• 한국건축시공학회지
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• 제8권5호
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• pp.93-99
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• 2008

The environment draws attention in the global community and a growing number of Koreans have interest in improving the quality of life, the importance of house environment has attracted the attention of the public. Against this backdrop, constructors have unveiled environmentally -friendly projects. However, they failed to establish people-oriented environment by being occupied with maximizing profitability through the improvement of brand image and caused sick house syndrome that has recently made controversy. In this regard, the study analyzed the mechanism of discharge of TVOC, one of the sick house syndrome-causing materials, that affects IAQ and its characteristics and examined the effect that granodiorite has on reduction of the discharge of TVOC in order to minimize damage. Experimental sample consisted of interior finishing materials frequently used in ceiling, wall and floor and adhesives used at a time of construction, and the TVOC of building materials was measured through the use of septum bottle unlike In the existing chamber method. Measures to counter the sick house syndrome were suggested by reducing the possible damage from the stage of selection of building material and by figuring out the effect that the granodiorite has on reduction of the discharge of TVOC.

• 한국의류학회지
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• 제46권4호
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• pp.638-656
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• 2022

This study aimed to identify characteristics of Generation MZ's consumer purchase decision journey to develop the new fashion CDJ model. The initial stage was affected by habit, online community, social media, aesthetics, circumstantial need, and proxy. In the search and consideration stage, mobile channels were used actively. In the active search and evaluation stage, online media, experiential data, and personal information were employed. In the purchase stage, zoomers took plenty of time in search and evaluation before spending, contrary to millennials who made their purchases more quickly. In the post-purchase experience stage, zoomers actively displayed follow-up behaviors depending on their satisfaction, such as retaining or deleting the app. While, millennials did not turn away from the store or brand, but followed up on their purchases even when they had an unsatisfactory experience. Based on the characteristics of CDJ, iterative cycle CDJ models were developed. Zoomers CDJ model was presented as a search loop that consists of the search and evaluation process, in which information accumulates, and a purchase loop in which the actual purchase occurs. The iterative cycle CDJ model was presented connected to the loyalty loop as the main section, which is accelerated in millennials' CDJ model.

• 유통과학연구
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• 제22권7호
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• pp.107-117
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• 2024

Purpose: Consumers have become more interested in eating organic food in recent decades because of the effect of merchants' advertising. Eating organic food is also shown to strengthen immunity, especially during the recent COVID-19 pandemic. However, consumers may find it more difficult to choose organic food retailers than to purchase conventional goods. This is because of the uncertainty characterizing the process of selecting organic food retailers, despite the growing rivalry across supermarket chains that sell organic goods. This study explores how consumers' perceived image (social responsibility and ability image) of organic food stores affects consumer loyalty. Research design, data and methodology: The data for the analysis were collected using Macromill Embrain, an online research service agency. The data were analyzed using SPSS 26 and Smart PLS 4.0. Results: Based on structural equation modeling, the findings of the study demonstrate that store image positively impactsstore loyalty, and that the mediator (perceived value) affects the relationship between the two variables. Conclusions: Organic food stores must understand consumers to improve store loyalty. Efforts such as providing a user community that enables joint behavior by sharing experiences among customers or launching campaigns to improve consumers' perceived brand identity can increase store loyalty.

• Journal of Community Nutrition
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• 제7권2호
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• pp.85-92
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• 2005

The purpose of the study was to get some information about the educational program for consumers in the community. For this, the author investigated the ability to identify the imported foods and the educational contents to be taught. The subjects for this study were 183 housewives living in Cheongju city, and the research was conducted from March 1 to March 15, 2003. A survey questionnaire was distributed, asking general matters regarding the subject, attitude when purchasing foods, the ability to identify the imported foods, educational contents to be taught, and the identification ability between the domestic and the imported foods. The data was analyzed for percentage, mean, standard deviations using SAS program, and was also examined with Chi-square or ANOVA. $92.3\%$ of housewives checked the label to distinguish between the domestic food and the imported one, among which $99.5\%$ preferred to buy the domestic brand. For major reasons of this preference, $46.3\%$ of them reported that the imported foods had many harmful substances. $66.1\%$ of the subjects, however, replied that they did not have the ability to discern the differences between the two. The identification information was received from 'TV or radio program', which $61.7\%$ of the subjects reported as such. $61.5\%$ of the subjects were inclined to receive education about the imported foods. For the educational contents, $75.4\%$ wanted to learn 'the method to identify the imported foods'. According to the identification test on the imported foods, they got 13.6 points on the average out of 40 points, which was quite low. The highest correct answer was for pteridium aquilinum ($63.7\%$), sesame ($49.2\%$), and yellow croaker ($45.6\%$), while the highest incorrect answer was for red pepper powder ($40.4\%$), chestnut ($40.6\%$), and dried pepper ($32.2\%$). The results suggested that most of the respondents had negative attitudes towards the imported agricultural products, but their identification ability was quite poor. Therefore, it is necessary to provide education and publicity work in relation to the identification methods for the imported foods so that consumers may have less risk from the imported agricultural products.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.167-177
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• 2021

The scientific paper studies the impact of tourism and traveling on the economic level of development of countries at the macro level and its relationship with other sectors of the economy. Tourism is one of the budget-forming factors of every economy. This work describes the main trends in the development of tourism. It is determined that about one third of tourism revenues are generated by the food sector, i.e., the culinary niche of tourism. Culinary tourism is a new direction of tourism, but it is developing quite dynamically in the EU. Culinary is an important part of rural tourism in the EU and culinary tourism is actively promoted at fairs and festivals. In recent years rural tourism has been developing both at the international level and in Ukraine, primarily due to its features, which include the implementation of the principles of sustainable community development, preservation of local traditions and cultural values, gastronomic events to promote them. The aim of the article is to study the theoretical aspects of the development of gastronomic tourism in the world, to analyze the actual condition of gastronomic tourism in the EU and Ukraine, identifying prospects and ways to develop regional gastronomic tourism. The methodological and informational basis of the work is analytical reports and researches related to the development of event tourism and statistics. Systematic and logistical approaches to the studied problems were used to achieve this goal. Various general scientific and special research methods were also used. Based on PESTLE analysis, key aspects of the external environment of gastronomic tourism in Ukraine are identified. We took into account the principles of sustainable development: political, economic, social, technological, legal and environmental. The main trends in the development of gastronomic tourism in the world are studied and it is found that the greatest development in the coming years will be the trend of combining gastronomic and event tourism on the basis of sustainable development. The main preconditions and possibilities of introduction of this holistic approach to the strategy of development of the tourist branch of Ukraine are determined. A model of sustainable value chain of gastronomic tourism in the region is formed and the main advantages of its implementation are identified: formation of a regional brand, preservation of culinary traditions, development of green farming, minimization of negative impact on the environment, sustainable development of communities.

• 산학경영연구
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• 제23권1호
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• pp.129-146
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• 2010

본 연구는 자연휴양림이 인접마을 지역경제에 미치는 영향에 대한 주민 인식을 조사 분석하여 휴양림이 나가야 할 발전방안을 이끌어 내는데 본 연구의 목적을 두었다 연구지역은 강원도 내 국립자연휴양림으로 한정하고, 이들 휴양림에 인접한 지역 마을 12곳을 대상으로 하였다. 수집된 자료는 SPSS. 12.0를 이용하여 빈도, 교차, t-test, ANOVA 분석 실행하였다. 연구의 결과 자연휴양림으로 인한 소득증대와 고용효과를 묻는 질문에 세 지역 모두에서 소득증대와 고용창출에 기여하지 못했다고 응답하였다. 모든 지역에서 휴양림이 인접지역마을의 인지도 영향 향상에 도움이 안됐다고 인식 있었고 휴양림 인접마을에서 이용된 주요시설로 관광지, 숙박시설, 농산물 등의 순으로 꼽았으며 이용시설만족도에서는 모든 지역에서 만족도가 낮았으며 불만족 이유로 낮은 상품가치와 마을소개부족, 특산물부족과 낙후된 도로 등을 지적했다. 결론에서는 도출된 연구결과를 중심으로 발전방안을 제시 하였다.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.217-227
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• 2016

본 연구는 울산광역시 울주군이 시행하고 있는 특성화마을 만들기 사업의 성공가능성을 높이기 위해 지역의 이야기 자원을 이용한 스토리텔링 기반의 경관색채계획에 대한 제언이다. 어음하리마을 특성화마을 만들기 사업은 울산에서는 처음이며, 어음하리 마을의 자원에다가 지역의 이야기를 부여해 스토리텔링 거리로 탈바꿈시키고자 구체적인 사업계획을 진행 중이다. 울주군은 이들 마을을 정비해 관광객 유치 및 지역 경제 활성화에 큰 도움이 될 것이라고 기대하고 있다. 이처럼 스토리텔링을 이용한 지역 마케팅이 최근 지역개발의 한계를 극복할 수 있는 바람직한 방법으로 활용되고 있으며, 이는 경관색채계획의 새로운 가능성을 제시하고 있다. 따라서 어음하리마을의 풍토색을 토대로 이야기 자원에서 브랜드스토리를 추출하고 이를 색채계획에 적용하여 마을 단위의 개성적인 색채 아이덴티티를 만들어내고자 하였다. 이는 현재 지자체 별로 시행하고 있는 대규모 정비에 의한 색채계획에서 탈피하여 색채가 지역 아이덴티티 확립과 더불어 지역활성화 수단으로 활용할 수 있는 가치를 발견하는 하나의 방향이 될 수 있다는 점에서 연구 의의가 있다.

• 한국실내디자인학회논문집
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• 제24권1호
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• pp.160-168
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• 2015

The subject of this research is to analyze the design characteristics of outdoor spaces in Good Design awarded apartment complexes in the past decade. The results are as follows. First, the overall outdoor space design theme, one of the conceptual elements, is focused on both 'nature' and 'story of various subject' that are similar to each other. Second, the case study object with the visual openness, which is secured between apartment blocks, is shown frequently in case box-shaped apartment blocks are arranged in a row. However, in case of Y-shaped block arrangement, the visual openness secured within an apartment complex is considered more important. Third, according to the result of circulation/ inner path element, the most frequently appeared inner path form is a grid pattern with straight path emphasis. While apartment complexes with the parking lot on the ground are only 3 out of 18 cases, it with circulation path for vehicle on the ground level are over 61%. Fourthly, the design characteristic of social space of physical outdoor design appears to be 'central link facility type'. In this case, the central community facilities are more likely to be combined with various functions, such as green, water, and social connection. Fifthly, in case of natural space, most of the apartment cases are shown over 45% green area ratio with wide green and water space provision. Especially, the differentiation is to provide the space where can stimulate a resident's participation.

• 한국멀티미디어학회논문지
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• 제7권4호
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• pp.484-495
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• 2004

본 논문은 온라인 게이머의 게임태도와 집중하여 즐기는 여러요인을 파악하기 위하여 게이머의 이용형태를 조사하여 고객 충성도(customer loyalty)의 개념을 정립하고, 이의 구성요소로 작용하는 연구가설을 규명하기 위한 분석 모델을 실증연구를 통해 제안하였다. 게이머의 고객충성도는 플로우와 구전에 의해 영향받고 보상, 도전감, 커뮤니터 활동 등으로 구성된다. 온라인 게임 이용자를 대상으로한 설문조사 자료에 근거하여 국내 온라인게임에 대한 소비자 충성도에 영향을 미치는 주요 요인과 소비자 이용형태를 LISREL 모델로 연구, 분석하였다. 통계조사 분석 결과 게임의 재미와 몰입하게 하는 플로우가 매우 중요하며 결국 이 플로우가 고객충성도에 영향을 크게 주고 있음을 알 수 있었다. 이러한 연구조사를 통하여 온라인게임 개 발전략을 제시하였으며, 온라인게임 개발자들이 게임의 개발, 마케팅 계획 수립 시 게이머들의 이러한 연구결과를 잘 활용하여 사용자의 고객충성도를 높여 성공적인 온라인게임 개발 마케팅 전략수립에 보다 유용하게 활용할 수 있도록 하였다.

• 한국항해항만학회지
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• 제36권6호
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• pp.465-474
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• 2012

함부르크 시의 '성장하는 도시' 정책, 즉 창조도시론은 현재 전세계적으로 긍정적으로 수용되고 있지만, 젠트리피케이션 등의 폐단을 수반하고 있다. 여기에 대한 대안과 비판은 엘리트 창조계급만이 아니라 모든 시민들의 '도시에 대한 권리'를 주장하는 인권도시가 있다. 이 글은 노동자 주거구역이었던 함부르크 골목구역 12채 건물에 대한 보전 운동을 통해, 젠트리피케이션의 역사가 19세기부터 전개되었다는 것을 밝히고, '성장하는 도시정책'의 명암과 그 대안인 콤 인디 겡에의 골목구역 프로젝트를 분석하였다.