• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.15-29
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• 2020

Purpose of the study is to explore the effect of the types of mobile coupons(text- vs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

• International Commerce and Information Review
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• v.15 no.2
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• pp.109-128
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• 2013

With the growth of contents business, the expansion of domestic culture contents into global market became active. However, while some field such as game, music and movie have made fine results, education contents has failed to make significant success in global market. Therefore, this study intends to look into a case of Contents Management Institute(CMI), which spread G-Learning into La Ballona Elementary School located in LA. In this case, CMI successfully dealt with diverse difficulties to conduct a G-Learning class in the school and helped to increase students' achievement. Based on analyzing this case, this study suggests three reasons behind the success. First, by separating platform and learning contents in development process, CMI could save the cost in contents development and handle problems swiftly. Second, it could be possible to use human resources efficiently by constucting a support organization. Third, by sharing information and doing persuasion CMI could lead to chain persuasion process among local decision makers.

• Journal of Korean Society for Quality Management
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• v.42 no.4
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• pp.647-664
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• 2014

Purpose: The purpose of this study was to evaluate administrative efficiency of the Korean university and to identify the factors which may affect on the efficiency of universities. In addition, last purpose of this study was to compare correlation among administrative, research and education model. Methods: The collected data through Higher Education in Korea were analysed using DEA (Data Envelopment Analysis). Furthermore, in order to provide the better accurate results by removing the bias of the results, this paper implements Bootstrap DEA. It also analyzed the causes of efficiency by Tobit Regression after setting the dependent variable as a proposed efficiency score and compared correlation analysis results between other models. Results: The results of this study are as follows; First, the Korean universities showed low administrative efficiencies. Second, efficiency of national universities are higher than it of private universities. Finally, the administrative and research education model have statistically significant correlation. However, usually many Korean universities focus their resources on education performance such as employment and rates to attract new students than research performances. Conclusion: This study shows that the administrative efficiency positively affects both research and educational efficiency. Approximately 70% of the Korean universities needs to improve their administrative efficiencies and to pay attention to enhance their poor services, low-level performances.

• Journal of the Korean housing association
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• v.10 no.4
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• pp.1-10
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• 1999

The purpose of this study was to investigate the environmental factors having a influence on the preference of residential district and to furnish basic information for the successful settlement. For the purpose, residential preference and values on the residential district were estimated according to the housing life cycle. Data were collected through questionnaires designed for this study, and the objects of this research were university students. To analyze the data were used spsswin program. The major results were as follows. 1. According to the housing life cycle, there were significant differences in the preference of the residential district, living area and housing type in the future. Metropolitan and seoul, residential area and commercial area, apartment, office-hotel and row house were preferred in the housing formative. In the stable period, seoul and metropolitan, tower apartment, residential area were preferred. But in the housing reductive period, they preferred a green zone in the rural, the detached house. 2. The degree of consideration of living convenience facilities was high in the housing formative period. Both education-leisure, business facilities and marketing facilities were highly valuated in the housing stable period. But the value of welfare facilities was high in the housing reductive period. 3. The 4 dimensions of values in environmental conditions were extracted through factor analysis. They were natural, human, social, and economic factors. According to the housing life cycle, there were significant differences in factors being considered as the environmental conditions. The values of human and economic factors were high in the housing formative and stable period. Natural factor were highly considered in the housing reductive period.

• Current Industrial and Technological Trends in Aerospace
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• v.6 no.2
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• pp.3-10
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• 2008

Lee, Myung-bak Administration comprises the plan to foster the Universities as a world's research and development point, and to strengthen the Institute-Academia Collaboration for the knowledge based economy in the new plan of science and technology. In addition, by participating Universities into the medium-and long-term research business of government-supported institute, it is expected to strengthen the basic initiative research, revitalize the joint study conducted by the universities and government-supported institute, and to reshuffle the statutes to promote personnel exchanges between the universities and government-supported institute. Universities role as a principle of innovation in the field of Aerospace is getting its weight so that the necessity of the institute-academia collaboration is increasing. Types of the Institute-Academia Collaboration can be categorized into the Joint-Study, internships for the students in Masters and Ph. D. programs, Professor-Researcher Exchange, Joint Research Lab, and Joint Postgraduate Course, and those are the cases from the U.S., Brazil, Germany, France, Japan, and Korea. High mutual reliance on the research subject, mutual trust on the research capability, and abundant and flexible capabilities in sources are required to make a success in Institute-Academia Collaboration.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.369-376
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• 2020

This study was conducted to verify the effectiveness of learning using micro-running. To this end, the learning materials of the class were produced in three forms: micro-learning, existing e-learning, and handouts, to compare the learning satisfaction and learning effect for college students at Y and K universities located in K-do. First, when using learning materials in the form of micro-learning, learning satisfaction was the highest. Second, the learning effect was effective for both e-learning and micro-learning. And micro-learning was more effective when both types of learning materials were used. The results of this study look forward to activating micro-learning in university by researching micro-learning of the new learning type that emerged as a social phenomenon, highlighting the importance of micro-learning and presenting basic data for subsequent study.

• Journal of Korea Game Society
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• v.11 no.3
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• pp.55-62
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• 2011

G-learning, based on online game, virtual reality activities and communities, is considered as a fresh, differentiated idea at learning which drives learners' interest and attention. The paper is to analyzed effectiveness of G-learning at the mathematics classes in elementary school. Fourth, fifth and sixth grade students in Seoul are selected as an experimental groups and their achievement scores are measured. The difference between G learning group and textbook group was significant. This result shows that G-learning has a positive effect on learning.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.62-75
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• 2014

The importance of VMD operation strategies in fashion business is growing, and this study analyzed the difference in consumers' VMD cognition of the two VMD operation systems: VMD specialist employment system and VMD outsourcing system. Two SPA brands were selected as the representative cases of the two VMD operation systems. A statistical analysis was performed using data collected from a total of 206 university and graduate students from an experimental study. Paired t-test and independent t-test were used for the analysis. The results are as follow: First, consumers' VMD cognition of the two VMD operating systems were different, and the VMD specialist employment system was valued higher than the VMD outsourcing system in all cognition dimensions. Second, the VMD specialist employment system was valued generally higher than the VMD outsourcing system regardless of gender, clothing involvement, and VMD interest of consumers. Third, the VMD specialist employment system was valued higher than the VMD outsourcing system in the following aesthetic aspects: harmony, attractiveness, and fashionable dimensions by the male, low involvement, and the VMD interested consumers. Fourth, the VMD outsourcing system was valued higher than the VMD specialist employment system in the appropriateness and the functionality dimensions by females and the high-involvement consumers, It also scored higher in the fashionable and attractive dimensions by the VMD interested consumers.

• The Journal of Korean Medical History
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• v.26 no.2
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• pp.111-122
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• 2013

Korean medical journals were continuously published during the period of Japanese colonization of Korea. Various advertisements by herbal drugs manufacturers were in these journals, targeting Korean medical doctors or students who aspired to be Korean medical doctors. The advertisements varied from small ones to large-scale ads. At first these advertisements covered only dried herbs, but with time, they came to advertise various kinds of drugs. Advertisement of merchandise drugs brought many changes to the medical culture of Korea. Korean medical doctors who only prescribed dried herbs before began to prescribe merchandise drugs as well. When treating patients, they not only used Korean drugs but also actively prescribed merchandise drugs and western drugs, showing an advancement in treatment. As Korean medical doctors played the role of providers of merchandise drugs, herbal drugs manufacturers and Korean medical doctors seemed as sellers and consumers on the surface. However, they maintained a relationship where Korean medicine worked as the common denominator. Among merchandise drugs, Yoeng-so-hwan, Bi-jeon-go, and Myeol-dok-hwan were advertised often, and this shows that people at the time suffered mostly from digestive diseases, skin diseases, and sexually transmitted diseases. Herbal drugs manufacturers were business managers whose main objective was to make a good profit, but they consisted a part of Korean medical society. Like Korean medical doctors, they were anxious about the fall of Korean medicine. As a part of popularization of Korean medicine, they encouraged Korean medical doctors to treat patients using herbal drugs and merchandise drugs. This thought was reflected well in advertisements and Korean medical doctors made use of this thought well.

• Information Systems Review
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• v.8 no.3
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• pp.81-103
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• 2006

Given the increasing of adoption of use of Mobile Wireless Technology(MWT), this study aims at investigating the key influencing determinants of individuals' MWT adoption and use. Based on the Technology Acceptance Model(TAM), the research model proposed new constructs and casual relations, Perceived Safety(PS), Perceived Costs(PC), Company's Willingness to Fund(CWF), and Experience(E) as a moderator. The model was tested using Structural Equation Modeling(SEM) using AMOS 5.0 analysis on the sample collected from 387 MBA and Executive MBA students of several domestic and foreign universities. The results show that not only the variables, except Perceived Usefulness, in the original TAM model, but also new variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offers suggestions that the developers of MWT should consider regarding the technology