• The Journal of Asian Finance, Economics and Business
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• v.1 no.4
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• pp.29-37
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• 2014

This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.

• Journal of Distribution Science
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• v.16 no.8
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• pp.29-37
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• 2018

Purpose - This research aimed at exploring the mediation role of Muslim's identification with halal brand in the effects of the congruity between Islamic self and halal brand and Islamism commitment on the loyalty to the brand. Research design, data, and methodology - A single factor design was employed. A total of 199 undergraduate, graduate students or office workers in Bangladesh participated in main survey to finish the questionnaire. Structural equation model analysis was used to verify hypotheses. Results - The results of verifying hypotheses were as followings. First, the Muslim's identification with halal brand positively affected on the loyalty to the halal brand. Second, Both Muslim's commitment to Islamism and the congruity between Islamic self and halal brand positively affected on the identification with the halal brand. Third, mediation analysis showed the partial mediation role of Muslim's identification with halal brand in the effects of the Islamism commitment on the loyalty to the halal brand, and there was the full mediation role of the Muslim's identification in the effect of the congruity on the loyalty. Conclusions - Marketers should build the congruity between Islamic self and their halal brand and promote Islamism commitment to induce the loyalty to the halal brand from Muslim.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.1
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• pp.63-72
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• 2018

Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.613-623
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• 2020

In recent years, many firms have built a good recruitment policy, focusing on the requirements set for candidates to meet the employers' satisfaction; they often have certain requirements for each accounting job's position. The study aims to identify and measure factors affecting the employers' satisfaction with accounting graduates in Hanoi, the important locus of firms' labor force. We conducted a questionnaire consisting of 16 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the literature review and results of interviews, a total of 150 questionnaires were sent to participants; 135 of them met the standards and were subject to be analyzed. The results of Cronbach's alpha, Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify three main determinants influencing the employers' satisfaction with accounting graduates in Hanoi, including students' experience before graduating (SEG), reputation of universities (RU), and university's recruitment support policy (RSP). Based on the findings, some recommendations have been proposed to help universities design training programs for creating better satisfactions for employers in the future. On this basis, the authors propose a number of recommendations to improve the employers' satisfaction with accounting graduates in Hanoi.

• Journal of the East Asian Society of Dietary Life
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• v.26 no.2
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• pp.117-124
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• 2016

As the number of cafeterias at universities has increased, studies on student perception of price sensitivity at cafeterias have gained increased attention. Therefore, the study investigated the relationship between students and university cafeterias according to price sensitivity measurement (PSM). According to the analysis, the indifference price (IDP) was 3,444.06 Korean Won while the subsequent cumulative distribution percentage was approximately 17.68%. The optimal pricing point (OPP) was 3,233.73 Korean Won and the stress price (IDP-OPP) was 210.33 Korean Won. The point of marginal expensiveness (PME) was 4,602.24 Koean Won and the point of marginal cheapness (PMC) was 2,036.29 Korean Won. Therefore, the range of acceptable prices (RAP) was established as 2,565.95 Korean Won. In addition, the study examined differences between price sensitivity measurement (PSM) for the respondent subgroups. Hence, the results will provide a practical background for development of business plans for university cafeterias.

• Management & Information Systems Review
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• v.32 no.3
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• pp.173-188
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• 2013

I guess that e-learning buying behaviors have some selection criteria which are interactivity, contents quality, perceived usefulness, and corporate reputation. And I propose that the effects of selection criteria on adaptation intention are moderated by buyer-user status. To accomplish research purpose, I conducted a field survey with a self-administered questionnaire in both user-buyer and analysed the causal relations among the variables by regression analysis. Findings are these. In all of the customer, interactivity, perceived usefulness, and corporate reputation had positive effects on re-attending intention to another e-learning class. In case of users(students), interactivity, contents quality, and perceived usefulness had positive effects, but buyer(parents) showed both perceived usefulness and corporate reputation had positive effects on re-attending intention.

• Korean Medical Education Review
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• v.16 no.3
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• pp.132-140
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• 2014

Higher education is under unprecedented pressure for quality improvement and cost containment/reduction due to global competition and ever-increasing tuition costs. These twin challenges require an unconventional approach, and massive open online courses (MOOCs) and flipped learning have recently emerged as two promising educational alternatives not only to address the current problems but also to direct the future of education. This paper discusses the rapidly changing environment for education, MOOCs, and flipped learning as learning alternatives, the relationship between MOOCs and flipped learning, and course redesign for the implementation of flipped learning. The case of Ulsan National Institute of Science and Technology (UNIST) is also discussed for benchmarking purposes since it has been pioneering an innovative educational methodology for teaching and learning IT-enabled active learning methods from its inception in 2009. It has redesigned almost 70 courses (20% of all the courses to offer) for flipped learning. The objectives of UNIST's educational experiment are three-fold: improving the quality of education for students, improving teaching productivity for the faculty, and containing/reducing education costs for the university.

• Journal of Digital Convergence
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• v.8 no.4
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• pp.109-121
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• 2010

E-learning has become an ever-increasing delivery method in school and workplace. Many Web sites provide Internet users with lots of information and resources on study, research, and career development in workplace. First, this study aimed at presenting a process of validating instruments to measure perception of using the Web for learning. Secondly, this paper attempted to find out a list of critical constructs that university students recognize when they access Web sites to get some resources on their fields of study. This study also suggested the features of those constructs. This paper would help improve our understanding of Web usage for schoolwork and research. This result of the paper will facilitate further understanding of constructs associated with Web usage in other areas, thereby enabling researchers, practitioners, and policy makers to draw much attention to e-learning.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.95-102
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• 2013

The purpose of this study is to explain why the social phenomenon of the wisdom of the crowd does not empirically apply. The motivation of this study is to explain the Korean social issue: the Tablo incident. In this study, 50 university students participated in the experiments to assess the impact of social media on the wisdom of crowds effect. We find evidence of a positive wisdom of crowds effect, when respondents are less exposed to media. In contrast, the collective information seems to be negatively distorted by respondents highly exposed to media. This research has strong implication for education policy and theories of social interaction.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.211-225
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• 2014

Globalization in the 21st century and development in the field of IT have caused rapid change in the practical site of fashion industry. Therefore, as colleges aim to produce professional technicians and experts in the applicable fields, they are strengthening professionalism and practicality more than ever before that can respond to the practical situation. In addition, owing to the reduction of population of academic students, colleges would search for specialty and structural innovation with the serious desire to establish new structural system to produce talented persons. Purpose of this study is to strengthen competition of colleges voluntarily, specialize themselves and maximize mutual benefit through cooperative relation with industrial businesses. Thus, this study would compare, analyze and investigate the curriculums of fashion designs in colleges for the plan of curriculum applicable for the industrial changes and corresponding business demand. Considering the result of questionnaires of industrial businesses, most of them would prefer the curriculum for 3 years to that for 2 years. Nowadays industrial businesses will require computerization ability much more than ever before besides the professional knowledge and technology in the field of fashion and it is also showed that education of personality in colleges would be considered to be important for the performance of the vocational duty. Especially, specialty and progressive participation in the curriculum would be strengthened during the education process of colleges. This study will be used for the establishment of specialty of colleges and development of curriculum of them.