• International Journal of Highway Engineering
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• v.9 no.1 s.31
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• pp.29-38
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• 2007

The Korea National Police Agency launched a campaign to encourage drivers in stop line observance and to discourage stop line violation by intensively imposing fines. It was to increase stop line observance of drivers and thus traffic safety. According to statistics, the stop line observance rate was increased over 80 % of drivers during the campaign but regressed to the past after the campaign. This paper delivers the effect of the location of traffic signal lights on driver's stop line observance and develops a guideline to improve highway traffic environment in long terms. Statistical tests conducted based on field data showed that the drivers' stop line observance increases when traffic signal lights are closely installed from a stop line. It was proposed from the study that traffic signal lights be installed $10{\sim}20m$ from a stop line.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.361-368
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• 2020

The purpose of this study is to investigate the educational effect of participation experience in nursing university students and to analyze the content. The subjects of this study were 32 of the 36 students in the 2nd to 3rd grade nursing students who participated in the D university in N city. Data analysis was classified into primary, secondary, and tertiary domains by assigning unique numbers to meaningful words in the original data. Participants were classified into three types of experiences after participating in the campus low salt diet campaign. Based on the results of this study, It was found that the experience of participating in and experiencing the education program of the nursing university students is educational effect.

• Journal of Korean Library and Information Science Society
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• v.43 no.4
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• pp.47-68
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• 2012

The purpose of this study is to understand the direction of 'One Book, One City' community reading campaign by analyzing the characteristics of selected books, including their classification numbers, subject headings, publication dates, and genres. An analysis of lists of 'One Book, One City' Reading Promotions Projects' available from the website of the Library of Congress, the Center for the Books, and bibliographic records of 210 books from LC OPAC, shows the preference for the recently published American literatures in the genre of Bildungsromane and domestic fiction which describe the life of people with multi-cultural or ethnic backgrounds. It is confirmed that 'One Book, One City' community reading campaign has been consistently oriented to achieve the understanding and integration of a community by reading and discussion of one book.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.187-197
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• 2010

This study compares the national telecom commercials during the World Cup in order to investigate the communication effects of sponsorship and ambush advertising. It conducts KTF and SKT advertising in 2006 as empirical study for exploring the communication effect. As a result, empirical study says that there is no difference between sponsorship and ambush advertising in terms of attitude toward advertising, and ambush advertising results in higher attitude toward brands than sponsorship ads. The significant difference is not found in free recall, the higher rate of miscognition occurs in ambush advertising. Thus, this study confirm the significant implication that sponsorship advertising and ambush advertising should be conducted under the long-term and consistent communication strategies. This means that corporate communication strategies through sports events should be carried out centering around the campaign. It is expected that the findings of this study contribute to develop the sponsorship theory and provide practical implications on campaign strategy to advertising specialists.

• Korean Journal of Community Nutrition
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• v.5 no.1
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• pp.92-99
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• 2000

A large amount of food waste in known to bring about many problems including environmental pollution. This study was carried out to investigate effective methods for reducing leftovers in the food service business & industry. The reasons for producing leftovers in food service restaurants, customers perferences of foods, cooking methods the degree of saltiness, and serving size were surveyed using questionnaire and the menu was improved based on the customers perferences. Excessively large serving sizes and the unfavorable cooking methods is food service were the main reason for the leftovers of side dish and one=dish foods. Because the largest amount of leftover came from soups & stews, an effective way of reducing leftovers in food service would be to reduce the serving size of soups & stews. Total leftovers was reduced to about 60% after improving menu (p<0.01) and the each leftover or rice, soup&stew, and side dishes was also reduced significantly after improving the menu(p<0.001) The environmental campaign to reduced food waste by bulletin intra-net using personal computers slogans& posters, and new letters was conducted for one week each and then leftovers were measured 9 times for following three weeks regularly. The total amount of leftovers decreased slightly due to the environmental campaign, but the difference was not significant . When we adopted penalty or prize system leftovers were decreased by about 35%(p<0.001) and the penalty system was more effective than the prize system in reducing leftover (p<0.001) When we compared the leftovers under the three services, a tray service was more effective in reducing leftover than complete self-service of partial self-service(p<0.001).

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.624-635
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• 2017

A variety of methods are used in public advertising to make message persuasive. In order for posters to be more appealing, one good way is to use synesthesia. This study analyzed how synesthesia were used for effective communication. The case analysis is based on the prize winning advertisements chosen by the Korea Broadcast Advertising Corporation. According to the study, synesthesia maximize the efficiency of information delivery. Secondly, in the public campaign posters, sight was the most frequently used sensory element, followed by touch, hearing, smell and taste, respectively. Third, visual tactility was mostly used in nature and environment related posters to effectively deliver the messages. In the topic of social community campaigning, visualization of hearing was applied the most. Lastly, when more than three multisensory stimulations were present in the public campaign, the strongest sense stimulus played the largest part in making message delivery more efficient. The results of this study are expected to provide a scientific basis for future campaign posters that synesthesia expression elements are applied.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.171-179
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• 2013

During 19th general election the customized LBSNS(Location Based SNS) application for some candidates of the National Assembly planned and developed based on the object identification, ePosition, comprising the candidate's name have been applied for an election campaign. The approval rating change before and after 19th election campaign period for each candidate was quantitatively studied how it would be affected by the candidate custom LBSNS application. Only 3 out of 24 candidates in 6 local electorates in the Daejon Metropolitan City have adopted the customized LBSNS application and the rest 21 candidates have not, whose approval rating change before and after an election campaign has been analyzed comparatively candidate by candidate. The approval rating for 3 candidates adopting LBSNS application went up by 12.6%, 11.4%, 11.2% respectively, but those for the rest 21 candidates all changed within 3%.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.21
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• pp.9471-9473
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• 2014

Background: Since 2002, from October till December of each year, the Lebanese Ministry of Public Health conducts a mammogram based breast cancer screening campaign in the whole country for women over 40 years of age. These mammograms are performed free of charge in governmental hospitals or for reduced fees in private hospitals. The aim of this study is to analyze the direct impact of this campaign on cancer detection and subsequent treatment. Materials and Methods: Radiologic records of women screened with a mammogram during the campaign period from October till December 2012 at Saint Joseph Hospital, Baouchrieh, Beirut, were reviewed. Results of mammograms were reported using the ACR score. Women with ACR score ${\geq}4$ were tracked and investigated. Results: 900 screening mammograms were performed; median age was 55.2 years (range:31-81 years). Some 826 (91.8%) had an ACR score of ${\leq}2$; 66 (7.3%) an ACR =3 and only 8 (0.89%) an ACR=4. Thus, less than 1% (8/900) of all screened women were considered at high risk and needed a close follow-up. Among these 8 women, 4 underwent surgery for an early breast cancer, one had synchronous metastatic breast cancer and two were lost to follow-up. Conclusions: To coclude, Among 900-screened women for BC, less than 1 % (8 out of 900) were at high risk of hiding a BC (ACR=4), half of them benefited from early therapy (4 women out of 900) and one was a false positive. Larger studies on national level should be accomplished to have a complete data on breast cancer screening in Lebanon. The results of these studies can affect the Lebanese health policy regarding BC.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.135-149
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• 2016

As the public reading campaign has been popular, the book festival, a sociocultural event in relation to the book and reading, becomes a growing public interest. The book festival which could be diversified by each community and its environment would be understood in the perspective of the performance of public library, the diffusion of public reading campaign and the sociocultural togetherness of the community. In that, this study focuses on the book festival of Seongbuk-Gu, Seoul, held in 2015. Specifically, this study looks into the theoretical underpinnings and the background of book festival, examines the case of the '2015 Seongbuk-Gu Book Festival' systematically, and analyzes the factors that influence the book festival, in order to enhance our understanding of the book festival in general.

• Cartoon and Animation Studies
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• s.18
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• pp.89-101
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• 2010

This paper examined the effect of long-term ad campaign for building of brand identity and the relationship between brand identity as a viewpoint of a company and brand image in a viewpoint of consumers. As a result, it was revealed that advertising played an important role to make brand identity. In specific, a long-term ad campaign with a consistent concept and message was more effective for consumers to imbue clear and differential brand traits. In addition, it is discovered that the consistency and durability of advertising message for the advertised brand are contributed to consumers' positive attitude toward the brand. This result was revealed from the comparison of print advertisements for two brands-'Chamisul fresh' and 'Chumchurum', which are alcoholic brands on an intense competition in the same soju market in Korea. While Chumchurum has been consistently focused on one core trait for the brand, Chamisul fresh has been concentrated on multiple brand traits in the advertising campaign for four years since the brand had been launched.