• Title/Summary/Keyword: brand variation

Search Result 39, Processing Time 0.024 seconds

A Research on the Actual Condition of Silver Apparel Brands (실버의류 기성복업체의 실태조사 연구)

  • Chung Sham-Ho;Kim Soo-A
    • Journal of the Korean Society of Costume
    • /
    • v.56 no.4 s.103
    • /
    • pp.15-32
    • /
    • 2006
  • The purpose of this study is to research on the actual condition of production and selling in silver apparel market. For the questionnaire, 19 women's wear brands which were in higher ranking of sales in boutiques and madame-zone of department stores were selected. Pattern makers of each brand were questioned about 40 items for this research. The results of the questionnaire were as follows: 1) According to the result of the survey on the made-to-wear production of 19 ready-to-wear manufacturers, there was the gap was in ages between the target and the real consumer. Consumers of these brands were older and aged more broadly than their target ages. 2) Most of the consumers of silver-zone has thick waists, common heights, fat shapes. Custom-made clothes are ordered in many cases because of the big abdomen(50.0%) and H-shape(58.3%) of a somatotype. The body size variation of user population is needed for a good fit. 3) All brands(100%) of this research are using KS standards in the label of clothing, but they don't use these data in their production by reason of unawareness and distrust about these data. These inconsistency between the label and the real size of products may cause a confusion when consumers buy ready-to-wear. 4) Silver apparel manufacturers have need of anthropometry information and dummy(78.6%) suitable for their target consumers to increase their satisfaction about their apparel fit.

Preliminary Study on Human Sensibility Evaluation of Ringtone in Mobile Phone (휴대폰의 벨소리 감성만족도 평가를 위한 예비연구)

  • Kweon, O-Seong;Choi, Jae-Hyun
    • Science of Emotion and Sensibility
    • /
    • v.12 no.4
    • /
    • pp.403-410
    • /
    • 2009
  • The purpose of this study was to find whether there is sound quality difference among mobile service providers in terms of ringtone in mobile phones, and identify factors that contribute to the difference of sound quality. A series of experiments were performed to identify the source of sound difference while controlling brand factor of the leading company. Mobile service provider, phone manufacturer, phone model variation, specific music genre and contents provider factors were examined. The results showed there was sound quality difference among mobile service providers. The difference comes from mobile phones provided to service provider and sound contents. There was difference in sound quality among same models that provided to different service providers. The different sound making process contributed to the difference of sound quality. The genre effect was not clear. To complement the limitation of samples used, an interview with the sound expert of mobile device was performed. The results showed hardware parts used and careful tuning of the device can influence to the sound quality of the mobile phone.

  • PDF

Violation of Bans on Tobacco Advertising and Promotion at Points of Sale in Viet Nam: Trend from 2009 - 2015

  • Le, Thi Thanh Huong;Tran, Khanh Long;Phung, Xuan Son;Do, Phuc Huyen;Phan, Thuy Linh;Nguyen, Ngoc Bich;Nguyen, Xuan Lam;Le, Vu Anh;Tran, Thi Tuyet-Hanh
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.17 no.sup1
    • /
    • pp.91-96
    • /
    • 2016
  • Comprehensive bans on tobacco advertising and promotion were introduced through tobacco control legislation in Viet Nam, but it has been established that violations of the bans are very common. This study was conducted to explore the trend in violations of bans on tobacco advertising and promotion at points of sale in Viet Nam in the past six years and to explore any differences in the violation situations before and after the Law on Tobacco Control came into effect on 1st May 2013. Quantitative data were collected through observation of violations of the bans on tobacco advertising and promotion at points of sale in 10 provinces throughout Viet Nam in four survey rounds (2009, 2010, 2011, and 2015). Variation in violation prevalence over time was examined by chi-square test using a Bonferini method. Binary logistic regression was employed to identify the factors that may have influences on different types of violation. A level of significance of p<0.05 was used for all tests in this article. The most common form of violation was the display of more than one pack/one carton of a cigarette brand. Violation of bans on tobacco advertising increased while violations on promotion ban and on displaying tobacco decreased through time. Some factors associated with the tobacco advertising and promotion bans included surveyed years, types of points of sale, regions and areas where the points of sale were located. The enforcement of the bans did not improve even after the issuance and the enactment of the Law on Tobacco Control. This suggests that the monitoring and enforcement of bans on tobacco advertising and promotion at points of sale should be strengthened. Penalties should be strictly applied for violators as indicated in the current tobacco control legislation.

Consumer-Agent Based Sensitivity Analysis of Product Diffusion Dynamics for Domestic Automobile Market (국내 자동차 시장에서 소비자 에이전트 모형 기반의 제품 확산 다이나믹스 민감도 분석)

  • Kim, Shin-Tae;Kim, Chang-Ouk
    • Journal of the Korea Society for Simulation
    • /
    • v.20 no.2
    • /
    • pp.29-40
    • /
    • 2011
  • This paper focuses on the sensitivity analysis for the calibration of an agent-based simulation that analyzes the brand-level diffusion dynamics of competing products in the domestic premium mid-sized car market. In this paper, we employ a consumer-agent model that imitates the purchasing characteristics and behaviors of the consumers. The group of consumer agents that are socially interconnected represents a virtual market. By spreading the product information from previous adopters to potential consumer agents in the virtual market, the word-of-mouth phenomenon emerges like in the real market. The phenomenon influences the product choice of potential consumer agents that causes the variation of the product diffusion dynamics. In this simulation model, it is important to calibrate the virtual market parameters(e.g., ratio of innovators, social network structure, purchase time decision method) so that the virtual market can simulate the real market. However, it is difficult to measure these parameters directly from the real market. In this paper, we analyze the diffusion dynamics of simulations under various conditions in comparison with real sales data to calibrate the parameters.

A Study on the Fashion Style in Contemporary Tennis Clothing (현대 테니스 웨어에 나타난 패션성에 관한 연구)

  • Kim, Hyejeong
    • Journal of Fashion Business
    • /
    • v.17 no.2
    • /
    • pp.17-32
    • /
    • 2013
  • Throughout history, tennis-wear designers have attempted reforms to the designs, which were swayed a lot by game rules, and more efforts than ever are put forth recently. The efforts to introduce fashion designers into tennis brands and to break down the barriers between sports brands and common fashions have contributed to the advancement of tennis-wear. Howver, designers are not the only contributors to the development and innovation of tennis-wear. Tennis players who are well aware of the design make-up may affect some aspects of tennis-wear. Even some tennis players launched certain tennis-wear brands. They are not just players in games, but also innovators of this certain type of clothing. In this sense, they design, select, and put on tennis-wear as designers and players, which has contributed a lot to variation and advancement of tennis-wear. Such diversified of attempts in terms of design have led to the variety of tennis-wear, and adopting certain features of other sportswear has enhanced the functionality as well. As for materials, functional materials as well as lingerie look and laceworks as in dance looks were used, and even nude-color short pants were introduced to represent such images of fantasy and illusion. As for color as well, a revolution of color, which has been a taboo, was led. The popularity of tennis-wear fashions even leads to combination with features of other areas, which has been more diversified by the collaboration with designs inspired by toga of Greece and various other areas such as films and arts.

Lower Body Analyses and Pattern Development of Slim-fit Jeans for Upper Grade Elementary School Girls (학령 후기 여아의 하반신 체형 분석과 슬림핏 청바지 패턴 개발)

  • Kim, Hea Suk;Lee, Jeong Yim
    • Fashion & Textile Research Journal
    • /
    • v.23 no.4
    • /
    • pp.491-503
    • /
    • 2021
  • The purpose of this study is to develop a slim-fit jeans pattern that is suitable for the lower body of upper grade elementary school girls, who are beginning to show gender differences in body shape. Four age groups of two years each were considered for girls 7 to 14 years old. The mean and standard deviation of body measurements were calculated for each age group to analyze body shape variation, and hence the body characteristics of upper grade elementary school girls were identified. The high-frequency measurements of stature-waist circumference and waist circumference-hip circumference combinations were analyzed. In order to determine the size of each part of the jeans pattern and derive the drafting formula, the pattern sizes of brand A jeans, which had received a high score in the evaluation for ready-to-wear jeans(Kim & Lee, 2020), were used as the base criteria. In addition, the body sizes observed and calculated in the study were applied. Additionally, the requirements for better fit of ready-to-wear jeans, found in the survey on jeans wearing conditions and size dissatisfaction(Kim & Lee, 2019), were taken into consideration. Based on this research, a model set of jeans was prepared with the pattern developed and its fit evaluation was conducted. Thus, a slim-fit jeans pattern suitable for the lower body of upper grade elementary school girls was finalized. The pattern proposed in this study has excellent appearance and motion functionality, and is expected to contribute to reduce the fit dissatisfaction.

Impact of viewing conditions on the performance assessment of different computer monitors used for dental diagnostics

  • Hastie, Thomas;Venske-Parker, Sascha;Aps, Johan K.M.
    • Imaging Science in Dentistry
    • /
    • v.51 no.2
    • /
    • pp.137-148
    • /
    • 2021
  • Purpose: This study aimed to assess the computer monitors used for analysis and interpretation of digital radiographs within the clinics of the Oral Health Centre of Western Australia. Materials and Methods: In total, 135 computer monitors(3 brands, 6 models) were assessed by analysing the same radiographic image of a combined 13-step aluminium step wedge and the Artinis CDDent 1.0® (Artinis Medical Systems B.V.®, Elst, the Netherlands) test object. The number of steps and cylindrical objects observed on each monitor was recorded along with the monitor's make, model, position relative to the researcher's eye level, and proximity to the nearest window. The number of window panels blocked by blinds, the outside weather conditions, and the number of ceiling lights over the surgical suite/cubicle were also recorded. MedCalc® version 19.2.1 (MedCalc Software Ltd®, Ostend, Belgium, https://www.medcalc.org; 2020) was used for statistical analyses(Kruskal-Wallis test and stepwise regression analysis). The level of significance was set at P<0.05. Results: Stepwise regression analysis showed that only the monitor brand and proximity of the monitor to a window had a significant impact on the monitor's performance (P<0.05). The Kruskal-Wallis test showed significant differences (P<0.05) in monitor performance for all variables investigated, except for the weather and the clinic in which the monitors were placed. Conclusion: The vast performance variation present between computer monitors implies the need for a review of monitor selection, calibration, and viewing conditions.

Tableware Design Development for Woo Il Yo (우일요 테이블웨어 디자인 개발 연구)

  • 이재정;김연희
    • Archives of design research
    • /
    • v.14 no.4
    • /
    • pp.65-75
    • /
    • 2001
  • The movement towards fashion and east-west culture in housewares has placed a requirement upon tableware to be varied and segmentized meals have become more than simply what to eat, where to eat, and how to eat This issue created demand for both practical and aesthetic tableware, that satisfies modern eating habits and lifestyles. Therefore, the following research was commenced in order to assess the development of contemporary tableware and tablecloths that try to harmoniously accommodate tradition and modernity while evoking a younger feel and sophistication. The direction of this study lies in introducing an innovation to tableware, one not based on predetermined combinations, but on an unlimited number of open coordination concepts, an innovation that satisfies movements towards itemization, specialization, and variation of the fashion and fusion represented in the culture of the dining table, and furthermore, the objective of this study lies in the transformation of the conservative image of the Woo Il Yo brand in order for it to exhibit modern sensibilities through a harmonious combination of tradition and modernity, as seen in a new tableware design that provides various table settings that implement color coordination through a mix and match concept The development objective of the design efforts was focused on lunch ware comprising of the following: 15 pieces of tableware items based on 15 tableware designs, 4 pieces of tablecloth items based on 3 tablecloth designs, all combined, comprising 19 pieces of design. Additionally, a dinnerware line was also developed comprising of 8 pisces of tableware items originating from 8 tableware designs and one tablecloth design resulting in one item. As a result of the research, S/S lunch ware line was developed comprising of 15 items of tableware and three tablecloth designs, and a F/W oriented dinnerware line was developed comprising of 5 items.

  • PDF

A Methodology of Multimodal Public Transportation Network Building and Path Searching Using Transportation Card Data (교통카드 기반자료를 활용한 복합대중교통망 구축 및 경로탐색 방안 연구)

  • Cheon, Seung-Hoon;Shin, Seong-Il;Lee, Young-Ihn;Lee, Chang-Ju
    • Journal of Korean Society of Transportation
    • /
    • v.26 no.3
    • /
    • pp.233-243
    • /
    • 2008
  • Recognition for the importance and roles of public transportation is increasing because of traffic problems in many cities. In spite of this paradigm change, previous researches related with public transportation trip assignment have limits in some aspects. Especially, in case of multimodal public transportation networks, many characters should be considered such as transfers. operational time schedules, waiting time and travel cost. After metropolitan integrated transfer discount system was carried out, transfer trips are increasing among traffic modes and this takes the variation of users' route choices. Moreover, the advent of high-technology public transportation card called smart card, public transportation users' travel information can be recorded automatically and this gives many researchers new analytical methodology for multimodal public transportation networks. In this paper, it is suggested that the methodology for establishment of brand new multimodal public transportation networks based on computer programming methods using transportation card data. First, we propose the building method of integrated transportation networks based on bus and urban railroad stations in order to make full use of travel information from transportation card data. Second, it is offered how to connect the broken transfer links by computer-based programming techniques. This is very helpful to solve the transfer problems that existing transportation networks have. Lastly, we give the methodology for users' paths finding and network establishment among multi-modes in multimodal public transportation networks. By using proposed methodology in this research, it becomes easy to build multimodal public transportation networks with existing bus and urban railroad station coordinates. Also, without extra works including transfer links connection, it is possible to make large-scaled multimodal public transportation networks. In the end, this study can contribute to solve users' paths finding problem among multi-modes which is regarded as an unsolved issue in existing transportation networks.