• 한국의상디자인학회지
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• 제24권3호
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• pp.169-184
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• 2022

This study aims to discuss sustainable fashion trends and sustainable design directions that fashion companies are practicing with ESG in the post-corona new normal era. As a research method, this study examined sustainable fashion trends and ESG practices through empirical case studies focusing on each fashion brand's website, including previous research and literature research, using materials such as newspapers and magazines. As for ESG practice plans, they were divided into four categories: technology orientation, design orientation, consumption orientation, and social value pursuit orientation. The sustainable fashion trends were also divided into four categories. First, the trend exhibits cyclical sustainability using pro-environmental materials, such as pro-environmental fibers, recycled fibers, biodegradable fibers. Second, high sensitivity and rare value sustainability were shown using reuse and upcycling. Third, consumption-oriented trends were promoted through slow fashion. Fourth, in order to realize eco-friendly sustainable fashion and ESG as practical ways to pursue social values, there is a trend of integrating sustainability through changes in perception considering people, society, and the environment. Beyond spreading concern about value consumption trends and the environment, it presents a direction for future industries concerning core values with social roles, responsibility, and ethical awareness from various perspectives.

• 패션비즈니스
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• 제27권3호
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• pp.75-95
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• 2023

This study aims to investigate the color characteristics and utilization of Amekaji fashion in the domestic casual market, with a focus on menswear. A total of 1,882 color data were extracted from 11 representative brands of Amekaji. This results of the study showed that PB, Bk, YR, and Y colors were highly utilized in the overall color, and dkg, g, ltg, and p tones were highly utilized. In particular, R color was highly utilized in the point color, as it was developed into six tones, including v, with high saturation. The analysis by the brand showed that the highest number of colors were extracted from 'Kapital', which is famous for its vintage-style patchwork and dyeing, and that 'PB' and 'Bk' were heavily utilized. By the item, PB colors were mainly utilized for denim, and shirts were diversified with 9 tones. W, a neutral color, was mainly used on clothing tops such as shirts, knits, and T-shirts. This study provides valuable insights into the color sensitivity of Amekaji fashion, which can be used as a useful resource for design development and product planning in the industry. As a future study, we suggest analysis of the utilization of Amekaji colors in the Korean men's casual market along with American and Japanese brands.

• 무역학회지
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• 제45권2호
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• pp.211-228
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• 2020

The purpose of this study aims to analyze the comparative effects of luxury consumption behavior for Chinese consumers. Many research have been conducted in luxury consumption behavior based on perspective of culture, brand, and purchase motives. However, previous studies seem somewhat limited in fully explaining luxury consumption behavior due to less understanding of consumers' psychological trait. In order to fill this gap, this study adopts narcissism (overt narcissism and covert narcissism) to explain consumers' psychological trait. Based on specific psychological trait, consumers would lead to different luxury purchasing behavior depending on purchase motives. Especially, overt narcissism would show high tendency of self-esteem, arrogance, which means that it is closely related to need for uniqueness. Conversely, covert narcissism would show high sensitivity to others, which indicate that it is involved with need for approval. Also, each narcissism would result in different behavior for luxury purchasing based on generation difference (20-30s, vs. 40-50s). The result of this study shows that overt narcissism, covert narcissism, need for uniqueness, need for approval have significant influence on luxury consumption behavior. Especially, overt narcissism has interaction effect with need for uniqueness and young generation (in the 20s, 30s) for luxury purchasing behavior. On the other hand, it was found that covert narcissism has no interaction effect with other variables.

• 마케팅과학연구
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• 제13권
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• pp.71-88
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• 2004

온라인 주식거래 고객은 증권사사이트 간 거래의 차별성이 적고, 전환비용(switching cost)이 낮기 때문에 거래증권사를 바꾸기 쉽다는 특징이 있다. 반면, 오프라인 주식거래 고객은 온라인 거래에 비해 영업직원의 밀착 서비스를 받기 때문에 수수료가 더 많고, 거래를 위한 시간적 비용도 더 지불해야 하기 때문에 비교적 전환비용이 높으며 이에 따른 상표 충성도도 온라인에 비해 높다. 이러한 전환비용과 충성도는 주식거래 수수료를 변경할 경우, 그 회사와 거래를 지속할 것인지 혹은 다른 회사로 이탈할 것인지에 대한 의사결정에 영향을 주게 된다. 그러면, 증권사의 수수료 수준에 따라 고객이 유지 혹은 이탈의도를 나타내는 가격탄력도는 얼마일까? 그리고, 이러한 가격탄력도가 온라인과 오프라인에서는 어떻게 달라질까? 이를 알아보기 위해 결합분석에 의한 개별 가격반응함수를 도출하고 각 가격대별 선택확률간의 차이 발생여부에 따라 현재가격에서 가격을 을리거나 내려도 증권거래량이 변화하지 않은 가격수용범위(latitude of price acceptance)를 측정하여 온라인과 오프라인에서의 차이를 비교하였다. 그 결과, 현재가격을 준거가격(reference price)으로 한 경우, 사이트의 수수료를 인상하여도 주식거래량에 유의한 차이가 나지 않는 가격수용범위가 오프라인이 온라인보다 더 넓은 것으로 나타났다. 이러한 결과는 증권 사이트 간 차이가 적고, 사이트 간 전환비용이 낮은 주식온라인거래의 특성이 반영된 것으로 판단된다. 이 연구의 의의로는 학술적 측면에서 제품에 적용하고 있는 가격수용범위의 측정방법을 증권업에 상표별로 확대 제시하였다는데 공헌점이 있으며, 더나가 온라인과 오프라인이라는 매체 육성에 따라 가격수용범위의 길이가 차이가 있음을 실증분석하는 결과를 제시하였다. 실무측면에서는 마케터 자신의 증권사이트에 해당하는 상표별 가격수용범위를 확인하고 이 범위 안에서 가격인상만으로도 이익을 향유할 수 있는 기회를 제공하였다.

• 복식문화연구
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• 제6권1호
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• pp.94-109
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• 1998

The objective of this study is to measure self-image of adolescence, analyze empirically clothing-purchasing-behavior of adolescence and clarify correlation of two variables, self-image and clothing-purchasing-behavior. For this purpose, the techniques involve theoretical studies and researches based on historical obtained from previous related studies and surveys, 431 high school female students who reside in Seoul are asked to answer selected survey questions to examine three aspects, clothing-purchasing-behavior, self-image and demographics. The evaluation of surveyed information is analyzed by statistical techniques to improve the accuracy of data. Statistical methods used are as follows; Descriptive(frequency, mean, percentage), Factor Analysis(varimax rotation), Crosstabs(Chi-square), T-test, One-Way ANOVA< Correlation Analysis, Reliability Analysis and Duncan's Multiple Range Test. The mjor results of this study were as follows: Firstly, there is a discrepancy between real self-image and ideal self-image. Furthermore more significant differences is seen from physical aspects than psychological aspects. Consequently, research proves that the difference derived from their ideal situation and real situation leads to psychological unstableness. In addition, making their real self-image is dependent upon several elements such things as family economic level, pocket money, expenditure on clothing. Therefore, it is critical to combine all factors in order to decide how much to spend for children's clothing and pocket money in parents point of view. Secondly, research shows that shows hat there is correlated relationship between average expenditure on clothing and presence of mother's job. Average expenditure on clothing is, generally, influenced by vogue which is tend to be changed seasonally. It, also, shows that there is positive linear regression between expenditure on clothe and sensitivity for vogue. That is to say, dependent variable, expenditure on clothing, is varied as independent variable, sensitivity for vogue, changes. Female high school students are likely to give much value on brand. Moreover people who are spending more money on clothes have higher tendencies in prompt purchases than who are not. Thirdly, the analysis of clothing-purchasing-behavior and self-image shows that the difference between real self-image and ideal self-image draws the main reason of dissatisfaction after purchase of clothes. As a consequence, their unfilled needs lead them to keep making another purchase to satisfy themselves. Therefore, it is strongly recommended that parents' advices and directions on their children's money spending on clothes are imperative to establish well-behaved purchasing patterns.

• 디자인학연구
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• 제20권3호
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• pp.225-234
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• 2007

생산의 시대, 기술의 시대를 지나 21세기는 기술, 감성의 시대에 진입하면서 제품의 조형에도 변화가 나타나고 있다. 70년대부터 현재까지 디자인은 많은 변화가 있다. 70$\sim$80년대는 물질의 풍요가 중요해 무엇이든 만들기만 하면 팔리던 시대였다. 즉, 가격, 품질이 중요했고, 기업은 대량생산 및 원가절감이 중요했다. 그런 중심이 90년대에는 기술선도가 중요한 변화의 중심에 나타나기 시작했다. 기존 기술의 심화와 신기술확보가 시장지배력을 좌우하는 경향이 기업에서는 중요하게 보았다. 과거의 기능과 연관된 형태는 현대의 기술로서 기능과 연관된 형태자체가 무의미해지고 있다. 복잡 다양하게 된 디지털 정보화 사회에서는 보다 사용하기 편하고 친근감이 드는 제품에 대한 선호도가 높아지게 될 것이다. 현재의 디지털제품은 과거의 기능은 같지만 제품기술은 과거의 것과는 전혀 다른 방법을 택하고 있다. 디자인 이전에 인간의 보이지 않고 내재되어있는 인간의 욕구와 행동심리를 바탕으로 디자인의 새로운 가능성을 열어 보이고 있다. 디자인 환경은 변하고 있다. 그리고 디자인은 브랜드와 결합하여 새로운 방향으로 나아갈 것이다.

• Asian Pacific Journal of Cancer Prevention
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• 제16권17호
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• pp.7479-7484
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• 2015

Diseases related to water impurities may present as major public health burdens. The present study aimed to assess the mutagenicity of drinking water from different zones of Tehran, and evaluate possible health risks through making tea with tea bags, by Ames mutagenicity test using TA 100, TA 98 and YG1029 strains. For this purpose, 450 water samples were collected over the period of July to December 2014 from 5 different zones of Tehran. Except for one sample, no mutagenic potential was detected during these two seasons and the MI scores were almost normal (${\leq}1-1.6$) in TA 100, TA 98 and YG1029 strains. Although no mutagenic effects were considered in TA 98 and TA 100 in the test samples of our three evaluated tea bag brands, one sample from a local company showed mutagenic effects in the YG1029 strain (MI=1.7-1.9 and 2) after prolonged (10-15 min.) steeping. Despite the mild mutagenic effect discovered for one of the brand, this cross sectional study showed relative safety of water samples and black tea bags in Tehran. According to the sensitivity of YG1029 to the mutagenic potential of water and black tea, even without metabolic activation by s9 fraction, this metabolizer strain could be considered as sensitive and applicable to food samples for quantitative analysis of mutagens.

• 한국의류학회지
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• 제16권3호
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• pp.233-242
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• 1992

This study primarily concentrates on the Fashion Style of the New Generation which has come into being in 1980 with reference to the contents of the newspaper and magazine in 1950's. . The New Generation has undergone the social and cultural change under the effect of mass communication, mass consumption brought by the economic development, sports boom promoted during the period of Asian Games and Seoul Olympic Games and the adoption of the policy for the autonomous school uniform. In the process of the social and cultural change, they have the common peculiarity such as sensitivity, anthoritarianism and polarity and they have taken an important part in the development of the 'Young Fashion' The characteristics of their fashion styles are divided into three periods as follows; 1. The rising period (1980-1982): The most important pecuriality of the first step can be sum up to the following point. The free fashion style replaced the formal one such as T-shirt or casual wear comes into as a everyday dress. Moreover, many people become interested in the New Fashion which is gradually diversified and high-qualified. As a natural consequence, the lively interest of the people has brought into the appearance and competition of the New Brand in fashion industry 2. The growing period (1983-1986): Mannish Look, so-called 'New Fashion' gained the summit of the fashion and change over conservatively. However, 'Mannish Look' have great effect on the Fashion Style until now on. Specially in Korea, 'Punk Style'and 'Androgynous Look' can be an example among many. 3. The diversifying period (1987-1989): The Fashion Style has developed variously even though the Reactionism takes the lead as the main current of the Korean Fashion. Moreover, it is noticeable that man comes into the stage as a new fashion group and the fashion market begins to dear in various lines of goods with moderate and low prices. These various aspects can be regarded as diversification in the Fashion Style as the needs in the times and society.

• 복식
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• 제57권8호
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• pp.75-88
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• 2007

Nowadays, geometrical form expressed on costume is recognizing as a part of modeling art, at the same time is working to develop it. Also the geometrical form is affording the coinciding lifestyle and sensitivity of customers keeping their pace. As a result, our study is researching on the geometrical form that is used in the pattern, silhouette, and detail of the costume to show the texture in sense of touch and the effect of optical illusion used in variable designs, in order to present the expansion our capability of infinite development included in the study of costume. Specially, geometrical form included in sports wear is very effective since the geometrical form includes short and simple beauty as well as practical design. Thus, this study is wishing to know if satisfying the practical and psychological urge of present human beings may be applied to the golf wear market, which is a type of sport that geometrical form is sent in the fastest way in domestic market. Also we are urged to know what type of design technique is the geometrical form nowadays used and changed to discriminate the artificial commerce and improve the identity of such unique brand. The source of this thesis is wishing to investigate the specialization and the most effective geometrical shape and preference of each type in domestic golf wear goods that applied geometrical goods in $2002{\sim}2006$ and analyze its way of expression.

• 한국철도학회논문집
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• 제14권4호
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• pp.364-369
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• 2011

터널의 안전관리를 위해서는 효과적이고 지속적인 계측이 필요하다. 현재 적용되고 있는 대부분의 계측센서로는 터널의 국부적인 상태만을 파악할 수 있으므로 전체 터널의 안전상태를 파악하기 위해서는 다수의 설치가 필요하다. 철도터널의 경우 일정한 조건의 열차운행이 정기적으로 이루어지므로 터널구조물에 발생하는 진동을 지속적으로 관측하여 분석하면 상대적으로 넓은 범위의 영역에 대하여 터널 손상을 효과적으로 예측할 수 있다. 한편 철도터널 내에는 고전압으로 인한 전자기장의 간섭이 있으므로, 이를 배제할 수 있는 계측센서의 적용이 필요하다. 본 연구에서는 이러한 문제점을 해결하기 위하여 광섬유격자센서를 이용한 가속도계를 개발하였다. 기존 터널의 진동계측 결과를 검토하여 철도터널 진동 계측에 적합한 가속도계의 사양을 결정하였다. 민감도와 측정범위의 향상을 위하여 새로운 구조를 적용한 가속도계를 개발하였으며 실내시험을 통해 그 성능을 검증하였다. 개발된 광섬유 가속도계를 적용하여 고속철도 터널의 상시 진동모니터링 시스템을 구축한 사례를 소개하였으며, 열차운행에 의하여 발생하는 진동 측정 결과를 통해 개발된 가속도계의 유효성을 제시하였다.