• Asia Marketing Journal
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• v.11 no.3
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• pp.167-184
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• 2009

In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign. Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language. This case describes the efforts of Korean Air to go beyond simply being a company that transports people and packages, to a global leading carrier that links the cities, cultures, and arts of the world. In the process, the case introduces the strategies and detailed actions behind Korean Air's culture marketing efforts.

• Proceedings of the Korean Society of Crop Science Conference
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• 2022.10a
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• pp.213-213
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• 2022

Pre-harvest sprouting(PHS) refers to germinating seeds in the mother plant before harvesting under low dormancy and humid climate, deteriorating grain quality, and rice yield. Rice varieties with floury endosperm(RFE) have been developed to boost domestic rice consumption by invigorating the processed rice industry, reducing milling and environmental cost. However, the PHS tolerance of RFE is relatively low in the rice varieties with transparent endosperm(RTE) since they soak moisture rapidly due to soft endosperm. In this study, Baromi2(BR2), floury endosperm, and Jomyeong1(JM1), PHS tolerance donor, were crossed to improve PHS tolerance. Major agronomic traits and PHS tolerance test of ten F₇(BR2/JM1) lines were conducted in NICS, 2022. The evaluations of PHS were carried out according to the method of RDA(2012) with slight modifications. Briefly, three panicles were treated and incubated 25℃ in a growth chamber 35 days after the heading date. Ten PHS tolerance promising lines demonstrated floury endosperm. The heading date of BR2 and JM1 was 7/27 and 8/5, respectively. The heading date of promising lines was 7/23~8/10. The PHS rate of BR2 and JM1 exhibited 56.3% and 10.7%, respectively. However, the PHS rate often promising lines demonstrated 2.4%~52.4%, 3 lines significantly lower than BR2. Further studies such as ABA contents are necessary to elucidate the mechanism of PHS tolerance in BR2/JM1. These results may contribute to developing elite RFE lines with improved PHS tolerance.

• Journal of Microbiology and Biotechnology
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• v.33 no.8
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• pp.1006-1012
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• 2023

In this study, we investigated the effects of sodium propionate (SP) treatment on intracellular mechanism of murine macrophages and its contribution to host immunity during Brucella abortus 544 infection. The intracellular growth assay revealed that SP inhibited Brucella replication inside the macrophages. To determine intracellular signaling involved during SP treatment after Brucella infection, we analyzed the change of five different cytokines production relevant to SP such as TNF-α, IL-10, IFN-γ, IL-1β, and IL-6, and the results indicated that the boost with IL-10 was apparent throughout the culture period for 48 h as well as IL-1β which was apparent at 24 h post-infection and IFN-γ which was apparent at 24 h and 48 h in comparison to SP untreated groups. On the other way, SP-treated cells displayed suppressed production of TNF-α and IL-6 at all time points tested and 48 h post-infection, respectively. Furthermore, we conducted western blot to establish a cellular mechanism, and the result suggested that SP treatment attenuated p50 phosphorylation, part of the NF-κB pathway. These findings indicated that the inhibitory effect of SP against Brucella infection could be attributed through induction of cytokine production and interference on intracellular pathway, suggesting SP as a potential candidate for treating brucellosis.

• Korean Journal of Optics and Photonics
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• v.34 no.6
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• pp.235-240
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• 2023

The optical signal injected into an end-fire optical phased array propagates along the waveguides inside the device and is emitted from the edge of the antenna. In general, reflection and scattering occur at the boundary, thereby reducing the emission efficiency of the optical signal. In this article, we propose a silicon nitride (Si₃N₄) tapered waveguide antenna structure whose width is tapered toward the emitting edge, achieving high emission efficiency operating at the 1,550 nm wavelength. The Si₃N₄ tapered waveguide antenna was numerically designed using the 3D finite-difference time-domain method. The optical signal emission efficiency increased from 78% to 96.3%, while reflectance decreased from 22% to 3.7% compared with the untapered waveguide antenna counterpart. This result will not only boost the optical signal intensity but also mitigate optical noise resulting from back reflection along the waveguide in the end-fire optical phased array device.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.5
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• pp.891-906
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• 2023

The essence of fashion brands' marketing with metaverse-based virtual spaces is to capture more potential consumers and boost the sales of companies' virtual and physical products. However, existing research has not fully addressed customer responses and behavioral outcomes regarding fashion virtual brand spaces. This study uses flow theory to address this gap and explores the factors that lead to the flow experience in virtual brand spaces. It also establishes the causal relationships between the flow experience, satisfaction with virtual spaces, the intention to purchase virtual products, and the intention to purchase actual products. We chose "Ralph Lauren World" of Ralph Lauren on Zepeto as the virtual brand space for this study and analyzed 239 valid data sets. We tested the hypotheses using structural equation modeling and bootstrapping for the mediation analyses. The findings indicate that the flow experience in virtual brand spaces positively and indirectly affects the purchase intention of virtual products via satisfaction with virtual brand spaces. In addition, virtual space satisfaction had an indirect, positive effect on actual product purchase intention through virtual product purchase intention. The research emphasizes that the purchase intention of virtual and actual products has a positive causal relationship.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.955-964
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• 2023

Bee pollen is a valuable apitherapeutic product and has been known to have diverse biological activities, including antimicrobial, anti-inflammatory, and even anticancer activity. However, its effect on the immune system is not well studied and is rather controversial. This study intended to elucidate the biological activity of bee pollen on immunity. For this purpose, we used lyophilized bee pollen after wet grinding, which shows increased extraction of bioactive components and enhanced biological activity. First, lyophilized bee pollen after wet grinding significantly increased the proliferation of splenocytes isolated from normal mice. On the other hand, lyophilized bee pollen after wet grinding dose-dependently reversed splenocyte proliferation by concanavalin A or lipopolysaccharide. To clarify the activity of bee pollen on immunity lyophilized bee pollen after wet grinding was administered daily to mice for five weeks and isolated splenocytes. In this study, there was no significant difference in the population of immune cells and the size of spleen between bee pollen- and sterile water-treated groups. However, proliferation of splenocyte isolated from bee pollen-administered animals was boosted by both concanavalin A and lipopolysaccharide. Finally, kaempferol, a well-known flavonoid from bee pollen, dose-dependently increased splenocyte proliferation by both Con A and LPS. On the other hand, naringenin, another flavonoid in the bee pollen, dose-dependently inhibited the proliferation of splenocytes by Con A and LPS. Together, these data indicate that bee pollen may be able to prime the immunity to boost immune reaction after inflammation.

• Food Science of Animal Resources
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• v.43 no.6
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• pp.1111-1127
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• 2023

Health-promoting preparations of inanimate microorganisms or their components are postbiotics. Since probiotics are sensitive to heat and oxygen, postbiotics are stable during industrial processing and storage. Postbiotics boost poultry growth, feed efficiency, intestinal pathogen reduction, and health, making them acceptable drivers of sustainable poultry production. It contains many important biological properties, such as immunomodulatory, antioxidant, and anti-inflammatory responses. Postbiotics revealed promising antioxidant effects due to higher concentrations of uronic acid and due to some enzyme's production of antioxidants, e.g., superoxide dismutase, glutathione peroxidase, and nicotinamide adenine dinucleotide oxidases and peroxidases. Postbiotics improve intestinal villi, increase lactic acid production, and reduce Enterobacteriaceae and fecal pH, all of which lead to a better immune reaction and health of the gut, as well as better growth performance. P13K/AKT as a potential target pathway for postbiotics-improved intestinal barrier functions. Similarly, postbiotics reduce yolk and plasma cholesterol levels in layers and improve egg quality. It was revealed that favorable outcomes were obtained with various inclusion levels at 1 kg and 0.5 kg. According to several studies, postbiotic compounds significantly increased poultry performance. This review article presents the most recent research investigating the beneficial results of postbiotics in poultry.

• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.201-209
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• 2024

The COVID-19 pandemic has significantly impacted the aviation industry, leading to worldwide changes in travel restrictions and security measures. This study analyzes 59,818 reviews of 147 airlines from the SKYTRAX website between 2016 and 2023 to understand the changes in airline service satisfaction before and after the pandemic. Using sentiment analysis, the study compares overall satisfaction, review sentiment, and attributes influencing satisfaction. The results show a statistically significant (p<0.001) decrease in overall satisfaction post-COVID-19, with reduced positive sentiment and increased negative sentiment for all airline selection attributes, except cabin and in-flight services. Flight operation services had the most significant impact on overall satisfaction during both periods. This quantitative analysis of global major airlines' satisfaction attributes before and after COVID-19 contributes to enhancing future service satisfaction in the airline industry.

• International Journal of Computer Science & Network Security
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• v.24 no.2
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• pp.79-88
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• 2024

The use of the social media has become part of our daily life activities. The social web channels provide the content generation facility to its users who can share their views, opinions and experiences towards certain topics. The researchers are using the social media content for various research areas. Sentiment analysis, one of the most active research areas in last decade, is the process to extract reviews, opinions and sentiments of people. Sentiment analysis is applied in diverse sub-areas such as subjectivity analysis, polarity detection, and emotion detection. Stance classification has emerged as a new and interesting research area as it aims to determine whether the content writer is in favor, against or neutral towards the target topic or issue. Stance classification is significant as it has many research applications like rumor stance classifications, stance classification towards public forums, claim stance classification, neural attention stance classification, online debate stance classification, dialogic properties stance classification etc. This research study explores different feature sets such as lexical, sentiment-specific, dialog-based which have been extracted using the standard datasets in the relevant area. Supervised learning approaches of generative algorithms such as Naïve Bayes and discriminative machine learning algorithms such as Support Vector Machine, Naïve Bayes, Decision Tree and k-Nearest Neighbor have been applied and then ensemble-based algorithms like Random Forest and AdaBoost have been applied. The empirical based results have been evaluated using the standard performance measures of Accuracy, Precision, Recall, and F-measures.

• The Journal of the Acoustical Society of Korea
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• v.28 no.6
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• pp.557-565
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• 2009

To perceive the direction and the distance of a sound, we always use a couple of information. Head Related Transfer Function (HRTF) contains the information that sound arrives from a sound source to the ears of the listener, like differences of level, phase and frequency spectrum. For a reproduction system using 2 channels, we apply HRTF to many algorithms which make 3d sound. But it causes a problem to localize a sound source around a certain places which is called the cone-of-confusion. In this paper, we proposed the new algorithm to reduce the confusion of sound image localization. The difference of frequency spectrum and psychoacoustics theory are used to boost the spectral cue among each directions. To confirm the performance of the algorithm, informal listening tests are carried out. As a result, we can make the improved 3d sound in 2 channel system based on a headphone. Also sound quality of improved 3d sound is much better than conventional methods.