• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.411-420
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• 2019

This study analyzed the effective message strategy for the TB prevention campaign. This study examined the differences in the perceived susceptibility, perceived severity, and behavior intention according to the message orientation(individual-social) and the message presentation style(statistical-narrative). The results showed that individual message is more effective than social message in terms of perceived susceptibility and perceived severity. There was no significant difference between statistical and narrative messages. Finally, in the case of individual message, narrative messages were more effective than statistical messages; and in the case of social message, social messages were more effective than narrative messages. Based on these results, theoretical implications were discussed and a practical strategy for TB prevention campaign were proposed.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.1
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• pp.5-32
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• 2007

In this study, examined are the characteristics of 'One Book, One City' reading campaigns conducted in Seattle. Chicago, and 'The Big Read', a nationwide 'One Book' campaign, supported by the NEA, in the U.S.A. and Seoul and Cheongju in Korea. Some differences as well as similarities were found in the goal setting, selection of books, strategies for reading and discussion, and programs of these 'One Book' reading campaigns. While, as a mass reading event, 'One Book' reading campaigns in various communities share the goal of promoting literacy and communication through reading and discussion, each 'One Book' campaign seems to show uniqueness in the criteria of book selection, reading and discussion guides, and the activities and Programs. which make up cultural contents.

• Journal of the Korea Safety Management & Science
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• v.9 no.6
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• pp.19-29
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• 2007

According to industrial disaster statistics by the Ministry of Labor in 2006, out of 11,688,797 people working at 1,292,696 business places that apply Industrial Disaster Indemnity Act, 89,910 workers were involved in an accident that more than 4 days of medical treatment requires. Among this figure 2,453 people lost their precious lives. "89,910 industrial disaster victims per annum" is showing the safety level of our industrial situation. To prevent such industrial disaster, the most typical and distinctive method is Accident-free Campaign. At the beginning, the movement arose with devotion through out the entire industry. But, the heartbreaking fact is that the fever is getting cool gown as times goes by. Therefore, opportunity for revitalization of this movement is required. The movement should be practically supporting principle of respect for human life and dignity. And it should be established with analysis on industrial disaster and systematize Accident-free Campaign totally in connected research.

• Proceedings of the Korea Institute of Applied Superconductivity and Cryogenics Conference
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• 2003.10a
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• pp.307-310
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• 2003

The KSTAR (Korea Superconducting Tokamak Advanced Research) prototype TF (Toroidal Field) coil was tested in the superconducting coil test facility in KBSI (Korea basic Science Institute). The test was divided into several campaigns according to the objectives. The objectives of the first campaign were to cool the coil into operating temperature and to find any defect in the coil such as cold leaks. From the results of the first campaign, which was carried out during Jan. 2003, any defect in the TF prototype coil was not found. At the second campaign, the large-current charging experiment was one of the major issues, and was carried out during Aug. 2003 In this paper, the test preparation, and the test results of the second campaign were presented.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.17 no.1
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• pp.5-25
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• 2006

This study explored 'One Book, One City' projects which are being spread in Korea, with the perspective to broaden the horizon of 'Library Movement' and 'Reading Campaign' of Korea. 'One Book, One City' projects have been spread in North America during recent years, and they are reported as successful reading campaign in many communities, Many Korean cities are promoting 'One Book, One City' project diversely. This study examined the meaning and value of the projects, and analyzed the present situation of the projects which are being propelled in some cities of Korea. Finally, this study looked into the special features of Korean 'One Book, One City' projects and provided some suggestions for the ways or strategies to develop the 'One Book, One City projects. which are appropriate for the Korean society.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.311-321
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• 2012

This study tries to find the possibility of differentiation strategy and looks into N+ advertising campaign of NAMSEOUL University that has been doing since 2011. N+ advertising campaign contains the meaning of educating leaders based on the foundation concept of NAMSEOUL University and develops consistent creativities through medium such as radio advertising, print advertising, on-line advertising and outdoor advertising. On the first of stage, the campaign develops the start and the meaning of N+ and organizes to get sympathy from target customers on the second stage. Nowadays, there are many competitions among universities to promote students. In this situation, the N+ advertising campaign of NAMSEOUL University is differentiate approach. It's also promotion for external publics to introduce the identity of University and effect for inducement of internal publics with pride and unity. Moreover, it suggests to universities what they have to consider.

• Journal of the Korean Society for Library and Information Science
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• v.39 no.3
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• pp.27-44
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• 2005

'One Book, One City' reading campaign is one of the major reading campaigns, successfully conducted by public libraries in this century. The purpose of this study is to evaluate the significance of 'One Book, One City' reading campaign, as an innovative, continuing, and collective reading campaign by analyzing its growth and diffusion during the past six years. Also, analyzed are the themes. genres, and publication dates of the books and the characteristics of authors selected for 'One Book' in order to understand the cultural, social, and community-wide trend and objectives of 'One Book, One City' reading campaigns. An analysis of lists of 'One Book, One City' Reading Promotions Projects' available from the website of the Library of Congress, the Center for the Books, and bibliographic records of ninety books from LC OPAC, shows the preference for books recently published, significance of biographies and biographical fictions, and focus on the themes which help people better understand a multi-cultural and multi-racial society.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.142-149
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• 2011

This study analyzed the brand storytelling campaign of Pasteur drink-type yogurt 'Quebyon'. The basic idea of research comes from how unique brand name is able to success in Korean yogurt market. Pasteur storytelling campaign has focused on the product's branding and positioning. For analyzing the research, Brand Stewardship Model(BSM) which based on consumers' perspectives has been used. For successful storytelling campaign of Pasteur, strong brand name is needed. Pasteur has decided the brand name 'Quebyon' which means good movement of the bowels in accordance with the research results. And the positioning has been decided 'attack inside (the body) if it does not evacuate'. For powerful positioning, three criterions are decided. They are including harmony with the brand name, differentiation with competitors and easiness with memory. Finally, the Pasteur product dominates the Korean Bulgarian-style yogurt market. The success comes from the harmonizing of Quebyon yogurt's branding and positioning. In other words, the branding and positioning strategies were working effectively to the consumers. In conclusion, this study has proved why branding and positioning strategies are so important in brand storytelling campaign.

• Korean journal of communication and information
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• v.21
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• pp.7-34
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• 2003

The present study was designed to study the media consonance of campaign news coverage by comparing the issue salience provided by each medium. To explore the issue of consonance, this study examined the relationship of campaign agenda at intermedia and intramedia level. The data analysis revealed that there was general consensus in setting the campaign agenda at the intramedia and the intermedia level. On the other hand, the research focus indicated there was media difference in reporting the campaign agenda over time. In the perspective of agenda-setting function, the exposure to news media with greater uniformity might result in greater agenda-setting effects, since the media makes the issues salient by giving more media attention. After all, the uniformity of issue salience among news media might influence "what issues to think about," resulting in limiting the range of democratic discussion.

• Journal of Korean Academy of Nursing
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• v.51 no.4
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• pp.442-453
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• 2021

Purpose: This study was conducted to assess public awareness and policy challenges faced by practicing nurses. Methods: After collecting nurse-related news articles published before and after 'the Thanks to You Challenge' campaign (between December 31, 2019, and July 15, 2020), keywords were extracted via preprocessing. A three-step method keyword analysis, latent Dirichlet allocation topic modeling, and keyword network analysis was used to examine the text and the structure of the selected news articles. Results: Top 30 keywords with similar occurrences were collected before and after the campaign. The five dominant topics before the campaign were: pandemic, infection of medical staff, local transmission, medical resources, and return of overseas Koreans. After the campaign, the topics 'infection of medical staff' and 'return of overseas Koreans' disappeared, but 'the Thanks to You Challenge' emerged as a dominant topic. A keyword network analysis revealed that the word of nurse was linked with keywords like thanks and campaign, through the word of sacrifice. These words formed interrelated domains of 'the Thanks to You Challenge' topic. Conclusion: The findings of this study can provide useful information for understanding various issues and social perspectives on COVID-19 nursing. The major themes of news reports lagged behind the real problems faced by nurses in COVID-19 crisis. While the press tends to focus on heroism and whole society, issues and policies mutually beneficial to public and nursing need to be further explored and enhanced by nurses.