• 경영과학
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• 제21권3호
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• pp.55-69
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• 2004

This study analyzes customer buying-behavior patterns in a department store as time goes on, and predicts moving patterns of its customers. Through them, it suggests in this paper short-term and long-term marketing promotion strategies. RFM techniques are utilized for customer segmentation. Customers are clustered by using the Kohonen's Self Organizing Map as a method of data mining techniques. Then C5.0, a decision tree analysis technique, is used to predict moving patterns of customers. Using real world data, this study evaluates the prediction accuracy of predictive models.

• 기술사
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• 제26권3호
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• pp.69-79
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• 1993

This paper explains about general considerations and project management for a State of the Art utility supervisory systems. [1] The implementation and management of a supervisory system design project requires both a dedication of resources and application of good communications in order to be suc-cessful. [2] Success is on time delivery of a system to a satisfied customer at the proposal cost, [3] The recent experience of a company plus the collected comments from a number of ex-perienced control center project management provide a guideline for the company who is considering such a project. The Comments reflect typical situations or decision points faced by the project Manage.[2] This paper also attempts to help engineers in the task of specifying buying, and instal-ling a supervisory system[1]

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.337-341
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• 2000

In recent years, electronic commerce (EC) business has shown a tremendous growth, which put additional cognitive and time-consuming loads on the human users. Intelligent software agents are one key technology to support users doing real EC-business.We propose an Agent-based Business-to-Business(B2B) Marketplace on Internet, where constituent members cooperate or compete in order to get the best possible deals, with the aim of reducing user loads.In case of B2B deals, the good itself shows a complicated behaviour, e.g.price discounts depending o the lot, discounts for cross-buying and so on. It is impractical to concentrate all the knowledge about the goods and the trading strategies at the buyer/seller side. Instead, we include such information in the good itself, which allow us to model the goods as being agents.

• 한국전자거래학회지
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• 제5권1호
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• pp.75-91
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• 2000

The new paradigm, which is called Electronic Commerce (EC), has greatly influenced not only enterprises but also other part of our society. Many goods have been actively transacted through EC all over the world. But there is a great difference between agricultural products and industrial products in terms of selling and buying behavior. Industrial products are well standardized and time-invariant in quality but agricultural products are not. Even the domestic distribution channels of agricultural products are much complex and are not modernized with internet technology. In this study, we first identify the behaviors of electronically transacting agricultural products and then develop and EC architecture far agricultural products in Korea. We suggest that EC for agricultural products focuses on B2B (Business to Business) model and various agricultural information should be distributed from B2B market over all supply chain and demand chain channels.

• 지역연구
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• 제14권1호
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• pp.1-20
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• 1998

In this paper, the authors studied a comprehensive study of national physical distribution costs used here was originally developed by J. L. Heskett(1962) and modified in Korean context by Oh-Kyung Kwon(1997). Using this method the authors calculated national physical distribution costs in Korea from 1984 to 1996. Unlke the major industrialized countries, national physical distribution costs in Korea showed continuous increasing trend in every senses. Using this time series data on physical distribution costs, we analysis the inefficiencies in the physical distribution and figured out the sources of these inefficiencies. The major sources of increasing physical distribution costs in Korea were (1) increasing traffic congestion measured by number of automobiles per road-kilometer, (2) increasing real wages, and (3) high interest rates. Especially, alternatives adopted by firms facing increasing traffic congestion were buying more vehicles, which in turn caused more serious congestion ever. This inefficient cycle in physical distribution area should be cut somehow in order to restore national competitiveness of Korean frims by reducing physical distributins costs.

• 복식문화연구
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• 제10권6호
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• pp.666-679
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• 2002

The purpose of the present study was to analyze clothing shopping orientation and impulsive purchase behavior for clothing by using adolescents. Data were collected through a self-administered questionnaire survey from 680 middle and high school students living in Gangrung area from July 2 to July 6, 2001; 582 were used for the data analysis. Data were analyzed by chi-square analysis, 1-test, ANOVA, descriptive statistics, cluster analysis and Duncan's multiple range test. The results showed significant differences in clothing shopping orientation and in the impulsive shopping factors for clothing among the groups determined by demographic characteristics and, in the impulsive shopping factors for clothing among groups determined by the shopping orientation. Female students and high school students showed higher tendencies of recent experiences of impulsive buying for clothing. More thin half of the subjects tended to spend less than 30,000 won and to buy two items each time when purchasing clothing impulsively. Most students used discount shops or specialized stores fur impulsive purchase.

• 한국의류학회지
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• 제23권5호
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• pp.672-683
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• 1999

The purpose of this study was to examine the relationship among the consumer's sensation seeking tendency needs of clothing purchase and clothing purchase behavior. The date were obtained from 461 female university students career women and housewives using questionnaire. Consumers were classified into low and high sensation seeking tendency groups. These two groups showed partially significant difference in the needs of clothing purchase. Consumers with higher sensation seeking tendency had higher tendency of impulse buying. And they were likely to show the pleasure dimension of needs of clothing purchase and the pleasure seeking and the time seeking factors of shopping behavior Also they had higher purchase frequency of clothing than those who had lower sensation seeking tendency. Consumers with lower sensation seeking tendency placed more importance on the utilitarian dimension of the needs of clothing purchase and the price and quality of products in shopping.

• 패션비즈니스
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• 제9권5호
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• pp.114-121
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• 2005

The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

• 한국산업정보학회논문지
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• 제14권5호
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• pp.75-82
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• 2009

기업이나 학교 및 공공 기관에서 전력 절감형 컴퓨터를 신규 구매하는 비용을 치루지 않고, 조직원들의 절전 교육만으로도 큰 효과를 볼 수 있다. 그러나 이 교육은 상당한 시간이 걸린 다는 문제가 있다. 조직원 전체 컴퓨터 전원 관리를 하는 시스템도 출시되고 있지만, 설치 하기 쉽지 않다. 본 논문에서는 자동 종료 소프트웨어를 설치하지 않는 컴퓨터는 DHCP 서버가 IP 주소를 제한적으로 공급하여, 조직원 들이 전원 관리 시스템에 능동적으로 참여하도록 유도하고자 한다.

• 아태비즈니스연구
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• 제15권1호
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• pp.15-31
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• 2024

Purpose - This study explores the causes behind the high rate of impulse purchases in live streaming e-commerce. Design/methodology/approach - The research model is empirically validated with survey data collected from 324 respondents in China, using the Partial Least Squares (PLS) methodology. Findings - We found that the interactivity and visibility of live streaming are key in creating para-social relationships and perceived presence, leading to customers' impulse purchases. Research implications or Originality - This study deepens the understanding of consumers' impulse purchases in live-streaming e-commerce, revealing that para-social relationships and perceived presence developed through real-time interactions can increase impulse buying. It also highlights the differences between relationship-oriented and task-oriented interactions in fostering customers' perceived presence and para-social relationships in live streaming.