• Title/Summary/Keyword: campaign

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Collaboration Among Libraries and Communities through 'One Book, One City' Reading Campaign (도서관과 지역사회의 협력 방안 - '한 책, 한 도시' 운동을 중심으로 -)

  • Lee, Yong-Jae
    • Journal of Korean Library and Information Science Society
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    • v.40 no.3
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    • pp.5-23
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    • 2009
  • This study focuses on the collaboration among public libraries and communities through 'One Book, One City' reading campaign. This study introduced the meaning and trend of 'One Book, One City' program on the world. And this study also suggests the ideas for the collaboration among public libraries and communities making use of this reading campaign; activation of reading campaign, building library network, establishing partnership model between private and public sectors.

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Mathematical Basis for Establishing Reasonable Objective Periodsin Zero Accident Campaign (무재해 목표기간 재설정의 수리적 근거)

  • Lim, Hyeon-Kyo;Kim, Young-Jin;Chang, Seong-Rok
    • Journal of the Korean Society of Safety
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    • v.25 no.4
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    • pp.61-67
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    • 2010
  • Though "Zero Accident Campaign" is a desirable campaign for industrial accident prevention and reducing victims, the number of industrial enterprises has been decreasing abruptly in recent years. One of the reasons for this phenomenon may be attributed to irrationality of 'target accident-free time periods' established by related organizations. This study was carried out to develop a new rational scheme for the campaign. Therefore, for a numerical basis, Poisson process was introduced, and problems induced by current target periods were analyzed mathematically one by one. As a result, it was verified that current target periods were uneven since the probability that manufacturing plants get them would be different form industry to industry. To develop countermeasures, a brand new method were suggested in this research. The first characteristic was that group classification should be based upon average accident rates resulted from past several years, and the second was that adjustment probability which can make the target acquisition probability even. About the suggested method, a questionnaire survey was conducted. To make a conclusion, most manufacturing plants agreed with the suggested method such high affirmative portion that the suggested method would be expected to help promote the campaign again.

Field Campaigns and test results for Absolute Radiometric Calibration (Absolute Radiometric Calibration을 위한 Field Campaign과 시험결과)

  • Lee, Seon-Gu;Kim, Yong-Seung
    • Aerospace Engineering and Technology
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    • v.5 no.2
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    • pp.213-219
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    • 2006
  • Korea Aerospace Research Institute(KARI) performed field campaigns for absolute radiometric calibration with overpassing of satellite Orbview-3 on Cal/ Val site in Goheung and Daejeon. The performed Cal/Val method is the reflectance-based of vicarious calibration methods. We collected ground-based and meteology data such as temperature, surface pressure and reflectance of targets, and radiosonde data only collected on Goheung. Data collected on each field served as input to radiative transfer codes to generate a top-of-atmosphere(TOA) radiance. Derived TOA is compared with DN of overpassing satellite Orbview-3 to calculate calibration coefficient of gain and offset. Also, This study proposed a proper method to prepare absolute radiometic calibration of KOMPSAT-2 by using experience of Field campaign.

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Fashion Politics of Mrs. Obama during Presidential Campaign

  • Jeon, Yang-Jin
    • International Journal of Costume and Fashion
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    • v.7 no.2
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    • pp.41-48
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    • 2007
  • Dress and appearance are said to be related to power which results in in.f1uencing others. Fashion and appearance style of the first African American First Lady, Michelle Obama during the presidential campaign and the inaugural period were examined. It was analyzed how Mrs. Obama has used her appearance styling to give influence on the American people. Content analysis was applied to understand the meaning of her style. Cultural meaning of her appearance styling during presidential campaign was explained in terms of class ambivalence, racial tension, and gender ambivalence. Strategic negotiation among different classes, gender, and racial groups was shown in her styling and proven to be powerful.

Six Sigma Campaign of Samsung Display Device (삼성전관의 6시그마 추진사례)

  • 김학수
    • Journal of Korean Society for Quality Management
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    • v.27 no.1
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    • pp.211-222
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    • 1999
  • 6 Sigma is defined as the state of "defect free quality" with only 3.4 defective, goods out of 1 million. Samsung Display Device(SDD) was quick to embark on a new way of quality innovation. The goals of 6 Sigma campaign are established on the foundation of customer satisfaction such as quality, cost and service. Production field of SDD has a special 6 Sigma campaign, SQM(Standard Quality Management). Quality qualification system is introduced and implemented with strong reinforcement. C-S-I(Chart-Solve-Implement) model which was made by Dr. Bajaria(1991) is adopted for the project. All the workers of company will be encouraged to participate in the drive.

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The Design, Implementation, and Evaluation of Social Marketing Campaigns in Nutrition

  • Keenan, Debra-Palmer;Patricia M. Heacock
    • Journal of Community Nutrition
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    • v.5 no.4
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    • pp.218-229
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    • 2003
  • Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

Analysis and Implications of Twitter Data during the 2012 Election

  • Yun, Hongwon
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.6
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    • pp.7-13
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    • 2014
  • Twitter is a microblogging service that allows users to post short messages on a variety of topics in real-time. In this work, we analyze Twitter messages posted during the 2012 elections and find those implications. This study uses Twitter messages related to the 2012 South Korean presidential campaign. The three main candidates are represented by the abbreviations A, M, and P. According to the statistical analysis, the number of tweets and re-tweets for candidate P was relatively stable over the entire campaign period. Candidate P had the highest percentage of terms related to elections pledges, and candidates A and M were judged to be a little bit poorer with respect to campaign promises. The positive terms ratio for candidate P was higher than those for the other two candidates. The negative terms ratio in the Twitter messages of P was considerably smaller than those of candidates A and M. After considering all these results, it is suggested cautiously that Twitter messages posted during an election campaign could be correlated with the outcome of the election.

Q-methodological Study on policy reception of public & health campaign (공중건강캠페인 정책 인지도에 관한 Q방법론적 연구 -의료경영학과 대학생들을 중심으로-)

  • Lee, Jei-Young;Choi, Eun-Mi
    • Korea Journal of Hospital Management
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    • v.15 no.4
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    • pp.100-124
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    • 2010
  • This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on policy reception of public & health campaign. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided'1[(N=16): Policy Improvement Type], 2[(N=7) : Public-relation Utility Type], 3[(N=19): Financial-continuance Type], 4[(N=11) : Healthy-prevention Orientation Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on policy reception of public & health campaign ; to offer a developmental suggestion about it.

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A Study on the Improvement Direction for the Activity of Family Voluntary Service Group and Healthy Family Campaign in Healthy Family-Support Center (건강가정지원센터의 가족봉사단 및 건강가정캠페인 사업 운영 현황 및 발전방향에 관한 연구)

  • Park, Jeong-Yoon;Yoon, So-Young
    • Journal of Family Resource Management and Policy Review
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    • v.14 no.2
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    • pp.59-77
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    • 2010
  • This research evaluated the present condition of the family voluntary service group and healthy family campaign, which was being carried out as one of the healthy family culture businesses of the Healthy Family-Support Center. Furthermore, it suggests ways to improve these business activities. Research centered on the analysis of business documents created between December 2006 and November 2007. The results were as follows. First, the family voluntary service group and the healthy family campaign business in the Center must be able to have specificity or individuality. Second, the Center must manage the scale, frequency, and contents of the businesses systematically. Third, the businesses must concern themselves with family life in general, make better use of the advisory committee or steering committee, concern variety of business performing system.

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A Study of the Making of Communities Driven by Citizen Autonomy in Cheongju (주민자치에 의한 마을 만들기 사례분석 -청주지역 『아름다운 마을가꾸기 운동』을 대상으로-)

  • Weon, Se-Yong;Kim, Mi-Yeon
    • Journal of the Korean Institute of Rural Architecture
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    • v.10 no.4
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    • pp.49-56
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    • 2008
  • Through a case study on The making of communities driven by citizen autonomy in Cheongju, The study is to figure out how it proceeded and how many were finished by project. These projects completed in 2007 and 2008 for "Campaign of making beautiful communities" were driven by people at community center in Cheongju city. This paper consisted of research on establishment and operation of community center, the developing process of "Campaign of making beautiful communities" and an analysis of each project. This study was based on the interviews of the official of Cheongju city for having ideas about establishment and operation of community center and the developing process of "Campaign of making beautiful communities" and also visits each center for investigating actual programs accomplished.

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