• 제목/요약/키워드: business students

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병원관리학의 본질과 과제 (Nature and Issues of Hospital Management)

  • 황인경
    • 보건행정학회지
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    • 제1권1호
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    • pp.153-160
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    • 1991
  • Hospital Management, as a branch of science, is now in a formative period in Korea. Proper understanding on the scienctific nature and issues of the subject, therefore, is important for both its developement and education of the students. As an academic subject, Hospital Management can be pointed out to have three characteristics, Firstly, when looking it in teleological viewpoint, it is a branch of health science. Ultimate goal of the hospital lies in promoting and keeping health of the people residing in the catchment area in which it places, Secondly, in terms of its contents, Hospital Management can be divided into tow subsubjects ; hospital administrative management and hospital business management. The former stands at the point of looking the hospital as the object of goverment administration, while the latter as the subject of organizational operation. Flanlly, Hospital Management, in its academic appoach, is a science that adopts management theories, what is called, traditional and/or modern. For the settlement and development of the Hospital Management, four major issues were suggested for discussion now and in the future. They include ; (1) boundary between Hospital Management and its related academic fields (2) subdivision of the subject and its contents, (3) activation of study, theortical and empirical, and (4) distinction of the level of lecture among lecfnical, four-year and gradudate courses.

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차별적 판촉인식에 따른 판촉가치평가 (Value Evaluation depending on Different Perception of Promotion Tools)

  • 김주영
    • 한국유통학회지:유통연구
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    • 제11권1호
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    • pp.21-40
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    • 2006
  • 본 연구는 소비자가 판촉을 인식할 때 판촉이 제시하는 혜택을 소비자가 지불해야 하는 현금손실을 감소시켜주는 것으로 보는지 혹은 정상적인 거래이후에 추가적으로 받게 되는 이득으로 인식하는지에 따라서 판매촉진에 대한 가치평가가 달라지게 된다는 것을 검증하기 위한 것이다. 구체적으로 판촉도구의 특성차원 세 가지, 혜택의 실현시점이 즉각적일수록, 판촉물의 현가계산의 용이할수록, 판촉물과 본래제품이 유사시점에 구매할수록 소비자가 지불해야 하는 현금손실을 줄여주는 것으로 인식할 것이며, 이와 같이 감소된 손실로 인식되는 판촉이 추가된 이득으로 인식되는 판촉보다 판촉의 가치평가가 더욱 클 것으로 가정하였다. 대학생을 대상으로 집단간/내 설계를 통하여 자료를 얻고 ANOVA와 구조방정식 모형으로 가설을 검증하였다. 결과적으로 현가계산과 유사시점구매는 검증되었으나 혜택실현시점가설은 통계적으로 유의하지 않았다. 감소된 손실은 추가된 이득보다 판촉가치평가에 더 효과적이었고, 나아가서 구매의도를 더 높혀주었다.

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자기주도형 인적자원개발 도구로서의 사이버 교육 프로그램의 효과 평가에 관한 연구;POSCO 안전관리 사이버 과정을 중심으로 (A Study on the Evaluation of Web-based Cyber Education Program as a Tool for Self Directed Human Resources Development)

  • 이성
    • 농촌지도와개발
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    • 제8권2호
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    • pp.179-190
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    • 2001
  • The purpose of this study was to analysis the education effects of web-based on-line cyber program mesaured by Kirkpatrick’s evaluation process. The average score on satisfaction of the program was 4.28(.59), which was designed to evaluate the level 1, reaction. To test level 2, learning, the average score that students achieved was calculated and it was 86.87(std.=7.05) in the term examinations. The level 3, job months. It was reported that most employees who took the course are utilizing the knowledge that they acquired from the course(mean=3.80, std.=.77). To identify the level 4, business results, the mean score of the number of accidents and near misses that happened in their factories for 3 months before and after the course were compared. There was statistically significant difference between the number of accidents that happened 3 months before the course and 3 months after the course, at the significance level of .01, which was tested by Paired t-test.

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여대생의 생활 습관에 따른 국소한랭혈관 반응 (Finger temperature Response According to Daily Life of Female College Student)

  • 김양원;송은영
    • 한국생활과학회지
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    • 제20권1호
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    • pp.195-203
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    • 2011
  • The purpose of this study was to define the effects of the finger temperature response according to the daily life of college student. For this study, 31 healthy female college students were taken as a subject group. To define the effects of the finger temperature response, housing style, subjective thermal sensations during daily life in the house and domestic working time were surveyed. The finger temperature response items were measured. The results were as follows. Strong, normal and weak group members were divided according to their cold resistance index(RI) 3, 8, 20 people, repectively. Subjective thermal sensations during daily life in the house affects the cold resistance index(p<.01). The cold resistance index(RI) got higher as domestic working time was increased(p<.05, F-value=3.927). The percentage wearing protective gloves during domestic work in the weak group was higher than the normal or strong groups. Subjective sensations during daily life and domestic working time effected the local cold tolerance, living in a comfortable environment continuously can weaken one's cold tolerance.

환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할 (Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent)

  • 이일한;한주희
    • 한국산학기술학회:학술대회논문집
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    • 한국산학기술학회 2009년도 추계학술발표논문집
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    • pp.245-248
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    • 2009
  • 본 연구는 심리학적 변인인 개인 감정구조를 도입하여 감정구조${\rightarrow}$환경 몰입${\rightarrow}$소비자유형(그린소비자 성향, 유사그린소비자 유형, 비그린소비자유형)${\rightarrow}$삶의 질에 관한 통합적 이론 모델을 구축하고자 실증 분석을 하였다. 분석결과는 다음과 같다. 첫째, 긍정적 감정은 환경몰입에 영향을 미치는 것으로 나타났으나, 부정적 감정은 환경몰입을 높이는 것으로 나타났으나 통계적으로 유의미하지 않았다. 둘째, 환경몰입은 그린소비자 성향, 유사그린소비자 성향 및 비그린소비자 성향에 영향을 미치는 것으로 나타났다. 마지막으로 그린소비자 성향은 삶의 질에 영향력을 미치는 것으로 나타났으나, 유사그린소비자 성향과 비그린소비자 성향이 삶의 질에 영향을 미치지 않는 것으로 나타났다.

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환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할 (Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent)

  • 이일한;한주희
    • 한국산학기술학회논문지
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    • 제10권12호
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    • pp.3788-3796
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    • 2009
  • 본 연구는 심리학적 변인인 개인 감정구조를 도입하여 감정구조$\rightarrow$환경 몰입$\rightarrow$소비자유형(그린소비자 성향, 유사그린소비자 성향, 비그린소비자 성향)$\rightarrow$삶의 질에 관한 통합적 이론 모델을 구축하고자 실증분석을 하였다. 분석 결과는 다음과 같다. 첫째, 긍정적 감정은 환경몰입에 영향을 미치는 것으로 나타났으나, 부정적 감정은 환경몰입을 높이는 것으로 나타났으나 통계적으로 유의미하지 않았다. 둘째, 환경몰입은 그린소비자 성향, 유사그린소비자 성향 및 비그린소비자 성향에 영향을 미치는 것으로 나타났다. 마지막으로 그린소비자 성향은 삶의 질에 영향력을 미치는 것으로 나타났으나, 유사그린소비자 성향과 비그린소비자 성향이 삶의 질에 영향을 미치지 않는 것으로 나타났다.

대학 교육서비스 만족도 향상을 위한 품질차원 및 개선우선순위 도출 (A Study on Quality Dimension and Improvement Priority for Enhancing University Educational Service Satisfaction)

  • 장영순;정다정;김도년
    • 품질경영학회지
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    • 제45권1호
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    • pp.11-24
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    • 2017
  • Purpose: This study is on the priority for improving students satisfaction in university educational service. It explores the dimension of service quality and analyzes the relationship among quality elements, service satisfaction, and loyalty. Methods: This paper performs empirical studies by questionnaire survey. The Timko model is used for finding the degree of possible improvement of quality elements, and structural equation and regression models are used to analyze the effect of them on service satisfaction and loyalty. Also, explanatory factor analysis is used to investigate the quality determinants. Results: The quality dimension is composed of curriculum, employment support, interaction with outsiders, start-up support, learning support, counselling, and administration service. Curriculum, learning support, and administration service are positively correlated with service satisfaction, and service satisfaction has a positive effect on loyalty. Counselling service is an attractive element, and curriculum, start-up support, and learning support are indifferent elements. Conclusion: Comprehensive analysis shows that curriculum, academic advisor, and administration service have high priorities for improving educational service satisfaction.

Vanity Scale에 대한 연구 -물질주의와 패션성향과의 상관성- (A Study on the Vanity Scale -Correlation with Materialism and Fashion Orientation-)

  • 전경숙;박혜정
    • 한국의류학회지
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    • 제30권6호
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    • pp.939-947
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    • 2006
  • The purpose of this study was to identify the relationships between vanity and materialism and fashion orientation. This study identified underlying factors of vanity and then grouped respondents into clusters based on the low factors of vanity. This study also examined their materialism and fashion orientation according to clusters. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 313 questionnaires were used in the statistical analysis. In analyzing data, factor analysis, cluster analysis, t test, correlation, and one-way ANOVA were conducted. Regarding vanity, low factors, 1) a concern id. physical appearance, 2) a positive view of physical appearance, 3) a concern for achievement, and 4) a positive view of achievement, were identified. Correlation analysis showed all four factors of vanity were significantly related with underlying dimension! of materialism and fashion orientation. Based on the factor scores, three clusters were identified. There were also significant differences in the dimensions of materialism and fashion orientation according to the clusters.

u-멀티플렉스 서비스의 한계와 개선방안에 관한 연구 (A Study on Improving Services of u-Multiplex)

  • 김현수;이강배;정재운
    • 한국시스템다이내믹스연구
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    • 제10권2호
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    • pp.5-27
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    • 2009
  • Multiplex is a representative culture facility of citizens. Therefore, a lot of researches and investment on multiplex are carried out to improve benefits of service suppliers and users. Especially, focused on main services of a theatre such as ticket booking and issuing within multiplex, examination of tickets, admission information of movie screens and screening information inquiry, improvement activities are carried out. However, it is not enough to evaluate on what efficiency the above efforts have in the viewpoint of customer benefits and business. Therefore, this study analyzed value and limit of the newest service of multiplex applying the existing ubiquitous concept(u-multiplex service), and proposed a model and a plan for improving the existing services. The study interviewed with specialists in the related field and applied workshop-shape group interview to 110 university students and simulated service models. The contribution of the study is to analyze the value and limit of the existing multiplex service objectively, and to propose a new service model and plan to improve its limitation. In the future, the study plans to research on service models by extending space and functional roles of multiplex to the whole subsidiary facilities including movie screens.

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부산지역 대학생의 프랜차이즈 커피전문점 선택속성에 따른 IPA분석 (IPA Analysis according to the Attributes of the Franchise Coffee Shop Selection of College Students in Busan)

  • 김경희
    • 한국식생활문화학회지
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    • 제28권2호
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    • pp.195-203
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    • 2013
  • The aim of this study was to provide strategic implications for the coffee market in which competition got severer through IPA analysis based on the attributes of selection of a specialized franchise coffee shop. The results of a positive analysis conducted with undergraduates in their twenties were as follows: According to the evaluation of the importance of the attributes of selection of a specialized coffee shop, the most important were 'cleanliness and hygienic facilities inside the shop (6.09)' and 'taste and quality of the menu (coffee) (6.09)'. According to the performance analysis, those showing the highest performance were 'brand image (4.92)' and 'cleanliness and hygienic facilities inside the shop (4.92)'. According to the result of IPA analysis, what customers regarded as being the most important were 'taste and quality of the menu (coffee)', 'kindness of the staff', and 'cleanliness and hygienic facilities inside the shop', and, in fact, they showed great performances as well. However, 'price of the menu (coffee)' was regarded as being important but did not indicate a great performance; therefore, they showed dissatisfaction with it. Although they did not think 'environment around the shop', 'brand image', 'brand recognition' or 'interior size and scale of the shop' were important, the attributes did not appear to show great performances. Therefore, we need constant maintenance strate gies regarding the fact that consumers are considered to be very important for evaluation, and should make efforts to change the price in advance.