• Title/Summary/Keyword: category of fashion industry

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Analysis of the Major Curriculum of Fashion-related Courses (패션관련학과의 전공교과과정 현황분석)

  • Rha, Soo-Im;Kwon, Hae-Sook;Lee, Jung-Soon
    • Journal of Fashion Business
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    • v.12 no.5
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    • pp.54-66
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    • 2008
  • This study aims to suggest better future-oriented improvements by considering the traits and changes of the curriculum of the courses related to the field of fashion. To get the best results from the study, out of all the fashion-related majors (courses) from 4-year based universities in Korea, 65 was selected and divided into 24 courses in the category of clothing & textiles, 34 courses in the category of fashion design and 7 courses in the category of fashion industry in 7 universities, and their education goals and contents of the curriculum posted on the internet homepage of each university were analyzed. The results of the study are as follows: Firstly, with the result from analyzing what the core terms have in common, which are used to express the educational purposes of fashion-related courses in Korea, the ideal type of talents that most of the fashion-related courses tend to pursue can be said to be those who are equipped with a sense of future-oriented creative direction and international communication capability, based on a multidisciplinary general capability, a professional executive ability, an information-analytic ability and an ability of planning, as well as in possession of a sense of beauty, creativity and a scientific mind. Secondly, with the traits of the curriculum of courses in each category, it was found that the category of clothing & textiles courses belongs to colleges of human ecology the most, and in terms of major subjects, the relative importance of clothing science seemed high compared to other school categories while the category of fashion design courses belongs to colleges of art, modeling or design the most, and in terms of major subjects, the scope of dress design appeared the widest, and finally the category of fashion industry courses belongs to colleges of natural science the most, and the relative importance of marketing seemed quite high. Moreover, with the result mentioned earlier, It was found that the names of departments and majors of fashion-related courses are differentiated, depending on what kind of college they belong to, and their curriculum have been differentiated to some degree accordingly. Thirdly, as shown above, Korean universities have attempted to make a lot of changes in the curriculum of fashion-related courses according to changes of the age, compared to what they did in the past, but they have still seemed to lack many things for the cultivation of talents fit for their educational purposes. Through the result from investigating both the changes of the current age and the directions in developing the curriculum, the study came to conclusion that each university in Korea should develop the major curriculum of fashion-related courses that are more sophisticated and intensive fit for the its department name and educational purposes.

Collaborations in Fashion and Arts Across Industry Disciplines (패션, 예술, 산업의 협업사례 고찰)

  • Park, Kyung-Ae;Kim, Sook-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1152-1163
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    • 2009
  • Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

A Study on the Digitalization of the Fashion Industry

  • Lee, Mi-Ryang;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.4 no.2
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    • pp.124-137
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    • 2001
  • The digitalization of the fashion industry refers to 'the reception of the digital environment by the industry.'Re paper presented 3 conceptual categories of 'technological environment','information environment'and 'business environment'concerning the scope of digitalization, including from the introduction and use of new technical media to new ways of thinking following the paradigm changes. And it demonstratively analyzed digitalization factors and digitalization level of fashion businesses related to the factors by 7 fashion categories. The analytic result and its suggestions are as follows. First, the five digitalization factor of the fashion industry are defined : manufacturing Process automation, computer systemization, information networking, e-business, and small batch production. Second the digitalization degree of fashion firms decreases in the order of information networking, small batch Production, manufacturing Process automation, computer systemization, and e-business, with information networking on the top and e-business, recent focal point of interest, at the bottom. Third, as for the digitalization of each clothing category, men's formal dress and unisex display the highest level of the general digitalization.

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VMD(Visual Merchandizing) Strategy Analysis for Revitalizing Web Fashion Star shop

  • Lee, Kun-Hee
    • Journal of Fashion Business
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    • v.12 no.6
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    • pp.138-151
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    • 2008
  • This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

Costume Messages of Kawakubo Rei (가와쿠보 레이의 코스츔 메시지)

  • Lee, Kyung-Hee
    • Fashion & Textile Research Journal
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    • v.12 no.2
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    • pp.139-148
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    • 2010
  • As a designer, Rei Kawakubo had become one of the most influential woman of the 20th century. Comme des Garçons, which means "like boys"-what women in the early 1980s were least supposed to be-expressed criticism of the prevailing social construct of women and, importantly, of the very concept of fashion. The press had a field day with the so-called post Hiroshima look, with its aesthetic of destruction, poverty, and hunger and with its depressing mood engendered by the use of the color black. This research divided the change of design transition on Kawakubo's fashion by the three categories. The first category was experimental pattern, the second category was esthetics of omission and the third category was innovation of body consciousness. The costume messages through these design works of Kawakubo could summarize 5 items, punk sprit, beyond sex, reality, proposal of new body consciousness and representation of black.

Research on Technology Status and Development Direction of Wearable Robot (웨어러블 로봇의 기술 현황 조사 및 개발 방향 제안 연구)

  • Kim, Hye Suk;Koo, Da Som;Nam, Yun Ja;Cho, Kyu-Jin;Kim, Seonyoung
    • Fashion & Textile Research Journal
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    • v.21 no.5
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    • pp.640-655
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    • 2019
  • Technology status was investigated by analyzing patents and development cases of wearable robots. Development direction of wearable robot for wearability was also suggested by understanding the problems of wearability from development cases through the FGI technique. The number of patents per technical field was the most in the field of strength support, but AI in the technology field was different in each country; Korea was found to be poor in the category of daily living assistance. The number of patents by technology category was the most in the category of muscular strength assistance. However, the values of AI in the technology category were different in each country; Korea was found to be poor in the category of daily living assistance. Development cases were focused on rehabilitation, so development is not fulfilled uniformly by use purpose. By wearing body parts, robots with single function type were mainly developed. Rigid material robots were mainly developed. It was confirmed that wearable robot technology is not developed evenly in the category of application because it is in the early stage of the technical proposal and centered on main performance improvement. We derived twelve wearable conditions for wearable robots: Shape and Size Appropriateness, Movement Appropriateness, Composition Appropriateness, Physiological Appropriateness, Performance Satisfaction, Ease of Operation, Safety, Durability, Ease of Dressing, Ease of Cleaning, Portability and Ease of Storage and Appearance Satisfaction. Finally, the development direction of a wearable robot for each wearable condition was suggested.

A Study on the Fabric Fashion Dolls' Body Pattern (봉제패션인형의 바디패턴에 관한 연구)

  • Han, Mi-Ran;Kim, Yeo-Sook
    • Fashion & Textile Research Journal
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    • v.11 no.1
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    • pp.140-146
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    • 2009
  • In this study, the ideal human body of adult woman is to express, and the body dimension of the woman model is produced and compared in doll model with the bodily dimension by presenting the body pattern to produce the dolls with the ideal body proportion visually. For the research process, by collecting, comparing and analyzing the body pattern of the currently used embroidery fashion doll, the pattern of body suit that displays the body of women is designed with the size of model with the height of 168cm. This is scaled for 1/4 of its entirety to make the doll of around 40cm and produced the research doll with two revisions. When compared with the ratio of each part of the body for the height of the produced research doll with the bodily ration of the major ratio of the height of the standard bodily size of Size Korea 2004, the ratio of the category of the height is almost consistent, and the width category is shown approximately 80~85%, waist for 75%, thickness category for approximately 90% as the ideal ratio.

Annotation Technique Development based on Apparel Attributes for Visual Apparel Search Technology (비주얼 의류 검색기술을 위한 의류 속성 기반 Annotation 기법 개발)

  • Lee, Eun-Kyung;Kim, Yang-Weon;Kim, Seon-Sook
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.731-740
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    • 2015
  • Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

Qualitative Study on the Benefit Sought and Brand Loyalty by Product Category of the Luxury Goods Through In-depth Interviews with Professionals in Fashion Industry

  • Kim, Chi Eun;Lee, Jin Hwa
    • International Journal of Costume and Fashion
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    • v.16 no.1
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    • pp.17-35
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    • 2016
  • The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

Comparative Analysis of Domestic University's Curriculum in the Field of Clothing Construction for Activating Fashion Business (의복구성분야 교육과정 비교분석을 통한 패션산업 활성화 방안 -4년제 국내 대학을 중심으로-)

  • Hong, Sung-Ae;Lee, Jin-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.11
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    • pp.1399-1408
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    • 2011
  • This study analyzes the current educational curricula in the field of clothing construction to provide some fundamental information for developing more appropriate educational courses and to activate the fashion business. A total of 82 different departments related to fashion and apparel were selected from four-year domestic universities and the curricula recently posted on their internet websites were analyzed by descriptive statistics. More than half (53.7%) of the 82 departments were offering classes in the clothing construction field for 3 credits and 4 class hours. College affiliation of the departments that offered curricula in the clothing construction field was classified into 5 categories: the arts (34), human ecology (22), natural sciences (14), humanities/culture (9), and others (3). Human ecology category showed the highest results in the average class hours (3.9), the number of classes in the clothing construction field (7.6), and the percentage of the classes in the clothing construction field out of all major classes offered by the clothing department (19.9%). All 82 departments were classified into 3 categories of: fashion design (32), clothing (28), and fashion business (22). The clothing category showed the highest results in the average credits (2.8), class hours (3.8), the number of classes offered by the clothing construction field (7.6), and the percentage of the classes that offer clothing construction education out of all major classes offered by the clothing department (19.9%). The educational contents of clothing construction area were classified into 8 different categories of: basic theory and sewing, clothing construction, flat pattern, draping, tailoring and advanced clothing construction, pattern CAD, sewing science and apparel manufacturing process, and clothing construction for special needs. Among these categories, the draping category constituted 21.7% as the largest part. In addition, the distribution of classes offered by 4 academic years were analyzed into 8 different categories.