• Title/Summary/Keyword: choice of channel

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Factors influencing mulberry fruit farmers' choice of sales channels and farm revenue

  • Seungjee Hong;Jaehong Park
    • Korean Journal of Agricultural Science
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    • v.51 no.3
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    • pp.351-359
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    • 2024
  • Under the global economic system, farmers are developing various sales channels in addition to traditional sales channels due to continuous changes in the market environment and consumer behavior. As a result, many farmers have started direct marketing, and the government is implementing policies to support direct transactions to secure farm income. The purpose of this study is to identify factors affecting the selection of sales channels such as wholesale, farmsite sales, and store sales of mulberry fruit farmers using a multinomial logit model, and to present basic data for a difference in revenues by sales channel. As a result of analyzing the factors influencing the selection of sales channels of mulberry fruit farmers, it was found that the number of family members, the presence of successors, and the size of the mulberry fields have more impact than demographic characteristics such as the age and farming experience of farm owners. In addition, as a result of comparing the revenues of mulberry fruit farms by sales channel, it was found that farms with store sales as their main sales channel earned statistically significantly more revenues than farms with farm sales as their main sales channel. Based on these results, there were some suggestions for selection of sales channel for mulberry fruit farms.

Information Search and Purchase Behavior Across In-Home Shopping Channels (가정 내 유통채널 간 소비자 정보탐색과 구매행동과의 관계에 대한 연구)

  • Joo, Young-Hyuck;Yang, Suk-Joon
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.27-54
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    • 2008
  • This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

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Channel Equalization using Fuzzy-ARTMAP Neural Network

  • Lee, Jung-Sik;Kim, Jin-Hee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.7C
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    • pp.705-711
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    • 2003
  • This paper studies the application of a fuzzy-ARTMAP neural network to digital communications channel equalization. This approach provides new solutions for solving the problems, such as complexity and long training, which found when implementing the previously developed neural-basis equalizers. The proposed fuzzy-ARTMAP equalizer is fast and easy to train and includes capabilities not found in other neural network approaches; a small number of parameters, no requirements for the choice of initial weights, automatic increase of hidden units, no risk of getting trapped in local minima, and the capability of adding new data without retraining previously trained data. In simulation studies, binary signals were generated at random in a linear channel with Gaussian noise. The performance of the proposed equalizer is compared with other neural net basis equalizers, specifically MLP and RBF equalizers.

An Exploratory Study on the New Product Demand Curve Estimation Using Online Auction Data

  • Shim Seon-Young;Lee Byung-Tae
    • Management Science and Financial Engineering
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    • v.11 no.3
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    • pp.125-136
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    • 2005
  • As the importance of time-based competition is increasing, information systems for supporting the immediate decision making is strongly required. Especially high -tech product firms are under extreme pressure of rapid response to the demand side due to relatively short life cycle of the product. Therefore, the objective of our research is proposing a framework of estimating demand curve based on e-auction data, which is extremely easy to access and well reflect the limited demand curve in that channel. Firstly, we identify the advantages of using e-auction data for full demand curve estimation and then verify it using Agent-Eased-Modeling and Tobin's censored regression model.

Fuzzy-ART Basis Equalizer for Satellite Nonlinear Channel

  • Lee, Jung-Sik;Hwang, Jae-Jeong
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.2 no.1
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    • pp.43-48
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    • 2002
  • This paper discusses the application of fuzzy-ARTMAP neural network to compensate the nonlinearity of satellite communication channel. The fuzzy-ARTMAP is the class of ART(adaptive resonance theory) architectures designed fur supervised loaming. It has capabilities not fecund in other neural network approaches, that includes a small number of parameters, no requirements fur the choice of initial weights, automatic increase of hidden units, and capability of adding new data without retraining previously trained data. By a match tracking process with vigilance parameter, fuzzy-ARTMAP neural network achieves a minimax teaming rule that minimizes predictive error and maximizes generalization. Thus, the system automatically leans a minimal number of recognition categories, or hidden units, to meet accuracy criteria. As a input-converting process for implementing fuzzy-ARTMAP equalizer, the sigmoid function is chosen to convert actual channel output to the proper input values of fuzzy-ARTMAP. Simulation studies are performed over satellite nonlinear channels. QPSK signals with Gaussian noise are generated at random from Volterra model. The performance of proposed fuzzy-ARTMAP equalizer is compared with MLP equalizer.

Turbo MIMO-OFDM Receiver in Time-Varying Channels

  • Chang, Yu-Kuan;Ueng, Fang-Biau;Jhang, Yi-Wei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.8
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    • pp.3704-3724
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    • 2018
  • This paper proposes an advanced turbo receiver with joint inter-carrier interference (ICI) self cancellation and channel equalization for multiple-input multiple-output orthogonal frequency division multiplexing (MIMO-OFDM) systems over rapidly time-varying channel environment. The ICI caused by impairment of local oscillators and carrier frequency offset (CFO) is the major problem for MIMO-OFDM communication systems. The existing schemes (conjugate cancellation (CC) and phase rotated conjugate cancellation (PRCC)) that deal with the ICI cancellation and channel equalization can't provide satisfactory performance over time-varying channels. In term of error rate performance and low computational complexity, ICI self cancellation is the best choice. So, this paper proposes a turbo receiver to deal with the problem of joint ICI self cancellation and channel equalization. We employ the adaptive phase rotations in the receiver to effectively track the CFO variations without feeding back the CFO estimate to the transmitter as required in traditional existing scheme. We also give some simulations to verify the proposed scheme. The proposed schene outperforms the existing schemes.

Food Distribution System in Vietnam: Nash Equilibrium and Channel Choice of Small Scale Farmers

  • NGO, Chi Thanh
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.61-73
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    • 2021
  • Purpose: The transition from a traditional to a modern food distribution system induces several adjustments on the supply side since supermarkets must collect food on a larger scale and with higher quality standards. This situation becomes a real challenge for small scale farmers to access supply in a modern distribution channel. This gives rise to an original solution: supplying supermarkets through farmer associations or cooperatives. Based on this context of Vietnam linking to the case of distribution science, the paper proposes an industrial organization model of the food processing system in developing countries. The model presents the competitive relationship between two competing distribution systems: a traditional and a modern one. The former is composed of several retailers that sell their products on the traditional market while the latter is based on cooperatives that collect food and negotiate with supermarkets. The current study is to discuss the conditions under which the evolution of the food distribution system occurs by using the proposed model. Research design, data, and methodology: Based on the proposed model, the study explored the quantity flow from small producers to consumers through a Nash equilibrium and address the question of farmer repartition by a free-entry equilibrium. Results: The result shows that there is a unique positive equilibrium in the food market with participation of cooperative associations; Since farmers serve cooperative associations, they not only receive quantity incentive prices but also share profits within their organization. Conclusions: This study shows a unique distribution equilibrium where the profits of farmers working for middlemen and cooperatives are maximized. Further insights were discussed.

The Distribution Intensity for the Infant and Children′s Wear (유.아동복 유통 집약도)

  • 정현주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1122-1130
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    • 2001
  • Recently the importance of distribution channel design has been focused on due to a turbulent environment. The channel design strategy involves the choice of an optimal channel arrangement including channel width, channel depth, the types of intermediaries to be used, and the specific responsibilities of each channel member. The purpose of this paper is to investigate changes of distribution intensity in the infant & children's wear brand from 1997 to 1999, when Korea has faced changes before and after IMF intervention that influenced the Korean economy greatly. Thus, this study provides channel managers with some guidelines for establishing and adjusting the infant & children's wear channel strategies. The data is collected by the Korean Fashion Brand Annual published by Apparel News Co., from 1997 to 1999. infant & children's wear brands are selected and analyzed with Pearson correlation. Statistic analysis has shown different results in the type of brands in terms of distribution intensity. The type of brands between infant's wear and those for children differ in price and launching period. In the case of infant's wear brands, the launching period and total sales should be considered in designing channel distributions, while for children's brands total sales are significant. As the price increases, children's wear brands are significantly linked to their distribution intensity only in certain times at the starting point of IMF intervention. IMF intervention do not seem to influence the distribution intensity of infant's wear brands much as it did children's wear brands. It seems that the infant's wear industry is more stable than the children s wear industry. As a result, the marketer who plans distribution intensity for the infant's and children's wear brands should consider total sales, the launching period and the price according to the type of brands he deals with.

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Omni-Channel Retailing and Digital Business: A Case Study in Malaysia

  • LEU, Joyce F.Y.;MASRI, Ridzuan
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.403-412
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    • 2021
  • The COVID-19 pandemic has a great impact in various ways. It changes the normal routine of lives and businesses. Many businesses encounter tremendous financial pressure, some of them lay off workers or choose to close down. According to the statistics, e-commerce experiences a four-fold growth in sales during the pandemic period. There is an urgency for firms to digitalize their businesses to respond to the change in the landscape of purchasing patterns of consumers. The purpose of this study is to understand the success of a few popular apparel brands in digital businesses. This is a qualitative research, and secondary data is collected for the analysis. The findings reveal that all of them engage in omni-channel methods in digitizing their businesses while utilizing other forms of technologies in their product and operational management. All selected firms agree with the importance of digital business, and omni-channel retailing is their choice. In these unprecedented times, the sustainable success of the apparel firms in digital businesses requires a flexible and innovative approach and a commitment to achieving operational excellence. Continuous renewal and digital transformation are needed so that these companies have the capabilities to adapt to changes and reap the benefits of a satisfactory organizational performance.

An Adaptive Detection Scheme of Differential Space-Time Block Codes for Mobiles Operating with Various Speeds in LTE Downlink Scenario (LTE 하향링크에서 단말의 이동 속도에 따른 적응적 차등 시공간블록부호 복호화 기법)

  • Kim, Deuckyu;Hwang, Jae-Gyun;Kim, Byoung-Gil;Choi, Byoung-Jo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.611-614
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    • 2012
  • Space-Time Block Code (STBC) is a simple transmit diversity scheme mitigating detrimental effects of fading channel. However, STBC receivers require channel knowledge and suffer from inaccurate channel estimation. Differential Space-Time Modulation (DSTM) renders the receiver a choice of coherent detection or non-coherent detection, depending on the availability of the channel information. Based on the simulated BER performances of these two schemes over various normalized Doppler frequency scenarios using LTE-like parameters, a benefit of adaptively switching the receiver type is investigated.

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