• 한국의류산업학회지
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• 제24권5호
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• pp.567-576
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• 2022

This study aims to determine the effects of the experiences of ZEPETO platform users on their attitudes and purchase intentions. A survey on 10-20 Korean and Chinese virtual fashion consumers was conducted. Brand experiences were independent variables, and offline purchase was the dependent variable. The results showed that, first, among the four factors of the brand experience, Korea and China have the highest explanatory power. Second, the brand experience of Korean consumers significantly impacted their brand attitude. Additionally, cognitive and emotional experiences of the brand positively impacted their brand attitude. Third, the brand experience of Chinese consumers significantly affected their brand attitude, and among the sub-factors of brand experience, cognitive experience positively affected brand attitude. Fourth, the brand experience of Chinese consumers significantly influenced their offline purchase intention, and among the sub-factors of brand experience, cognitive experience positively influenced their offline purchase intention. Overall, an emotional branding strategy that provides brand and product information must be implemented for the Korean market encouraging consumers to develop a positive and emotional connection with the brand. The Chinese market would benefit from formulating a reliable branding strategy that easily provides a wide range of brand and product information focusing on cognitive experiences.

• 한국의류산업학회지
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• 제12권4호
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• pp.439-449
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• 2010

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

• 한국의류산업학회지
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• 제17권1호
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• pp.116-126
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• 2015

This paper compared the properties of cosmetics depending on the shopping tendency of female consumers in Korea and China. The data on Chinese women living in Korea and Korean women in their 20s was collected using an offline survey. The data on Chinese women living in China in their 20s was collected using an online survey. Three hundred twenty-seven questionnaires out of a total of 330 questionnaires were used for statistical analysis. The survey was conducted from January to February 2014. Eighteen questions on shopping tendency and eight questions on the properties of cosmetics were analyzed using a 5-point Likert scale. Data was analyzed by Descriptives, Factor Analysis, Reliability Analysis, ANOVA and Cluster Analysis, and SPSS 21 statistical program. In accordance with the analyses, the shopping tendency comprised a showing-off tendency, pleasure-seeking tendency, and practicality tendency; the properties of cosmetics were classified into conformity and functionality. On the basis of the elements in the shopping tendency, the female consumers were categorized into a low involvement consumer group, high involvement consumer group, and hedonic consumer group. The Chinese women emphasized conformity or functionality of cosmetics more than the Korean women regardless of the countries where they lived. Regardless of shopping types or countries where they lived, the Korean and Chinese women in their 20s emphasized functionality over conformity of cosmetics. Furthermore, Chinese women living in Korea showed a similar shopping tendency to Chinese living in China.

• 복식
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• 제61권5호
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• pp.21-33
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• 2011

The aim of this study is to identify the formative feature of the Chippendale style of the 18th century and to understand the aesthetic feature of the Chippendale style applied in the modern fashion. This is significant in that new possibilities are proposed in fashion design in more holistic and multifaceted views by comparing and delving into the fashion vis-a-vis other fields in a bigger scope of the formative art. The Chippendale style furniture is a combination of various styles of different eras and regions such as Gothic and Chinese style based on the Rococo style. Today, It is regarded in fashion as a composite design of heterogeneous elements or very curvy decorative design. The Chippendale style of this kind is classified into the Rococo style, Gothic style and Chinese style. Depending on each classification, formative features including curves, asymmetry, decorativeness, geometrical feature, exoticism, compositeness and graceness were derived. In comparative studies, fashion and furniture of the Chippendale style have the similarity in formative features but there were some differences in the expressive method. This study analyzed the formative features of the Chippendale style represented in furniture and the modern fashion based on the Rococo-revival design in the modern fashion starting from 2000.

• 한국의류산업학회지
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• 제6권2호
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• pp.195-204
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• 2004

As Korea fully entered the fashion industry in the early 1980s, the casual lifestyle trend has led the casual trend of fashion, and segmentation and specialization of the casual wear market began from the early 1990s. As of 2003, which is twelfth year after On & On's launch in 1992, this brand has succeeded in advancing into the Chinese market and has also arisen as a successful brand in the domestic market. The present research was carried out by consulting on the proposal of the marketing strategies for On & On. Firstly, in 1994 the marketing research for the consumers visiting the shop was carried out. A second investigation was conducted on the basis of the first analysis in 2003, ten after the first investigation. This research was performed to propose the future marketing strategies for On & On through an analysis of the changes of On & On consumer's purchase. This research established marketing strategies for the young casual brand.

• 복식
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• 제55권4호
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• pp.124-137
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• 2005

Foreign culture, introduced by cultural exchange, was modified and accepted into a new form and value system. Culture speaks for the characters of the period, so it is presented by the mutual actions of many factors affecting culture. Religion is the essence of human life and the source of ideas about life, the universe and existence, so they become hidden inside of the structure of culture. Dancing costumes present the process of cultural modification and acceptance more vividly than general costumes. This research shows that, among foreign cultures, it is Buddhism that most influenced Chinese dancing costume. Taoism was the Chinese native religion that played an oppositional role against Buddhism. Taoism was hidden in Chinese dancing costume in every age. Chinese dancing costume changed many times due to the import of exotic styles such as Buddhism that partially replaced the Taoistic tradition. Therefore, it is confirmed that the process of cultural importation of exotic style was different according to the social, historical, and cultural backgrounds of China during the period from the Han to the Sui and Tang dynasties.

• 한국의상디자인학회지
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• 제22권3호
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• pp.1-17
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• 2020

The Peking Opera is one of the most representative cultural aspects of China. It includes China's traditional specialties, such as stage performance, stage background, and costumes. The purpose of this study is to investigate the characters and the costume characteristics of the Peking Opera to present fashion design. This research is meaningful for spreading the Peking Opera to the world by applying China's traditional costumes to fashion design. Based on the cultural background of the Peking Opera and the analysis of the opera costume, four sets of women's clothes were made by using the traditional Chinese elements. The conclusions are as follows. First, traditional features such as patterns, colors, and styles from Peking Opera costumes were used in fashion design. The colors and patterns use Chinese traditional aesthetics to carry out contemporary fashion design and apply creative materials. Second, the neoprene used to create the items is a material suitable for the modern design of the traditional Peking Opera costumes. Neoprene has good elasticity and can be cut and sewn in a variety of ways. It can also satisfy the three-dimensional atmosphere and rich morphological changes found in Peking Opera costumes. In addition, a combination of thin chiffon and mesh materials is also suitable for the development of modern designs. Finally, in order to show the effects of traditional works, the patterns were finished by hand-painting. The hand-painted works were then scanned and printed on the material by the digital printing techniques. At the conclusion, the traditional features and feelings of the contemporary designs were presented.

• 복식문화연구
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• 제15권3호
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• 한국의류산업학회지
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• 제11권6호
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• pp.887-895
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• 2009

The purposes of this study were to provide informations to apparel companies and to contribute the education of clothing consumers through finding out the present status of clothes purchasing behaviors and the degree of the recognition and the application of care labels of the Chinese students in Daegu area. The data were collected from 166 Chinese students through the questionnaire and analyzed by the frequence, t-test, ANOVA, and Scheffe-test using SPSS 12.0. The results were as follows: 1. The main purchasing place was road shops of well-known brands, and the most decisive factor of purchasing was the display style of goods. They purchased 'any time when necessary' and impulsively. They payed mostly by cash and the most affecting factor of purchasing decision was the degree of fitting. 2. The recognition of the necessity of care label was found in 36.7% of respondent and their most rationale was 'for the management of clothes'. The recognition of care labels showed the highest in reliability and the lowest in application. There were significant differences in satisfaction of care label between male and female and in application according to purchasing places. In conclusion, the recognition of the necessity of care labels showed a little high level but relatively low in the understanding and the application.

• 패션비즈니스
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• 제8권4호
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• pp.1-21
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• 2004

This research suggest the correspondent sizes of female ready-made clothes to export to China on the basis of those of Korean women's ready-made clothes. The following is the concrete coverage of this research: $\cdot$ Analyze the physical measurements and body types of the women in their 30s and 40s in the area of Ningbo, Jeolgang Province in China. $\cdot$ Compare the body measurements of Chinese and Korean women. $\cdot$ Hold compensation measurement by an basic torso pattern test to raise precision of the direct and indirect body measurements. $\cdot$ Establish the corresponding and representative sizes of women's ready-made clothes to go to China. $\cdot$ Make basic torso pattern and sample clothes reflecting representative sizes. $\cdot$ Hold adjustment and compensation through the wearing evaluation by Chinese consumers on the spot. $\cdot$ Finally suggest the correspondent sizes of women's ready-made clothes to export to China.