• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.531-540
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• 2008

This study, based on the college life style and the courage to make that the purpose of the design process of finding out the correlation. Chinese students study the life style can be categorized into 4 kinds. The courage to top a crowded bottom with a broad form of courage prefer to be brought down, getting smaller and smaller. Regular and relevant inclination stores are independent of trust. 2 as a whole are crowded with smooth curves and the courage to the asymmetric shape is preferred. Active investment, emphasis on foreign languages, tends to prefer shopping on the Internet were related.3 outstanding courage, just a little crowded in the cylindrical form is preferred. Trust the big stores, stores see the taste, his taste for products that are relevant to the tendency of pursuing said. 4, a lot of the colony gradient technique Protruding prefer to be in the form of courage. Home will, that tends to emphasize the brand and design were related. Home will, that tends to emphasize the brand and design were related. To recap the contents of the consumer lifestyle, based on the characteristics of their favorite cosmetics containers vary designs. Different forms, depending on their courage to feel emotions that can see the image. Therefore, the design in courage cosmetics on the characteristics of these granular for consumer research, the granular form of product research and the relationship between the elements in their care are made. The marketing strategy is in the consumer market, but needs more fine-grained analysis methods that can tell people.

• Journal of Distribution Science
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• v.4 no.2
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• pp.41-64
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• 2006

The research is focused on planning the politic direction and on establishing an activating planning for retailer shops such as traditional market, super supermarket, discount store in Daejeon. The empirical study shows that the consumers most satisfied with discount store, meanwhile least with traditional market. Especially, it is proved that parking facility is the most important factor affecting consumer's satisfaction. This study also suggests some important strategic implications through IPA (important- performance analysis). Those are, first, the traditional market needs to improve for six categories of IPA factors, however the super supermarket for four, and the discount store for three. Second, the discount store has eight prominent advantages of the factors, however the super supermarket has seven, and the traditional market has five. Finally, the traditional market has to concentrate facility improvement for consumer's convenience in the long term.

• International Area Studies Review
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• v.22 no.1
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• pp.141-159
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• 2018

The study aims to explore the factors that affect the value perception, satisfaction, and frequency of smart phone taxi applications in Shanghai, China, and commuters. According to a survey conducted on the actual use of taxi application, the majority of the customers responded that they have been using taxi apps for more than one or two years, and the results showed that they use taxi apps once or twice a week. It also showed that the actual use of taxi apps varies depending on their age and academic background. Among the value attributes of smart phone taxi applications, the respondents perceived ease of use as the highest at 4.41 points out of 5 point scale, while the risk perception was the lowest at 3.34 points. Finally, when social demographic characteristics and the nature of taxi app use were controlled, the value perception variables had a significant influence on taxi application satisfaction. The higher the perception of service quality, usefulness, and system usability, the higher the satisfaction levels were. In particular, the impact of perceived usefulness and system usability perception was high.

• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.45-52
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• 2020

In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.

• International Commerce and Information Review
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• v.19 no.4
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• pp.127-145
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• 2017

The study focuses on the ICT industry, which is considered future growth engine. Tthe main objective of the research is to examine the extent of the competitiveness of the Chinese ICT industry, which is rapidly emerging as a competitor of the ICT industry in Korea. The ICT items subject to primary analysis of this study were computer and peripherals items. Analysis methods used were MSI (Market Share Index), EBI (Export Bias Index), and MCA (Market Comparative Advantage). The analysis period was from 2008 to 2016, and the analysis dater used were the export-import data provided by KITA. According to the study, Korean market share of Chinese computers and peripherals items has continued to increase, exports concentrated on the Korean market are intensifying, though the degree of competitiveness gained by the Korean market is quite strong. In particular, 852851, 847160 items have the largest competitiveness in the Korean market compared to other items used in this study. The implications of this study for the Korean market are as follows: i) improvement of quality with price ii) convergence product development between computer and peripherals items and consumer -friendly design development, and iii) marketing efforts to improve product awareness so that consumers recognize Korean computer and peripherals products.

• Information Systems Review
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• v.25 no.1
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• pp.145-164
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• 2023

The proliferation of online reviews on dining experiences has significantly affected consumers' choices of restaurants, especially overseas. Food quality, service, ambiance, and price have been identified as specific attributes for the choice of a restaurant in prior studies. In addition to these four representative attributes, cultural factors, which may also significantly impact the choice of a restaurant for tourists, in particular, have not received much attention in previous studies. This study employs the text mining technique to analyze over 10,000 online reviews of 76 Korean restaurants posted by Chinese tourists on dianping.com to explore the influence of cultural factors on the consumer's choice of restaurants in the overseas travel context. The findings reveal that "Hallyu (Korean Wave)" influences Chinese tourists' dining experiences in Korea and their satisfaction. Moreover, Korean food-related words, such as cold noodle, bibimbap, rice cake, pig trotters, and kimchi stew, appeared across all the review topics. Our findings contribute to the existing tourism and hospitality literature by identifying the critical role of cultural factors on consumers', especially tourists', satisfaction with the choice of a restaurant using text mining. The findings also provide practical guidance to restaurant owners in Korea to attract more Chinese tourists.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.6
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• pp.2689-2708
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• 2016

Multi-camera systems which integrate two or more low-cost digital cameras are adopted to reach higher ground coverage and improve the base-height ratio in low altitude remote sensing. To guarantee accurate multi-camera integration, the geometric relationship among cameras must be determined through platform calibration techniques. This paper proposed a combined two-step platform calibration method. In the first step, the static platform calibration was conducted based on the stable relative orientation constraint and convergent conditions among cameras in static environments. In the second step, a dynamic platform self-calibration approach was proposed based on not only tie points but also straight lines in order to correct the small change of the relative relationship among cameras during dynamic flight. Experiments based on the proposed two-step platform calibration method were carried out with terrestrial and aerial images from a multi-camera system combined with four consumer-grade digital cameras onboard an unmanned aerial vehicle. The experimental results have shown that the proposed platform calibration approach is able to compensate the varied relative relationship during flight, acquiring the mosaicing accuracy of virtual images smaller than 0.5pixel. The proposed approach can be extended for calibrating other low-cost multi-camera system without rigorously mechanical structure.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.42
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• pp.337-364
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• 2009

Trade remedy is the system that additional duty or import quantity restriction would be imposed on the import products, in case that unfair imports damage domestic industry or even proper import products damage significantly domestic industry. The system is secured by the act of unfair trade practice investigation & industrial damage remedy, tariff act, WTO agreement. Anti-dumping duty act is the system that duties are assessed with the equal or less amount of the difference between normal transaction price and dumping price, in case that the product imported under dumping price causes or may cause damages in domestic industry, or the development of domestic industry should be delayed practically. Recently, the problems related with anti-dumping duty imposed as the part of the trade remedy occur frequently. It is necessary to discuss whether the anti-dumping duty act is practically trade remedy which does comply with GATT regulations and WTO agreements as the criteria of international law and is in line with the intent of domestic act in the suffered country, or it does return to protective trade or reduce the protection of consumer. On the basis of this discussion, it would be difficult to impose the antidumping duty on industrial products in order to protect domestic industry, when considering the expected free trade agreements of Korea-US, Korea-China and Korea-Japan. In order to survive under the current severe competition of world trade market, companies should raise the competitiveness by themselves without relying on the current trade acts to provide with a certain protection. This thesis should bring those attentions.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.1
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• pp.141-151
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• 2020

This research aimed at studying the role of self-enhancing imagery and self goal-achievement emotion in the effect of characteristics perceived at advertisements using multisensory cues on purchase intention. Sports shoes advertisement was selected as an empirical research object. Questionnaire survey method was used to collect data. 'WenJuanXing' site was used to make the questionnaire in Chinese, and it was loaded on WeChat and QQ. 260 participants from different regions of China participated in online questionnaire survey. The results of testing the hypotheses by structural equation model in Amos 21.0 program are summarized as followings. The congruency between multisensory cues and self-discrepancy awareness positively evoked the self-enhancing imagery and the self goal-achievement emotion. The object relevance between the consumer and the product advertised did not induce the emotion, but evoked the self-enhancing imagery. Both of the self-enhancing imagery and the self goal-achievement emotion had positive effects on the product purchase intention. When developing advertisement, marketers should focus on multisensory cues' characteristics to enhance the self-enhancing imageries as well as to help feel the goal-achievement emotion. They should pay attention to the ways by which the multisensory cues' characteristics used to develop advertisement can be perceived to be congruent with each other by consumers.

• Korean Journal of Agricultural Science
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• v.46 no.4
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• pp.915-930
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• 2019

The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.