• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.243-254
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• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

• The Journal of Fisheries Business Administration
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• v.54 no.2
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• pp.77-90
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• 2023

This study employed the Gini coefficient decomposition analysis to classify and examine fishery household income inequality according to income sources. The raw data from the Fisheries Economic Survey by the National Statistical Office were used for the analysis after equalization according to the recommended method of the OECD. In particular, the Gini coefficient was decomposed by classifying with and without public subsidies, and the contribution, correlation, and marginal effect by income source were presented.As a result of the analysis, the inequality of fishing income and non-fishing income of fishermen was worsening, and the inequality of transfer income was continuously easing. Among them, fisheries subsidies have been analyzed to have the greatest contribution to the Gini coefficient of gross income and the highest relative marginal effect, although distribution inequality has been alleviated. On the other hand, other subsidies, including public pensions, were found to have the opposite contribution, correlation, and marginal effect to fisheries subsidies. The results of this analysis showed that even within public subsidies, the contribution to income redistribution might differ depending on the nature of the subsidy. In addition, in the case of other public subsidies, it can be seen that the transition from selective welfare to universal welfare occurs.

• The Journal of Society for e-Business Studies
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• v.25 no.1
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• pp.83-107
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• 2020

Selecting business charts based on the nature of the data and the purpose of the visualization is useful in business analysis. However, current visualization tools lack the ability to help choose the right business chart for the context. Also, soliciting expert help about visualization methods for every analysis is inefficient. Therefore, the purpose of this study is to propose an accessible method to improve business chart productivity by creating rules for selecting business charts from online published documents. To this end, Korean, English, and Chinese unstructured data describing business charts were collected from the Internet, and the relationships between the contexts and the business charts were calculated using TF-IDF. We also used a Galois lattice to create rules for business chart selection. In order to evaluate the adequacy of the rules generated by the proposed method, experiments were conducted on experimental and control groups. The results confirmed that meaningful rules were extracted by the proposed method. To the best of our knowledge, this is the first study to recommend customizing business charts through open unstructured data analysis and to propose a method that enables efficient selection of business charts for office workers without expert assistance. This method should be useful for staff training by recommending business charts based on the document that he/she is working on.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.45-60
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• 2023

In this study, we analyzed the influence of middle-aged office workers' entrepreneurial competency and entrepreneurial opportunity recognition on entrepreneurial intention by mediating entrepreneurial opportunity evaluation. Sub-variables of entrepreneurial competency were classified into prior knowledge, positive attitude, and social network. For the empirical analysis of this study, an online survey using Naver Office was conducted for about 15 days (February 6, 2023 - February 20, 2023) targeting office workers across the country who are interested in starting a business, and a total of 262 copies were collected and missing values. For 250 copies excluding 12 copies, SPSS Ver.24.0 and PROCESS MACRO Model 4.0 were used for empirical analysis. The results of the analysis are as follows: First, the higher the prior knowledge of the founder's individual competency, social network, and entrepreneurial opportunity recognition, the higher the entrepreneurial opportunity evaluation and entrepreneurial intention. On the other hand, it was found that the positive attitude among entrepreneurs' individual competencies did not affect entrepreneurship opportunity evaluation and entrepreneurial intention. In addition, the magnitude of the influence on entrepreneurial opportunity evaluation and entrepreneurial intention was in the order of entrepreneurial opportunity recognition, prior knowledge, and social network. This is because the positive attitude of middle-aged office workers towards start-up has a negative image of start-up due to the shrinking start-up environment due to COVID-19, fear of failure due to lack of preparation for start-up, and successive cases of start-up failure due to cognitive bias errors due to overconfidence. implying that there is Second, it was found that the evaluation of entrepreneurship opportunities had a significant positive (+) effect on entrepreneurial intention in a situation where the entrepreneur's individual competency and entrepreneurial opportunity recognition were controlled. Third, the startup opportunity evaluation was shown to mediate between the prior knowledge of the entrepreneur's individual competency, social network and entrepreneurial opportunity recognition, and entrepreneurial intention, but it did not mediate between positive attitude and entrepreneurial intention. Fourth, among the factors influencing entrepreneurial opportunity evaluation and entrepreneurial intention, entrepreneurial opportunity recognition was found to be larger than founder's individual competency, confirming the importance of entrepreneurial opportunity recognition. Fifth, it was found that prior knowledge and network, which are individual capabilities of the founder, affect the evaluation of entrepreneurial opportunities and entrepreneurial intention, so that strengthening entrepreneurship education to recognize the importance of cultivating prior entrepreneurial knowledge and experience can revitalize middle-aged office workers' entrepreneurship. confirmed.

• The Journal of Society for e-Business Studies
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• v.11 no.4
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• pp.1-20
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• 2006

Many government offices have been proceeding a development of Enterprise Architecture(EA) according to apply Government-wide Enterprise Architecture'. Each office and working-level officials have had a hard time because of no guides related to a EA development method such as the Framework, Standards, Principle, Reference Model, Etc. This paper propose a method for developing e-Government Enterprise Architecture considered a characteristic of public institutes through analyzing existing cases. The method for development e-Government EA includes the EA Performance Management Model to monitor objectively each office's long-term business promotion because the e-Government EA development is a job of long duration and cooperation with many institutes. This method also combines the EA Change Management Activities for the officials to improve general knowledge about EA's idea and EA's value, etc. We show the EA case study of the Ministry of Government Administration and Home Affairs to demonstrate feasibility of our approach. As a result, public offices will carry out their BPR(Business Process Re-engineering) and ISP(Information Strategy Planning) more efficiently based on this EA development method.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.1
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• pp.191-197
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• 2013

Recently, the demand for mobile systems is remarkably growing due to the explosive spread of smart phones. The mobile system based on the smart phones enables the real time communication and business process by utilizing the on-line information on the spot anytime and anywhere. This paper proposes a development model to use android-based mobile applications to be applicable to the facility defect maintenance management in apartment buildings. The proposed methodology aims to implement an incorporated system to bind the web-based system and the mobile system in systematic interaction in order to feasibly realize the concept of mobile office.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.287-296
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• 2020

The study investigates the relationship and influence between religiosity, reward, and engagement in the public administration sector, both directly and causally via moderation. This study involved one hundred and twenty-three respondents in three local government organizations in Malang City, East Java Province, Indonesia, namely, the Malang City General Hospital, the Population and Civil Registry Office, and the Investment Office. The sampling method uses stratified random sampling from the total population of civil servants in Malang in the three institutions. The data analysis model of this study uses a quantitative approach with a unit of data analysis using the path analysis method. The analytical tools used are smart-PLS and SPSS. The results reveal that the direct combined effect of reward and religiosity has a positive and significant influence on the engagement. However, moderation between reward and commitment, which is bridged by religiosity, does not show positive and significant results. The non-positive relationship shown by testing moderation concludes that there is a separation of purpose between the portion of religiosity in the world of work, where religiosity in this study is only described as part of the concept of worship, and the relationship between the person and his God.

• International Journal of High-Rise Buildings
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• v.6 no.3
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• pp.217-226
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• 2017

This paper summarizes the structural concept and design of the "Nakanoshima Festival Tower West" in Osaka, Japan, which is 200m high and has a super-high damping system. Its superstructure is mainly composed of a central core and outer tube frames. It has a bottom truss structure at the boundary between the low-rise and mid-rise sections of the building, where the column arrangement is changed. Besides, the high-rise section of the building has a neck truss structure. These truss structures smoothly transfer the axial forces of the columns and reduce the flexural deformations induced by horizontal loads. Oil dampers with extremely high damping capacity are installed in the rigid walls named the "Big Wall Frames" of the low-rise section. Moreover, many braces and damping devices are well arranged in the center core of each story. The damping effects of these devices ensure that all structural members are remain within the elastic range and that story drifts are within 1/150 in large earthquakes. This super-high damping structure in the low-rise section is named the "Damping Layer". The whole structural system is named the "Super Damping Structure". The whole structural systems enhance the building's safety, comfort and Business Continuity Planning (BCP) under large earthquakes.

• The Research Journal of the Costume Culture
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• v.4 no.3
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• pp.337-347
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• 1996

The work-man's Uniform should be coincident with the image of his firm and accounted of the function according s its purpose. We made questions to 404 workers at 8firm in our country through the questionnaire papers to know about a work-man's uniform and researched whether the satisfactory in wearing his uniform had relation with his type of business, grade, carrier, age, marriage, and monthly income. The results of this study is as follows; 1. In the case of wearing the uniform many workers answered they always wore their uniform in the firm. It was shown that the office workers wore their uniform much more than workers in the production department. The longer the time working, the older age, the lower grade of school career are, he more workers wear. the order of the importance for he uniform was the function, the symbol, the originality, and the fashion. The longer their career in the firm was, the more important the function of their uniform was. 2. The order of dirty pat in taking care of the uniform was cuffs, color, the front of part in an upper garment and below the knee, the hip in pants It was very easy for the workers in the experts, or administrators and office workers than others to be dirty in the cuffs part of the uniform. Worn part of the uniform showed highest cuffs in an upper garment and a zipper in pants. The order of cleaning the uniform was washing by water, no ironing, and cleaning in their house.

• Journal of Environmental Impact Assessment
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• v.21 no.5
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• pp.715-724
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• 2012

In this study, we simulated water temperature in the downstream according to withdrawal types of dam using EFDC model. Three scenarios were assumed as water was released from the surface layer, the middle layer, and the bottom layer at intervals of 10m depth. In case of the surface layer withdrawal, the water temperature rose from March and lowered gradually after it reached a peak in August. The middle and the bottom layers effluence temperatures were lower than the surface layer temperature by maximum $15.9^{\circ}C$(in July), but after September, temperature inversion appeared. It was advantageous for the surface layer withdrawal to decrease cold damage and fog in downstream area and was possible to the middle and the bottom layers withdrawal from August to September. However, the reliability of model should be improved by accumulating the real-time information of water temperature.