• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.7 no.3
• /
• pp.167-179
• /
• 2012

This research is brought to suggest the policy paradigm shift alternative and to show breakthrough by diagnosing the cons of government's current youth entrepreneurship promotion emphasizing a showup performance. More specific points, first, this paper investigate the policy limitations of government's current youth entrepreneurship promotion. Second, this paper develop upgrade model of youth entrepreneurship promotion through benchmarking the foreign successful cases. Third, this paper suggest, the alternative of taking off ver 1.0 of government's current youth entrepreneurship promotion policy paradigm, new paradigm of government policy emphasizing 'Good Quality Youth Startup.' In this research, youth entrepreneurship promotion policy should be emphasized that the implementation of the "open" system. Open systems can collaborate in the young founder of the market building, matching based entrepreneurship run in conjunction with enough experience and the founder of the startup entirely after reviewing the market, or starting to reconsider, and also will open the path be employed in the leading venture firms participating in the group market. Therefore, entrepreneurship promotion policy raising the capabilities of the current situation of young people in the business after graduating from a wide selection of alternative plan that is characterized by a large system.

• Science of Emotion and Sensibility
• /
• v.25 no.3
• /
• pp.91-106
• /
• 2022

This study targets four Soho fashion shopping malls that are operating successfully in the online fashion market. This study analyzed the entrepreneurship process by dividing it into three stages. The results of the case study are as follows. In the case of Company S, the founder, who had little work experience, started an e-commerce business with a sense of fashion and entrepreneurship. It is a contemporary, casual brand with competitive prices, design power, and diverse product assortment, and the business performance was achieved through data management and analysis and the diversification of distribution channels. In the case of Company B, the founder, who had little work experience, started a manufacturing and e-commerce business by leveraging their SNS network capabilities and entrepreneurial spirit. It is a contemporary fashion brand with product competitiveness of specific items and start-up characteristics, and performance was achieved through the establishment of brand identity and market expansion. Third, Company M and Company C are examples of Soho fashion shopping malls where the founders with more extensive work experience at the time of founding their respective start-ups focused on brand recognition as their core competitiveness. In the case of Company M, the apparel brand was launched with a wealth of experience and design spirit. It is a fashion designer brand that stands out for its sensibility, and the owner has achieved performance through various entrepreneurial activities that broaden the corporate horizon. Company C is a manufacturing and e-commerce brand that was started with design capabilities and an entrepreneurial spirit. It is a luxury fashion brand that focuses on emotional expression, and the outcomes, such as brand recognition and sales, were achieved through active customer management. The results of this study can be used as basic data in education for and research of Soho shopping malls and the prospective founders.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.19 no.3
• /
• pp.13-26
• /
• 2024

This study investigates how entrepreneurial competencies affect firm outcomes for necessity entrepreneurship in Korea. Based on a survey collected from 162 necessity entrepreneurs, this study conducted multiple regression analysis. The statistical results show that founder entrepreneurial competencies, such as risk-taking, tend to be associated with positive outcomes financially as well as non-financially, which suggests that the existing propositions of previous research on the relationship between risk-taking and firm performance can be applied to necessity entrepreneurship as well. Additionally, founder opportunity competencies and resilience increase the likelihood of better financial performance in necessity entrepreneurship compared to others, whereas their effect on non-financial performance is not statistically significant. This indicates that necessity entrepreneurs are likely to focus more on financial performance to survive than on non-financial performance, particularly concerning variables related to sustainability such as the environment and society. The findings of this study contribute to knowledge concerning the role of necessity entrepreneurs' competencies in the performance of their companies.

• Journal of Fashion Business
• /
• v.1 no.4
• /
• pp.19-33
• /
• 1997

This study will analyze Karl Largerfeld's design of Chanel to suggest the designer's strategy succeeding haute couture. His significant stylistic interests include the revealed structure of the garment, the modifications between fine art and fashion, the combination of the traditional restraint of the couture with the flourishes of the wildest street fashions and effects that turn garments upsides down or insides out. The House of Chanel today recognizes that commercial success ultimately lies in re-working Chanel's signature designs in a modern idiom. That the essence of theses designs remains so desirable is due to Karl Lagerfeld's successful interpretation and is ultimately an accolade to the founder-Gabrielle Chanel. During the reign of Coco it would have been difficult for any woman who wanted to look young and modern to go wrong with her fashions. The same can be said of Karl Lagerfeld for Chanel today. Clothes with the Chanel imprimatur no doubt will remain just as fashionable into the twenty-first century.

• Journal of Fashion Business
• /
• v.13 no.2
• /
• pp.1-16
• /
• 2009

The purpose of this study was to analyze the signification system between logo and brand image systematically in imported fashion luxury brands through semiotic approach. For this purpose, 29 luxury brands were selected from 3 department stores. According to the visual characters of logo, the types of logo used in the imported fashion luxury brands were classified into three types and the results of this study were following : First, the luxury brands used the brand logo in common that represent the name of founder or fashion designer to deliver the character of company's own brand and to emphasize the spirit of a craftsman. Second, the luxury brands also used the brand logo that design the brand initial in symmetry of the right and left or top and bottom to emphasize a unique spirit of the brand. Third, the luxury brands used the brand logo that represent or symbolize a specific animal or object to express the special quality of the brand in descriptive type. Forth, the luxury brands used the most frequently black color in brand logo that symbolize a perfection, immortality and solemnity, etc.

• Asian Journal of Innovation and Policy
• /
• v.5 no.3
• /
• pp.330-342
• /
• 2016

This is an interview with Professor Kwang-Hyung Lee, founding Dean of KAIST Moon Soul Graduates School of Future Strategy and founder of the Department of Bio and Brain Engineering of the same university casting two questions about academics. The first question is what pattern is desirable in the evolution of research topics of an academics. While traditional researchers in science and engineering tend to focus on one subject in ever greater depth over time, Professor Lee's research agenda has spanned several new topics by gradually changing the content of the study: from artificial intelligence to bio and brain research, and to creativity development method, further to future study. The second question is about researchers' social responsibility. He has devoted to contributes to industry fields and the nation through academic activities as well as educating several successful business people, founding a new academic department and graduate school of future studies.

• Culinary science and hospitality research
• /
• v.14 no.1
• /
• pp.39-55
• /
• 2008

The characteristics of preliminary founders has taken a part in deciding the structural elements of Franchise headquarters in the food service industry. Thus this study tries to show how preliminary founders have an impact on structural elements in franchise headquarters through demonstrative research on intention of contracting by characteristics of preliminary members. The result shows that the experience factor of a preliminary owner has significant relationships with the structural elements of headquarters. It was analyzed that the structural elements of franchise headquarters such as expert consulting, training support and use of sales guide influence contract intention. The characteristics of the preliminary founders have a major impact on investment, financing, expert consulting, educational support, and untilization of business guideline. The structural elements have a major impact on contract intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.2 no.3
• /
• pp.123-143
• /
• 2007

The world has become the most globalize in the new millenium since the beginning of the human being history. In proportion to female economic activity has increased, we have seen many women CEO. Top class sociologists have already started to study female Cooperation. Gradually, they are using highly advanced statistical methods and scientific tools to demonstrate their theory. As survey, this study of relations between CEO characteristics and performance of Woman's Enterprise, we are looking forward to provide a implication about between strengthen the competitiveness and improvement in outcome theoretically and practically. This study executed to woman establishment enterprise among national woman enterprise and to collect achieved data. Analysis result, Woman founder's characteristic and enterprise have been shown to influence school ability among demographic characteristic. Also, management ability, entrepreneurship, technological ability have been shown to influence sales, market share, profitability. According to research, it IS important for business women to know management, improving of technology ability and entrepreneurship.

• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.155-164
• /
• 2024

This study examines whether startup firms start with the resources they already have and expand the resources they can mobilize in the process of business management (Effectuation Model) using public data provided by the government. The results of the study show that the Effectuation Model can partially explain the behavior of early-stage startup firms. Therefore, in terms of policy implications based on these findings, government policies for entrepreneurship should not be based on the selection of companies based on sophisticated business models and hypothetical profit models, but rather on a system that actively supports entrepreneurship in areas that are challenging, even if they seem somewhat reckless at the moment, or that best match the entrepreneur's knowledge. Next, in order to actively spread entrepreneurship, it is necessary to spread business history or entrepreneurial experience. To this end, it is necessary to drastically change the current financial system for startups, where the founder bears all the financial risk, and to more actively consider ways to reduce the risk of startups by allowing society and the financial system to share some of the risk of startups.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.4
• /
• pp.67-80
• /
• 2015

Although recent policies and regulations in Korea strongly advocate and encourage cultivation of venture foundations, studies on venture foundation and success are very limited and often primarily focus on entrepreneurship or individual quality as a venture founder in addition to such studies' validity in question. Therefore, this study primarily focuses on venture preparation process which is subject to venture founder's effort to verify the policy effectiveness in the relationship between venture preparation and business performance. Major goal of this study is to reduce social cost of venture failure by suggesting systematic policy support for venture foundations and analyzing the relationship between following variables: first, venture preparation and financial performance, second, venture preparation and non-financial performance, and third, venture preparation and business performance. 400 initial venture foundations less than 5 years are selected from KISED(Korea Institute Startup & Entrepreneurship Development) trend analysis to carry out statistical analysis using SPSS 18.0. To organize the data features, frequency analysis as well as descriptive statistics are performed to verify the hypothesis. As a result, sub-factors in measurement of venture preparation which are venture education period, venture benefit, and experience of incubating organization are selected as independent variables. Likewise, sub-factors in measurement of business performance which are financial performance and non-financial performance are used as dependent variables. To validate interactive effect, venture preparation period is selected as control variable to perform hierarchical regression analysis. The analysis result verifies that venture benefit has positive influence on financial and non-financial performance while venture education period has positive influence on non-financial influence and experience of incubating organization has negative influence on non-financial performance without influence on financial performance. In addition, interaction of venture preparation period has positive influence solely between venture benefit and non-financial performance. Through this study, appropriate supporting plans depending on the level of venture preparation can be derived to improve business performance of initial venture foundations for policy designer of venture support, and quality rather than quality improvement of venture businesses is possible through investigation of structural issues of individual venture businesses. Ultimately, this study suggests venture founders to determine whether to focus on venture preparation process or to start a venture business.