• Journal of Fashion Business
• /
• v.27 no.1
• /
• pp.16-35
• /
• 2023

The advent of Omni Channel has changed the fashion business model and the role of fashion sales persons. In such situation, internal marketing can become an important organizational management strategy for fashion companies. Therefore, the purpose of this study is to identify the components of internal marketing of fashion companies for fashion shop masters in an omni channel environment. To achieve the purpose of this study, To achieve the purpose of this study, a qualitative study was conducted to investigate the internal marketing sub-factors of fashion companies. In-depth interviews were conducted for qualitative study. Seven respondents to the in-depth interview were fashion shop masters who had at least 10 years of field work experience. As a result of the qualitative study, internal marketing was derived from five factors, including empowerment, education and training, rewards, internal communication, and management supports. Empowerment factors consist of initiative, encourage creativity, and problem solving. Education and training factors consist of the degree of education and training opportunities, the value of education and training, and the scope of education and training. Rewards factors consist of diversity of rewards, fairness of rewards, and source of rewards. Internal communication factors consist of communication flexibility, diversity of communication and receptivity of communication. Management support factors consist of headquarters support and department store support.

• Journal of Distribution Science
• /
• v.21 no.6
• /
• pp.13-20
• /
• 2023

Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.18 no.7
• /
• pp.2027-2046
• /
• 2024

Reconfigurable Intelligent Surface (RIS) is an innovative technique to precisely control the phase of incident signals with the help of low-cost passive reflective elements. It shows excellent potential in the sixth generation of mobile communication systems, which not only extends wireless coverage but also boosts channel capacity. Considering that multipath propagation and a high number of antennas are involved in RIS in assisted mega multiple-input multiple-output (MIMO) systems, it suffers from severe channel fading and multipath effects, which in turn lead to signal instability and degradation of transmission performance. To overcome this obstacle, this essay suggests an improved gradient optimization algorithm to dynamically and optimally adjust the phase of the reflective elements to counteract channel fading and multipath effects as a strategy. In order to overcome the optimization problem of falling into local minima, this paper proposes an adaptive learning rate algorithm based on Adagrad improvement, which searches for the global optimal solution more efficiently and improves the robustness of the optimization algorithm. The suggested technique helps to enhance the estimate of channel efficiency of RIS-assisted large MIMO systems, according to simulation results.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.30 no.10A
• /
• pp.896-905
• /
• 2005

In this paper, we propose a SPD(Selective Packet Delay) scheme to improve the performance of High-Speed Downlink Shared Channel(HS-DSCH) employing N-Channel Stop and Wait retransmission scheme in High Speed Downlink Packet Access(HSDPA) system. The proposed SPD coordinates packet transmissions according to the channel condition. When the channel condition is bad, packet transmission is forcedly delayed, and the designated time slot is set over to other users in good channel condition. Hence, the SPD is able to reduce the average transmission delay for packet transmission under the burst error environments. In addition, we propose two packet scheduling schemes called SPD-LDPF(Long Delayed Packet First) and SPD-DCRR(Deficit Compensated Round Robin) that are effectively combined with the SPD scheme. Simulation results show that the proposed scheme has better performance in terms of delay, throughput and fairness.

• Journal of Broadcast Engineering
• /
• v.21 no.2
• /
• pp.210-218
• /
• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.707-723
• /
• 2016

The purpose of this study is to focus on the effects of different channel types of Word-of-Mouth on the product attitude. Additionally, the product involvement and gender are considered as moderating variables. The results of this study show that different word-of-mouth channel types have different effects on the product attitude, that is, off-line has more influence than on-line does. Also the product involvement moderates the relationship between the channel types of word-of-mouth and the product attitude, while the gender does not. The results imply that while building the word-of-mouth marketing strategy, companies should not only pay attention to the on-line media channel, but lay importance on the off-line communication channel.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38A no.12
• /
• pp.1102-1109
• /
• 2013

Blind interference alignment (BIA) scheme has demonstrated a way of interference alignment (IA) without channel state information at transmitter (CSIT). While it shows superior performance in high signal-to-noise ratio (SNR) regime stemming from the maximal degrees of freedom (DoF) gain, BIA scheme achieves inferior sum-rate performance in low SNR regime. This paper proposes a dual-mode transmission strategy which switches between single user (SU) SISO with receive mode selection and the BIA scheme depending upon the range of SNR. First, we derive a closed-form achievable rate for each transmission-mode. Secondly, we propose a low-complex transmission-mode selection algorithm.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.5 s.153
• /
• pp.788-799
• /
• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.3
• /
• pp.335-351
• /
• 2014

This study proposes a customized SNS operational strategy for special libraries based on a case study on the Ocean Science Library (OSL) of South Korea. The study conducted an in-depth analysis on an organizational structure, manpower, contents, and promotion. The outcome of SNS operational strategy deducted from this study can be categorized into several items, including: (1) a selection of an appropriate SNS channel, which meets the objective of the operation; (2) a formal division of works for SNS operation; (3) a designation of full-time managers and an establishment of a task force team; (4) a specialization of contents according to specific subjects; (5) on/off-line promotions focused on events, which encourage participations; (6) an improvement of contents through regular log analyses; and (7) a promotion of library website access through SNS, and so on. This research also suggested the strategies for the development of SNS operation: strengthening of communication and cooperation among librarians; distribution of academic and research outcomes of the umbrella organization; enhancement of a role as a communication channel between librarians and users, and carry out a role as a 'social curator.'

• Management & Information Systems Review
• /
• v.3
• /
• pp.257-285
• /
• 1999

Korea Postal Service(KPS) nowadays lies in competitive environment with alternative business such as door-to-door delivery service. Customers began to complain about postal service quality and ask the government to reform a public firm through management innovation. But, Korea Postal Service has not met the break-even point between it's revenue and expenditure because the service is under the government system and cannot independently make major decisions on products, pricing, services, personnel management, financial policies and etc. The objective of this study is to provide marketing planners and practitioners with some guidelines when they establish marketing strategies and to help marketers on theories and practical instructions about postal service marketing when they interact with customers. I. A field survey on both customer satisfaction and internal staff satisfaction was conducted to get some ideas for the marketing strategy planning. II. Practical guidelines and instructions were made for marketers to communicate with customers in various areas such as pricing, product, service demand, marketing channel, promotion, and etc. III. Some suggestions on marketing policies for planners and mangers in the marketing strategy were described including personnel resource as well as physical resource. IV. Special issues on small packet market and direct mail market were discussed and some alternative solutions were proposed. V. Database marketing strategy was emphasized to get new business opportunities such as direct mail, and to provide differential services to customers as much as their contribution into the profitability for KPS. VI. Cyber Post Office should be constructed on Internet to provide new services which are combined with physical material flow and information technologies.