• 한국의류산업학회지
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• 제5권4호
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• pp.331-336
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• 2003

This study is to research the influence of Caesalpinia sappan which was imported through the exchanges between the Chosun dynasty and Japanese envoys during the early Chosun dynasty. Korea interchanged politically and culturally with Japan since ancient times. Particularly, the good-neighbor foreign policy toward Japan grew into trade relations. The diplomatic mission, under the name of Tongshinsa, was dispatched 12 times in total. Plenty of goods were exchanged through the visiting of Japanese envoys as well as through the activities of Korean envoys. In other words, the Korean-Japanese relations were at first focused on the political and diplomatic etiquette and gradually evolved into economic exchanges. Trading goods were various, including food, clothing, etc. Caesalpinia sappan, a red dye, was the most imported goods from Japan, but it was sold at a very high price, which caused luxurious trends in clothing. However, these sumptuous moods of the upper classes were decreased in the 16th century. Some of the reasons are : the difficulties of Japan's trade with the Caesalpinia sappan producing countries in South-east Asia, the transition of the high classes' preference from red clothing into Chinese BaecSa and SaraNeungDan, and the comparative decrease in the demand of Caesalpinia sappan by the changed understanding of Honghwa. Therefore, the early Chosun dynasty's clothing trends were due to the relationships between the Chosun dynasty and Japan.

• 한국의류산업학회지
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• 제12권6호
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• pp.723-735
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• 2010

The purpose of this study is to analyze the types of Jumoni (pouches), which takes the most quantity of traditional women's handicrafts in China, and examine figurative characteristics of them through demonstrative study focusing on collections of literature and museums. Traditional Jumoni of China included Dae, Nang, Hapo, Tu, Hap, and Chimeui. Its types included a pleated type, a covered type with a lid, an opened type without a lid, and a type that was stitched up after putting objects in it. The Jumoni had various shapes such as a polygon, a circle, and shapes imitating objects. It was used to store cosmetic utensils, sewing supplies, everyday household utensils, valuables, medicinal ingredients, flavoring materials, and so on. It had various figurative characteristics which were different from those of women's handicrafts in Korea. Based on the findings, it aims to provide basic information for developing Korean traditional accessories that make the best of Korean traditional beauty as well as add modern esthetics have both Korean traditional beauty and modern esthetics.

• 한국의류산업학회지
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• 제25권5호
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• 한국가구학회지
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• 제26권2호
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• pp.145-153
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• 2015

This paper or article is about bamboo products from Damyang that have been degenerated by the threat of Chinese low-cost products. Comparing the products from Damyang and China, we could point out four problems and come up with solutions. Firstly, we need strong and specific storytelling based on historical facts and various research to boost the bamboo industry. In order to introduce interesting storytelling to the public, it is also necessary to train some good-quality workers. The public would be more familiar with the bamboo products from Damyang than Chinese products. Secondly, technologies used for bamboo products from Damyang are extremely behind the times. Skill shortages for bamboo products caused to create unattractive products to the public for approximately 30 years. Thus, we need to acquire advanced technologies from abroad as well as to develop our own. Thirdly, Even though attractive bamboo products would be produced with advanced technologies, workers in bamboo industry lack knowledge of distribution channels and marketing strategy so that there is no way to introduce their products effectively to the consumers. Therefore, government agencies or marketers should educate workers to help running their business successfully. Finally, bamboo products have been fashion and living items for some specific consumers for the last years. However, we need to create variously new types of bamboo products through the collaboration with a wide range of artists to be widely appealing. In conclusion, it is important to be aware of the problems and solutions above. The 17th Bamboo Expo in Damyang will be a great opportunity to introduce Korean bamboo products in worldwide and develop the bamboo industry.

• 복식문화연구
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• 제15권4호
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• pp.593-603
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• 2007

The purpose of this study is to study the Central Asian costumes($1{\sim}7C$) and develop new design items and suggest new brand launching. Korean apparel industry has been suffering from imbalance of supply and demand caused by the sagging economy and too many apparel companies. Due to the several years of recession, clothing consumption decreased and foreign brand's market share got bigger. As a result, managing a company became difficult and it is time for Korean apparel industry to enter the global market. We need a brand with new image and design that has big potential of purchasing power not only in Korea but also in China, and furthermore in global market. But even nearby Chinese market already became very competitive. One way of approaching Chinese fashion market is to find something special, for example, their historical background. Central Asian culture and costumes, a part of China, has both Eastern and Western culture. No other apparel industry had interest in the Central Asian costumes yet. Therefore, through their costume, a fresh design idea can be suggested.

• 문화기술의 융합
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• 제9권3호
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• pp.537-550
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• 2023

본 연구는 한류의 세계적인 확산으로 한류 휴먼브랜드의 영향력이 높아지고 있는 반면, 이를 중심으로 한 학술적인 논의가 많지 않다는 점에서 한류 휴먼브랜드가 소비자 행동에 미치는 영향성을 자아일치성, 휴먼브랜드 애착과 브랜드 자산 요인으로 검증하였다. 한류 소비가 많은 중국 소비자를 대상으로 온라인 설문조사를 진행하였으며, 403명의 데이터를 분석에 사용하였다. 연구 결과, 한류 휴먼브랜드와의 이상적 자아일치성과 실제적 자아일치성은 한류 휴먼브랜드 애착에 유의한 영향을 미치는 것으로 나타났으나, 사회적 자아일치성은 유의하지 않은 것으로 나타났다. 또한 한류 휴먼브랜드에 대한 애착은 브랜드 인지, 지각된 품질, 브랜드 이미지와 브랜드 충성도에 긍정적인 영향을 미치는 것으로 나타났다.

• 문화기술의 융합
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• 제9권3호
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• pp.557-567
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• 2023

최근 소셜 플랫폼 마케팅 환경은 빠르게 변화하고 있다. 이러한 환경에서 기업은 브랜드와 서비스를 홍보하기 위해 소셜 플랫폼 인플루언서에 대한 의존도가 높아지고 있다. 이처럼 소셜 인플루언서에 대한 관심이 높아지고 있음에도 불구하고 소셜 플랫폼 인플루언서 특성이 소비자 애착과 브랜드 충성도에 미치는 영향을 탐구하는 실증적 연구는 부족한 실정이다. 이에 본 연구에서는 소셜 플랫폼 인플루언서 특성, 소비자 애착 및 브랜드 충성도 간의 관계를 살펴보았다. 중국 소비자를 대상으로 온라인 설문조사를 진행하였으며, 총 360부의 데이터를 분석에 사용하였다. 분석에는 SPSS와 AMOS 프로그램을 사용하였다. 연구 결과 소셜 플랫폼 인플루언서 특성 중 애착에 유의한 영향을 미치는 요인은 신뢰성, 전문성과 친밀성으로 나타났으며, 소셜 플랫폼 인플루언서에 대한 애착도가 높을수록 브랜드 충성도가 높아짐을 확인하였다.

• 한국의류학회지
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• 제48권3호
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• pp.576-595
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• 2024

Bracelets have enjoyed extensive use among the Chinese since antiquity as decorative pieces credited with warding off evil forces and inviting auspicious fortune. This study aims to integrate traditional cultural elements, such as Yuan blue and white porcelain flower patterns, into modern design using 3D printing technology to create culturally inspired bracelets. To this end, bracelet designs from the top four museums on Taobao were examined. In addition, we analyzed online reviews of culturally themed bracelets using text mining and applying FEA criteria and found that Chinese consumers are easy to wear and sizable, enhance cultural pride, and drive the demand for artistically sophisticated bracelets. The research culminates in the development of a modular bracelet design inspired by flower motifs from blue and white ware of the Yuan dynasty, with an emphasis on iterative improvements based on reviewer feedback. The final design meets consumers' expressive and aesthetic needs while also maintaining cultural integrity and functionality. The aim of the study is to inspire pride in traditional culture, provide insights for fashion accessory industries, and promote the national image through the development of culturally inspired products.

• 한국의류학회지
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• 제29권12호
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• pp.1562-1570
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• 2005

본 연구는 한국에서 의류 및 패션관련 학과를 졸업한 전문인력들이 앞으로 거대시장으로 성장할 중국 패션시장에 취업할 수 있는 효과적인 방법을 모색한·것이다. 연구의 방법은 한국의 많은 의류제조업체가 진출해 있는 중국 대련시의 7개 의류제조업체 대표자의 직접 면접방식을 사용하였으며, 면접의 기간은 2005년 2월 25일부터 3월 15일까지, 7월 28일부터 31일까지 2회에 걸쳐서 였다. 면접의 결과는 대련시의 상당수 의류제조업체들이 전문인력공급에 직면해 있었고$(100\%)$, 특히 비숙련직 노동자보다는 숙련직 및 중간관리자의 인력공급문제가 심각한 것으로 나타났다. 또한 이들은 앞으로 단순 제조방식에서 탈피하여 부가가치가 높은 분야로 진출-의류브랜드를 설립 혹은 기획 및 유통의 확장하려는 경 향을 보이고 있었다. $(85.7\%)$. 이와 같은 결과는 한국섬유산업연합회 및 KOTRA등에서 발표한 결과와 유사하여 한국의류제조업체의 $60\%$이상이 중국에 진출해 있는 현실에서 시급히 해결해야 할 문제라고 보여진다. 따라서 연구의 결과를 종합하여 다음과 같은 제안을 하고자 한다. 첫째는 중국어와 중국경제, 문화에 관한 전반적인 지식습득이 가능한 교과목을 설강하여 문화적인 차이를 인지케 한다. 둘째, 중국으로의 현장실습 및 견학, 인턴쉽 프로그램을 강화한다(면접을 실시 한 많은 회사들이 협조에 동의함). 셋째, 많은 의류제조업체들이 의류브랜드 런칭 및 기획, 유통분야를 강화하고자 하는 계획을 갖고 있으므로 브랜드 런칭에 관한 교육을 심화하석 변화하는 중국패션시장에 적응케 한다. 이러한 연구는 앞으로 한국의 패션전문인력이 진출할 수 있는 거대한 중국취업시장 진입을 위 한 토대로 활용될 것으로 기대된다.

• 한국의류산업학회지
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• 제14권4호
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• pp.597-606
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• 2012

To increase the productivity and product quality of customized baseball jerseys, this study developed a multi-variable system for a production process that efficiently controls diverse production management factors. The working time was measured through the establishment of a standard process where skilled workers and Chinese factory workers manufactured 5 sets of the same basic design jerseys. Based on the measured working time (1,136 seconds/per unit), the multi-variable process control system was developed, where hourly production management is possible according to the involved workers and equipment types. Each process was assigned accoding to the production management factors for a total of 28 standard processes. The processes were developed based on consideration of work characteristics according to the order of needlework of open-type set baseball jerseys with sleeves(the basic design of baseball jerseys)to result in a customized production system structure that could be set up with multi-variables. As a result, a total 12 types of systems were developed in consideration of the personnel involved and the number of equipments. The optimal production management system (with the highest efficiency compared to the number of workers)was A-2, B-1, C-1. D-2, E-2, F-1, and G-1. This system had extremely high efficiency and showed 99% assignment efficiency for the 7-person team. Though not optimal, possible process assignment for each working personnel is proposed as a reserve process in case work modification is inevitable due to malfunctions and the absence of equipments.