• Title/Summary/Keyword: channel attention

Search Result 388, Processing Time 0.102 seconds

A Study on Consumer Perception and Purchasing Conditions of Using Beauty Social Commerce (뷰티 소셜커머스 구매이용에 대한 소비자 인식과 구매행동 연구)

  • Hong, Soo-Nam
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.19 no.4
    • /
    • pp.43-58
    • /
    • 2017
  • The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

  • PDF

High-Capacity Robust Image Steganography via Adversarial Network

  • Chen, Beijing;Wang, Jiaxin;Chen, Yingyue;Jin, Zilong;Shim, Hiuk Jae;Shi, Yun-Qing
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.14 no.1
    • /
    • pp.366-381
    • /
    • 2020
  • Steganography has been successfully employed in various applications, e.g., copyright control of materials, smart identity cards, video error correction during transmission, etc. Deep learning-based steganography models can hide information adaptively through network learning, and they draw much more attention. However, the capacity, security, and robustness of the existing deep learning-based steganography models are still not fully satisfactory. In this paper, three models for different cases, i.e., a basic model, a secure model, a secure and robust model, have been proposed for different cases. In the basic model, the functions of high-capacity secret information hiding and extraction have been realized through an encoding network and a decoding network respectively. The high-capacity steganography is implemented by hiding a secret image into a carrier image having the same resolution with the help of concat operations, InceptionBlock and convolutional layers. Moreover, the secret image is hidden into the channel B of carrier image only to resolve the problem of color distortion. In the secure model, to enhance the security of the basic model, a steganalysis network has been added into the basic model to form an adversarial network. In the secure and robust model, an attack network has been inserted into the secure model to improve its robustness further. The experimental results have demonstrated that the proposed secure model and the secure and robust model have an overall better performance than some existing high-capacity deep learning-based steganography models. The secure model performs best in invisibility and security. The secure and robust model is the most robust against some attacks.

Multiscale-Architectured Functional Membranes Based on Inverse-Opal Structures (멀티스케일 아키텍쳐링 기반 역오팔상 구조체 기능성 멤브레인 기술)

  • Yoo, Pil J.
    • Membrane Journal
    • /
    • v.26 no.6
    • /
    • pp.421-431
    • /
    • 2016
  • Novel membrane technologies that harness ordered nanostructures have recently received much attention because they allow for high permeability due to their reduced flow resistance while also maintaining high selectivity due to their isoporous characteristics. In particular, the opaline structure (made from the self-assembly of colloidal particles) and its inverted form (inverse-opal) have shown strong potential for membrane applications on account of several advantages in processing and the resulting membrane properties. These include controllability over the pore size and surface functional moieties, which enable a wide range of applications ranging from size-exclusive separation to catalytically-reactive membranes. Furthermore, when combined with multiscale architecturing strategies, inverse-opal-structured membranes can be designed to have specific pores or channel structures. These materials are anticipated to be utilized for next-generation, high-performance, and high-value-added functional membranes. In this review article, various types of inverse-opal-structured membranes are reviewed and their functionalization through hierarchical structuring will be comprehensively investigated and discussed.

Transparent Nano-floating Gate Memory Using Self-Assembled Bismuth Nanocrystals in $Bi_2Mg_{2/3}Nb_{4/3}O_7$ (BMN) Pyrochlore Thin Films

  • Jeong, Hyeon-Jun;Song, Hyeon-A;Yang, Seung-Dong;Lee, Ga-Won;Yun, Sun-Gil
    • Proceedings of the Materials Research Society of Korea Conference
    • /
    • 2011.10a
    • /
    • pp.20.1-20.1
    • /
    • 2011
  • The nano-sized quantum structure has been an attractive candidate for investigations of the fundamental physical properties and potential applications of next-generation electronic devices. Metal nano-particles form deep quantum wells between control and tunnel oxides due to a difference in work functions. The charge storage capacity of nanoparticles has led to their use in the development of nano-floating gate memory (NFGM) devices. When compared with conventional floating gate memory devices, NFGM devices offer a number of advantages that have attracted a great deal of attention: a greater inherent scalability, better endurance, a faster write/erase speed, and more processes that are compatible with conventional silicon processes. To improve the performance of NFGM, metal nanocrystals such as Au, Ag, Ni Pt, and W have been proposed due to superior density, a strong coupling with the conduction channel, a wide range of work function selectivity, and a small energy perturbation. In the present study, bismuth metal nanocrystals were self-assembled within high-k $Bi_2Mg_{2/3}Nb_{4/3}O_7$ (BMN) films grown at room temperature in Ar ambient via radio-frequency magnetron sputtering. The work function of the bismuth metal nanocrystals (4.34 eV) was important for nanocrystal-based nonvolatile memory (NVM) applications. If transparent NFGM devices can be integrated with transparent solar cells, non-volatile memory fields will open a new platform for flexible electron devices.

  • PDF

Estimation of Surface Spectral Reflectance using A Population with Similar Colors (유사색 모집단을 이용한 물체의 분광 반사율 추정)

  • 이철희;서봉우;안석출
    • Journal of Korea Multimedia Society
    • /
    • v.4 no.1
    • /
    • pp.37-45
    • /
    • 2001
  • The studies to estimate the surface spectral reflectance of an object have received widespread attention using the multi-spectral camera system. However, the multi-spectral camera system requires the additional color filter according to increment of the channel and system complexity is increased by multiple capture. Thus, this paper proposes an algorithm to reduce the estimation error of surface spectral reflectance with the conventional 3-band RGB camera. In the proposed method, adaptive principal components for each pixel are calculated by renewing the population of surface reflectances and the adaptive principal components can reduce estimation error of surface spectral reflectance of current pixel. To evaluate performance of the proposed estimation method, 3-band principal component analysis, 5-band wiener estimation method, and the proposed method are compared in the estimation experiment with the Macbeth Color Checker. As a result, the proposed method showed a lower mean square error between the estimated and the measured spectra compared to the conventional 3-band principal component analysis method and represented a similar or advanced estimation performance compared to the 5-band wiener method.

  • PDF

Potential of Social Media as a Channel for Film Marketing : Focusing on the Case of the Documentary Film (영화 마케팅 채널로서 소셜미디어의 가능성: 다큐멘터리 영화 <땅의 여자> 트위터 마케팅 사례를 중심으로)

  • Ahn, Ji-Hye;Min, Byung-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.6
    • /
    • pp.228-241
    • /
    • 2011
  • This study aims to consider the effects of the change in communication culture affected by 'Social Media' on the film marketing. Particularly, Twitter, a kind of Social Media which shows the most rapid growth recently, is examined for what kind of benefits it's functional characteristics would provide for film marketing. Twitter, which has distinctive characteristics such as free access, the high level of attention resulting from its simplicity, alarming speed of spreading information and low costs, offers a variety of marketing opportunities not only for general commercial films but for low budget or independent films that do not have sufficient marketing opportunity. In the case of the documentary film (2010, Woo-jung Kwon), starting from the process of the film production through release to the time after the screening, it continued to communicate with potential audiences via Twitter and tried every tool of film marketing like advertising, PR, promotion and word of mouth. By doing so, it provides a model for low budget or independent films about what alternative activities they might be able to conduct for film marketing.

A Study on the Package Design as Special Products of a Region- Focused on Dried Seafoods- (지역특산물로서의 포장디자인에 관한 연구 -건어물을 중심으로-)

  • 신인식
    • Archives of design research
    • /
    • v.20
    • /
    • pp.219-229
    • /
    • 1997
  • Today seafoods, such as fisheries and clams, have become an important part of our diet. But processing and storing these perishable seafoods for a long period of time present a serious problem. Only a few years ago, the seafood consumption was minimal. However, an improvement in our diet has enabled us to enjoy seafoods more often than before. Moreover, the recent trend toward the concentration of the popuration to the metropolitan area and the improvement in the standards of living have accelerated a change in our food consumption pattern-preference for the convenient foods over time consuming cooking. Judging from these changes, we can easily predict that the demand for the covenient, dried seafoods will rise sharply in the coming days. The development for an innovative and attractive way to package and market these products are on the way. Research and development of the distribution channel and package design of the dried seafoods will offer a wide array of opportunities to increase the sales volume of the dried seafoods. In addition, by associating the image of Pusan, as a prime oceanic city, with the dried seafoods on the package will certainly draw the attention of many prospective consumers. Consequently it will make the dried seafoods special products of Pusan, and eventually contribute to the prosperity of the city.

  • PDF

A Study on the Strategy Programming Model for the Culture-Centered Public Design - Focus on the Prototype Phases - (문화중심형 공공디자인의 전략프로그래밍 지원모델 개발에 관한 연구 - 프로토타입 단계 설정을 중심으로-)

  • Lee, Jeong-Min;Hong, Eui-Taek
    • Korean Institute of Interior Design Journal
    • /
    • v.19 no.5
    • /
    • pp.95-104
    • /
    • 2010
  • One of 21st century's main paradigms is a 'Culture', and people started to express their 'cultural desires and demands' regarding public environments. Accordingly central and local governments are paying attention to these demands from their citizens and trying to establish the policies to meet these needs. This research is done to suggest the strategy programming model to support the executions of culture-centered public designs which are based on the local resources and identities. The entire research contains three sub-topics. First topic is setting the prototype phases of strategy programming. Second topic is analyzing the associated indices for each prototype phase. Third topic is suggesting Matrix Model in which the prototype phases and their associated indices are linked. Among three topics, this paper deals with the first one - the prototype phases of strategy programming. It studies this subject in relation with Place Marketing which emphasizes the local resources and identities. The prototype phases are comprised of 3 steps for Place Strategy and 4 steps for Marketing Strategy. Place Strategy should be considered prior to Marketing Strategy because in culture-centered public design, locality has priority over other concerns. The phases for Place Strategy includes 'Resource_analyzing of local resources', 'Mission_setting a purpose', and 'Targeting_segmenting target groups'. The phases for Marketing Strategy involves 'Organization_instituting the main body and/or partnership', 'Image Positioning_setting an unique local image', 'Point_realizing the product', and 'Channel_deciding the sales promotion tools'.

Physicochemical Properties and the Origin of Summer Bottom Cold Waters in the Korea Strait (하계 대한해협 저층냉수의 물리.화학적인 특성 및 기원)

  • Kim, Il-Nam;Lee, Tong-Sup
    • Ocean and Polar Research
    • /
    • v.26 no.4
    • /
    • pp.595-606
    • /
    • 2004
  • Hydrographic survey in the Korea Strait has long history that has begun in August 1917 at the Busan - Tsushima cross section, still continues to date. However, chemical properties of bottom cold water found exclusively in the western channel of the Korea Strait during summer did not receive much scientific attention. The aim of the study is to decipher the enigmatic origin of the Korea Strait Bottom Cold Water (KSBCW) in terms of chemical properties. The physicochemical properties of the KSBCW are extracted from the CREAHS II hydrographic data. OMP method was applied to analyze origin of the KSBCW quantitatively. The KSBCW is well defined by low temperature below $10^{\circ}C$. The cold waters exhibited the local presence near the coast at about 120m depth with a thickness of 20m to 30m. The cold water was characterized by relatively cold, saline and higher chemical concentrations than adjacent waters. The KSBCW seems to have different origin kom that of the coastal upwelled waters at the Ulgi-Gampo because it is saline, denser and contains considerably less dissolved oxygen than upwelled waters. The physicochemical properties are reported to have noticeable annual variations which suggest the complex origin of the KSBCW. OMP analysis show that the KSBCW is a mixture of three water types; TMW (24%), ESIW (36%) and ESPW (40%). Relationship between the KSBCW and the east Sea circulation is traced by mapping the water masses that have similar T, S and DO of KSBCW. The result showed that the KSBCW is most possibly an extension of southward flowing coastal intermediate waters. Front these results, we expect that the monitoring KSBCW will provide us valuable information about the East Sea circulation.

A Study for Enhancing Efficiency in PUS Contents Development (일반인을 위한 과학대중화 콘텐츠 개발의 효율성 제고 방안)

  • Shon, Hyang-Koo
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.2
    • /
    • pp.117-128
    • /
    • 2016
  • The growing socio-economic effect caused by science and technology requires public to participate in policy-making process, which makes government to boost public understanding of science(PUS). Government has also exerted to construct infra for PUS. However results are not so meaningful. The government-funded science museum has mainly provided the program for students. Besides, science broadcasting channel has recorded the worst viewing rate. Meanwhile, some of the private sector-manufactured contents have attracted public attention in recent years, which is realized by considering elements such as an interesting topic selection, use of outside experts, two-way communication system, level adjusting for public through flexible running system. This study analyze podcast based program, face to face lectures, display contents by private industry, fab lab etc. on the base of the reciprocal PUS model to sort out the reason they have successful results. Futhermore, it argues that government should intensify support for private sector and create synergy effect by cultivate collaboration system between government and private sector to enhance the efficiency of PUS and offers public policy to realize the plan.