• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Journal of Korea Society of Digital Industry and Information Management
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• v.14 no.4
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• pp.35-45
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• 2018

Users are sharing many of contents such as text, image, video, and so on in SNS. There are various information as like as personal interesting, opinion, and relationship in social media contents. Therefore, many of recommendation systems or search systems are being developed through analysis of social media contents. In order to extract subject-related topics of social context being collected from social media channels in developing those system, it is necessary to develop ontologies for semantic analysis. However, it is difficult to develop formal ontology because social media contents have the characteristics of non-formal data. Therefore, we develop a social topic system based on semantic and subject correlation. First of all, an extracting system of social topic based on semantic relationship analyzes semantic correlation and then extracts topics expressing semantic information of corresponding social context. Because the possibility of developing formal ontology expressing fully semantic information of various areas is limited, we develop a self-extensible architecture of ontology for semantic correlation. And then, a classifier of social contents and feed back classifies equivalent subject's social contents and feedbacks for extracting social topics according semantic correlation. The result of analyzing social contents and feedbacks extracts subject keyword, and index by measuring the degree of association based on social topic's semantic correlation. Deep Learning is applied into the process of indexing for improving accuracy and performance of mapping analysis of subject's extracting and semantic correlation. We expect that proposed system provides customized contents for users as well as optimized searching results because of analyzing semantic and subject correlation.

• Journal of Information Technology Applications and Management
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• v.31 no.1
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• pp.123-138
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• 2024

With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.137-147
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• 2019

The purpose of this study, I investigate the new trend, 'new-tro', through the music video costumes of young generations, and analyze the meaning and characteristics of 'new-tro'. The research method is, select 30 music video with new-tro fashion style on the music sites, and the fashion styles were analyzed in 11 music videos checked and selected by 100 students. As a definition of the term, 'retro' refers to a phenomenon in which the past reappears in modern time, and 'new-tro' is a new retro trend, a social phenomenon that enjoys the old with a modern sense, and is a compound word of 'new' and 'retro'. 'new-tro' is a modern reinterpretation and rebirth of the past style, and 'fu-tro' is a style of coexistence between the past and the future. In the music video, fashion is a media language and cultural code, and it creates trend or new fashion, that communicates with the public, stimulating emotions. As a result of the research, the common trend phenomenon expressed in the music video costume of 'new-tro' trend which appeared in 2000s is as follows. 1. New-tro style starts with items that were famous in the past. 2. It is one of postmodern marketing using color, print and logo. 3. It spreads quickly by the influence of culture that is characteristic of the Internet and SNS world. 4. It is bottom up propagation phenomenon of street fashion. 5. It is a time game where modern people connect the past with the present. 6. "new-tro" continues to evolve for that time, based on 'retro'. New-tro, an evolutionary version of the 21st century retro wave. and it is a key to marketing effectiveness as a sympathetic elements of 1020 generations with the reproduction of memories.

• Journal of Distribution Science
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• v.18 no.12
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• pp.79-90
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• 2020

Purpose: This study aims to explore the service improvement and marketing strategy to measure the effect of the DISC (dominance, influence, steadiness, conscientiousness) behavior type of hair salon workers on service quality and marketing. Research design, data and methodology: 236 responses were analyzed by distributing questionnaires to hair salon workers through SNS. Factor analysis and reliability analysis were applied and the influence of job factors on work satisfaction and turnover intention, and the statistical significance of the DISC behavioral type adjustment effect verified. Results: First, among the general characteristics of the survey subjects, the most common respondents were women and interns in their twenties, with less than four years of experience and less than three years of work experience on site. Second, the working environment, employee relations and compensation policies caused by work-related factors have shown a major influence on work satisfaction. Third, the working environment and human relationships among the job factors have an impact on turnover intention. Conclusions: The working environment, human relations, and compensation system derived as job factors had a crucial effect in service quality and marketing on job satisfaction, and among job factors, working environment and human relations had a significant influence on turnover intention.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.58 no.3
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• pp.262-271
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• 2022

The purpose of this study is to investigate the status of admission and employment in fisheries high schools (FHS) and to consider ways to revitalize FHS through substantialization. The recruitment rate of new students in FHS decreased from 97.4% in 2016 to 83.2% in 2020. The aging training ship that FHS needs to improve most urgently is being jointly used by FHS across the country, and the construction of a joint training ship managed by the Korea Institute of Maritime and Fisheries Technology is being promoted. The average employment rate for FHS by year was 40.2-59.4%, and the fisheries-related employment rate was low at 31.0-38.9%. On the other hand, the acquisition rate of certificate of competence was 37.5-52.0%, and the rate of employment on board of those who obtained the certificate of competence was 42.9-59.8%. In order to secure new students and improve the recruitment rate, we operate experiential classrooms that reflect the characteristics of training ships and departments and conduct public relations activities using sns, publicity video ucc, YouTube, etc. It will be necessary to expand opportunities for fisheries-related vocational experience through active career exploration and elective courses in the FHS credit system. Finally, it is judged that fisheries related government agencies, industries and local governments need to improve their awareness of FHS and plan to support fisheries manpower nurturing in order to attempt the vitalization of FHS.

• Journal of Korean Society of Rural Planning
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• v.26 no.1
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• pp.39-49
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• 2020

The study analyzed the frequency of simultaneous occurrence of keywords presented in a total of 805 papers published in domestic journals from 1995 to 2019 by social network analysis(SNS) method, and examined core keywords of each period(5 years), in order to understand the research trends of the rural residential environment. The main results are as follows. First, as a result of the analysis of centrality, 'Community', 'Tourism' and 'Comprehensive Rural Village Development Project' were the top 3 keywords. Second, examined by each period, the top keywords are 'Eco Friendly' in 2000~2004, 'Tourism' in 2005~2009 and 2010~2014, 'Community' in 2015~2019. Third, comparing the structural characteristics of core keywords 2nd, 3rd, and 4th period, a network centering on 'Tourism' was clearly formed in the 2nd period. 'Tourism' was divided into 'Community' and a movement to form a separate group appeared in the 3rd period. In the 4th period, 'Community' was found to form a network without direct connection with 'Tourism'. The results of this study suggest the trend change of viewpoint for the rural area in the domestic research on rural residential environment. It has been confirmed that while the research had been carried out with the viewpoint of rural area as a 'tourist attraction' or 'sightseeing spot' for the urban citizens until the mid-2010s, in the research of late 2010s the viewpoint has settled down as a 'residential space' or 'space for new economic activities' of a variety of rural residents.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.487-496
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• 2018

The person who knows inaccurately about AIDS is less favorable to AIDS infectee, and the low level of knowledge as to AIDS and negative attitude cause bias and stigma of AIDS infectee to act as a social exclusion mechanism to impede early discovery or early treatment of the disease. As the level of knowledge as to AIDS affect the attitude of AIDS, so this study was tried to make use of basic data to develop education program that may help AIDS infectee and prevention of infection who visit dental clinics in the future by grasping the level of knowledge of the students of the dept. of dental hygiene as to AIDS and the attitude for the infectee. The collected the data subject to 360 students. The investigated data used statistic program SPSS 22.0 (SPSS Inc, Chicago, IL, USA) to calculate general characteristics by frequency and percentage, and for the attitude towards AIDS using Social Networking Services surveysinfectees and testing hypothesis of Duncan, Scheffe to see which groups show the difference in the practice level of infection management.

• Nuclear Engineering and Technology
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• v.37 no.4
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• pp.363-374
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• 2005

A heterogeneous thorium-based Kyung Hee Thorium Fuel (KTF) assembly design was assessed for application in the APR-1400 to study the feasibility of using thorium fuel in a conventional pressurized water reactor (PWR). Thermal hydraulic safety was examined for the thorium-based APR-1400 core, focusing on the Departure from Nucleate Boiling Ratio (DNBR) and Large Break Loss of Coolant Accident (LBLOCA) analysis. To satisfy the minimum DNBR (MDNBR) safety limit condition, MDNBR>1.3, a new grid design was adopted, that enabled grids in the seed and blanket assemblies to have different loss coefficients to the coolant flow. The fuel radius of the blanket was enlarged to increase the mass flow rate in the seed channel. Under transient conditions, the MDNBR values for the Beginning of Cycle (BOC), Middle of Cycle (MOC), and End of Cycle (EOC) were 1.367, 1.465, and 1.554, respectively, despite the high power tilt across the seed and blanket. Anticipated transient for the DNBR analysis were simulated at conditions of $112\%$ over-power, $95\%$ flow rate, and $2^{\circ}C$ higher inlet temperature. The maximum peak cladding temperature (PCT) was 1,173K for the severe accident condition of the LBLOCA, while the limit condition was 1,477K. The proliferation resistance potential of the thorium-based core was found to be much higher than that of the conventional $UO_2$ fuel core, $25\%$ larger in Bare Critical Mass (BCM), $60\%$ larger in Spontaneous Neutron Source (SNS), and $155\%$ larger in Thermal Generation (TG) rate; however, the radio-toxicity of the spent fuel was higher than that of $UO_2$ fuel, making it more environmentally unfriendly due to its high burnup rate.

• The Journal of Society for e-Business Studies
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• v.18 no.4
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• pp.1-24
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• 2013

Since the introduction of e-Government in Korea, government departments and public sectors produced a diversity of electronic records. In addition, they generated new electronic records (we are called composite electronic records(CERs)) which are composed of disparate electronic records. Typical examples of CERs are the records of Social Network Services (SNS). Currently, most of the government departments in Korea uses the Facebook Page to announce their policy and to collect feedback from the people. In addition, many CERs are created and produced. However, the government of Korea has no preservation policies about CERs. It causes problems with losing or neglecting a lot of information. Therefore, we presented the type and the characteristics of CERs which are produced by government departments of Korea. Moreover, we analyze and represent the researches of CERs preservation. Finally, we proposed the mechanism to preserve of CERs in Korea.