• Journal of Fashion Business
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• v.12 no.2
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• pp.72-86
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• 2008

This research focused on determining the brassiere preference index and wearing status of chinese ladies in their 20's living in the Shanghai region of China, to help Korean lingerie companies in their development of bras to successfully advance into the Chinese lingerie market. The main research tool of this research was various different surveys, and the results of the surveys were evaluated using the SPSS 12.0 for Window program. The results of the survey can be summarized as: 1) consciousness and satisfaction level of the body. The satisfaction level of the brest was proportionate to the size of the brassiere, thus, people showed higher level of satisfaction for cone-shaped, semi-circular shaped, prominent-shaped(exposing), lifted-shaped brest over flat-shaped brest. Concerning the relationship between the shape of the brest and the age of the customers, people under 22 years of age preferred flat-shaped, and those between 23-24 years of age preferring exposing and lifted brest, thus as females mature and get older, the size of their brest increases, thus having preference on more circular and lifted-shaped brest and bras. 2) Status of bra wearing in China When we look at the size of the bra in relation to the shape of the brest, those classified as having 'flat-shaped' brest showed a high proportion of A-cups, ranging from 75A, 70A and 80A, where as those of 'cone-shaped' brest represented high ration of B-cups, ranging from 75B, 75A and 80B. Majority of those classified as having 'semi-circular shaped' and 'prominent-shaped(exposing)' brest showed a high ration in the size 80 range. And vast majority of those classified into the 'lifted-shaped' brest group, were reported of having C-cup size bras. 3) Status of Bra Purchasing As people mature, the main reason behind choosing a bra was the actual design of the bra, where they emphasized the importance of aesthetic values. People classified as having 'flat-shaped' and 'cone-shaped' brest emphasized the importance of design and beauty, while those having 'semi-circular shaped,' 'prominent-shaped(exposing),' and 'liftedshaped' brest groups emphasized the importance of hygiene and the material(fabric) of the bra. This shows that when people have relatively smaller brest, they emphasize the importance of external appearance whereas when the size of the brest increases, they pay more attention to the function of the bra rather than the external appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1692-1703
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• 2008

On 2008, China comes to be an era of opening the market for 30 years, being both the 4th economically biggest country and 2nd ranked clothing export country in the world. China plays a huge consuming market for the world, along with the competition arena for the numerous world fashion brands while more than 100 kinds of Korean fashion ones being launched into the China. By applying the analysis and investigation of preferred street style. in local area to the development of fashion items and design, the synergistic effect of university and industrial corporation might also be expected. This study aims to provide the basic resources for the development of fashion design on behalf of the Korean fashion brands launched into China and moreover to anticipate the requirement on the part of Chinese consumers by way of understanding the preferred fashion styles, through analysis and investigation of the street fashion in Dalian, northeastern area of China. Conclusively, in terms of clothing style, 80.5% of casual style and 19.5% of formal style were notified. The jean casual, and easy casual being dominant in the former, feminine style in the later. In view of the high frequency of T-shirt, sleeveless on the top, full-length pants and 7/9 length pants on the bottom. The simple and cool style seems to be favored, making them easy through the hot summer. The upper clothes exposed in body part of back, chest and shoulder, were frequently shown. In light of colours. white, black, red were preferred on top, blue and black were preferred on bottom. To deal with accessories, the shoulder bag mostly preferred among bags, the sandal, slippers, snickers in sequential order among shoes, the hair pins and rubber band(tied or, held up style), in hair accessories. Other items of hat, belt, and sunglasses, which could give a point to the summer style, were identified low frequency.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.495-508
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• 2018

The purpose of this study is to analyze the effect of characteristics of advertising model on brand personality and the effect of brand personality on brand attitude; and analyze whether the characteristics of the advertising model have a direct effect on the brand attitude or indirectly through the brand personality. A survey was conducted from August 10, 2017 until August 31, 2017, and 400 respondents' survey results were analyzed. For data analysis, SPSS 23.0 was utilized to perform descriptive statistics, factor analysis, t-test, and regression analysis. As a result, five brand personality factors were derived, which are aesthetics, safety/expertise, sophistication, pro-environment, youth, respectively. For advertising model characteristics, seven factors were derived, which are credibility, visibility, attractiveness, expertise, similarity, likeability, and familiarity, respectively. This study investigated the relationship between characteristics of cosmetics advertising model, brand personality, and brand attitude. Brand personality does not play a mediating role between advertising model's characteristics and brand attitude. Advertising model's characteristics have a direct effect on the brand attitude. Consequently, Cosmetics companies should recognize the importance of the characteristics of advertising model and implement the marketing strategy by carefully selecting the advertising model so that consumers can relate the characteristics of advertisement model to the brand attitude which will ultimately lead to positive evaluation of the brand.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.1
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• pp.97-110
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• 2006

The value that evaluates ancient Oriental civilization and culture is Hwa-i-kwan(華夷觀: the view that China is only good country and the others are savages) as Confucianism. Generally, Hwa-i-kwan(華夷觀) includes cultural Hwa-i-kwan(華夷觀) as Confucian culture is only superior, Han-centered racial Hwa-i-kwan(華夷觀), and country-centered geographical Hwa-i-kwan(華夷觀). As times goes on, instead racial and geographical Hwa-i-kwan(華夷觀) is diluted, cultural Hwa-i-kwan(華夷觀) was just emphasized. The value of cutural Hwa-i-kwan(華夷觀) is presented on dressing system and hair style becoming an issue in Confucian culture. This study intends to research how Hwa-i-ron in latter period of Chosun influenced the view of Ching men's hair style, pigtail. For this study, 5 books of Yeon-hang-rok in $17{\sim}18$ centuries are chosen, but some parts of them would be selected concerning with hairdressing and would be studied with other documents. Hwa-i-kwan(華夷觀) had dominated in the latter period of Chosun and had been making proprieties, then geographical and racial Hwa-i-kwan(華夷觀) were disappeared when Ching had been building a big cultural country, but cultural Hwa-i-kwan(華夷觀) had been stronger in latter period of Chosun than before, it had been a standard in all proprieties. After all, not only did cultural Hwa-i-kwan(華夷觀) become a standard of all proprieties in Chosun, but it was applied to the view of Ching men's hairstyle. So, people thought that pigtail, Ching men's hairstyle, is a custom of the savages. out of Chinese proprieties. Therefore, this cultural Hwa-i-kwan(華夷觀) that Chosun is a real China through taking over Chinese proprieties might be in that age.

• Fashion & Textile Research Journal
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• v.26 no.1
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• pp.88-98
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• 2024

With the growing preference among Chinese consumers for purchasing beauty products through social media networks (SNS), influencer marketing has recently emerged as a crucial strategy for maximizing word-of-mouth effects. This study aims to ascertain the impact of SNS beauty influencers' characteristics on trustworthiness and consumers' intentions to engage in word-of-mouth promotion. Furthermore, the study seeks to explore the moderating role of consumer involvement in the relationship between SNS beauty influencer characteristics and the trust consumers place in them. As part of an empirical analysis, an online survey was administered to 259 Chinese female consumers who had previously purchased beauty products through influencers on SNS. The data gathered were scrutinized by conducting multiple and hierarchical regression analysis to test the proposed hypotheses. The findings indicated that the attributes of "expertise,"' "intimacy," and "homogeneity" in SNS beauty influencers significantly affect influencer trust, whereas "charm" does not have a significant impact. Moreover, consumer involvement was found to moderate the relationship between SNS beauty influencer characteristics (expertise, intimacy, charm, and homogeneity) and influencer trust. Additionally, influencer trust positively influenced the intention to engage in word-of-mouth activities. These findings signify that leveraging influencers possessing qualities such as expertise, intimacy, and homogeneity can help enhance product exposure, popularity, and sales of the beauty industry. This study contributes valuable insights into the strategic utilization of influencer characteristics in the beauty industry and digital marketing, highlighting their pivotalrole in consumer engagement and the success of marketing strategies.

• Journal of the Korean Society of Costume
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• v.64 no.1
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• pp.106-122
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• 2014

This study is based on the official Chinese history of the ancient Korean(中國正史朝鮮傳) clothing and ornaments, and also tries to discover, study, and adjust the system of the ancient Korean clothing and ornaments. Ancient Korea has very poor official records of its clothing and ornaments. Therefore, this study had no choice but to rely on the official Chinese history to cover for the lack of resources. The official Chinese history documents are not only important for studying ancient Korean history, but also important for studying about the ancient Korean clothing and ornaments. This research selected historical documents about the ancient Korean clothing and ornaments from fifteen different Chinese dynasties' official documents, and then systematically classified the documents in order to compare them. All these processes confirmed the following subjects. In regards to the Kwan(冠: general hat), the hat types included Check, Byun(弁), Jeol-poong(折風), Jowoo-Kwan(鳥羽冠), So-gol(蘇骨), and Na-kwan(羅冠). These Kwan(冠) were influenced from Chinese clothing and ornaments. Gold and silver decorations on the Kwan(冠) were influenced from the Scythai culture. The feather decorations on the hat were residual of the bird worshiping culture or the hunting lifestyle. These things show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the North. But the use of Jo-woo(bird feather) was common around the globe in many ways during the ancient times, regardless of area and period. The official Chinese history describes men's hair style as Choo-gyul (椎結) or sometimes pronounced, Choo-gyul(椎結). These seem to describe the topknot. Women had various types of hair styles such as Yu-byun-bal-su-hu (wear women's hair in a braid). The official Chinese history show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the north. The ancient Korean clothing and ornaments influenced and were influenced by its neighboring countries.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.267-278
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• 2021

This study differentiated it from previous studies by selecting Chinese lifestyle shops in the current situation where lifestyle shops are rapidly emerging due to the increase in single-person households in China and changes in consumption patterns. The purpose of this study is to present basic data for establishing VMD strategies for domestic lifestyle shops wishing to enter China through the analysis of the characteristics of VMD elements. The results of this study are as follows.The research results are as follows. In the display elements of the VMD of Chinese lifestyle shops-GAROSU, CH'IN, and Nome, the appliances and props used differentiated shapes and materials according to the product concept and design. There seemed to be a difference depending on the concept of the lifestyle shop. Also, there were differences in the form of VP and the presentation method of PP and IP in VP, PP, and IP according to the store product group and the amount of products displayed in the presentation element. In a follow-up study, it is considered meaningful to conduct a study on domestic lifestyle shops and a comparative analysis of VMD between Chinese and domestic lifestyle shops.

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.127-139
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• 2009

The purpose of this study is to research the change of Tibet's commercial district following Tibet's globalization(traditional clothing to modern clothing). Tibet's traditional culture is fastly changing for two major reasons: Chinese government's persistent assimilation policy on minority ethnic groups and globalization, a powerful trend worldwide. Therefore this investigation was conducted on the most preeminent feature of life, clothing culture, at capital city Lhasa where modernization is most prominent and fast in Tibet. For this, the first field investigation was conducted between February 5th and 15th, 2007. and the second investgation was between January 16th and 25th, 2008. As a result, the study on clothing globalization in Lhasa, Tibet, reaches the conclusion as follows: Based on such developments, commerce of Lhasa has been modernized, bringing about great change in composition and formation of its commercial district. Stores have been modernized and their service quality has improved. While the number of traditional clothes shops has decreased, various types of modern clothes shops have emerged. Modern clothes stores mostly consist of quality men's wear shops, casual clothing shops targeting those in their 20s, and sportswear shops reflecting global trend. This composition indicates that it is men and younger generation who first adopt new culture emerged through globalization. Tibet's modernization and social development have become an integral part of globalization and public sentiment. Therefore, its modernization will be driven by power and capability of the public, rather than by policy control of the central government.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.90-99
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• 2012

The purpose of this study is to compare female members's jumper and jacket preferences for five different styles of Fall/Winter jumpers and jackets, divided into three age groups(65-69 yr, 70-74 yr, over 75 yr). Total 324 senior females, ages over 65 in Kimhae and Busan area were chosen for the study. The major findings of this study were as follow; For the age group, 65 to 69, in the jumper category, it was important for them to look slender and sophisticated. Jumpers with quilted thin fabrics, jumpers with hooded jumpers zippers, and short chinese collar in the short blouson style were preferred in the age group. Jacket needed to be designed in A-line styles, short or long with one or two buttons and of various length. For those in the 70 to 74 age group, the jumper designs need to be tidy and clean with box-shaped pockets. In addition, various formal style jumpers with increasing length up to hip lines. For jackets, it is necessary to increase the number of designs with convertible collars with three button in front, elegantly covered pocket, long enough to cover the hip line. For those in the age group of 75 or over, it was essential for jumpers and jackets to be of increasing length in box style, loose-fit with, front-closure or snap buttons and out pockets that allows one to put their hands in the jumper. They preferred jacket length down to the hip-line, wing collar for jumpers, tailored collar for jackets more than the other age groups.

• The Research Journal of the Costume Culture
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• v.28 no.5
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• pp.621-638
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• 2020

Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.