• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.67-81
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• 1997

The main purpose of this study was to compare the characteristics of male innovators and of male opinion leaders across product categories in terms of personality, attitudes, social participation, media usage patterns and demographic aspects. Six product categories such as clothing, cosmetics, small electronic appliances, medium-large electronic appliances, interior supplies and sports-leisure goods was used. A valid and reliable self-report scale was used to measure innovativeness and opinion leadership for 423 male adults living in social area Analyses showed that venturesomeness is the most common characteristics between innovators and opinion leaders across product categories. Innovators showed higher tendency of narcissism while opinion leadership showed higher cosmopolitainsm. Common charateristics of innovators and of opininion leaders of both clothing and cosmetics are cosmopolitanism, narcissism, exhibitionism, venturesomeness. The degrees of social participation and media usage patterns were different according to product categories for both innovators and opinion leaders. The implications of these findings for diffusion theory and merchandising were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.4
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• pp.563-574
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• 1999

The purpose of this study was to provide basic information for obese boy's clothing construction that can reflect the characteristics of their bodies. The subjects for anthropometric measurements which were performed directly were obese boys of 9 to 11 year-old. To classify the somatotype and to analyze the characteristics of each somatotype 310 obese boys were examined. Data were analyzed by using multivariate method, By means of Ward the subjects were classified into 4 clusters according to the factor scores which were obtained from 6 factors providing the information of 54 items. 4 clusters were identified. 1) Type I was characterized by tall and obese type 2) Type II was characterized by short and small type 3) Type III was characterized by long and obese type of lower body. 4) Type IV was characterized by short and obese type.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1098-1108
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• 2009

This study finds the meaning of Anti Couture in the examination of the tendency and characteristics of aesthetics sense of Anti Couture in Contemporary Fashion. Anti Couture disregards the traditional composition and takes some subcultural elements, moreover, have the Anti-decoration characteristics of disproportion, disharmony, asymmetry, inperfection, and irregularity such as Japanese fashion. This study analyzed 600 works from 2000 S/S to 2008 S/S to figure out the Anti Couture to summarize the eclectic, humorous, avant-garde, poor, and minimal tendencies. The characteristics of the aesthetics sense of Anti Couture according to the tendency are analyzed into ambiguity, deformation, eclecticism, deconstruction, and artless art.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.373-383
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• 2003

The purpose of this study was to investigate the effects of personal characteristics on job stressors, job stress symptoms, and job performance of workers in fashion and textile industries. Personal characteristics includes gender, marital status, educational level, age, type of industry, type of occupation, job position and work period. The data were obtained from questionnaire completed by 529 workers who were employed by textile or clothing manufacturers located in Seoul, Daegu, or Gyeongsang-do province. The SPSS package was used for data analysis which includes frequency, factor analysis, t-test, ANOVA and Scheffe's test. The results indicated that all personal characteristics had significant effects on job stressors, job stress symptoms, and job performance. Age and job position among personal characteristics showed to be the most important variables which influenced job stressor, job stress symptoms, and job performance.

• The Research Journal of the Costume Culture
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• v.8 no.3
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• pp.460-476
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• 2000

The purpose of this study was, accordingly, to examine male college student's general body consciousness and their actual condition of wearing clothing, as it's assumed that clothing, which everyone must always wear, might be effective in making up for the physical defect. The findings of this study were as follows : 1. Male College Students'Body Consciousness : They expressed some dissatisfaction with their own body, and they were most discontented with their height, among their bodies. They thought of the western-style shape as an ideal one, as what's considered by them to be ideal was thinner a little than them, being taller with wider shoulder, longer legs, smaller and white face. 2. Male College Students'Characteristics of Clothing Purchasing Behavior : In purchasing clothing, male college students were slightly sensitive about the physical part with which they wasn't satisfied. The clothing pattern preferred by them was an abstract one, and their favorite color was white or black. The greatest number of them put most emphasis on design in buying clothing, and they purchased clothing mainly at special fashion shop. On the whole, they showed an affirmative response toward wearing Korean costume, and they also had a positive opinion about the purchase of reformed Korean dress for everyday life. 3. Male College Students'Characteristics of Wearing Clothing : They appeared not to consider making up for physical weakness. Male college students favored aloha shirt and trousers when they went out. Male college students purchase clothing in consideration of individual, manly, classical, tender, or comfortable factors. 4. Relationship of Body Consciousness to Wearing Behavior : The degree to which they considered covering up physical weakness in wearing clothing was examined, by dividing them into two groups : one was a group that thought their own shape normal, and the other was a group that didn't think of their own shape as normal. As a result, both groups appeared not to consider covering up physical weakness.

• Korean Journal of Human Ecology
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• v.15 no.2
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• pp.283-292
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• 2006

The purpose of this study is to analyze and compare the color characteristics of preferred summer clothing textiles, such as shirts, blouse, slacks and skirt. 109 male and female college students evaluated the preference to clothing textiles in previous research and top 10 kinds of textiles were chosen for each clothing item. To analyze the color characteristics of preferred textiles, spectral data were measured with spectrophotometer. By the results, color and color tone, value of L, a, b according to clothing item and season were compared. Chromaticity diagram was drawn, too. The results of this study are as following: 1. Color characteristics of shirts textile college student preferred for summer was PB color and p tone. The textile, in general, represented simple color that is close to achromatic color with light and soft shade. 2. The most preferred color of blouse textiles was G color and It, d tone. The color characteristics of blouse textiles represented stronger and more brilliant than those of shirts. 3. For slacks, colors of preferred summer textiles were mostly B, YR color and p, It.g, dk tone. Therefore, preferred textiles for slacks represented simple bluish or brownish color that is close to achromatic color with light or dark shade. 4. The most preferred color of skirt textiles were Y, R color and It tone. Skirt textiles had various colors compared to slacks. 5. College students generally prefer simple cold color that is close to achromatic color, because shirts and slacks have high frequency of wearing. In color tone, light and soft tone were preferred for shirts, and for slacks, they preferred light or dark tone. Comparatively, blouse and skirt which have low frequency of wearing represented various colors which contain more brilliant and stronger toned warm colors. 6. By the result of analyzing L, a, b value, shirts and blouse textiles showed higher L value than those of slacks and skirt. The textiles preferred by college students were generally close to achromatic color, because values of a, b were very low. This was confirmed with the result of chromaticity diagram. 7. In pattern of preferred textiles, solid textile were preferred mostly for shirt, blouse, skirt and slacks, and stripe pattern was preferred secondly.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.406-420
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• 2014

The goal of this study is to support the children's pants construction methods that secure clothing size and fit appropriateness through proposed improvements of denim pants construction method focusing on 4-year-old boys. Depths interview on the actual condition, measurements and calculations for positions and ease of the clothing points corresponding to the body points actually worn were conducted for 47 denim pants of nine boys. "Characteristics of the areas worn" and "physical characteristics of lower body" were analyzed, and improvements of 4-year-old children's denim pants construction method were proposed. As the results, the different figures in "characteristics of the areas worn" between the existing children's pants construction methods and children's actual wearing habits were found, and identification of distinct children's lower body from adults' supports that we should avoid tracing adults' methods without reasons. Children's pants construction method on basis of actual wearing should be devised to solve fit problems. Improvements of children's method were proposed such as ease of girth by different area worn, ease of "elastic waist girth", the difference between "elastic waist girth" and "pattern waist girth", and the difference between "pattern waist girth" and "pattern hip girth" as considerations of pants girth items, and appropriate position "clothing waist girth" "pants hip length" level, "pants crotch length" level, "clothing knee length" level, and "pants outside length" level for pattern making as considerations of clothing length items.

• Human Ecology Research
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• v.52 no.3
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• pp.243-253
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• 2014

This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.644-654
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• 2006

The purpose of this study is 1) to analyze the clothing purchasing behavior according to gender 2) to analyze the characteristics provided by the fashion on-line community, 3) to analyze the effects of the fashion on-line community characteristics to community commitment and brand loyalty. As for data collection, on-line survey was conducted for the fashion online community members in 'daum' portal site and total 404 volumes were used for the study analysis. Data were analyzed by descriptive statistics, $x^2-test$, factor analysis, regression analysis by utilizing the SPSS 10.0 program. The results of this study were as follow: First, it was found that characteristics of fashion on-line community are three factors of 'interactivity', 'information provision' and 'interest provision'. Second, as the analysis result of the effects of the fashion on-line community characteristics to the community commitment and brand loyalty, the more 'interactivity' and 'interest provision', the higher 'behavioral commitment' and at this time brand loyalty was high. The higher 'interactivity', 'interest provision' and 'information provision', the higher attitudinal commitment and brand loyalty. In addition, the more 'information provision' and 'interest provision' were, the more it positively influenced brand loyalty. It is considered that this study will help fashion enterprises establish an on-line community strategy to induce brand loyalty by analyzing the community utilization pattern of fashion on-line community members.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.8
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• pp.1310-1320
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• 2007

This study investigated the differences in the importance of store characteristics depending on on-line clothing store type and consumer age. The questionnaires were given to female residents in the ages between 20-39 in Seoul and Kyung-gi province during October 2006. The results were summarized as follows: 1. By analyzing the differences in importances of on-line store characteristics factors it was found that buying process service factor and product searching system factor were important in on-line general merchandise store. and buying process service factor and product factor(all the factors, such as store credit, product, screen-displayed design, searching and approaching system, customer management service) were important in on-line specialty store. 2. By analyzing the differences in importances of on-line store characteristics depending on the store type, buying process system such as refund policy, shipping, high-speed payment and rapid searching, screen-displayed design system, approaching and searching system were more important in on-line general merchandise store when comparing to specialty store. It also showed that the consumer considered the reputation of the store and its image more important in on-line general merchandise store. 3. By analyzing the differences in of on-line clothing store importance depending on age, in the case of on-line general merchandise store, it showed that people in their thirties regarded buying process service factor more important than twenties, and when it came to the product and searching system, it was vice versa. Twenties had a tendency to consider the aspect of product important and, relatively, thirties regarded searching and approaching system factor important. in the case of specialty store. It was found that women in their twenties had a tendency to consider product factor more important.