• Archives of design research
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• no.18
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• pp.37-48
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• 1996

For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.

• Journal of Korean Library and Information Science Society
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• v.45 no.4
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• pp.309-336
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• 2014

The purpose of this study is to ascertain what kinds of books are selected for 'One Book, One City' campaign in Korea since 2003. For the purpose 473 selected books are analyzed. Based on the general overview of the campaign, selected books are analyzed by publication year, author, genre, and subject. From the analysis three preference tendencies in book selecting came out as newly published books, children's books, and regional characteristics reflected books.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.183-195
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• 2018

This study attempts to analyze the effects of public advertising about suicide prevention and to investigate how the attitudes and perceptions of the message recipients differ according to the message framing type (positive vs. negative) and the appeal type (self-oriented/other-oriented). Positive messages, rather than negative messages, have a greater impact on people's respect for life and on attitudes to suicide. Respect for life attitudes were more positive among subjects who received an other-oriented message than among those who received a self-oriented message. Among the individual characteristics variables, the level of cognitive emotion regulation showed a significant impact on attitudes to respect for life and on attitudes to suicide.

• Journal of Korean Library and Information Science Society
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• v.40 no.2
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• pp.311-333
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• 2009

The purpose of this study is to investigate the characteristics of 'The Big Read(TBR)' reading initiatives sponsored by the National Endowment for the Arts(NEA) in the U.S.A. TBR was originally launched to improve the seriously low level of literary reading among the American adults reported in several NEA reports, and spread to more than 500 communities. The major characteristics of TBR include the following: First, a massive investment of federal funds as well as various private and corporate donations; Second, the strong recognition of libraries as the core of reading activities in communities; Third, the adoption of the model of 'One Book, One Community' reading promotion campaign; Fourth, the provision of high quality resources for reading activities.

• Journal of Korean Society of Rural Planning
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• v.5 no.2 s.10
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• pp.56-65
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• 1999

Recently, new concept and paradigm of 'Environmentally-Friendliness' is taking a growing interest in environmental planning and design. This study is to establish the evaluation model for environmentally-friendliness of 'Tourism Farms' in rural areas by LISREL structural equation model. A questionnaire survey was conducted for deputy manager group and expert group. As the Result of LISREL structural equation model, the environmentally-friendliness of tourism farms is composed of three categories. First, conservation of global environment (Low Impact), second, friendliness to surrounding nature(High Contact), and third, environmental health and amenities (Health & Amenity). Five indicators, such as (1)saving of energy and water resource, (2)reduction and reuse of garbage, (3)natural purification of sewage disposal, (4)utilization of natural energy, (5)campaign and education programs of environmentally-friendliness, were affecting the first category, i.e., conservation of global environment(Low Impact). Friendliness to surrounding nature (High Contact) is affected by 3 indicators, (1)contact to nature and diverse green areas, (2)water intimate & contact areas, (3)natural ecology observation by biotope. Finally, the dimension of environmental health and amenity is affected by 3 indicators, (1)nature affinity by farming experience, (2)environmental-friendliness of soil & crops by organic farming, (3) campaign and education programs of environmentally-friendliness. Total coefficient of determination of the structural equation model by LISREL was 0.897, which showed high explanatory power.

• Proceedings of the KSRS Conference
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• v.1
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• pp.184-187
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• 2006

The radiometric correction is prerequisite to derive both land and ocean surface properties from optical remote sensing data. Radiometric calibration of remotely sensed data has traditionally been accomplished by means of vicarious ground calibration techniques. The purpose of this study is to calibrate the radiometric characteristic of Airborne Multispectral Scanner (AMS) by field campaign. In order to calibrate the AMS data, four different spectral tarps which are 3.5%, 23%, 35%, and 53% were validated by GER-3700 that is the surface reflectance measurement equipment and were utilized. After validation of the spectral tarps, each reflectance from the spectral tarps was compared with Digital Number (DN) value of AMS. There was very high correlation between tarp reflectance and DN value of AMS so that radiometric calibration of AMS data has been accomplished by those results. The calibrated AMS data were validated with in-situ measured reflectance data from artificial and natural target. Also QuickBird image data were used for verifying the results of AMS radiometric calibration. This presentation discusses the results of the above tests.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.18
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• pp.8345-8349
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• 2016

Background: Although the incidence of colorectal cancer in Malaysia is increasing, awareness of this cancer, including its symptoms, risk factors and screening methods, remains low among Malaysian populations. This survey was conducted with the aim of (i) ascertaining the awareness level regarding colorectal cancer symptoms, risk factors and its screening among the general populations and (ii) assessing the public preference and willingness to pay for colorectal cancer screening. Materials and Methods: The questionnaire was distributed in eight major cities in West Malaysia during the World Health Digestive Day (WDHD) campaign. Two thousand four hundred and eight respondents participated in this survey. Results: Generally, awareness of colorectal cancer was found to be relatively good. Symptoms such as change in bowel habit, blood in the stool, weight loss and abdominal pain were well recognized by 86.6%, 86.9%, 83.4% and 85.6% of the respondents, respectively. However, common risk factors such as positive family history, obesity and old age were acknowledged only by less than 70% of the respondents. Almost 80% of the respondents are willing to take the screening test even without any apparent symptoms. Colonoscopy is the preferred screening method, but only 37.5% were willing to pay from their own pocket to get early colonoscopy. Conclusions: Continous cancer education should be promoted with more involvement from healthcare providers in order to make future colorectal cancer screening programs successful.

• The Bulletin of The Korean Astronomical Society
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• v.42 no.2
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• pp.77.1-77.1
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• 2017

We present the preliminary results from our intensive monitoring campaign for measuring continuum and line variability of a low-mass Seyfert galaxy, NGC 4395, which host a smallest known AGN black hole in the reverberation mapping studies. We performed consecutive photometric observations during 5 nights in April 2017. Various telescopes in the world, including BOAO 1.8-m, NYSC 1-m, MDM 2.4-m, 1.3-m, etc, were dedicated for this campaign. Preliminary results show that the tentative time lag can be determined, which is approximately order of 1-2 hours.

• Journal of Preventive Medicine and Public Health
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• v.42 no.5
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• pp.293-297
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• 2009

Objectives : To evaluate the impact of the workplace smoking ban in South Korea, where the male smoking rate is high (57%), on smoking behavior and secondhand smoke exposure. Methods : A workplace smoking ban legislation implemented in April 2003 requires offices, meeting rooms, and lobbies located in larger than 3,000 square meter buildings (or 2,000 square meter multipurpose buildings) should be smoke free. A representative cross-sectional survey, the third wave (2005) of health supplements in the National Health Nutrition Survey of South Korea, was used to measure the impact of the 2003 workplace smoking ban implementation on smoking behavior. It contained 3,122 observations of adults 20 to 65 years old (excluding selfemployed and non-working populations). A multivariate statistical model was used. The self-reported workplace smoking ban policy (full workplace ban, partial workplace ban, and no workplace ban) was used as the key measure. Results : A full workplace smoking ban reduced the current smoking rate by 6.4 percentage points among all workers and also decreased the average daily consumption among smokers by 3.7 cigarettes relative to no smoking ban. Secondhand smoke showed a dramatic decrease of 86 percent (= -1.74/2.03)from the sample mean for full workplace ban. However, public anti-smoking campaign did not show any significant impact on smoking behavior. Conclusions : The full workplace ban policy is effective in South Korea. Male group showed bigger impact of smoking ban policy than female group. The public antismoking campaign did not show any effectiveness.

• Asian Journal for Public Opinion Research
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• v.1 no.2
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• pp.73-89
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• 2014

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political communication is seen as crucial for the building of a society where the state and its people feel they are connected. Thus, this is a study on how social media (e.g., Facebook, blogs, and YouTube) were used in the domain of Malaysian politics during the 13th general election campaigning period in order to set the agenda to form public opinion. The study found that Facebook was the most popular social media tool that political parties actively engaged with during the 13th general election campaign period. Apart from that, issues pertaining to the election were significantly highlighted by the political parties in social media, especially Facebook. However, other issues that were also important to the people such as the economy, crime, and education were not sufficiently highlighted during the election campaign period. This indicates that the political parties influence the public on what to think about using social media.