• Korean Journal of Organic Agriculture
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• v.18 no.4
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• pp.463-487
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• 2010

This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

• The Journal of Fisheries Business Administration
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• v.52 no.3
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• pp.1-14
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• 2021

The proportions of both the fishery industry and the gross regional domestic product in the national economy are gradually decreasing. If high value-added processed fishery products suitable for regional characteristics are developed, these proportions can be improved. In pursuit of this, it is first necessary to discover processed fishery products specialized in each region and then establish a development framework for them. In this study, location coefficient was used to find processed fishery products specialized in each region. Then, dynamic shift-share analysis was used to establish a development framework which consisted of four development types of processed fishery products. Based on the magnitudes of the industrial mix effect and the regional shift effect, the supporting strategy directions were proposed for four development types of processed fishery products. The supporting strategy directions were all focused on revitalizing the local economy.

• Journal of Korea Trade
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• v.26 no.6
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• pp.83-95
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• 2022

Purpose - With the recent spread of COVID-19, U.S. consumers' consumption pattern is changing towards purchasing large-capacity products, as they stay at home longer. Thus, the current research investigates the effects of box shape and component diversity for large-sized products on product evaluation in logistic business. Moreover, this research examines that information-processing fluency mediates the moderating effects of box shape and product components on target evaluations to confirm psychological mechanism for generating this effect. Design/methodology - In order to examine the hypotheses, the current research conducts two online experiments. The 184 participants (Study 1), and 205 participants (Study 2) of U.S. nationality were recruited through Amazon Mechanical Turk. This research analyzes the data by using SPSS 25 and PROCESS macro 4.0. Findings - Study 1 demonstrates that when the height of a box is greater than its width, products with single components promote positive target evaluations, while when the width of box is greater than its height, products with a variety of components lead to positive target evaluations. Study 2 shows that the same results are replicated in other product categories and with different box shape ratios. Moreover, Study 2 also finds that the ease of information processing mediates the interaction effects of box shape and component diversity on U.S. consumers' target evaluations. Originality/value - The current research has originality in that it investigates the effect of box shape and product composition diversity on U.S. consumer product evaluation from the perspective of information-processing theory Moreover, this research has practical implications for global traders who prepare for entering the U.S. market.

• Journal of Fashion Business
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• v.18 no.1
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• pp.149-163
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• 2014

The purpose of this study is to investigate and analyze the actual conditions of consumer damage occuring in the use of clothing products. The data used for analysis included 470 cases, which were deliberated by requesting consumer disputes deliberation at the consumer consultation room of Masan YWCA at the Kyeongsangnamdo Consumer Life Center belonging to the Kyeongnam provincial office. The disputes regarding the clothing products insisted that consumers suffered damage for the period from March, 2011 to June, 2013. The data processing was carried out by SPSS 14 and the statistics techniques used went through a cross tabulation analysis and ${\chi}^2$-test. The results are as follows. The difference in the analysis result of purchase path and material as to kinds of clothing products showed a significant difference. The damage types of clothing products were classified into five types: change of color, change of style, change of surface and touch, breakage of subsidiary materials, and others. The damaged clothing products showed a difference for damage frequency according to the items of clothing products; in particular, damage frequency for change of color appeared high. The damage contents of change of color were identified as metachromatism, discoloration and yellowing, stain occurrence, and decolorization. The damage responsibility for these clothing products appeared to be various as to clothing items, but was higher at dry cleaners and manufacturers.

• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.55-72
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• 2019

Natural disasters and transient resource extraction cause new environmental problems and the waste of resources has also become a big problem. Because these kinds of environmental damage and pollution are harmful to human beings, the problem of environmental protection has become a global issue. In this situation, most consumers prefer Eco-Friendly products that benefit their health and can reduce environmental pollution as well. Businesses also try to develop marketing strategies that position products focused on the environment. At this point, the study has categorized extrinsic properties of Eco-Friendly products into brand images, the reliability of Eco-marks, advertisement views, and researches how the properties have effects on the perceived values and perceived risk in the process of consuming and how the perceived values and perceived risk have implications for purchasing intention. The consumer's perceived values are classified into emotional, social and Eco-friendly values. On the research of existing Chinese consumers or organic milk products, this study explains how the Chinese consumers make an assessment of the extrinsic property of Eco-Friendly products in the Chinese market and provide strategic implications to the Chinese market entrants.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.939-945
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• 2020

This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.3
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• pp.97-105
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• 2014

The purpose of this study is to identify the expected effects of LOHAS certification on business management performance. LOHAS certification which Korean Standards Association adopts and operates, contributes to improve the quality of healthy and happy life through the spread of eco-friendly and social responsible products and supports company's continuous growth and development through product value and image enhancement. The object of certification is divided into products and non products which is like services and space. In this study, empirical method using Questionnaire survey is used to look through the expected effect of LOHAS certification on business management performance focused on the manufacturing companies which acquired LOHAS certification.

• The Journal of Fisheries Business Administration
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• v.47 no.3
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• pp.71-92
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• 2016

This study examines the effects of consumer beliefs for food certifications on the behavioral intentions and the behavioral intention biases to purchase the certified seafoods by a subjective probability model which is on the basis of the mathematical probability model and the covariance model. The food certifications used on this study are 'Organic foods', 'Traceability system of food products' and. 'HACCP'. The representative foods of fishery products on this study is seasoned laver. The current study showed the following results. First, consumers have more than two different beliefs each for all certifications which are the subjects of this study. The beliefs of the certifications have an impact on the consumers when they consider to buy the certified seafood products. Second, consumers try to persuade by themselves to ensure that their particular belief about the certification could lead to a purchase the seafood products. Consumer beliefs of the "environmentally friendly production" on the organic foods certification is an important factor as much as the "guarantee of food safety" belief making a positive purchasing behavior intentions(PBI) bias for the organic seafood products. Consumers also have a positive PBI bias for certified seafood products in all certifications as long as a certification is considered to "guarantee the transparency of the food distribution process" as its belief. 'Traceability system' was the only one which didn't generate a positive PBI bias from the belief of "guarantee of food safety" out of three certifications.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.19-36
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• 2004

This paper suggests a business process between the collaborative companies that want to extend globally sales and delivery service with restricted physical branches in their own areas. The companies integrate their business processes for sales and delivery services using a shared product taxonomy table. In order to perform the collaborative processes, they need the algorithm to exchange their own products. We suggest a similar product finding algorithm to compose the product taxonomy table that defines product relationships to exchange them between the companies. The main idea of the proposed algorithm is using a multi-attribute decision making (MADM) to find the utility values of products in a same product class of the companies. Based on the values we determine what products are similar. It helps the product manager to register the similar products into a same product sub-category. The companies then allow consumer to shop and purchase the products at their own residence site and deliver them or similar products to another sites.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.2
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• pp.137-144
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• 2017

The business process of global third party logistics company is defined as a network of logistics activities which involves the products that are manufactured in the developing countries, such as Vietnam, China and so on, and delivered to North or South American countries via intermediate stopover sites. The third party logistics company usually uses proprietary logistics information system to support the related logistics activities. However, each consignor sometimes may require different business process based on the customer type or characteristics of their products. Therefore, the third party logistics company need to modify their business process to reflect customer's requirements, resulting in the modification of logistic information systems and additional costs. Therefore, a flexible mechanism is required to efficiently support the various types of requirements by the owners of the products. In this paper, first, we figured out various business rules related to third party global logistics activities. Second, we grouped the identified business rules into business processes, objects, relations, dependency, policy, representations, execution, and resources and further into precondition, postcondition, and invariant based on checking point in time. Furthermore, the categorized rules are classified into inter-activity and intra-activity rules based on the execution range. Third, we proposed a rule syntax to describe the defined rules into scripts which are understood by user and information system together. When each activity is executed, the rule manager checks whether there are rules related with the activity execution. Finally, we developed a prototype rule management system to show the feasibility of our proposed methodology and to validate it with an example.