• 제목/요약/키워드: business competitiveness

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Smart City Marketing Strategy: Transformative Endeavor

  • Yooncheong CHO
    • 동아시아경상학회지
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    • 제12권1호
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    • pp.13-22
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    • 2024
  • Purpose: The purpose of this study is to investigate impact of smart city awareness on citizen satisfaction and to measure various factors influencing smart city competitiveness that were rarely addressed in previous studies. For the impacts on the competitiveness of smart cities, this study explored the effects of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth. Research design, data and methodology: To collect data, this study employed an online survey conducted by a reputable research organization. Data analysis involved the use of factor analysis, ANOVA, and regression analysis. Results: This study identified key aspects important for enhancing citizen satisfaction. Furthermore, this research unveiled the significant impacts of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth on the competitiveness of smart cities. Conclusions: The results yield valuable managerial and policy implications. The study suggests that enhancing citizen satisfaction through improved awareness of the smart city is crucial for effective city marketing management. Additionally, the results highlight special aspects necessary to improve smart city competitiveness, including the implementation of promotional policies supported by the government, promoting global competitiveness for domestic companies, and fostering citizen participation for effective city marketing management.

중소기업의 e-Business 기대 효익과 영향 (The Expectation Benefits and Influences of e-Business in Small-Medium Enterprises)

  • 박순창;노미진;정경수
    • Asia pacific journal of information systems
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    • 제15권3호
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    • pp.111-132
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    • 2005
  • Company-wide initiatives mandate understanding the benefits of adopting e-Business. A benefits evaluation may ensure that the company's Web site in integral, rather than supplemental, to its business and revenue goals. Our research is motivated by the goal of extracting anticipated benefits factors of e-Business in Small and Medium-sized Enterprises(SMEs) in Korea. And we examined the impacts of anticipated benefits factors on the extent of assimilation in SMEs. Eight benefits factors emerged from this study: productivity, competitiveness, management, customer relationship, information quality, interorganization, cost down, and marketing. And competitiveness, customer relationship, interorganization, and marketing were influenced assimilation of e-Business in SMEs. But productivity, management, information quality, cost down did not.

전자상거래에서의 물류 경쟁력 (Logistics Competitiveness under the Electronic Commerce Environment)

  • 주상호;허선
    • 한국전자거래학회지
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    • 제5권1호
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    • pp.19-37
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    • 2000
  • There are numerous researches being studied regarding Electronic Commerce (EC), that is one of the hottest issues for the 21 century in the various areas such as management, engineering and science; etc, This paper concerns the logistics functions which are essential for completing a commerce process even under the EC environment. Even though both the traditional and the electronic commerce via internet share many common problems regarding logistics, new logistical issues are generated as the EC is being popularized. We study the logistics competitiveness under the EC environment and provide ways to improve the logistical performance. We first point the emerging logistical paradigm to check the issues under EC. Next, logistics competitiveness factors are provided. Finally we propose several ways for the logistical performance and cost perspective.

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Organizational Change Readiness, Service Innovation, and Corporate Image in Improving Competitiveness: A Case Study in Indonesia

  • HUTAPEA, John Gunung;NIMRAN, Umar;IQBAL, Mohammad;HIDAYAT, Kadarisman
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.683-693
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    • 2021
  • Shipping has become an important sector in supporting social, economic, government, defense, security, cultural and other sectors to unite separate islands and broad seas. Thus, ports automatically become an important facility in Indonesia. The purpose of this research is to test and explain the effect of Organizational readiness for change, Service Innovation, and Corporate Image on Perceived opportunity and challenge. The research model with inferential analysis uses Structural Equation Modeling (SEM) analysis with the WarpPLS approach, expected to answer the statements of problem and be able to test the desired hypothesis. The model development in this research was based on the background, statements of problem, conceptual framework and research hypotheses. The model referred to is "Complete and Comprehensive Port." Its development was carried out through studying and synthesizing various sources. The most important source is the results of literature review in the form of theoretical developments and research results, then continued with compilation. The use of Organizational Change Readiness, Service Innovation, and Corporate Image in improving Port Competitiveness is seen as one of the novelties of this research, specifically the use of the Organizational Change Readiness variable which is often used in high-flexibility companies but now used in port companies as well.

물류협력지수의 개발 및 측정에 관한 연구: 공동물류사업을 중심으로 (A Study on the Development and Measurement of Logistics Partners Cooperation Index(LPCI): Focused on the Joint Logistics)

  • 서상석;송광석;박종우
    • 유통과학연구
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    • 제14권6호
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    • pp.107-118
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    • 2016
  • Purpose - Over 90% of Domestic logistics industry is small enterprise and they are experiencing growth stagnation due to price-based competition structure rather than constructing logistics service of high added value. In order to get over this situation and pursue the development of logistics industry, strengthening its competitiveness, through inter-enterprise cooperative network build-up, would be a key alternative. Therefore, in this study, an index for measuring inter-enterprise cooperation level of Joint logistics business will be developed as a typical collaborative business model in logistics industry. Moreover, a strengthening competitiveness method suggests a developmental step and a key management index to mature in logistics industry. Research Design, Data, Methodology - This study is an index development research for measuring inter-enterprise cooperation level of logistics industry. Such a level was measured by performing a survey by targeting enterprises that participated in Joint logistics business. The targeting enterprises are typical cooperative models in logistics industry. Measurement items were developed which were based on the presented items in existing research. Question items were composed of selection type questions as answering Yes/No. They measures implementation status of corporate activity and detailed activity items measuring qualitative level. Total samples were based on 116 enterprise samples including 90 logistics enterprises and 26 shippers. In addition, by evaluating the importance for Joint logistics business recognition with personnel working level, the weight of measuring variable was extracted. This study has built an assessment tools (LPCI) on Joint logistics business cooperation level in a situation where there are no previous studies on joint logistics business, this study is meaningful for other studies. Results - As a result of analyzing LPCI presented in this study, the score of logistics enterprise was represented as 59.9 points based on full score of 100 points and that of shippers as 47.2 points and cooperation level among enterprises participated in Joint logistics business was revealed to be very low. In particular, as a result of measuring the importance between logistics enterprise and shippers, the difference by each measurement standard was represented among those enterprises. This difference is considered to be a key factor that cooperative operational conformity between logistics enterprises and shippers is represented to be low. Conclusions - As most joint logistics business, being promoted at present, is sharing facility and information with joint logistics business, it is hard to find such a joint logistics business in reality based on cooperative business model in main cooperation agents. Therefore, competitiveness of logistics industry could be strengthened by promoting joint logistics business based on their mutual cooperation among enterprises. In other words, it is to secure sustainable competitiveness of joint logistics business together with creation of new market by inter-enterprise cooperation based on integration of basic logistics business.

컨테이너터미널 운영사의 기업경쟁력 평가에 관한 연구 (A Study on the Evaluation of Competitiveness for Container Terminal Operators)

  • 고현정;길광수
    • 한국항해항만학회지
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    • 제35권8호
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    • pp.667-675
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    • 2011
  • 본 연구는 최근 우리나라 항만 물동량 증가세가 둔화되고 있는 가운데 국내 컨테이너터미널 운영기업의 경쟁력 강화를 위한 방안을 마련하고자 기업경쟁력 평가모형을 제시하고 글로벌 터미널 운영사와 비교분석하였다. 기업경쟁력 분석을 위한 퍼지모형은 퍼지이론과 AHP를 활용하였다. 경쟁력 평가를 위한 계층적 구조는 SERM 모형을 활용하였는바, 이는 기업의 성장이 주체(Subject), 환경(Environment), 자원(Resource), 그리고 메커니즘(Mechanism)의 상호작용 과정에서 형성된다는 논리에 바탕을 두고 있다. 분석결과 우리나라 컨테이너터미널 운영기업의 경쟁력은 글로벌 기업에 비해 전반적으로 약한 것으로 나타났다. 특히 기업의 대형화, 사업 다각화, 글로벌 전략수립이 시급한 것으로 나타났다.

Economic Performance: Leading Sector, Economic Structure and Competitiveness of Export Commodities

  • WIJAYA, Adi;ILMI, Zainal;DARMA, Dio Caisar
    • Asian Journal of Business Environment
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    • 제10권3호
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    • pp.23-33
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    • 2020
  • Purpose: The purpose of this study is for the leading sector, a pattern of shifting structure of the economic sector, and community export competitiveness on the economy Malinau Regency. Research design, data, and methodology: The type of data used is secondary data with a quantitative approach of 2009-2018. The study data used Location Quotient (LQ), Shift Share Analysis (SSA), and Revealed Comparative Advantage (RCA) analysis tools. Results: There are 6 leading sectors: agriculture; electricity, gas, and clean water; building and construction; trade, hotels, and restaurants. That has been classified has changed the economic structure of the Malinau Regency from the secondary sector to the tertiary and primary sectors in 10 years. While, community export competitiveness of the Malinau Regency through RCA Analysis, see if the export products of coal and excavation (types A, B, C) are shown to have a higher comparative advantage with comparative advantage. This shows that only a few commodities that can provide the good performance of export. Conclusions: Analysis of economic growth in the Malinau Regency after regional autonomy shows that there has been a shift in the economic structure of the economy which is dominated by the structure of the primary sector.

Belt and Road Initiatives and the Competitiveness of Natural Rubber Exports: Evidence from the BRI Region

  • MOHAMAD, Abdul Hayy Haziq;ZAINUDDIN, Muhamad Rias K.V.
    • The Journal of Asian Finance, Economics and Business
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    • 제8권11호
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    • pp.145-155
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    • 2021
  • This study examines the export competitiveness of four major natural rubber exporters in the Belt and Road Initiative (BRI) region and investigates the factors affecting bilateral natural rubber export. This study utilized the revealed symmetric comparative advantage (RSCA) to measure export competitiveness. Next, this study employed the gravity model using the Poisson Pseudo Maximum Likelihood (PPML) estimation to analyze the factors affecting bilateral export from the four major natural rubber exporters to 46 countries in the region. The analysis is conducted by using annual data from 2001 till 2018. The findings showed that all four major exporters maintained their export competitiveness. Indonesia and Vietnam notably exhibited increasing trends in the early 2000s. Besides, the market share for Malaysia and Vietnam have increased from 2013 to 2015 with the BRI implementation in 2013. In addition, this study discovered that non-tariff measures (NTM) have a positive and significant impact on the bilateral export of natural rubber. The overall findings strongly indicate that the natural rubber export has increased post BRI announcement. The outcome highlighted the benefits of BRI implementation on the natural rubber export. This study is the first attempt to apply the gravity model on the natural rubber exports within the BRI region.

Strategic Management of Universities for Regional Competitiveness

  • NURMUKHANOVA, Gulnara;ALIBEKOVA, Gulnaz;TAMENOVA, Saltanat;NIYETALINA, Gaukhar
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.551-562
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    • 2021
  • Strategic management of universities is crucial for the regional competitiveness due to the high impact of universities on the economic growth of regions through entrepreneurial training and support. The study aimed to investigate the HEInnovate self-assessment tool, valuable in building entrepreneurship-oriented strategy, by considering the case of Turan University. The tool can be used to study entrepreneurial capabilities of the university and make strong management decisions. The self-assessment allows getting feedback from all stakeholders, including external ones, which helps to make institutional changes to influence the regional economic growth. The framework of the research is based on the theories of strategic management and regional competitiveness, which can be deployed with the HEInnovate self-assessment recommendations and findings. The research methodology comprises objective and functional approaches to system analysis. HEInnovate self-assessment by Turan university revealed some weaknesses in the university strategy and helped make some recommendations, namely, the university's entrepreneurial ecosystem must act as part of a regional business support ecosystem to provide input into local economic development, attract more international faculty and faculty with more practical experience, create an entrepreneurial culture across staff of the university, address a lack of internal structures to support staff, and improve university-business cooperation.

Analysis of Competitiveness Factors of Global Innovative Companies

  • Jae-Kyung Kim;Jon-Mo Yoon;Bong-Soo Lee
    • Journal of Korea Trade
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    • 제26권3호
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    • pp.63-78
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    • 2022
  • Purpose - This study's purpose is to analyze which factors are more important to strengthening the competitiveness of global innovative companies by firstly sampling global 40 enterprises, secondly investigating of study models empirically, thirdly finding out significant implications through research, and finally using this result to help improve global companies' competitive edges. Design/methodology - Developing three research models of hypothesis and using 5 variables such as technology innovation, knowledge management, human resource development, sustainable management, and corporate life, this study was empirically carried out by reliability and validity testing, correlation analysis of variables, and multiple regression analysis of three research models. Findings - Through proceeding empirical analysis study, we found out that technology innovation and sustainable management had a significant impact on strengthening competitiveness through the hypothesis test. Those two factors had positive results and a synergy effect through correlation analysis along with process change and human resource development, which are also important areas in global innovative companies. Originality/value - In line with the fourth industrial revolution era's acceleration and COVID-19's large impact on all industries, global companies are newly developing their business models to cope with external environment change. This study's results would be meaningful for global enterprises and domestic companies to improve their overall competitive edge by reinforcing their innovation strategy, preparing next growth engines, diversifying business portfolios, and setting business milestones.