• 한국의류산업학회지
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• 제15권3호
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• pp.358-363
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• 2013

Due to recent changes in increased life expectancy, economic power and social development, the new senior generation (focusing on people in their fifties) represents a new market power with strong competitiveness. The new senior generation is the generation after the baby boomers, with characteristics that include a high-level of education, increased income, a high-level of consumption, increased assets, self-fulfillment desires and individuality. Demands in the senior fashion industry are expected to gradually increase and the underwear industry that targets the new senior generation is expected to grow rapidly. These demands will require product development for the new senior generation based on emotional and socio-cultural characteristics. The current new senior underwear market is under the process of R&D with a focus on body shape changes; however, there are limited studies on emotional and socio-cultural approaches. This study formulates a basic design plan for different age groups based on an analysis of the situation of bra wear (current inconveniences, demand and needs) by women in their fifties and over. Subsequently, a functional active bra top that considers activity and comfort was proposed for women in their fifties, an all-in-one foundation bra top that shapes the body was proposed for women in their sixties, and comfort bra tops that are comfortable and easy to put on and take off were proposed for women in their seventies and over.

• 한국의류학회지
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• 제45권4호
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• pp.586-597
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• 2021

This study analyzed clothing pressure, blood flow, and subjective sensations among women in their 50s and 60s while wearing commercially available yoga bra tops (YBTs). These findings could then serve as basic data for designing YBT for women in this age range. Clothing pressure and blood flow reactions were measured in seven participants wearing four commercially available YBTs. Subjective sensations of pressure and comfort were also evaluated. The calculated data were analyzed using the SPSS 24.0 statistical program. The results suggested that YBT4 exerted the lowest clothing pressure, while YBT2 and YBT3 exerted relatively higher clothing pressures. Participants' blood flow decreased while wearing YBTs compared to the control garment. The decrease of 47.3% when the participants wore YBT2 was especially significant. The results confirmed that the blood velocity rate was physiologically lower while wearing all four YBTs than when wearing the control garment. Results for subjective pressure and overall comfort confirmed that YBT2 and YBT3 exerted relatively high pressure, while YBT4 did not exert pressure.

• 한국의류산업학회지
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• 제19권5호
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• pp.579-588
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• 2017

This study investigates the wearing behavior and athleisure wear design preferences of women in their twenties as related to the design development of athleisure wear. A questionnaire survey was conducted on 185 women in their 20s. The survey was conducted from September to October 2016. Questionnaire items consisted of respondents' general items, athleisure wear and preference related items, and athleisure wear purchase related items. We collected 185 questionnaires from participants; subsequently, 169 were used as analytical data (except for incomplete questionnaires). The results of the study are as follows. Fit and wear comfort was the most important factor in the selection of athleisure wear. As a result of investigating the popularity of the athletic wear brand, the preference for the total sportswear brand was higher than the professional athletic wear brand. When the preferred colors were examined, the achromatic colors were ranked higher than chromatic colors. An examination of the preferred designs according to items indicated that the bra top preferred the 'U' shaped front plate and the 'Y' base basic type; in addition, T-shirts with the round neckline and the 1/4 length sleeves were preferred as tops. Leggings preferred long length type. It is necessary to develop a brand that matches the preference of the twenties' consumers by adjusting the aged target that can avoid the overheated competition and develop a niche market.