• 한국학교보건학회지
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• 제15권1호
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• pp.73-82
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• 2002

The purpose of this descriptive study was to investigate the smoking behaviors and their related factors of the 6th graders from 25 primary schools in Gwangju City and Chonnam province. The total number of subject were 882 children(2% of total 44,088 persons). The instrument consisted of 14 for sociodemographic and smoking-related characteristics and 12 for smoking behaviors-related factors. The survey was conducted with the help of school nurses from August 20th to September 30th, 2000, and the data were analyzed with SAS program. The results were as follows: 12.8% of the 6th graders had once and more smoking experiences and 0.9% of them are current smoking. The number of children who have smoking experience were significantly more in the male group, unsatisfying group in school life, lower in school performance(p< .001); and of lower level of father's education(p< .05), of children of working mothers, and of relatively unhappy family atmosphere(p< .01). There were number of children who have smoking experience were significant in the group of having smoking friends, of frequent buying cigarette, and of having smoking siblings(p< .001) and relatives(p< .05). It is concluded that smoking experience of primary school children in Gwangju and Chonnam area were relatively lower than that of other provinces and foreign countries but starting age of smoking was tended to be lower gradually.

• 한국생활과학회지
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• 제20권6호
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• pp.1167-1184
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• 2011

The goal of educating consumers regarding food safety is to increase consumer competency in food safety. In order to recognize consumer problems and to develop consumer competency in rapidly changing consumer environment, it is necessary to cultivate consumer knowledge, attitude, and ability on food safety required in performing the consumer role effectively. Within this context, it is necessary to develop consumer-oriented education programs which aim to change consumer values and behaviors with regard to food safety. Based on information obtained from focus group interviews, the need for educational programs for food safety, which are related to the whole process of food consumption, have been raised. The process of food consumption is divided into buying, cooking/eating, and after eating, based on the process of consumer decision making and consumer behavior. Scenarios for consumer education on food safety were developed depending on the process of food consumption. This study developed a pilot consumer education program which included the whole process of food consumption. The program of this study was designed to induce consumers to change their behavior through establishing values on food safety and may contribute to lay the foundation for the realization of food safety culture. The results will be utilized to provide future directions for consumer education programs and efficient educational materials on food safety. Finally, it is hoped that empirical evaluation and analysis on the effects of consumer education programs will be investigated in future studies.

• 가족자원경영과 정책
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• 제13권4호
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• pp.141-169
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• 2009

This study investigated the effect of the money resource on the resource use behaviors of undergraduate students. The aim of the study was the examination of the relationship between undergraduate income and clothes-purchasing behavior. A total of 415 undergraduates residing in Gwangju City and Chonnam Province were interviewed by means of a questionnaire. SPSS 12.0 software was used for statistical analysis. Cronbach's $\alpha$, t-test, one-way ANOVA, Duncan's multiple range analysis and chi-square analysis were all conducted to acquire the results. The main results of this study are as follows. First, the average undergraduate income average was relatively high. Second, the motive for clothing purchases by undergraduates was to buy clothes similar to those which they already had. The undergraduates acquired their purchasing information from past experiences of buying clothes and considered design, quality and color when choosing their clothing. They purchased their clothes at retail stores and on average bought clothes about once a month. Although theaverage monthly expenditure on clothes was over 100,000 won, in general, the undergraduates spent between 50,000 and 100,000 won a month. They mainly paid cash when they purchased their clothes. Third, by analyzing the income, clothes-purchasing behavior, and clothes purchasing frequency of undergraduates, significant statistical differences in average monthly clothes expenditure and payment methods were detected. The results of the study can be used to understand the patterns of undergraduate money resource usage behaviors and can be utilized as an educational resource at home and within educational institutions.

• 복식문화연구
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• 제24권6호
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• pp.854-872
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• 2016

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

• 한국의류학회지
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• 제39권3호
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• pp.379-393
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• 2015

This study proposes a new way to investigate purchasing behavior for preschool children's clothes using an ethnographic research method. The study consisted of 16 subjects composed of preschool children (aged 6 and 7) and their mothers. The analysis results are as follows. First, the in-depth interviews, indicated 14 attributes that mothers considered when purchasing children's clothes. Next, the result of conducting component analysis for consideration attributes indicated that the order of importance of attributes for mothers' opinions varied partially for some attributes (such as price) that depended on if the child was being raised only by the mother or with the help of another person. Second, in the accompanied shopping for the preschool children's clothes, the result of identifying the differences between the perception of consideration attributes and shopping behaviors confirmed some differences between consideration attributes recognized in the interviews and attributes practically considered when purchasing. Housewives (who were the mothers of girls) said that materials and comfort were the most important in the interviews; however, employed mothers of girls perceived design to be the most important attribute. The mothers of girls assessed design as an important attribute that they could never concede. Third, the children's opinions were found to partially influence mothers' purchasing behavior in the purchase of preschool children's clothes. Preschool children expressed their opinions on wearability and design in the process of wearing clothes at home or buying them outside; subsequently, mothers recognized children's opinions and reflected them in their practical purchases.

• 동아시아식생활학회지
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• 제5권3호
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• pp.263-286
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• 1995

This study was undertaken to investigate the current meal management situation and behaviors of the housewives in Seoul during the period January in 1933. The aim of this study was to improve meal managenment in 1980. This study has been performed by questionnaire about kitchen forms, cooking machines. foodstuffs buying forms, plan of the price in meal and meal management behaviors. 1. 85% of the housewives had stand-up fashioned kitchen forms, and they were equipped with variety of cooking machines and high possession percentage that. 2. 66.7% of the housewives spent the price of meal under plan, 3.1% of them purchased foodstuffs daily. 3. The time spent in preparing the table of breakfast and lunch was about 60 minutes and dinner was about 90 minutes. the time spent in clearing the table of breakfast and lunch was about 20 minutes and dinner was about 40 minutes. 4. The numbers of daily cooking rice was the higher percentage twice a day than once a day, but increased higher percentage once a day than 1980's. 5. In preparing kimchi most of housewives were making it in their homes and number of making kimchi once a 15day and a month was high percentage. 6. When they prepared meals they gave higher percentage to the tastes of families than nutrition. The number of preparing a side dish in breakfast and lunch was 3~4, and dinner was 5~6. 7. In most cases housewives cooked for themselves, and the number of husbands who help their wives for kitchen work was increased in group of younger housewives than older. 8. The environment of kitchen work is improved to many facility but not to be desired facility, and meal management behavior is changing gradually into more convenience but not to be changing into more scientific forms.

• 디지털융복합연구
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• 제14권1호
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• pp.151-161
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• 2016

최근 기후변화, 환경오염 등이 일상에 미치는 영향이 커지고 있으며, 이들 문제를 해결하기 위한 정책의 일환으로 정부는 누구나 쉽게 친환경행동을 실천할 수 있도록 동기를 부여하기 위해 2011년 7월 그린카드제도를 도입하였다. 개인과 가정이 환경문제를 현실 문제로 인식하고 적극적으로 실천하도록 하기 위해서는 끊임없이 변하는 소비자 행동패턴 데이터를 얻고, 이에 맞추어 친환경행동을 촉진할 수 있는 방안들을 구체적으로 제시하는 것이 중요하다. 이에 본 연구에서는 지난 2015년 1월부터 3월까지 3개월간 생성된 57천 여 개의 실제 그린카드 고객정보 및 거래데이터를 가지고 데이터마이닝의 방법론 중 하나인 연관규칙 분석법으로 고객의 친환경제품 구매 연결망을 도출하였고, 더 나아가 의사결정나무 분석을 실시하여 고객의 친환경행동에 영향을 미치는 유용한 변수와 고객의 특성을 세분화하였다. 그린카드 거래 및 친환경소비 실천에 있어 상위 10%에 해당하는 로열고객의 특성을 분석한 결과, 이들은 30~40대의 연간 소득수준이 3천만원대부터 4천만원 대에 해당하고, 대구, 경기, 서울에 거주하는 고객인 것으로 나타났다.

• 복식문화연구
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• 제21권3호
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• pp.413-430
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• 2013

Despite the recent sharp growth in the baby product market, previous studies on preschooler clothing have centered primarily on surveys regarding body size and consumer buying behavior, with little emphasis given to consumption value in preschooler clothing. This study aimed to assess the feasibility of using standards of consumption value to examine the behavior of those who buy preschooler clothing. The research subjects were mothers of preschoolers aged 1 to 6 years. They were asked to complete a questionnaire online at major parenting blogs found on portal sites (n=346). The questionnaire contained 41 questions based on a literature review, and 25 questions having convergent and discriminant validity were analyzed. By conducting a regression analysis of standards of consumption value in preschooler clothing and their perceived value, the feasibility of the standards was assessed. The results showed that consumption value in preschooler clothing was associated with 21 questions and 8 factors. The factors measuring consumption value included vicarious satisfaction, social value, functional value, convenience, financial value, aesthetic value, uniqueness, and circumstantial value. This study is significant in that it expands the scope of research on preschooler clothing, lays the groundwork for measuring consumption value in preschooler clothing, and predicts consumer behaviors by identifying the consumption value among mothers of preschoolers.

• 복식문화연구
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• 제9권4호
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• pp.592-601
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• 2001

This study focuses on fashion adoption behavior of adolescents. The impact of their clothing involvement factors and socio-demographic factors on their fashion adoption behavior was examined. Three core issues were identified for empirical test: 1) Elements of clothing involvement for adolescents; 2) Fashion adoption behavior of adolescents; 3) Impact of clothing involvement elements on fashion adoption behavior. The Likert Type questionnaires were used to measure clothing involvement and fashion adoption behavior. The data of 472 samples drawn from middle and high school students in Taegu Metropolitan City were analyzed by factor analysis, ANOVA, Scheff test, t-test and regression analysis. Main results of the study are as follows. 1 . Concept of the clothing involvement is composed of five dimensions: importance, fashion, self-expression, pleasure, and buying risk. 2. Socio-demographic factors do influence fashion adoption behavior. Average monthly pocket money, expenditures on clothes and household income are found to have statistically significant impacts on the adoption behavior. Female students are more fashion-oriented than male students. 3. The clothing involvement elements are found to have significant influences on fashion adoption behavior: fashion, importance and self-expression elements on fashion innovation; fashion, importance and pleasure elements on fashion information search.

• 한국의류학회지
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• 제31권9_10
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• pp.1373-1383
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• 2007

The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.