• Asia pacific journal of information systems
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• 제32권1호
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• pp.70-91
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• 2022

Organizations today depend and thrive on timely, accurate and strategically relevant information. Business analytics (BA) holds the key to many of these issues. This paper validates a model on how the usage of BA leads to operational efficiency. We identified the factors of basic analytical usage from the Business Capacity Maturity Model (BCMM). The scope of the study is restricted to the Information Technology Infrastructure and Application management domain. A survey was conducted among the managers of the IT companies in Bengaluru, India. The results showed a significant influence of data-oriented culture and BA tools and infrastructure on BA usage. We found a significant influence of BA usage and pervasive use on operational efficiency. The speed to insight is still not practised in organizations. The awareness level of analytical skills in organizations is very low.

• International Journal of Computer Science & Network Security
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• 제23권6호
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• pp.68-76
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• 2023

Nowadays, the power of data analytics in general and visual data analytics, in particular, have been proven to be an important area that would help development in any domain. Many well-known IT services best practices have touched on the importance of data analytics and visualization and what it can offer to information technology service management. Yet, little research exists that summarises what is already there and what can be done to utilise further the power of data analytics and visualization in this domain. This paper is divided into two main parts. First, a number of IT service management tools have been summarised with a focus on the data analytics and visualization features in each of them. Second, interviews with five senior IT managers have been conducted to further understand the usage of these features in their organisations and the barriers to fully benefit from them. It was found that the main barriers include a lack of good understanding of some visualization design principles, poor data quality, and limited application of the technology and shortage in data analytics and visualization expertise.

• Asia pacific journal of information systems
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• 제34권1호
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• pp.226-247
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• 2024

Most studies on recommender systems to evaluate recommendation performances focus on offline evaluation methods utilizing past customer transaction records. However, evaluating recommendation performance through real-world stimulation becomes challenging. Moreover, such methods cannot evaluate the duration of the recommendation effect. This study measures the personalized recommendation (stimulus) effect when the product recommendation to customers leads to actual purchases and evaluates the duration of the stimulus personalized recommendation effect leading to purchases. The results revealed a 4.58% improvement in recommendation performance in the online environment compared with that in the offline environment. Furthermore, there is little difference in recommendation performance in offline experiments by period, whereas the recommendation performance declines with time in online experiments.

• International Journal of Contents
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• 제17권1호
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• pp.1-10
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• 2021

Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

• 한국정보시스템학회지:정보시스템연구
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• 제24권4호
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• pp.139-152
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• 2015

With the advancement of the Internet/IT technologies and the increased computation power, massive data can be collected, stored, and processed these days. The availability of large databases has brought forth a new era in which companies are hard pressed to find innovative ways to utilize immense amounts of data at their disposal. Indeed, data has opened a new age of business operations and management. There are already many cases of innovative businesses reaping success thanks to scientific decisions based on data analysis and mathematical algorithms. Big Data is a new paradigm in itself. In this article, Big Data is viewed as a new perspective rather than a new technology. This value centric definition of Big Data provides a new insight and opportunities. Moreover, the Business Analytics, which is the framework of creating tangible results in management, is introduced. Then the Internet of Things (IoT), another innovative concept of data collection and networking, is presented and how this new concept can be interpreted with Big Data in terms of the value centric perspective. The challenges and opportunities with these new concepts are also discussed.

• 한국빅데이터학회지
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• 제8권1호
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• pp.35-47
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• 2023

It is crucial to develop effective and efficient big data analytics methods for problem-solving in the field of business in order to improve the performance of data analytics and reduce costs and risks in the analysis of customer data. In this study, a big data-driven data analysis system using artificial intelligence techniques is designed to increase the accuracy of big data analytics along with the rapid growth of the field of data science. We present a key direction for big data analysis systems through missing value imputation, outlier detection, feature extraction, utilization of explainable artificial intelligence techniques, and exploratory data analysis. Our objective is not only to develop big data analysis techniques with complex structures of business data but also to bridge the gap between the theoretical ideas in artificial intelligence methods and the analysis of real-world data in the field of business.

• Asia pacific journal of information systems
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• 제29권4호
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• pp.673-689
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• 2019

The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.540-547
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• 2015

• 한국IT서비스학회지
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• 제17권2호
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• pp.207-218
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• 2018

Recently, it becomes a big trend in the banking industry to apply a big data analytics technique to extract essential knowledge from their customer database. Such a trend is based on the capability to analyze the big data with powerful analytics software and recognize the value of big data analysis results. However, there exits still a need for more systematic theory and mechanism about how to adopt a big data analytics approach in the banking industry. Especially, there is no study proposing a practical case study in which big data analytics is successfully accomplished from the marketing perspective. Therefore, this study aims to analyze a target marketing case in the banking industry from the view of big data analytics. Target database is a big data in which about 3.5 million customers and their transaction records have been stored for 3 years. Practical implications are derived from the marketing perspective. We address detailed processes and related field test results. It proved critical for the big data analysts to consider a sense of Veracity and Value, in addition to traditional Big Data's 3V (Volume, Velocity, and Variety), so that more significant business meanings may be extracted from the big data results.

• 한국빅데이터학회지
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• 제3권2호
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• pp.123-130
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• 2018

산업 및 학계에서 빅데이터 분석 기술에 대한 활용 사례와 범위가 증가하면서, 이와 함께 빅데이터 분석 전문가에 대한 기업체들의 수요도 늘고 있다. 이러한 추세에 맞게 대학교들은 새로운 빅데이터 분석 교육과정들을 개발하여 수년 전부터 빅데이터 분석 전문가 양성을 위한 교육과정들을 제공하기 시작하였다. 본 연구에서는 9개 국내 대학, 20개 해외 대학의 빅데이터 분석 관련 석사과정 커리큘럼을 조사하였다. 국내 대학 프로그램과 해외 대학 프로그램을 비교한 결과, 한 학교 프로그램 당 평균 과목수는 국내 대학 프로그램이 더 많으나, 과목의 다양성 측면에서는 더 부족한 것으로 나타났다.