• Title/Summary/Keyword: channel strategy

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A Study on the Consumer Complaining behavior Regarding Functional Health Foods (건강관련식품 구매 후 소비자의 불만호소행동)

  • Jae Mie-Kyung;Kim Young Ok;Lee Kyung Ok
    • Journal of the Korean Home Economics Association
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    • v.43 no.7 s.209
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    • pp.23-35
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    • 2005
  • This study examined the consumer complaining behavior after purchasing functional health foods and investigated the variables which influence public and private consumer complaining behavior. The subjects of this study were 206 consumers who were dissatisfied after purchasing functional health foods. The survey was conducted during September. 15-October 6, 2003. Percentiles, frequencies, means, $X^2$ and logistic regression were utilized for data analysis with SPSS program. Major findings were as follows: 1 The groups reporting public complaining behavior were over college graduate, high income workers, professional and clerical workers(demographic variables). Purchasing related variable were high purchasing price, strategy of sales person and. ad, purchasing channel through door to door sales, telemarketing, multi level sales, and home shopping, purchasing purpose of weight control and cosmetic. 2. The groups reporting private complaining behavior were high school graduate, low income workers, housewives and the unemployed(demographic variables). Purchasing related variable were low purchasing price, the case of consumer need, purchasing in the shop, purchasing purpose of health restoration.

Preliminary Experimental Study on the Two-phase Flow Characteristics in a Natural Circulation Loop (자연순환 루프에서 이상유동 특성에 관한 예비실험 연구)

  • Kim, Jae-Cheol;Ha, Kwang-Soon;Park, Rae-Joon;Hong, Seong-Wan;Kim, Sang-Baik
    • 한국전산유체공학회:학술대회논문집
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    • 2008.03b
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    • pp.308-311
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    • 2008
  • As a severe accident mitigation strategy in a nuclear power plant, ERVC(External Reactor Vessel Cooling) has been proposed. Under ERVC conditions, where a molten corium is relocated in a reactor vessel lower head, a natural circulation two-phase flow is driven in the annular gap between the reactor vessel wall and its insulation. This flow should be sufficient to remove the decay heat of the molten corium and maintain the integrity of the reactor vessel. Preliminary experimental study was performed to estimate the natural circulation two-phase flow. The experimental facility which is one dimensional, the half height, and the 1/238 channel area of APR1400, was prepared and the experiments were carried out to estimate the natural circulation two-phase flow with varying the parameters of the coolant inlet area, the heat rate, and the coolant inlet subcooling. In results, the periodic circulation flow was observed and the characteristics were varied from the experimental parameters. The frequency of the natural circulation flow rate increased as the wall heat flux increased.

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Interoperability Strategy Performance Evaluation of the Event Service of CORBA (CORBA 이벤트 서비스의 연동 방법 및 성능 평가)

  • Na, Gil-Seong;Lee, Sang-Ho
    • Journal of KIISE:Databases
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    • v.27 no.1
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    • pp.33-41
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    • 2000
  • Since simple and convenient user interface, the Web is diffused widely. For integrating Web as a view of user interface and CORBA, CORBA object is made in applet, which is sent to Web browser in Client and executes by Web browser. To use CORBA Event Service in Web without violating a security constrains of applet, we need a interoperability of Event Service. This paper investigates interoperability of event channels of the event service of CORBA. We present three different methods that make one event channel. Pros and cons of each method are described. All mentioned approaches have been implemented in Java. An experimental performance evaluation has been carried out and evaluation results are also given.

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Performance Analysis of STTC-based Dual Virtual Cell System under The Overlay Convergent Networks of Cognitive Networking (중첩 융합 네트워크 환경에서 STTC기반 이중 셀 시스템의 성능분석)

  • Kwon, Eun-Mi;Kim, Jeong-Ho
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37 no.7A
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    • pp.528-534
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    • 2012
  • In order to achieve high capacity and reliable link quality of the overlay convergent networks with the cognitive networking based on the advanced capability of the mobile terminal, a Distributed Wireless Communication System (DWCS) can provide the capability of enhancing the link quality. This paper has considered virtual cell: the Dual Virtual Cell (DVC), and also proposes DVC employment strategy based on radio resource monitering. The considered system constructs DVC for multi-user high-rate data transmission, and the DWCS system exploits space-time trellis codes i.e., STTC to improve a spectral efficiency. The effects of imperfect CSI(channel state information) on the system performance has also been investigated.

Large Eddy Simulation of a High Reynolds Number Swirling Flow in a Conical Diffuser

  • Duprat, Cedric;Metais, Olivier;Laverne, Thomas
    • International Journal of Fluid Machinery and Systems
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    • v.2 no.4
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    • pp.346-352
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    • 2009
  • The objective of the present work is to improve numerical predictions of unsteady turbulent swirling flows in the draft tubes of hydraulic power plants. We present Large Eddy Simulation (LES) results on a simplified draft tube consisting of a straight conical diffuser. The basis of LES is to solve the large scales of motion, which contain most of the energy, while the small scales are modeled. LES strategy is here preferred to the average equations strategies (RANS models) because it resolves directly the most energetic part of the turbulent flow. LES is now recognized as a powerful tool to simulate real applications in several engineering fields which are more and more frequently found. However, the cost of large-eddy simulations of wall bounded flows is still expensive. Bypass methods are investigated to perform high-Reynolds-number LES at a reasonable cost. In this study, computations at a Reynolds number about 2 $10^5$ are presented. This study presents the result of a new near-wall model for turbulent boundary layer taking into account the streamwise pressure gradient (adverse or favorable). Validations are made based on simple channel flow, without any pressure gradient and on the data base ERCOFTAC. The experiments carried out by Clausen et al. [1] reproduce the essential features of the complex flow and are used to develop and test closure models for such flows.

Re-conceptualization of Business Model for Marketing Nowadays: Theory and Implications

  • FIRMAN, Ahmad;PUTRA, Aditya Halim Perdana Kusuma;MUSTAPA, Zainuddin;ILYAS, Gunawan Bata;KARIM, Kasnaeny
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.7
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    • pp.279-291
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    • 2020
  • This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted with three stages of testing scenarios. The first test is the mapping of the innovation model construct through testing the validity and reliability with the moderation of customer orientation variables. The second scenario examines the relationship of influence between the independent variables on the dependent variable of 29 hypothetical analysis equation modeling. The unit of analysis was conducted on 497 SMEs involved in the food and beverage sectors, with the criteria being SMEs must have a rating of 4-5 points on the Go-Food applications software. The results shown that: 1) the construct used to develop an innovative model both directly and via moderation is positive and significant; 2) Through a complicated relationship that involves all components of the variable, it outlines a positive and significant effect except for the path of analysis (μ5). The theoretical and managerial implications state that the service-dominant logic approach and resource-based view theory have extreme reliability and interrelations.

Study on the Use of Agricultural Information in Leaf Vegetable Farmers (엽채류 재배농가의 농업정보 이용에 관한 연구)

  • Jung, Gu Hyun;Cheon, Myeong Hyee;Lee, Won Suk
    • Agribusiness and Information Management
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    • v.1 no.1
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    • pp.63-83
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    • 2009
  • This study was performed to investigate the status of using agricultural information and develope desirable strategy to offer agricultural information for leaf vegetables farmers. 187 farmers are surveyed to collect data. Many farmers get agricultural information through various channel. They satisfied with agricultural information contents, rightness of time but dissatisfied with the easiness of gain, fitness of information relatively. And the mean score of farmer's information needs on agricultural information were higher than that of theoretical mean. relatively high items were new seed information, technology of cultivation, pesticide purchase and prevention, laborer finding, consumer information, the trend of leaf vegetables price, marketing place, government's agricultural policy and laws etc. To make farmers get information easily, we recommend to gather information at one place and provide them on internet portal site composed with information related for paddy rice farmers. To make desirable information service system, farmers should bring up their internet searching ability, and agricultural extension officers in count/city have to make effort to provide useful information more often by various communication methods such as visiting farmers, using internet or e-mail service, pamphlet, and so on.

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A Study of the Strategy for Fashion Business to get over Depression - Centered on Merchandising and Cost Reduction after IMF Controlling - (불황기(不況期) 극복(克服)을 위한 의류업체(衣類業體)의 전략(戰略)에 관(關)한 연구(硏究) - IMF 이후(以後)의 상품기획(商品企劃)과 원가절감(原價節減)을 중심(中心)으로 -)

  • Chu, Myung-Hee
    • Journal of Fashion Business
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    • v.2 no.4
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    • pp.21-27
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    • 1998
  • This study is regards to merchandising in terms of paradigm shift on marketing and cost reduction. All research was done to trace the change of customer's purchasing trend taking examples through two of major women fashion brand, Katharine Hamnett and Cynthia Rowley since Korea has been in IMF controlling. The conclusion is as following; 1. After IMF controlling, young character casual and middle-low priced unisex mode have mainly been in '98 fashion trend. On item terms, cross coordination with reasonable prices was formed as main stream. 2. Shortened production lead-time made it possible to reduce its cost. Also new types of fashion business has been introduced to customers. 3. Speedy action are more emphasized through the benefits of simplified marketing channel and shortened payment terms. 4. It used to be a typical style to enjoy the high margin with an famous overseas brand paying license fee. Currently, the trend is extended to re-export to overseas for the licensed OEM goods.

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An Oligopoly Spectrum Pricing with Behavior of Primary Users for Cognitive Radio Networks

  • Lee, Suchul;Lim, Sangsoon;Lee, Jun-Rak
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.4
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    • pp.1192-1207
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    • 2014
  • Dynamic spectrum sharing is a key technology to improve spectrum utilization in wireless networks. The elastic spectrum management provides a new opportunity for licensed primary users and unlicensed secondary users to efficiently utilize the scarce wireless resource. In this paper, we present a game-theoretic framework for dynamic spectrum allocation where the primary users rent the unutilized spectrum to the secondary users for a monetary profit. In reality, due to the ON-OFF behavior of the primary user, the quantity of spectrum that can be opportunistically shared by the secondary users is limited. We model this situation with the renewal theory and formulate the spectrum pricing scheme with the Bertrand game, taking into account the scarcity of the spectrum. By the Nash-equilibrium pricing scheme, each player in the game continually converges to a strategy that maximizes its own profit. We also investigate the impact of several properties, including channel quality and spectrum substitutability. Based on the equilibrium analysis, we finally propose a decentralized algorithm that leads the primary users to the Nash-equilibrium, called DST. The stability of the proposed algorithm in terms of convergence to the Nash equilibrium is also studied.

An Efficient Downlink MAC Protocol for Multi-User MIMO WLANs

  • Liu, Kui;Li, Changle;Guo, Chao;Chen, Rui
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.9
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    • pp.4242-4263
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    • 2017
  • Multi-User Multiple-Input Multiple-Output (MU-MIMO) technology has recently attracted significant attention from academia and industry because of it is increasingly important role in improving networks' capacity and data rate. Moreover, MU-MIMO systems for the Fifth Generation (5G) have already been researched. High Quality of Service (QoS) and efficient operations at the Medium Access Control (MAC) layer have become key requirements. In this paper, we propose a downlink MU-MIMO MAC protocol based on adaptive Channel State Information (CSI) feedback (called MMM-A) for Wireless Local Area Networks (WLANs). A modified CSMA/CA mechanism using new frame formats is adopted in the proposed protocol. Specifically, the CSI is exchanged between stations (STAs) in an adaptive way, and a packet selection strategy which can guarantee a fairer QoS for scenarios with differentiated traffic is also included in the MMM-A protocol. We then derive the expressions of the throughput and access delay, and analyze the performance of the protocol. It is easy to find that the MMM-A protocol outperforms the commonly used protocols in terms of the saturated throughput and access delay through simulation and analysis results.