• 패션비즈니스
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• 제17권4호
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• pp.107-123
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• 2013

This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.

• 가정과삶의질연구
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• 제30권5호
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• pp.121-134
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• 2012

The purpose of this study was to investigate the influences of adolescents' body image and communication with their parents on the alienation of male and female middle school students. The subjects were 253 middle school students. The data were analyzed with SPSS win 18.0 using Cronbach's ${\alpha}$, t-test, one-way ANOVA, Scheff$\acute{e}$ test and stepwise regression. The findings showed that problematic communication with the father was the strongest factor in explaining the alienation of male middle school students. The second strongest factor was the middles school student's open communication with the mother, and the third strongest factor was the middle school student's perception of physical health. Unlike male students, open communication with the father was the strongest factor in explaining the alienation of female middle school students. Problematic communication with the mother was the second strongest factor. Perception of physical appearance was the third strongest, and perception of physical health was the fourth strongest factor. Based on the results of the study, implications were discussed in terms of the alienation of male and female middle school students.

• 디지털융복합연구
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• 제12권1호
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• pp.475-489
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• 2014

외모도 능력의 일부라는 사회적 인식이 자리 잡게 되어 사회적 이미지를 유지해 가는 수단이 되어감에 따라 대부분의 사람들은 자기의 외모에 관심을 가지게 된다. 이에 여성들의 신체이미지와 자아이미지에 따른 화장태도를 알아보고자 대구광역시와 광주광역시에 거주하는 30세 이상 50세 미만 여성 218명을 대상으로 2012년 4월 10일 부터 5월 30일까지 2개월간 조사하여 분석한 결과는 다음과 같다. 첫째, 체중관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 체중관심도의 경우 세련된 이미지와 순수한 이미지에 따라 화장태도에 차이를 보이지 않았지만 활동 이미지에서는 체중관심도에 따라 화장태도의 차이를 보였다. 둘째, 외모관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 외모관심도가 높을수록, 세련된 이미지가 높은 집단, 순수한 이미지가 높은 집단, 활동이미지가 높은 집단이 화장태도에 더 적극적이었다. 즉, 외모관심도가 높을수록 그리고 자아이미지가 높을수록 화장태도에 대해 긍정적임을 알 수 있었다. 셋째, 신체매력도와 자아이미지에 따른 화장태도의 차이를 검증한 결과 신체매력도가 높을수록, 세련된 이미지가 높은 집단이, 활동 이미지가 높은 집단이 낮은 집단보다 화장태도가 긍정적이었다.

• 한국통신학회논문지
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• 제32권2C호
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• pp.141-149
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• 2007

영상에서 사람의 머리위치를 찾는 문제에 있어서 어깨선 정보를 이용하는 것은 아주 유용하다. 영상에서 머리 외곽선과 어깨선의 형태는 일정한 변형을 유지하면서 같이 움직이므로 이를 ASM(Active Shape Model) 기법을 사용해서 통계적으로 모델링 할 수 있다. 그러나 ASM 모델은 국부적인 에지나 그래디언트에 의존하므로 배경 에지나 클러터 성분에 민감하다. 한편 AAM(Active Appearance Model) 모델은 텍스쳐 등을 이용하지만, 사람의 피부색, 머리색깔, 옷 색깔 등의 차이로 인해서 통계적인 학습방법을 쓰기가 어렵고, 전체 비디오에서 외모(Appearance)가 시간적으로 변한다. 따라서, 본 논문에서는 외모(Apperance) 모델을 변화에 따라 바꾸는 대신, 영상의 각 화소를 머리, 어깨, 배경으로 구분하는 분별적 외모 모델(discriminative appearance)를 사용한다. 실험을 통해서 제안된 방법이 기존의 기법에 비해서 포즈변화와 가려짐, 조명의 변화 등에 강인함을 보여준다. 또한 제안된 기법은 실시간으로 작동하는 장점 또한 가진다.

• 대한가정학회지
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• 제46권3호
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• pp.1-12
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• 2008

This study examines the unique characteristics of the color red in relation to images used in areas other than fashion, such as the film or advertising industries. Based on analysed results, the aim was to identify red-colored costume's images expressed in contemporary fashion. Analysis of collected data has lead to four main findings. First, the fashion in which the red color is used delivers a voluptuous image when combined with a skinny silhouette or glossy and transparent dress material, arousing a strong sexual desire in a direct or indirect manner when exposing the body in public. Second, the fashion emphasizes a simplified appearance by minimizing the steps of the production process such as cutting, sewing, and decoration without artificial structural lines and creates an image of simplicity through a single red color or tone-in-tone colorations. Third, the red color, which carries a simultaneous negative and pleasure image represents grotesque playfulness by distorting or exaggerating clothes, transforming the body in disregard of clothing construction, or introducing unnatural makeup. Fourth, in combination of simple and clinging shapes, a material feeling tough like leather and an intensely noticeable red tone, promotes the feminine rather than masculine quality in a splendid, aggressive sporty and active "alpha girl" image.

• 한국콘텐츠학회논문지
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• 제14권7호
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• pp.271-280
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• 2014

본 연구는 대학생들의 외모만족도와 자기효능감을 조사하고, 외모만족도와 자기효능감의 관계를 파악하는 것을 목적으로 하였다. 본 연구는 서술적 조사 설계를 이용하였으며 연구대상자는 D시에 소재한 3개 대학에 재학하고 있는 395명의 학생을 대상으로 편의 표집 하였다. 자료수집은 2011년 5월부터 7월까지 외모만족도 척도 및 자기효능감 척도를 사용하여 조사하였다. 조사결과 남학생과 여학생 모두에서 외모만족도는 자기효능감과 정의 상관관계를 가지는 것으로 나타났으며, 외모만족도와 자기효능감 모두 남학생이 여학생 보다 높게 나타났다. 남학생과 여학생의 신체 부위별 외모만족도 순위에 대한 상관관계 분석결과 통계적으로 유의한 차이를 보이지 않아 성별에 관계없이 외모만족도 순위는 차이가 없는 것으로 나타났다. 또한 성별에 따라 외모만족도와 자기효능감의 상관계수가 차이가 있는지 비교한 결과 유의성이 나타나지 않아 외모만족도가 자기효능감에 미치는 영향의 정도는 성별에 관계없이 비슷하였다. 본 연구에서 대학생들은 자신의 외모에 대해 만족하지 않는 것으로 나타나 대학생들의 외모만족도를 증진할 수 있는 중재프로그램이 필요하며 이는 대학생들의 자기효능감 향상에도 기여할 수 있을 것이다.

• Preventive Nutrition and Food Science
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• 제14권2호
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• pp.116-122
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• 2009

The principal objective of this study was to assess the weight control behavior, body shape satisfaction, and obesity stress depending on the degree of obesity in college students who applied for a weight control program. The average BMI of the participants was $21.4\;kg/m^2$ which was in the normal range, and 76.3% of the participants were of normal body weight. Ideal BMI in this participant was $18.1\;kg/m^2$, which is in the underweight range. In terms of body perception, participants generally overestimated their body weight. The overweight and normal weight groups were less satisfied with their body shape than was the underweight group. The overweight group also expressed fears of showing their bodies to others. Additionally, the overweight and normal groups exhibited higher obesity stress than the underweight group. 97.0% of participants were interested in weight control as a way to improve their appearance. They usually obtained their weight control information from the internet and mass media. More than 80% of participants had weight control experience, having undergone weight control attempts for duration of less than a month. However, after the discontinuation of weight control efforts, these participants regained the weight. As a consequence, they were generally unsatisfied with the outcomes of weight control programs. This study demonstrated that the college women who had applied for the weight control program were unsatisfied with their body shape owing to distorted notions of the ideal body shape, and these women had generally undertaken frequent efforts to control their body weights. These results underline the importance of educating college-aged women on proper body perception and the maintenance of healthy body weight and shape.

• 한국식품영양학회지
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• 제30권2호
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• pp.297-304
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• 2017

Although adolescents' obesity prevalence increases recently in Korea due to Westernized dietary life, according to social and economic development, and physical activity decline, distorted body image and improper dietary habits are prevalent, because of excessive obsession with weight control, deriving from psychological impacts including appearance supremacy. This study conducted a survey on health oriented awareness and attitude related with dietary habits targeting adolescents, such as high school students and college students, younger than 24, from May 11 to May 29, 2015. In this study, 280 questionnaire copies were collected out of 300 distributed questionnaire copies, and used 269 copies as analysis data, except 11 copies of which responses were inadequate. The results of this study are as follows: First, the high school students showed higher dietary regularity than the college students. Especially, 95.5% of the college students showed very high irregularity of lunch, compared with just 4.5% of the high school students. Second, the adolescents showed distorted perceived body image in comparison with body mass index (BMI). As a result of examining BMI relationship, according to one's own perception on body type, 28.6% of the respondents perceived themselves fat, despite normal BMI, and 40.4% of the respondents perceived themselves normal, despite low BMI. Third, health behavior activities level was higher, as the regularity of breakfast (B=1.093), lunch, (B=0.650), and dinner (B=0.765) was higher. The variable affecting the most ( ${\beta}=0.372$) was the regularity of breakfast. As interest in weight control was higher, health behavior activities was lower. Because over-interest in weight control may be linked with improper dietary habits or weight control, a caution is needed. The results of this study are expected to be utilized as the basic data for the policy and health-oriented program development to improve adolescents' health behavior practice.

• 패션비즈니스
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• 제21권2호
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• pp.16-29
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• 2017

This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.

• 한국의류학회지
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• 제35권5호
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• pp.575-586
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• 2011

This study first examines the effect of perceived body characteristics, satisfaction with body characteristics on perceived size related risk, and internet shopping clothing behaviors; in addition, it also examines the effect of the perceived size related risk on clothing behaviors. A questionnaire was conducted with responses from 219 female students, aged 19 to 25. Data was analyzed by frequency analysis, correlation analysis, ANOVA and Duncan test. The findings suggest that a consumer satisfied with body characteristics has active clothing behaviors to improve her appearance or body image. The effects of perceived body characteristics and satisfaction with body characteristics on perceived size related risk are also identified. The perceived size related risk increases when the size information of an internet shopping mall is insufficient compared to the situation when the consumer is not satisfied with her body characteristics. The meaningful differences of clothing behaviors according to extent of perceived size related risk are identified.