• 제목/요약/키워드: campaign

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도서관과 지역사회의 협력 방안 - '한 책, 한 도시' 운동을 중심으로 - (Collaboration Among Libraries and Communities through 'One Book, One City' Reading Campaign)

  • 이용재
    • 한국도서관정보학회지
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    • 제40권3호
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    • pp.5-23
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    • 2009
  • 이 연구의 목적은 도서관과 지역사회의 협력 방안을 모색하는 것이다. 이 연구는 최근 국내외에서 확산되고 있는 '한 책, 한 도시' 운동을 통한 지역사회와 공공도서관의 협력 방안을 살펴보았다. 이를 위해 국내외에서의 '한 책, 한 도시' 운동의 의미와 현황을 조망한 뒤, 도서관과 지역사회의 구체적인 협력방안을 제시하였다. 그 방안을 첫째, 독서운동의 활성화, 둘째, 도서관 네트워크 구축, 셋째, 민관협력모델 정립의 측면에서 살펴보았다. 북미에서 '한 책, 한 도시' 운동은 도서관과 지역사회의 협력에 효과적인 매개체로 작용하고 있다. 이 연구는 국내에서도 확산되고 있는 이 운동이 도서관과 지역사회의 협력에 기여하기 위한 방안을 제시하기 위해, 여러 여건과 한계를 점검하였으며 구체적인 발전 방안을 모색하였다.

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무재해 목표기간 재설정의 수리적 근거 (Mathematical Basis for Establishing Reasonable Objective Periodsin Zero Accident Campaign)

  • 임현교;김영진;장성록
    • 한국안전학회지
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    • 제25권4호
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    • pp.61-67
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    • 2010
  • Though "Zero Accident Campaign" is a desirable campaign for industrial accident prevention and reducing victims, the number of industrial enterprises has been decreasing abruptly in recent years. One of the reasons for this phenomenon may be attributed to irrationality of 'target accident-free time periods' established by related organizations. This study was carried out to develop a new rational scheme for the campaign. Therefore, for a numerical basis, Poisson process was introduced, and problems induced by current target periods were analyzed mathematically one by one. As a result, it was verified that current target periods were uneven since the probability that manufacturing plants get them would be different form industry to industry. To develop countermeasures, a brand new method were suggested in this research. The first characteristic was that group classification should be based upon average accident rates resulted from past several years, and the second was that adjustment probability which can make the target acquisition probability even. About the suggested method, a questionnaire survey was conducted. To make a conclusion, most manufacturing plants agreed with the suggested method such high affirmative portion that the suggested method would be expected to help promote the campaign again.

Absolute Radiometric Calibration을 위한 Field Campaign과 시험결과 (Field Campaigns and test results for Absolute Radiometric Calibration)

  • 이선구;김용승
    • 항공우주기술
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    • 제5권2호
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    • pp.213-219
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    • 2006
  • 한국항공우주연구원에서는 2006년 발사될 다목적실용위성 2호의 절대복사보정(absolute radiometric calibration)을 위한 준비로, Orbview-3 위성의 통과시간에 맞추어 2004년 11월 4일 과 2005년 3월 7일에 고흥과 대전에서 Field campaign을 수행하였다. 절대복사보정은 vicarious calibration 방법 중 targets의 반사 특성을 이용하는 방법으로, Field campaign을통해 수집된 지표자료와 대기자료들을 이용하여 top-of-radiance(TOA)를 추출하였다 대기 복사모델로는 MODTRAN 4.0이 사용되었으며, 추출된 TOA radiance와 Orbview-3 Panchromatic DN과 비교를 하여 절대복사보정을 위한 offset과 gain계수를 계산하였다. 또한 본 연구에서는 Field Campaign으로부터 축적된 경험을 이용하여 다목적실용위성 2호의 절대복사보정에 적용할 방법을 제안하였다.

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Fashion Politics of Mrs. Obama during Presidential Campaign

  • Jeon, Yang-Jin
    • International Journal of Costume and Fashion
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    • 제7권2호
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    • pp.41-48
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    • 2007
  • Dress and appearance are said to be related to power which results in in.f1uencing others. Fashion and appearance style of the first African American First Lady, Michelle Obama during the presidential campaign and the inaugural period were examined. It was analyzed how Mrs. Obama has used her appearance styling to give influence on the American people. Content analysis was applied to understand the meaning of her style. Cultural meaning of her appearance styling during presidential campaign was explained in terms of class ambivalence, racial tension, and gender ambivalence. Strategic negotiation among different classes, gender, and racial groups was shown in her styling and proven to be powerful.

삼성전관의 6시그마 추진사례 (Six Sigma Campaign of Samsung Display Device)

  • 김학수
    • 품질경영학회지
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    • 제27권1호
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    • pp.211-222
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    • 1999
  • 6 Sigma is defined as the state of "defect free quality" with only 3.4 defective, goods out of 1 million. Samsung Display Device(SDD) was quick to embark on a new way of quality innovation. The goals of 6 Sigma campaign are established on the foundation of customer satisfaction such as quality, cost and service. Production field of SDD has a special 6 Sigma campaign, SQM(Standard Quality Management). Quality qualification system is introduced and implemented with strong reinforcement. C-S-I(Chart-Solve-Implement) model which was made by Dr. Bajaria(1991) is adopted for the project. All the workers of company will be encouraged to participate in the drive.

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The Design, Implementation, and Evaluation of Social Marketing Campaigns in Nutrition

  • Keenan, Debra-Palmer;Patricia M. Heacock
    • Journal of Community Nutrition
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    • 제5권4호
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    • pp.218-229
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    • 2003
  • Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

Analysis and Implications of Twitter Data during the 2012 Election

  • 윤홍원
    • 한국산업정보학회논문지
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    • 제19권6호
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    • pp.7-13
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    • 2014
  • Twitter is a microblogging service that allows users to post short messages on a variety of topics in real-time. In this work, we analyze Twitter messages posted during the 2012 elections and find those implications. This study uses Twitter messages related to the 2012 South Korean presidential campaign. The three main candidates are represented by the abbreviations A, M, and P. According to the statistical analysis, the number of tweets and re-tweets for candidate P was relatively stable over the entire campaign period. Candidate P had the highest percentage of terms related to elections pledges, and candidates A and M were judged to be a little bit poorer with respect to campaign promises. The positive terms ratio for candidate P was higher than those for the other two candidates. The negative terms ratio in the Twitter messages of P was considerably smaller than those of candidates A and M. After considering all these results, it is suggested cautiously that Twitter messages posted during an election campaign could be correlated with the outcome of the election.

공중건강캠페인 정책 인지도에 관한 Q방법론적 연구 -의료경영학과 대학생들을 중심으로- (Q-methodological Study on policy reception of public & health campaign)

  • 이제영;최은미
    • 한국병원경영학회지
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    • 제15권4호
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    • pp.100-124
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    • 2010
  • This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on policy reception of public & health campaign. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided'1[(N=16): Policy Improvement Type], 2[(N=7) : Public-relation Utility Type], 3[(N=19): Financial-continuance Type], 4[(N=11) : Healthy-prevention Orientation Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on policy reception of public & health campaign ; to offer a developmental suggestion about it.

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건강가정지원센터의 가족봉사단 및 건강가정캠페인 사업 운영 현황 및 발전방향에 관한 연구 (A Study on the Improvement Direction for the Activity of Family Voluntary Service Group and Healthy Family Campaign in Healthy Family-Support Center)

  • 박정윤;윤소영
    • 가족자원경영과 정책
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    • 제14권2호
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    • pp.59-77
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    • 2010
  • This research evaluated the present condition of the family voluntary service group and healthy family campaign, which was being carried out as one of the healthy family culture businesses of the Healthy Family-Support Center. Furthermore, it suggests ways to improve these business activities. Research centered on the analysis of business documents created between December 2006 and November 2007. The results were as follows. First, the family voluntary service group and the healthy family campaign business in the Center must be able to have specificity or individuality. Second, the Center must manage the scale, frequency, and contents of the businesses systematically. Third, the businesses must concern themselves with family life in general, make better use of the advisory committee or steering committee, concern variety of business performing system.

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주민자치에 의한 마을 만들기 사례분석 -청주지역 『아름다운 마을가꾸기 운동』을 대상으로- (A Study of the Making of Communities Driven by Citizen Autonomy in Cheongju)

  • 원세용;김미연
    • 한국농촌건축학회논문집
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    • 제10권4호
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    • pp.49-56
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    • 2008
  • Through a case study on The making of communities driven by citizen autonomy in Cheongju, The study is to figure out how it proceeded and how many were finished by project. These projects completed in 2007 and 2008 for "Campaign of making beautiful communities" were driven by people at community center in Cheongju city. This paper consisted of research on establishment and operation of community center, the developing process of "Campaign of making beautiful communities" and an analysis of each project. This study was based on the interviews of the official of Cheongju city for having ideas about establishment and operation of community center and the developing process of "Campaign of making beautiful communities" and also visits each center for investigating actual programs accomplished.

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