• 제목/요약/키워드: business value

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A Study on the Business Strategy of Smart Devices for Multimedia Contents

  • Lee, Hong-Joo
    • Journal of Information Processing Systems
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    • 제7권3호
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    • pp.543-548
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    • 2011
  • Information technology is changing the business value chain and business systems. This situation is due to the business value chain and the value creation factors in business. Technology companies and researchers are developing new businesses, but many companies and researchers cannot find successful ways to analyze and develop a business in a specific way. In this paper, first, the value creation motive in business is analyzed through a literature review. Second, business attributes are analyzed, while considering the value creation motive and the business factors in management. Finally, the business attributes of information technology are studied through a review of previous research papers on this topic.

Analysis of Business Attributes in Information Technology Environments

  • Lee, Hong-Joo
    • Journal of Information Processing Systems
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    • 제7권2호
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    • pp.385-396
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    • 2011
  • Information technology is changing the business value chain and business systems. This situation is due to the business value chain and the value creation factors in business. Technology companies and researchers are developing new businesses, but many companies and researchers cannot find successful ways to analyze and develop a business in a specific way. In this paper, the following will be explored. First, the value creation motive in business is analyzed through a literary review. Second, business attributes are analyzed while considering the value creation motive and business factors in management. Finally, the business attributes of information technology are studied through a review of previous research that has been conducted on this topic.

Exploring the Practical Value of Business Games: Analysis with Toulmin's Sensemaking Framework

  • Joo Baek Kim;Edward Watson;Soo Il Shin
    • Asia pacific journal of information systems
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    • 제32권4호
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    • pp.803-829
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    • 2022
  • With the advances in technology and the trend towards increased computer-based experiential learning in education settings, business games are being increasingly used by business educators. This article utilizes Toulmin's Sensemaking Framework to investigate the sensemaking process of business professionals to reveal how they consciously reason about the value of business games for learning complex business concepts and principles. Using the analysis of responses from 43 business professionals, our study identifies key areas where business professionals find value in business games and the limitations of using business games. First, business games are found to be an effective tool when teaching practical business skill sets to business professionals. Second, business games enhance the overall learning process in professional business training. Third, despite the advantages, some pitfalls in applying business games to practice are found. We also found sub-themes, claims, and argument patterns of how business professionals evaluate the value of business games through a grounded theory qualitative analysis method. Analysis results show several ground-warrant patterns exist in the arguments on values of business games including general principle - causal reasoning, personal experience - generalization, and personal projection - generalization. With these findings, we believe this paper contributes to the theory and practice of business game design, development, and the game playing and learning process.

비즈니스 모델 분석 프레임 워크의 개발과 적용 (Development and Application of Business Model Analysis Framework)

  • 안지항;최상훈;장석권;김용호
    • 경영정보학연구
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    • 제5권1호
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    • pp.19-32
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    • 2003
  • 본 논문은 신규 비즈니스 모델 설립 시 요구되는 단계적인 접근 방법과 다양한 비즈니스 모델을 분석하기 위한 비즈니스 모델 분석 프레임워크를 제시하는데 목적이 있다. 비즈니스 모델을 가치 창출 방식에 따라서 크게 4가지 유형으로 나누었으며 그 유형들의 파생모델을 제시 하였다. 또한 적용 사례로서 무선랜 서비스를 이용한 새로운 비즈니스 모델을 도출 하였으며 비즈니스 모델 분석 프레임워크를 이용하여 신규 서비스에 대한 적용 가능성을 평가하였다.

비즈니스 모델 혁신의 성공 및 실패 사례연구 : 조이큐브와 넷플릭스 중심으로 (Study on Business Model Innovation : The Case of Joycube and Netflix)

  • 한정희;조옥주
    • 한국IT서비스학회지
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    • 제13권1호
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    • pp.253-267
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    • 2014
  • This study explores to identify the characteristics of the business model by comparing and analyzing the value creation between two cases, and to be successful in business model innovation. In order for the pursuit of purposes, domestic and international firm' business model cases are analyzed. Regarding the business model innovation, huge differences are found between two cases. First, a clear customer value proposal is important. Netflix is constantly monitoring the customer's needs and satisfactions to improve value proposition, while Joycube, domestic firm does not adjust to meet the change of the customer's behaviors. Second, the business model innovation should be taking into account the customer's behaviors in the constant changing market environments. For the growth, firms should consider strategic monitoring the market environments, and find a novelty of the markets, and to create the jump through business model innovation.

The Impact of Corporate Social Responsibility Activity on Product Purchase Intention: An Empirical Study in Korea

  • KIM, Jang Hyun;YOON, Ki Chang;LEE, Chul Sung
    • The Journal of Asian Finance, Economics and Business
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    • 제8권9호
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    • pp.219-233
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    • 2021
  • This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention. It would also test the mediating role of efficient product value and socio-ethical product value. Methods: AMOS 22.0 was used to analyze the structural equation model in this work, and the hypotheses were tested after setting the impact of corporate variables on intrinsic variables additionally. Results: This study conducted research that has not been attempted in the preceding studies, classifying CSR into business practice CSR activities related to economic, legal, and ethical responsibilities and philanthropic CSR activities related to the contribution to the community, the connection of donation and business, company-wide philanthropy, and appropriate donation performance. Conclusion: This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention, and evaluating the mediating role of efficient product value and socio-ethical product value, thus providing implications from a new perspective that has not been explored in previous marketing studies.

기업 경쟁력의 새로운 원천으로서 비즈니스 생태계와 사회적 자본의 역할 (Business Ecosystems as a New Source of Competitiveness and a Role of Social Capital)

  • 주재훈
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권4호
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    • pp.93-117
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    • 2014
  • How can business ecosystems be a source of firm's competitiveness? Is corporate social responsibility (CSR) is an investment activity for building sustainable business ecosystems? The purpose of this research is to identify the relationship between CSR, social value, sustainable business ecosystems, and firm's competitiveness by introducing a mediating role of social capital. We conducted in-depth interviews with seven informants from two domestic firms and four oversea firms. Three propositions were drawn by analyzing qualitative data collected from the interviews and literature review. Various activities creating social value including CSR and CSV (Creating Shared Value) are positively associated with sustainable business ecosystems. Firm accumulates social capital of the business ecosystem through creation of social value. Finally, the social capital of business ecosystem has a positive influence on firm's competitiveness. Implications were suggested for academics and practitioners.

온라인 비즈니스의 고객가치와 재구매 의도의 관계에 관한 실증연구 (An Empirical Study on the Relationship between Customer Value and Repurchase Intentions of Online Business)

  • 주재훈
    • Asia pacific journal of information systems
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    • 제14권4호
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    • pp.1-22
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    • 2004
  • Customer value is the source for competitive advantage of online businesses such as Internet shopping malls and portal service. It is important to analyze the relationship between customer value and repurchase in order to provide a guideline of successful online business. The purpose of this paper is to get answers for the following questions. First, what are key components of customer value in online business? Second, What difference exists in the importance or expectance of customer value and its current service level of online business? Finally, what influence relationships exist in customer value and repurchase intentions? Data were collected from 615 respondents who experienced purchase on the Internet shopping malls. This paper developed and empirically tested a model representing the relationships between customer value factors and repurchase intentions as well as difference between the importance of customer value and its service level. The findings here suggested that the service level of customer value was significantly lower than its importance, and customer value factors positively affected the repurchase intentions. Specifically, economy and trust/responsiveness value factors directly affected the repurchase intentions while other factors such as convenience, speed, personalization, community, and emotion value indirectly affected it through trust/responsiveness.

기업의 지속적인 가치창출을 위한 비즈니스 모델 혁신 전략에 대한 연구 (Business model innovation strategy for sustainable value creation in corporation)

  • 신중경;김아랑;하규수
    • 디지털융복합연구
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    • 제11권4호
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    • pp.153-164
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    • 2013
  • 비즈니스 모델 혁신이란 비즈니스 모델을 구성하는 여러 가지 요소를 다각도에서 변형시켜 차별화되는 가치를 창출해내는 것으로 기업의 외부 환경이나 내부 환경 중 어느 한 쪽에 집중하기 보다는 내부의 자원과 역량, 그리고 외부 환경이 만나는 곳에서 최적의 선택을 하는 것이다. 그러나 비즈니스 모델 혁신에 대한 명확한 정의가 없고, 핵심 비즈니스 모델을 잘 활용하지 못하는 관계로 기업이 비즈니스 모델 혁신을 통해 성장한다는 것은 매우 어려운 일이다. 본 논문에서는 비즈니스 모델 혁신에 대한 정의를 체계적으로 정리하고, 비즈니스 모델 혁신이 필요한 시기가 언제인지, 어떠한 유형의 비즈니스 모델 혁신이 있는지를 몇 가지 사례를 통해 살펴보았다. 기업의 가치 제안, 가치사슬과 가치네트워크를 통한 가치 창출과 수익모델의 혁신 사례를 통해 비즈니스 모델 혁신이라는 다소 추상적인 개념을 좀 더 친숙하게 접근하였다. 마지막으로, 이미 성공한 기업 역시 비즈니스모델 혁신과 적응우위 강화로 급변하는 시장 환경에서 새로운 가치를 창출할 수 있음을 사례분석을 통해 입증하였다.

The Impact of Impulse Buying on Retail Markets in Indonesia

  • SOELTON, Mochamad;RAMLI, Yanto;WAHYONO, Tri;SARATIAN, Eko Tama Putra;OKTAVIAR, Chairiel;MUJADID, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.575-584
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    • 2021
  • This research aims to examine and analyze the impact of customer shifting behavior on the shopping emotion. Based on impulse buying, customers tend to behave recently based on the constructed variables of impulse buying, outlet ambience, hedonic shopping value utilitarian shopping value, and shopping emotion. This study employs samples/survey data of the population consisted of Asian women parents in Indonesia. The survey data of this research is based on observations using time series with cross-section/one-shot, which was done in 2019. The results indicate that variable outlet ambience, hedonic shopping value, and shopping emotion have a positive and significant impact on impulse buying. Whereas the utilitarian shopping value variable has a positive but not significant relationship against impulse buying. There is a positive influence between ambience outlets and utilitarian shopping value on shopping emotion. The variable hedonic shopping value has a negative and not significant relationship towards shopping emotion. The finding of this study suggests that both the retail stores and even the superstores must pay more attention to the design of outlet ambience to create the hedonic shopping value and eventually may attempt the attention of the impulse buying customers.