• Journal of the Korean Home Economics Association
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• v.43 no.2
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• pp.105-114
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• 2005

The purpose of this study wasisto investigate the influence of attitude toward sex and body satisfaction in the on interest, preference, and buying intention of body exposed clothing among female university students. The Susubject were 397 female students from 3 different universities in Seoul. The instruments of this study wereconsisted of response scale and stimuli. Thirty-four four items on a of 5-point Likert scale were used to measure the attitude towards sex and body satisfaction The stimuli were 6 types of different body exposed clothing style on line drawing. The results were as follow; 1. Most female students were liberal in sexual attitude and had a high level of body satisfaction. Especially, younger students were more liberal than older students. 2. Designs with the greatest interest, preference and that were most interested in, prefer and had buying intention were Camisole, V-neckline and low-neckline designed clothes. 3. Attitude toward sexual value has a strong effect on interest, preference, and buying intention of body exposed clothing. And also ilneterest of body exposed clothing has more effect on buying intention than preference.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1491-1501
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• 2002

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and body exposure in clothing behavior. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight. 2) College women were less satisfied with their body and thar showed less body exposure in clothing behavior according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. College women preferred clothing that exposed neck, legs and shoulder more than clothing that exposed many parts of their body at the same time. 3) exposure in clothing decreased according to the increase of weight control degree, except for the exposure of breast in clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.977-987
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• 1997

The present study was designed to see what the local cooling of different body regions especially head and neck, hands and feet effect physiological responses in cold environment. Four male subjects wore garments covering whole body except face and rested for 20 min and then they rested for 40 min with uncovered head, neck, hands and feet, respectively in a cold environment(10$\pm$1$^{\circ}C$, 50$\pm$5%R.H.) 1. Rectal temperature increased when hands and feet were exposed to cold environment respectively, and when head and neck, hands and feet were exposed to cold environment together. 2. Exposed skin temperatures fell in cold environment. And hands temperature was lower than any other exposed skin temperatures. The hands temperature was significantly lower when head was exposed than when head was covered. And the feet temperature were significantly lower when hands were exposed than when hands were covered. 3. Mean skin temperature was the lowest when head and neck, hands and feet were exposed simultaneously, In conclusion, skin temperatures of extremities were decreased due to exposure to the cold environment. Especially upper extremities were lower than lower extremities by exposed parts of the body. It seemed that the extremities played the role of cold receptors but head and neck didn't. And there were large heat losses from the unprotected head and neck. In cold environment of 1$0^{\circ}C$ , thus, it is suggested for the purpose of thermoregulatory responses that head and neck would be covered and extremities would be exposed, especially upper extremities.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.903-916
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• 2011

The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men's breast, back, and neck line in order to develop the design of men's clothes, and the leg and collarbones for women's clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women's clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.339-347
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• 1994

In this study the physiological significance of the upper and lower body on thermoregulation and sensation are examined. Experiments were carried out on 4 females in a climatic chamber conditioned at $25\pm1^{circ}C, 50\pm5%$ R.H.. Before the measurements, subjects were exposed to 3 types of enviromental temperature: 1) $25\pm1^{\circ}C$ for 60 min.(ST), 2) $25^{\circ}C$\rightarrow35^{circ}C\rightarrow25^{\circ}C$ for about 40 min.(HT), 3) $25^{\circ}C$\rightarrow15^{circ}C\rightarrow25^{\circ}C$ for about 40 min.(LT) covering the upper body (U) or lower body (L) with garments. 1) $T_{re}$ was significantly higher in L than in U only in 57 condition. $T_{sk}$ and Temp. under the clothing were higher in U than in L in all three conditions. Thermal sensation was warmer in U than in L, and comport sensation was most comfortable in HT condition. 2) When the upper or lower body was covered or exposed, the mean skin temperature of the upper body was higher than that of the lower body. Following covering and uncovering the same area, the changes in skin temperature were greater in the upper body than in lower body, and covering the upper body produced a greater difference of skin temperature between body and lower body than covering the lower body. 3) In all environmental conditions, when the upper body was uncovered, the skin temperatures of the chest, upper arms and forearms dropped to a considerable degree, and when the lower body was uncovered, skin temperatures of the legs showed the same pattern. On the other hand, skin temperature of the thinghs showed only little change in all cases except forehead and back uncovered or covered in two clothing types.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.382-391
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• 2015

People are exposed to diverse images and naturally find images to express themselves to others for personalsatisfaction. They present ideal images that they desire to obtain or actual images that they already have. People find differences between ideal images and actual images as well astry to overcome differences by managing appearance or purchasing fashion items. The congruence between real and ideal self-images and perceived body images stimulate clothing involvement or consumer confidence to influence fashion innovativeness and fashion opinion leadership. Fashion leaders are known for confidence when making buying decisions on new fashion products and are more likely to influence other consumers to buy new items. This study useda structural equation model to understand the influence of perceived self and body image on clothing involvement and consumer confidence as well as define how perceived images influence fashion leadership through clothing involvement and consumer confidence. The results of this study indicated that self-image congruence has a positive impact on social body image and personal body image. A positive influence of perceived body image on clothing involvement and consumer confidence was also detected. Fashion opinion leadership could be explained by clothing involvement and consumer confidence; however, fashion innovativeness could only be explained by consumer confidence.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.7
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• pp.713-720
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• 2011

This study investigated the effect of cold acclimatization training on body composition including weight, fat mass, and muscle mass with 10 subjects (5 males and 5 females). During the 3-week acclimatization training program, they visited an artificial climate chamber ($15^{\circ}C$) 15 times and were exposed to cold environment with light clothing for 2 hours. Body composition was measured before and after cold training using bioelectric impedance analysis that was later compared by a paired t-test. In the process of thermoregulation, muscle contraction was accompanied by increased substrate metabolism for rising heat production. After cold training, the muscle mass increased and fat mass decreased significantly (p<.1, p<.05), subsequently the body composition changed. It was found that cold acclimatization training could be used as a treatment for obesity. It was suggested that further investigation on the long term effects of mild cold exposure using clothing and its potential applicability as an obesity treatment.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.1
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• pp.3-18
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• 1996

The aim of this study is to clarify the style of fashion design which represented three types of erotic mood. And it will have its significance in finding out some standards which call be applied to practical designing. The positive analysis on this study is composed of two parts-the analysis of fashion journals and of questionaire. Analysis of fashion design is to seize and to compare frequence of 17 style of fashion design in the delivery of erotic mood in $\ulcorner$Mot$\lrcorner$ and $\ulcorner$Vogue$\lrcorner$. The questionaire is to investigate preference and inclination of perception in erotic mood of 17 style of fashion design by sex and age. The results were as follows: 1) In $\ulcorner$Vogue$\lrcorner$ than in $\ulcorner$Mot$\lrcorner$ erotic style ate actively made use of. 2) To suggest style of fashion design expressed 3 moods of erotic can be applied to practical designing is as follows. Expression of 'romantic & mysterious' mood is desirab]e exposed body line in motion style in male, twenties and thirties. Expression of 'seductive h stimulating' mood is desirable bosom exposure, leg exposure, adhere of bosom, adhere of waist, seen-through leg, slit, exposed body line in motion style in male and twenties and seen-through bosom, adhere of hip, slash style in male. This mood is desirable exposed body line motion style in thirties and forties. Expression of 'sensuous & attractive' mood is desirable bosom exposure, leg exposure, adhere of bosom, adhere of waist, seen-through leg, slit, exposed body line in motion style in male and twenties and adhere of hip, seen-through bosom, slash style ill male. And this mood is desirable adhere of waist, arm exposure style in female and adhere of waist, exposed body line in motif style in thirties and forties.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.723-739
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• 2011

This research seeks to analyze western men's costume in the Baroque era in relation to men's physical beauty from its most detailed and interesting perspective to fomulate a plausible reasoning related to the aesthetic sense of body as expressed in men's costume. This research used national and international books, theses and internet data upon which to base a literature review for a correct understanding of Baroque style and at the same time empirical research to analyze the body image expressed in men's costume. The Baroque style expressed in the 17th century costume offered a dynamic feeling through wavy curves, and its brilliant and colorful decorations created a passionate and charming mood resembling a flame. Accordingly, this research studied the body image as it appeared in the form of 17th century western men's costume by dividing it into the contact beauty of the human body and the manner of hiding the architectural beauty of the human body. First, the exposed silhouette by clothing coming into contact with the human body could be found mainly in upper-class men's costume in the first half of the 17th century. The shorter and tighter doublets and knee breeches could be analyzed in terms of erotic imagery that emphasized masculinity, aristocratic imagery that stressed a distinctive status, and geometric imagery that expressed a triangular pattern. Second, the constructive expression by hiding the human body could be found in upper-class men's costume starting in the mid-17 century. The wearing of the justaucorps could be studied in terms of how it came into contact with the beauty of the human body but also how this clothing style the hid the architectural beauty of human body.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.696-701
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• 2000

Stockings are considered to be excellent in retention of heat in cool weather. This study was to investigate the physiological effects of wearing support panty stocking when exposed to the cool environment from mild environment. Five healthy female college students wearing(ST) or not wearing(NST) support panty stocking, rested at 25$\pm$1$^{\circ}C$, 50$\pm$5% R.H. and were exposed to 18$\pm$1$^{\circ}C$, 50$\pm$5% R.H. for 90 minutes. The results obtained were as follows: Rectal Temperatures were lower in ST than in NST at both environments. Skin temperatures in ST were revealed higher at $25^{\circ}C$, but lower at 18$^{\circ}C$ than in NST. Heat production and total weight loss didn't show significant difference between ST and NST. Total thermal conductance from the body to the environment was higher in ST than in NST at 18$^{\circ}C$. It was suggested that wearing support panty stocking would keep the body warm in mild environment, but facilitate heat loss from the body in cool environment.