through present-day succession and transfiguration of classics (고전의 현대적 계승과 변용을 통해 본 시조)

  • Na Jung-Soon
    • Sijohaknonchong
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    • v.24
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    • pp.173-197
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    • 2006
  • Works recreated modernly succeeding classics often appear in novels, plays and movies. Observing 'modern succession and transfiguration of classics', 1 became curious about 'recreation of classics' in Sijo genre, and in that interest this thesis begins the argument. I identified that many Sijo are recreations of classics, and also classical literature are continually being transformed into modern Sijo. Especially Sijo of Lee Guang-Soo in 1920s and Sijo of Cho Un In 1940s are pioneering works. Thereafter modern Sijo have been continuously recreated from classics. This paper is about what are the meanings of modern Sijo in this category, and how should they advance. Also this argument will indicate how Sijo will be created in the future. Transforming classics into modern works is a valuable task, because it succeeds traditional culture and connects the classics' age to the modem age. For example, the Sijo of Lee Guang-Soo and Cho Un have significance in terms of literature history. The problem lies in modern Sijo that is creatively experimenting with classics succeeding those. Many modem Sijo are created attaching too much importance to the technique of contents, not comprehending the structural principles and formal aesthetics of Sijo. Thus, Sijo that adopt classics modernly reveals the limit of creation. Furthermore, recreating Sijo with the original contents untouched has no meaning at all. From this standpoint, modern Sijo recreated from classics can be reasonable only when they reflect the life, culture. and reality of present and comprehend the formal aesthetics of Sijo.

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Biomonitoring of Toxic Effects of Pesticides in Occupationally Exposed Individuals

  • Arshad, Muhammad;Siddiqa, Maryam;Rashid, Saddaf;Hashmi, Imran;Awan, Muhammad Ali;Ali, Muhammad Arif
    • Safety and Health at Work
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    • v.7 no.2
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    • pp.156-160
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    • 2016
  • Background: Workers in pesticide manufacturing industries are constantly exposed to pesticides. Genetic biomonitoring provides an early identification of potential cancer and genetic diseases in exposed populations. The objectives of this biomonitoring study were to assess DNA damage through comet assay in blood samples collected from industry workers and compare these results with those of classical analytical techniques used for complete blood count analysis. Methods: Samples from controls (n = 20) and exposed workers (n = 38) from an industrial area in Multan, Pakistan, were subjected to various tests. Malathion residues in blood samples were measured by gas chromatography. Results: The exposed workers who were employed in the pesticide manufacturing industry for a longer period (i.e., 13-25 years) had significantly higher DNA tail length ($7.04{\mu}m$) than the controls ($0.94{\mu}m$). Workers in the exposed group also had higher white blood cell and red blood cell counts, and lower levels of mean corpuscular hemoglobin (MCH), MCH concentration, and mean corpuscular volume in comparison with normal levels for these parameters. Malathion was not detected in the control group. However, in the exposed group, 72% of whole blood samples had malathion with a mean value of 0.14 mg/L (range 0.01-0.31 mg/L). Conclusion: We found a strong correlation ($R^2=0.91$) between DNA damage in terms of tail length and malathion concentration in blood. Intensive efforts and trainings are thus required to build awareness about safety practices and to change industrial workers' attitude to prevent harmful environmental and anthropogenic effects.

Expression Analysis of Chicken Interleukin-34(IL-34) for Various Pathogenic Stimulations (주요 병원균 자극에 의한 닭의 Interleukin-34 발현 분석 비교)

  • Hong, Yeong Ho
    • Korean Journal of Poultry Science
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    • v.48 no.3
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    • pp.111-122
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    • 2021
  • Recently, interleukin 34 (IL-34) was identified as the second functional ligand for macrophage colony-stimulating factor receptor (M-CSFR). IL-34 functions similarly to M-CSF through its binding to the M-CSFR. There is still insufficient information on IL-34 in chickens, which has until now been reported only through predicted sequences and not through experimental research. Thus, to confirm its expression and to determine its potent biological activity, several chicken lines and cell lines were used. Cloning of recombinant chicken IL-34 and M-CSF genes was performed to investigate their modulatory effects on proinflammatory cytokine expression in vitro. The expression levels of IL-34, M-CSF, and M-CSFR genes were upregulated in broiler chickens with leg dysfunction (cause unknown). However, IL-34 was downregulated in most pathogen-stimulated tissues. M-CSFR expression was enhanced by recombinant IL-34 and M-CSF proteins in vitro. IFN-γ expression was enhanced by recombinant IL-34, but not by M-CSF. However, IL-12 expression was not regulated in any of the treated cells, and IL-1β was decreased in all tissues. These results indicate that IL-34 and M-CSF have roles in both the classical and alternative macrophage activation pathways. Collectively, our findings demonstrate the expression of IL-34 in chickens for pathogenic trials, both in vitro and in vivo. Our results suggest that the IL-34 protein plays a role in both pro- and anti-inflammatory functions in macrophages. Therefore, further research is needed to determine the cytokines or chemokines that can be induced by IL-34 and to further elucidate the functions of IL-34 in the inflammatory pathway.

Strategic GSCM of the Multinational Enterprises and its impact on the Market Performance (다국적기업의 전략적 그린 SCM 구축과 시장성과에 관한 실증적 연구)

  • Kim, Gil-Sung
    • International Area Studies Review
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    • v.15 no.3
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    • pp.513-532
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    • 2011
  • Green supply chain management(GSCM) has emerged as a key approach for firms seeking to become sustainable environmentally. GSCM is a system in which the firm takes life cycle responsibility of the products through material recycling, environment-friendly production, and reverse logistics in addition to the classical operations in a supply chain. This paper endeavors to identify the relationship between the GSCM practice implementation and firms' performance among a sample of Korean manufacturing firms. Based on a literature review, eight hypotheses are put forward. First of all, a factor analysis was conducted to derive groupings of GSCM practice from the survey data which included 54 responses. Then, the first regression was conducted to examine the link between GSCM practice implementation and firms' financial performance. The result shows that green purchasing and green production are significant. The second regression was conducted to examine the impact of GSCM practice implementation on the firms' competitiveness. The result reveals that green purchasing, green production, and reverse logistics are positively signifiant.