• The Journal of Industrial Distribution & Business
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• v.10 no.5
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• pp.49-58
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• 2019

Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.9
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• pp.2113-2119
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• 2010

In this paper, the cooperative curriculum between university and company according to the 'Type of IT Business(TIB)' is proposed for an IT manpower cultivation. The cooperative curriculum is established by the core technology from the matching table between 'Type of IT Business(TIB)' and 'Class of IT Techniques(CIT)'. The company participated in the cooperative curriculum gives a guarantee of the job position to the university students who took this cooperative curriculum. For the cooperative curriculum, the agreement is needed between university and company for the establishment and its operation of UCCCC(University and Company Cooperative Curriculum Council) after an exchange of the Memorandum of Understanding(MOU) including the supply-demand of IT manpower, the core technology, and the job conditions. The cooperative curriculum will be useful for employments of small and medium sized companies.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.31-51
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• 2014

This study examined the effect of product presentation on consumers' affective/cognitive states and purchase intention. The design of the study was a one factor(product presentation: garment presented flat vs. garment presented on models without faces vs. garment presented on models with faces) between-subject design with a moderator (involvement: high vs. low). A sample of 429 female college students participated in this online experiment. The results show the effectiveness of using a realistic human model on apparel websites. Also, consumers who are highly involved with clothing generally exhibit more positive responses than those who are less involved. Overall, these findings provide empirical support for the Stimulus-Organism-Response model and the Elaboration Likelihood Model, and contribute useful knowledge regarding website design for online apparel retailers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.175-185
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• 2015

This article focuses on an analysis of entrepreneurship education programs at U.S. college and universities in order to determine distinctive features of those programs. To this end, we delved into the entrepreneurship programs including Martin Trust Center for MIT, Harvard University VIP program, Polsky Center of Chicago University and Stanford University program. By analyzing major roles, curriculums, and characteristics of the programs, three types of distinctive features emerged. The first feature is dynamic education-focused programs, which provide students with opportunities for applying what they have learned through startup competitions. The second is local-based programs, which take the lead in local startups by focusing on the local industry. The third is the programs with support and encouragement for startups. Based on the three types of features, we suggested critical factors for successful entrepreneurship education.

• Information Systems Review
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• v.8 no.3
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• pp.135-152
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• 2006

This study has been performed to analyze and identify some factors which has impact on the level of consumers' acceptance for the mobile ads. For better results and more reasonable generalization of the results, this study targets consumers in two such countries as Korea and U.S.A. This research investigates the determinants of consumer's acceptance for the mobile Ads. Based on TAM(Technology Acceptance Model) and Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. For examining an implied relationships by this research model, a survey was conducted by collecting research data from students and consumers of mobile ads in Korea, and U.S.A. This data was analyzed based on using AMOS, the structural equation modeling and a second-generation multi variant technique, and has gained distinct advantages over other technique.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.29-40
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• 2016

Voice User Interface (VUI) is the most familiar and comfortable interface to human. Recently, with the development of cloud and AI technologies VUI has been applied to various products. The aim of this study was to identify the problems of the current VUI and to find the direction of future study by investigating the utilization status and user perception of the VUI of smartphones. A survey was conducted with 163 college students using Google Forms. The results showed that the level of recognition of VUI is high but the rate of usage is very low, and many users feel uncomfortable about the voice recognition rate, reaction speed and operation method. Most of the survey participants tried VUI out of curiosity, but only a small portion of them found it useful to continue to use it. Many participants disliked talking to machines and also did not want others to listen. The study results will guide future research efforts for improving the utilization of VUI.

• Asia-Pacific Journal of Business
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• v.7 no.1
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• pp.59-69
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• 2016

An extensive body of research on the effects of country-of-origin has emerged in the international marketing and business literature streams. Nonetheless, extant studies do not satisfactorily demonstrate whether and how a foreign firm's choice of market entry mode influences consumers' purchase intentions of its product in country-related affect contexts. Using a survey and an experimental design, we aimed to provide evidence of the effects of the choice on consumers' evaluation and attitude of its product in an animosity context and in a national image context. Through the survey, we collected data regarding consumer animosity, national image, product evaluation, and product attitude from 185 university students and tested the hypotheses that consumer animosity and national image have effects on foreign product evaluation and attitude. The results of the survey research show that personal animosity has a negative effect on consumers' evaluation of foreign products and that a country's image regarding economics has positive effects on consumers' attitude toward foreign products as well as consumers' evaluation of foreign products. In the experimental design, we divided subjects into four groups and exposed them to several descriptions of hypothetical purchase situations. Conducting a 2 (market entry modes)${\times}2$ (country-of-origin) ANOVA, we tested the hypothesis that a market entry mode influences foreign product evaluation and attitude. The results of the experimental study reveal that in a high country-related product association (Germany), market entry modes have insignificant effects on foreign product evaluation and attitude. In addition, in a low country-related product association (China), international partnership has more positive effects on foreign product evaluation and attitude than does exporting.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.1980-1991
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• 2010

This study proposes the O P E N Triad framework as a future set of tools and perspectives for individual members and institutes to further their professional and academic potential as well as prospect and vitalize the future of the Korean Clothing and Textiles discipline through a global perspective. The millennial generation desires On-demand, Personal, Engaging, and Networked (O P E N) experiences effecting cultural change for creative and influential interaction in transactions, communication, and education. O P E N Individuals offers a WebSphere model as a holistic learning system that has a synergizing value of education across academic courses, industries, and cultures. Through a digitalized and virtualized class, it complements relevant technologies already familiar to the student population. By employing environmental scanning approaches, the most influential and viable future global issues related to the clothing and textiles discipline are identified and dialogued within O P E N Institutes. For future clothing and textiles institutes, this scanning allows them to be open to new ideas, to focus on inter-engagements, to collaborate among individuals, to associate as a part of web of people, organizations, and ideas, to personalize an institutes curricula, and to dialogue generative knowledge. O P E N Industries reveals three dominant future issues that cross academia and industry, sustainability, supply chain management, and social networking. In-depth interviews with U.S. industry experts identified interdependent gaps in global consumer experience practices and suggested the following gaps as future research areas: a standardized business model to the entrepreneurial model, strategic management to a sustainable competitive advantage, standardized to differentiated products, services and operations, market segmentation to global consumer clusters, business-driven marketplaces to consumer-engaged marketspaces, and excellent services to optimal experience. This O P E N Triad framework empowers millennial students, universities, and industries to anticipate and prepare for a radically changing world.

• Journal of Fashion Business
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• v.10 no.4
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• pp.95-113
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• 2006

This study was conducted comparative analysis of juvenile brassiere and adult brassiere to identify the problems of brassieres on the market. The raw data for this study was processed by SPSS 10.1 version(statistical software) and the results of this study can be summarized as follows. 1) The result of comparative analysis of juvenile brassiere and adult brassiere pattern is that each pattern showed no difference. 2) The results of the comparative analysis of juvenile and adult brassiere pattern in wing's length and angle is that even though there are some difference between juvenile and adult in side line inclination of brassiere. there is no setting difference but size of that brassiere. 3) The result of a comparative analysis pattern and cup size measurement of juvenile brassiere and adult brassiere is that even though the adult cup girth and angle is bigger than the juvenile because adults have more protrusive and bigger volume and well developed breast, some case rather the adult's cup angle is smaller than the juvenile as brand. And as we grow up to be a woman, difference of lower breast girth and breast girth are become big while difference of upper breast girth and breast girth are become small for that reason upper cup must be lower and lower cup must be higher but there is almost no difference between adult and juvenile. 4) The result of a comparative analysis of juvenile brassiere and adult brassiere bust point of the pattern is that adult brassiere's distance between bust points 6.12cm, and juvenile's 5.6cm, there are only 0.52cm difference between two products and just 0.4cm, size grading. These results are explained that even though when grow up to be a woman the distance between two bust points become to be long and breast toward out side but brassiere size don't vary with body characteristic.

• Korean Management Science Review
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• v.32 no.3
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• pp.105-118
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• 2015

This study examines the relationship between city slogan modifiers and slogan attitudes from the perspective of residents in other cities. To examine this relationship, the study focuses on two important characteristics of slogan modifiers : the preference for a slogan modifier and the fit of a slogan modifier. To test the hypotheses, a 2 (low vs. high city knowledge)${\times}2$ (low vs. high slogan modifier preference)${\times}2$ (low vs. high slogan modifier fit) between-subjects factorial design was adopted. A total of 254 undergraduate students at the authors' college participated in the study. Their ages ranged from 19 and 30 (average = 22.3), and 58.3% of the participants were male. According to the results, the high-preference slogan modifier had a greater positive effect on slogan attitudes than the low-preference one. Similarly, the high-fit slogan modifier had a greater positive effect on slogan attitudes than the low-fit one. Also, it was shown that the fit of the slogan modifier had a greater effect on purchase intentions than the preference for the slogan modifier when city knowledge was high. However, contrary to expectations, when city knowledge was low, the standardized coefficient of the preference for the slogan modifier was not significantly different from that of its fit.