• 수산경영론집
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• 제47권2호
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• pp.33-41
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• 2016

The purpose of this study is to estimate the economic value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The truncated negative binominal distribution model was statistically more suitable and valid than other models. The truncated negative binominal distribution model was applied to estimate consumer surplus as economic value from boat fishing experience tourism activity in Jeju Island's Chagwido. A consumer surplus value per trip was estimated as about 209,900 won. The annual economic value from boat fishing experience tourism activity was estimated as 273,700 won in Jeju Island's Chagwido. Consequently, boat fishing experience marine tourism activity has a very large economic value in Jeju Island.

• 수산경영론집
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• 제47권1호
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• pp.21-29
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• 2016

The purpose of this study is to estimate the economic value of skin scuba marine tourism activity in Jeju Island. The economic value is estimated as consumer surplus using count data models including the truncated Poisson model and the truncated negative binominal distribution model. This study collects the effective 369 questionnaires from skin scuba marine tourists through three times in Jeju Island. The truncated Poisson model was statistically more suitable and valid than other models. The truncated Poisson model was applied to estimate consumer surplus as economic value from skin scuba in Jeju Island. A consumer surplus value per trip was estimated as about 4,081,633 won. The annual economic value from skin scuba marine tourism activity was estimated as 8,428,571 won in Jeju Island. Consequently, skin scuba marine tourism activity has a very large economic value in Jeju Island.

• International Journal of Quality Innovation
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• 제7권1호
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• pp.1-19
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• 2006

This study sought to examine the effect of three (distributive, procedural, and interactional) justice perceptions in predicting employees' motivation to participate in training activities. On the basis of theoretical linkages between the constructs, full mediation and partial mediation models by perceived benefits of training were developed. The models were tested using SEM (Structural Equation Modeling) on responses from 302 employees of three wireless operators in the Republic of Korea. The results showed the partial-mediation model is a dominant model. It also confirmed that interactional justice directly influence motivation to participate in training, whereas procedural justice influence the variable through perceived benefits of training. Furthermore, limitations and implications of the current study and directions for future work are discussed.

• 유통과학연구
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• 제14권11호
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• pp.75-82
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• 2016

Purpose - In order for actively pursuing medium and long term policies of Gangwon region to be effectively and efficiently driven, efficacious and practical development strategies are needed. In terms of regional revitalization in most regions that are dependent on the primary industry like Gangwon-do Province, the maintaining of local community becomes difficult and there are limitations on the support from the central government and local governments. Therefore, local communities need to implement measures not only to be financially independent but also maintain and activate themselves. And community business can be adopted to be a proper strategy to cope with this change. This study drew importance of a community business model appropriate for Gangwon-do region to figure out success factors. Research design, data, and methodology - This study aimed to come up with importance of community business model for Gangwon-do region by using AHP Method. AHP Method, which was developed by Professor Saaty in 1970', is a methodology to simplify complex problems for a rational decision making. A survey targeting related public officials and expert group was carried out and a total of 30 questionnaires were collected for the analysis. Results - Analysis model used in this study was to prioritize community business models of Gangwon-do region. The second hierarchy was divided according to local restoration type, local resource utilization type, environment improvement type, and life support type. The third hierarchy consisted of 5 items such as network, the middle structure, program, government support, and human resources to measure each importance. As a result, in the second hierarchy, local resource utilization type had the highest importance. In the third hierarchy, the middle structure had the highest importance, followed by government support, program, network, and human resources. Collectively, the results suggested that important critical factors of community business model of Gangwon-do region was the importance of local resource utilization model and the middle structure. Conclusions - Not only should projects that are already operating in the region but next community business projects that are planning in the Gangwon-do region should be practically operated in view of the importance and the models derived from this study.

• 한국IT서비스학회지
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• 제17권2호
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• pp.143-163
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• 2018

The business models has a great impact on the successful management of enterprises. Business environment has been shifting from industrial economy to knowledge-based economy. Enterprises go through numerous trials for successful management in the changing environment. Along with trial tests, research areas have been growing simultaneously. Although many researches have been conducted with regard to business models, it is very insufficient to systematically analyze the knowledge flow of research. Accordingly, successive researchers who want to study the business model may find it difficult to establish the orientation of future application research based on understanding the process of changing the knowledge structure that have accumulated so far. This study is intended to determine the current state of the business model research and to understand the process of knowledge structure changes in keywords that appear in 2,667 business model articles in the SCOPUS database. Identifying the knowledge structure has been completed through social network analysis, a methodology based on the 'relationship', and the changes in the knowledge structure were identified by classifying them into four different periods. The analysis showed that, first, the number of business model co-author increases over time with the need for academic diversity. Second, the 'innovation' keyword has the biggest center in the network, and over time, the lower-rank keyword which was in the former period has emerged as the top-rank keyword. Third, the cohesiveness group decreased from 12 before 2000 to 5 in 2015 and also the modularity decreased as well. Finally, examining characteristics of study area through a cognitive map showed that the relationships between domains increased gradually over time. The study has provided a systematic basis for understanding the current state of the business model research and the process of changing knowledge structure. In addition, considering that no research has ever systematically analyzed the knowledge structure accumulated by individual researches, it is considered as a significant study.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.156-163
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• 2001

Business forecasting is vital to the success of business. There has been an increasing demand for building business forecasting software system to assist human being to do forecasting. However, the uncertain and complex nature makes is a challenging work to analyze, design and implement software solutions for business forecasting. Traditional forecasting systems in which their models are trained based on small collection of historical data could not meet such challenges at the information explosion over the Internet. This paper presents an agent oriented business forecasting approach for building intelligent business forecasting software systems with high reusability. Although agents have been applied successfully to many application domains. little work has been reported to use the emerging agent oriented technology of this paper is that it explores how agent can be used to help human to manage various business forecasting processes in the whole business forecasting life cycle.

• 한국유기농업학회지
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• 제25권4호
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• pp.711-724
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• 2017

The purpose of this research is to go beyond the policy support of the traditional sixth industry and to build a business model of the farmers' business by establishing the business model of the establishment of the sixth industry utilizing agricultural products of individual farmers. First, we defined the business model of the 6th agricultural industry, and secondly set up two models via FGI based on the 9 block model of BMC (Business Model Canvas), and applied feasibility, cost appropriate, differentiation point Through the establishment of hard-working business, sales consolidation, consumer-centric model set. Third, using the Delphi method in each area of 9 Block, the final 21 components were set. Through this BMC model, it was shown that discrimination and accessibility are important factors in the 6th agricultural field foundation business model.

• 유통과학연구
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• 제18권5호
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• pp.89-98
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• 2020

Purpose: The growth of online commerce is now becoming a major threat and a new opportunity for retailers. Existing offline retailers struggle to cope with new online retailers' threats by utilizing offline infrastructure. Besides, online retailers expand their online strengths to offline sales by opening their offline stores. Many retailers are paying close attention to the O2O business and the resulting changes. Thus, this research focuses on the O2O business model and process that retailers can adopt. Research design, data and methodology: Considering the features of products that retailers sell, this paper divides O2O business process with the following criteria: delivery lead-time and delivery area. And This research uses the business model canvas to define the features of O2O commerce business process. This paper also uses nine key elements in the business model canvas for analyzing the structure of O2O commerce business. Results: This paper suggests the delivery model of retailers respond to offline customer orders and summarizes the following results. (1) Considering characteristics such as logistics process, delivery area, and product type, we define the features of O2O business models: wide-area (warehouse) based O2O business model, regional area (store) based O2O business model and time-separated O2O business model. (2) This study checks the availability of the business model through the business cases of O2O business models. (3) This study also analyzes the O2O business model of domestic retail companies by the factors defined in the business model canvas. Conclusions: Retailers can adopt the O2O business process to fit their business requirements and strategy. The online retailers who deal with normal consumer products mainly have the wide-area based O2O business model. The wide-area based O2O business model can be suitable for retailers who manage inventory centrally. The time-separated O2O business model can be a good solution for fresh food retailers to operate the logistics process efficiently. And to shorten the delivery lead-time of fresh foods, the regional area based O2O business model can be fit to the retailer that utilizes its offline logistics or sales infrastructure. It may be much more important for retailers to share the inventory information with other branches and to change the role of offline stores.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.1142-1149
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• 2003

Various organizational factors effect successful implementation of IT enabled business transformation. Among them, the most critical success factor is deemed to overcoming change management problem. Lots of studies have been made on Implementation methodologies and business process formalizations to encourage organizational members to accept new business process changes. However, the logic or process redesign still depends on qualitative problem solving techniques mostly depending on basically human intuition such as brainstorming. cause-and-effect analysis. and so on. In this paper, we focused on developing analytic framework to design to-be business process structure. which can complement qualitative problem solving procedures. With effective use of IT as an enabler, we provide algorithmic framework applicable to designing various business process changes such as process automation, business process resequencing, and more radical process integration. The framework follows dynamic programming approach in the literature, which is based on the decision making paradigm of organizations to abstract business processes as quantitative decision models. As such, our research ran fill the gap of limited development of theory based analytic methodologies for business process design, by providing objective rationale to reach the consensus among the organizational members including senior management.

• 디지털융복합연구
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• 제19권11호
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• pp.215-224
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• 2021

디지털 기술을 활용하여 가상 공간과 현실 공간의 결합을 통해 비즈니스 가치를 증대시키려는 목적으로 메타버스를 활용하려는 이해관계자의 관심이 높아지고 있다. 본 연구는 메타버스의 기본 개념을 정립한 2006년 메타버스 로드맵과 디지털 전환 이론, 그리고 비즈니스 모델에 관한 이론을 이론적 준거로 하여 메타버스의 비즈니스 활용 가치에 관한 시사점을 얻고자 수행되었다. 구체적으로 2000년부터 2020년에 이르는 세 가지 메타버스 서비스를 다중 사례 연구법을 적용하여 분석하였다. 분석 결과 비즈니스 차원에서 보면 각각의 사례는 게임과 소셜 네트워크 서비스 그리고 협업 커뮤니케이션 플랫폼의 목적에 따라 다른 형태의 메타버스 구조를 선별적으로 받아들이고 있다. 디지털 전환 측면에서는 메타버스 기술을 활용하여 차별적인 경쟁 우위를 획득하기 위한 구조적 변화를 시도하였다는 점이 발견되었으나 비즈니스 모델 평가 측면에서 볼 때 이해관계자 신뢰성 측면에서 각 사례의 약점이 부각되었다. 본 연구를 통해 사용자의 필요와 수용 가능성에 따라 메타버스로의 디지털 전환 양상은 달라질 수 있으며 재무적 안정성과 이해관계자 신뢰성 측면에서 메타버스는 고도의 개방성을 유지할 필요가 있다는 점을 알 수 있었다.