• 제목/요약/키워드: campaign

검색결과 904건 처리시간 0.027초

지역주민과 건강행태와 국민건강증진법에 대한 인식과 태도 (Health Behavior and Attitude of Residents toward the National Health Promotion Law in Kyungsan City)

  • 이관희;박재용;한창현;윤석옥
    • 보건교육건강증진학회지
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    • 제16권2호
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    • pp.19-40
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    • 1999
  • In order to ascertain the attitudes of residents to their health and the National Health Promotion Law, surveyors interviewed 1,220 subjects, 1% of men and women in Kyungsan city, who were twenty-year-old or more. The major findings are as follows: Men and women were 48.2% and 51.8%, respectively. The recognition rate of enacting and enforcing this law is 59.2% of men and 51.3% of women. With regard to the behavioral attitude to the health in the distinction of sex and age, current smokers are 31.2% of the interviewees, 61.6% of the men and 3.3% of the women. Current drinkers are 35.1%, 59.5% of the men and 12.3% of the women, but on the other hand there is little significance in the distinction of age. The acknowledgement proportion of enacting and enforcing this law is 59.2% of male and 51.3% of female. In terms of the recognition rate of the contents according to the general characteristics of interviewees, it appears that the indication of a warning expression on a packing paper of cigarette case and a liquor bottle is 92.4% and also the designation of a smoking free area in public facilities is 94.8%. Prohibition of cigarette-sale to the teenagers who are under 19, is 96.0%. Considering these facts, the recognition rate is high. On the contrary, 48.8% is accounted for encouraging a medical check-up before marriage which is in a low position. As a result of multiple behavior as a independent educational level, marital significant variables. In case of having undergone a periodic medical examination the recognition rate was high whereas frequent exercise led to the low recognition rate. Concerning the details of the undertaking in accordance with each factor of general characteristics, the greater part of them have been appraised successfully whether it is recognized or not. On the other side, no effect got answered about the result of the undertaking subjects to general and peculiar behavior attitude towards health was in effect or not. A great majority approved of more reinforcement of legal regulation about smoking and drinking regardless of whether they perceived the details of the law of promotion of National Health Promotion Law or not. Additionally there was significant difference in reinforcing legal regulation of smoking and drinking in compliance with the attitude of the substance of this law. With regard to education, public relations and evaluation about national health through public health centers by our government, the younger and the higher in education they are, the more deficient they feel. First of all, those who were aware of the enforcement of this law as well as plenty of scarcity answered that better service of disease prevention had to be expanded than ever. In consideration of the above-stated results, the education to public health and the business of public relations should be reinforced and a practical campaign for health life should also spread out for the purpose of encouraging to practise healthy life-style.

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People Participation Towards Opisthorchis viverrini Prevention and Control in Chaiyaphum Province, Northeastern Thailand

  • Phongsiripapat, Rutjirapat;Chimplee, Kanokporn;Rujirakul, Ratana;Kaewpitoon, Soraya;Keawpitoon, Natthawut
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권1호
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    • pp.177-181
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    • 2016
  • This cross-sectional descriptive and qualitative study was aimed to study the people participation and their approaches toward the human carcinogenic liver fluke, Opisthorchis viverrini, prevention and control in Ban Chaun sub-district administrative organization (BCSAO) and Bamnet Narong sub-district municipality (BNSM), Bamnet Narong district, Chaiyaphum Province, Thailand between June 2013 and February 2014. Participants were purposive selected, included chiefs of sub-district administrative organizations, sub-district municipalities, sub-district health promotion hospitals (SHPHs), heads of village, and a further sample was selected with a multi-stage random sampling for public health volunteers, and villagers. The pre-designed questionnaire contained items for individualized status and the participatory steps of sharing ideas, decision-making, and planning, procession, evaluation, and mutual benefit, for the project O. viverrini prevention and control (POPC). In-depth interviews were used for collection of need approaches to POPC. With 375 participants who completed the questionnaire, it was found that people had a high level regarding to participate in the POPC, particularly in the process stage ($\bar{X}=3.78$, S.D. = 0.56), but the lowest level was found in sharing ideas, decision making, and planning step ($\bar{X}=3.65$, S.D. = 0.63). By comparison, participant status and organization did not significantly differ with people participation. In each step, Ban Chaun sub-district had a high level of participation in the step of sharing ideas, decision making, and planning toward POPC, more than Bamnet Narong sub-district municipality (t=2.20, p=0.028). Approaches for POPC in Ban Chaun sub-district and Bamnet Narong sub-district municipality included requirements for budget support, annual campaigns for liver fluke prevention and control, campaign promotion, risk group observation, home visiting, community rules regarding reducing raw fish consumption in their communities, and a professional public health officer for working in their communities, BCSAO, BNSM, and SHPH, for O. viverrini prevention and control. This study indicates that people realize that eradication of the liver fluke needs a continuous people participation for O. viverrini prevention and control in their communities.

Practice of Skin Cancer Prevention among Road Traffic Police Officers in Malaysia

  • Al-Naggar, Redhwan Ahmed
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권8호
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    • pp.4577-4581
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    • 2013
  • Background: The objective of this study was to determine the practice of skin cancer prevention among Malaysian road traffic police officers. Materials and Methods: This cross-sectional study involved 202 Malaysian Road Police Traffic officers. Inclusion criteria were those officers who work wearing white uniform regulating traffic. The survey took place at the Police Traffic Station, Jln Tun H.S. Lee, Kuala Lumpur, the main Head Quarters of Malaysian's Traffic Department where almost 600 police traffic officers are employed. The police traffic officers are given the task to take care of the traffic from the main office of the police station, then, according to the task, the officers drive to their given location for their duty. Each task is approved by the Chief Traffic Inspector of Kuala Lumpur. Data collected in this study were analyzed using SPSS 13, with the T-test for univariate analysis and multiple linear regression for multivariate analysis. Results: A total of 202 road traffic police officers participated. The majority were older than 30 years of age, male, Malay, married, with secondary education, with monthly income more than 2000 Ringgit Malaysia (66.3%, 91.1%, 86.6%, 84.7%, 96%, 66.3%; respectively). Regarding the practice of skin cancer prevention, 84.6% of the study participants were found to wear hats, 68.9% sunglasses and 85.6% clothing that covering most of the body but only 16.9% used a sunscreen when they were outdoors. When analysis of the factors that influenced the practice of skin cancer prevention was performed, univariate analysis revealed that gender, age and monthly income significantly influenced the practice of skin cancer prevention. For multivariate analysis, gender, monthly income and race significantly influenced the practice of using sunscreen among road traffic police officers (p<0.001, p=0.019, p=0.027; respectively). Conclusions: The practice of skin cancer prevention among the traffic police officers showed good practices in terms of wearinga hat, sun glasses and clothing that covers most of the body. However, the study revealed a poor practice of the use of sunscreen. The factors that influence the practice of sunscreen use were found to be gender, income, and race. The study suggests that more awareness campaign among traffic police officers is needed. Providing sunscreen for free for police traffic officers should be considered by the Police authorities.

AHP 기법을 이용한 시내버스 교통사고 저감대책 의사결정 모델개발 (Development of Decision Making Model of Measures on the Decrease of Traffic Accident Following Implementation of Intra-city Bus by using AHP)

  • 최재원;정헌영;장석용
    • 대한토목학회논문집
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    • 제31권5D호
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    • pp.679-687
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    • 2011
  • 시내버스 준공영제 시행이 시민들의 수송에 좋은 성과를 거두고 있지만 교통사망사고 증가에 따른 부작용이 발생하고 있다. 따라서 본 연구에서는 시내버스 준공영제 시행에 따른 교통사고 저감대책의 의사결정 모델 개발을 시도하였으며, 자료조사 및 분석방법은 교통전문가 설문과 계층분석법(AHP)을 활용하였다. 계층분석법(AHP)의 상위평가항목으로는 정량적 대책과 정성적 대책을 제시하였다. 하위평가항목 중 정량적 대책으로는 버스증차 및 안전장치 설치, 정류소 시설물 보완, 보행자 보호 시설물 보완, 교통안전 진단평가 및 보완으로 구성되어 있으며, 정성적 대책으로는 제도정비, 노선설계 보완, 교육 캠페인강화, 단속강화로 구성되었다. 분석결과를 살펴보면 첫째, 정성적 대책보다 정량적 대책에서 더 높은 가중치 결과가 나타났으며, 둘째, 정량적 대책으로는 정류소 시설물보완, 교통안전 진단평가 및 보완 순으로 나타났고, 셋째, 정성적 대책으로는 제도정비, 노선설계 보완 순으로 나타났다. 이런 결과는 향후 타시도의 교통사고 저감대책을 수립 시행할 경우 참고할 수 있는 기초 자료가 될 것이라고 사료된다.

이메일 마케팅 성과에 관한 연구: 신용카드 고객을 대상으로 한 캠페인을 중심으로 (An Empirical Study on the Effects of e-Mail Marketing : A focus on e-Mail Campaign for Credit Card Consumers)

  • 신성훈;정수연;박철
    • 경영정보학연구
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    • 제11권1호
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    • pp.49-67
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    • 2009
  • 이메일은 다른 커뮤니케이션 채널에 비해서 비용이 저렴하며 고객에게 신속하게 접근할 수 있으며 고객과의 쌍방향 커뮤니케이션을 가능하게 하기 때문에 기존 고객 유지와 신규고객 확보 및 신상품 홍보 그리고 판촉활동에 활용되고 있다. 본 연구에서는 실증적 사례로 국내 A은행에서 신용카드 회원을 대상으로 실행하였던 이메일 마케팅 결과를 분석하여 이메일 개봉률, 반응률 및 이메일 마케팅별 순증 이용금액을 분석하였으며 특정 이메일 마케팅을 선정하여 프로모션 대상 회원과 반응회원의 특성을 살펴보았다. 효과 캠페인 및 비효과 캠페인 대상회원의 특성을 비교하여 분석한 결과 효과 캠페인과 비효과 캠페인간의 유사성과 차이점을 도출할 수 있었다. 이메일 개봉 및 미 개봉회원 분석에서 효과 캠페인은 여성의 개봉률이 상대적으로 높았고, 비효과 캠페인에서는 남성의 개봉률이 높았다. 연령 또한 효과 캠페인은 30대의 개봉률이 낮았으나, 비효과 캠페인에서는 $20{\sim}30$대의 개봉률이 높았다. 반응 및 미반응회원 분석에서는 남성의 반응률이 효과 및 비효과 캠페인 모두 높게 나타났고, 30대의 반응률이 높고 20대의 반응률이 낮은 점도 유사하게 나타났다. 직업의 경우 효과 캠페인은 주부, 기타 소득자 및 금융거래자의 비중이 높았으나, 비효과 캠페인은 급여생활자(중소기업 등)의 반응률이 높았고 주부는 동일하게 높았다. 이메일 마케팅에 대한 주부의 반응도에 대해서는 향후 추가 연구가 진행되어야 한다고 판단된다. 종합적으로, 효과 캠페인을 비효과 캠페인과 비교할 때 타겟고객으로부터 높은 개봉률 및 반응률을 이끌어 냈고, 신용카드 매출액 증대를 많이 하였기 때문에, 이메일 마케팅의 목적달성에 있어서 비교 우위에 있었는데 추후 동 효과 캠페인시 반응한 회원의 특성을 토대로 한 타겟마케팅을 실시하여 반응률에서 유의미한 차이 발생을 심층 분석할 필요가 있다. 끝으로, 실증적 사례를 토대로 이메일 채널의 효과 제고방안을 제시하였다.

Role of Print and Audiovisual Media in Cervical Cancer Prevention in Bangladesh

  • Nessa, Ashrafun;Hussain, Muhammad Anwar;Ur Rashid, Mohammad Harun;Akhter, Nargis;Roy, Joya Shree;Afroz, Romena
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권5호
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    • pp.3131-3137
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    • 2013
  • Background: Visual inspection of cervix with acetic acid (VIA) is offered at 252 centers in 64 districts of Bangladesh. VIA+ve women are managed at colposcopy clinics of Bangabandhu Sheikh Mujib Medical University (BSMMU) and 14 Medical College Hospitals (MCHs). This research work has been supported by 'UICC Cancer Prevention Campaign' programme. Objectives: This study explored the role of print materials and electronic media to improve cervical cancer screening in the present socio-cultural context of Bangladesh. Methods: This study was performed from January to August 2011 at two upazilas of Bangladesh (Singair with screening facility and Sonargaon without screening facility). Data were collected by focus group discussion (FGD) with women, husbands and community people before and after intervention. Information on cervical cancer screening and VIA camps was disseminated using advertisement through local cable line of the television, microphone announcement, service providers and leaflet throughout the week prior to a VIA camp. Three-day VIA camps were organized at the upazila health complex (UHC) of both upazilas. Quantitative data was gathered from women at the camps on source of information on VIA and the best method of awareness creation. Results: The population was aware of "cancer" and a notable number knew about cervical cancer. Baseline awareness on prevention and VIA was low and it was negligible where screening services were unavailable. Awareness was increased fourfold in both upazilas after interventions and half of the women and the majority of the community people became aware of screening and available facilities. Cable line advertisement (25.5%), microphone announcement (21.4%), and discussion sessions (20.4%) were effective for awareness creation on VIA. Television was mentioned as the best method (37.4%) of awareness creation. Conclusion: Television should be used for nation-wide awareness creation. For local awareness creation, cable line advertisement, microphone announcements and health education at Uthan Baithaks/ EPI sessions can easily be adopted by the government.

ICE-POP 2018 기간 드롭존데 자료를 활용한 강설 구름의 열역학적 특성 (Thermodynamic Characteristics of Snowfall Clouds using Dropsonde Data During ICE-POP 2018)

  • 정승필;이철규;김지형;양효진;윤종환;고희종;홍성은;김승범
    • 대기
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    • 제30권1호
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    • pp.31-46
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    • 2020
  • The aircraft observation campaign was performed to investigate thermodynamic conditions of snowfall cloud over the East Sea of Korean peninsula from 2 February to 16 March 2018. During this period, four snowfall events occurred in the Yeongdong region and three cases were analyzed using dropsonde data. Snowfall cases were associated with the passage of southern low-pressure (maritime warm air mass) and expansion of northern high-pressure (continental polar air mass). Case 1 and Case 2a were related to low-pressure systems, and Case 2b and Case 3 were connected with high-pressure systems, respectively. And their thermodynamic properties and horizontal distribution of snowfall cloud were differed according to the influence of the synoptic condition. In Case 1 and Case 2a, atmospheric layers between sea surface and 350 hPa contained moisture more than 15 mm of TPW with multiple inversion layers detected by dropsonde data, while the vertical atmosphere of Case 2b and Case 3 were dry as TPW 5 mm or less with a single inversion inversion layer around 750~850 hPa. However, the vertical distributions of equivalent potential temperature (θe) were similar as moist-adiabatically neutral condition regardless of the case. But, their values below 900 hPa were about 10 K higher in Case 1 and Case 2a (285~290 K) than in Case 2b and Case 3 (275~280 K). The difference in these values is related to the characteristics of the incoming air mass and the location of the snowfall cloud.

대중매체 식품영양정보에 대한 성인 여성의 요구도 조사 (A Survey for Needs and Preference of Food and Nutrition information on Mass Media for Korean Female Adults)

  • 곽정은;이서연;이상훈;고광석
    • 대한지역사회영양학회지
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    • 제19권6호
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    • pp.550-557
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    • 2014
  • Objectives: This study was conducted to examine the preferences and needs of typical Korean females adults for food and nutrition information provided by the mass media. Methods: A total of 343 females (77 in their 20s, 85 in their 30s, 88 in their 40s and 93 in their 50s) residing in the Seoul/Gyeonggido area was surveyed on general characteristics, main sources of food and nutrition information and needs for sources and contents of nutrition information. Results: The survey showed that typical Korean females obtained knowledge of food and nutrition mainly through the Internet (30.4%) and broadcasting (29.0%). Typical Korean females were interested in 'dietary management for weight control' (21.9%), 'the prevention and treatment of disease' (20.0%), 'food safety' (16.8%), 'proper dietary habits' (14.6%), 'cookery' (11.8%), 'functional foods' (9.6%), 'restaurant details' (3.5%) and 'life-cycle-specific dietary guideline' (1.6%). Needs for food and nutrition program forms on TV were 'educational programs' (34.3%), 'documentaries' (20.8), 'expert lecture-style' (13.0%), 'entertainment programs' (11.9%), 'expert conversation' (11.4%), 'news-style' (4.6%) and 'public campaign advertisements' (4.0%). On the Internet, 38.6% of the respondents preferred to get information provided by food and nutrition-related institutions (38.6%) while 26.1% preferred webtoons for nutritional information. The favored forms in mobile applications were 'monitoring their diets' (29.5%), 'data-based texts information' (21.4%), 'experts feedback' (20.6%), 'communities' (15.1%) and 'games' (13.1%). The rates of the preference to obtain information from experts such as nutritionists and dietitians and doctorsor dietitian turned reporters increased markedly with older ages. Conclusions: Since the mass media is a main source of food and nutrition information for the general public, the effectiveness and accuracy of the information provided should be enhanced by taking the needs of the public into account. The quality of information should be improved by involving more nutrition experts.

Investigation of Vertical Profiles of Meteorological Parameters and Ozone Concentration in the Mexico City Metropolitan Area

  • Benitez-Garcia, Sandy E.;Kanda, Isao;Okazaki, Yukiyo;Wakamatsu, Shinji;Basaldud, Roberto;Horikoshi, Nobuji;Ortinez, Jose A.;Ramos-Benitez, Victor R.;Cardenas, Beatriz
    • Asian Journal of Atmospheric Environment
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    • 제9권2호
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    • pp.114-127
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    • 2015
  • In the Mexico City Metropolitan Area (MCMA), ozone ($O_3$) concentration is still higher than in other urban areas in developed countries. In order to reveal the current state of photochemical air pollution and to provide data for validation of chemical transport models, vertical profiles of meteorological parameters and ozone concentrations were measured by ozonesonde in two field campaigns: the first one, during the change of season from wet to dry-cold (November 2011) and the second during the dry-warm season (March 2012). Unlike previous similar field campaigns, ozonesonde was launched twice daily. The observation data were used to analyze the production and distribution of ozone in the convective boundary layer. The observation days covered a wide range of meteorological conditions, and various profiles were obtained. The evolution of the mixing layer (ML) height was analyzed, revealing that ML evolution was faster during daytime in March 2012 than in November 2011. On a day in November 2011, the early-morning strong wind and the resulting vertical mixing was observed to have brought the high-ozone-concentration air-mass to the ground and caused relatively high surface ozone concentration in the morning. The amount of produced ozone in the MCMA was estimated by taking the difference between the two profiles on each day. In addition to the well-known positive correlation between daily maximum temperature and ozone production, effect of the ML height and wind stagnation was identified for a day in March 2012 when the maximum ground-level ozone concentration was observed during the two field campaigns. The relatively low ventilation coefficient in the morning and the relatively high value in the afternoon on this day implied efficient accumulation of the $O_3$ precursors and rapid production of $O_3$ in the ML.

중증 외상 특성화 센터에서 사망률에 영향을 미치는 인자 분석 (Factors Contributing to Mortality for Patients at a Newly-designated Regional Trauma Center)

  • 장익완;김훈;신희준;전우찬;박준민;신동운;박준석;김경환;박제훈;최승운
    • Journal of Trauma and Injury
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    • 제25권4호
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    • pp.188-195
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    • 2012
  • Purpose: An increase in the demand for specialized Trauma Centers led to a government-driven campaign, that began in 2009. Our hospital was selected as one of the Trauma Centers, and we reviewed data on trauma patients in order to correlate the mortality at a regional Trauma Center with its contributing factors, such as the severity of the injury, the means of arrival, and the time duration before arrival at our center. Methods: Data on the patients who visited our Trauma Center from January 2010 to November 2011 were retrospectively reviewed using electronic medical records. The patients who had revised trauma scores (RTSs) less than 7 or injury severity scores (ISSs) greater than 15 were included. The patients were categorized as survivors and non-survivors, and the means of arrival as transferred or visited directly. Time durations before arrival of less than one hour were also taken intoconsideration. Results: Two hundred(200) patients were enrolled, and the mortality rate was 36.5%. The most common cause of the accident was an automobile accident, and the most common cause of death was brain injury. The RTSs and the ISSs were significantly different in the non-survivor and the survivor groups. The mortality rate of the patients who were transferred was not statistically different from that of patients who visited directly. However, a time duration before arrival of less than one hour was statistically meaningful. Conclusion: The prognosis of the trauma patients were correlated with the severity of the trauma as can be expected, but the time between the incidence of accident and the arrival at hospital and whether the presence of transfer to trauma center were not statistically significant to the prognosis.