• Economic and Environmental Geology
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• v.40 no.6
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• pp.797-804
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• 2007

This study was carried out to analyze public recognition of geo-technology and its outcome. On the basis of the study, the task of PR/communication to promote status of geo-technology and the PR program by stage(SMTCR) for strategy of geo-technology outcome were suggested as follows; operation of PR committee and plus-one appraisal system on a sender scope, media caravan tour and opinion editorial for geo-technology on a message scope, geoscience award and active use of "the year of earth science" on a tool and channel scopes, and regular measurement of public response and regular appraisal of PR goal/results on a receiver scope.

• Proceedings of the Korean Geotechical Society Conference
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• 2004.03b
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• pp.807-814
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• 2004

Land seismic reflection survey has been increasingly demanded in various civil engineering works because of its own ability to delineate layers, water table, to detect cavities or fracture zones, to estimate seismic velocities of each layer. However, our shallow subsurface structures are very complex. The relatively thin layer(mostly soil) to the wavelength directly followed by a basic rock with high impedance used to generate complicated surface waves, kind of channel waves with high amplitude that is dominate in entire seismograms and hence the useful reflection events will be almost hopelessly immersed in the undesired surface waves. Thus, it would seem that the use of traditional seismic survey could not be likely to provide in itself a satisfactory information about our exploration targets. This paper hence introduces an efficient measuring strategy illustrating a properly controlled arrangement of the vertical single force sources commonly used, yielding a very sharply elongated form of P-energy with a minimum of S radiation energy, what we call, P-beam source. Abundant experiments of physical modeling showed that in that way the surface waves could be enormously reduced and the reflection events would be additive and thus reinforced. Examples of field data are also illustrated. The contribution of P-beam source will be great in civil engineering area as well as in general geological exploration area.

• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.81-95
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• 2016

Software export is very important for developing the domain software industry. Up to now, the study related in this issue is not enough even if exports are not activated. In our study, we treated and analyzed the three SME cases that have each successful record in recent years focusing to sales channels establishment and product localization. This study was done by interviewing the marketing directors mainly, and applied email exchanges, phones, and document analyses. Some implications can be addressed for the potential SME software exports. In the perspectives of sales channels building, the trust for product and firm itself is needed to have a good offshore partners. These are required to make the good relationship with partners, brand value's diffusion, and technical competency. As for product localization, the customization is important to meet the needs for local users effectively. So it is desirable to accept the advisory suggestions from the local consulting experts or representative customers. And the joint export strategy using the platform by linking some related products is effective for SME's software product's export.

• Journal of Distribution Science
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• v.16 no.2
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• pp.47-51
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• 2018

Purpose - Typically, retailers will want PB(Private Brand) products to expand to the needs of low-PB loyal customers as well as existing PB(Private Brand) loyal customers. Therefore, a strategy of minimizing the share of the manufacturer brand in the distributor can be considered as a way to maximize the profit of the distributor. Research design, data, and methodology - In the previous study, the researches about the rivalry and conflict between the NB(National Brand) products and the PB products were mainly made. Previous studies did not model inter-national brand-level competition and inter-store competition. In addition, they have focused only on distributors' decisions from the manufacturer's perspective, and assume channel members have the same level of members(Choi, 1996). Results - This paper tries to apply the game theory to researches on how retailers can maximize the benefits of distributing NB(National Brand) products and PB(Private Brand) products, while distributors can also take advantage of their profits. Conclusions - It was found that providing cheap PBs did not help manufacturers and distributors. Distributors and manufacturers' profits were determined by consumers who purchased NB products that were higher in price and higher in perceived quality before providing existing PB products to consumers.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38A no.8
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• pp.697-703
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• 2013

We propose an efficient frequency-time domain resource allocation scheme in multi-carrier (MC) direct-sequence code-division multiple-access (DS/CDMA) communications. We consider, as a power allocation strategy in the frequency domain, transmitting each user's DS waveforms over the user's sub-band with the largest channel gain. We then consider rate adaptation in the time domain, where the data rate is adapted such that a desired transmission quality is maintained. We analyze the achievable average data rate of the proposed scheme with fixed average transmission power, and compare the performance to single carrier DS/CDMA systems with power and rate adaptations.

• Management Science and Financial Engineering
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• v.11 no.3
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• pp.95-107
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• 2005

As online shopping malls have emerged as a substantial shopping channel, they have used various sales promotion strategies to acquire new customers. Most of these strategies have been applied by offline malls for years. One, loss-leader pricing, is a type of promotional pricing in which stores sell well known products below their marginal cost, in order to attract customers and induce them to purchase more goods through impulse buying. This strategy is based on the expectation that customers will factor transaction costs into their purchasing decisions. However, its application to online malls fails to recognize that transaction costs are lower online, and that customers will behave differently as a result. Our study predicts that loss-leader pricing will not work online because online malls entail lower searching and moving costs than offline malls The study examines the effectiveness of loss-leader pricing with empirical data from a survey as well as log data from a Korean online shopping mall. The results show that while loss-leader pricing does attract customers to online shopping malls, it encourages cherry-picking rather than impulse purchases of regular-price goods.

• Journal of the Korean Operations Research and Management Science Society
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• v.23 no.3
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• pp.135-151
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• 1998

The demand of large capacity in coming cellular systems makes inevitable the deployment of small cells, rendering more frequent handoff occurrences of calls than in the conventional system. The key issue is then how effectively to reduce the chance of unsuccessful handoffs, since the handoff failure is less desirable than that of a new call attempt. In this study, we consider the control policies which give priority to handoff calls by limiting channel assignment for the originating new calls, and allow queueing the new calls which are rejected at their first attempts. On this system. we propose the problem of finding an optimal call control strategy which optimizes the objective function value, while satisfying the requirements on the handoff/new call blocking probabilities and the new call delay. The objective function takes the most general form to include such well-known performance measures as the weighted average carried traffic and the handoff call blocking probability. The problem is formulated into two different linear programming (LP) models. One is based on the direct employment of steady state equations, and the other uses the theory of semi-Markov decision process. Two LP formulations are competitive each other, having its own strength in the numbers of variables and constraints. Extensive experiments are also conducted to show which call control strategy is optimal under various system environments having different objective functions and traffic patterns.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• The Journal of Information Systems
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• v.23 no.1
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• pp.29-52
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• 2014

As the advance of multi-platform and multi-channel online services, brokerages are now offering three representative online trading systems - HTS(Home Trading Systems), WTS(Web Trading Systems), MTS(Mobile Trading Systems). In this study we investigated and compared the impact of different systems on the performance of brokerages. Using the panel data of 29 brokerages of 4 periods, we empirically tested the impact of online trading systems and the commissions of trading services. We found out that there exist some differences between the impacts of online trading systems based on the platforms. HTS was identified as the main platform for online trading services. However the role of MTS was also significantly identified while WTS showed no significant impact on the brokerage performances. Commission also showed significant negative impact in case of HTS and MTS platforms. Finally, offering MTS was identified as the significant dummy variable influencing the performance of brokerages. The results provides some implication for the multi-platform strategy for online services.

• Journal of Communications and Networks
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• v.15 no.1
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• pp.102-110
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• 2013

This paper considers a cooperative orthogonal frequency division multiple access (OFDMA)-based cognitive radio network where the primary system leases some of its subchannels to the secondary system for a fraction of time in exchange for the secondary users (SUs) assisting the transmission of primary users (PUs) as relays. Our aim is to determine the cooperation strategies among the primary and secondary systems so as to maximize the sum-rate of SUs while maintaining quality-of-service (QoS) requirements of PUs. We formulate a joint optimization problem of PU transmission mode selection, SU (or relay) selection, subcarrier assignment, power control, and time allocation. By applying dual method, this mixed integer programming problem is decomposed into parallel per-subcarrier subproblems, with each determining the cooperation strategy between one PU and one SU. We show that, on each leased subcarrier, the optimal strategy is to let a SU exclusively act as a relay or transmit for itself. This result is fundamentally different from the conventional spectrum leasing in single-channel systems where a SU must transmit a fraction of time for itself if it helps the PU's transmission. We then propose a subgradient-based algorithm to find the asymptotically optimal solution to the primal problem in polynomial time. Simulation results demonstrate that the proposed algorithm can significantly enhance the network performance.