• Asia Marketing Journal
• /
• v.11 no.1
• /
• pp.73-92
• /
• 2009

Consumers influence other consumers' brand choice behavior by delivering a variety of objective or subjective information on a particular product, which is called WOM (Word-Of-Mouth) activities. For WOM activities, WOM senders should choose messages to deliver to other consumers. We classify the contents of the messages a consumer chooses for WOM delivery into two categories: Subjective (positive or negative) evaluation and objective information on products. In our study, we regard WOM senders' activities as a choice behavior and introduce a choice model to study the relationship between the choice of different WOM information (WOM with positive or negative subjective evaluation and WOM with objective information) and its influencing factors (information sources and consumer characteristics) by developing two bivariate Probit models. In order to consider the mediating effects of WOM senders' product involvement, product attitude, and their characteristics (gender and age), we develop three second-level models for the propagation of positive evaluations, of negative evaluations, and of objective information on products in an hierarchical Bayesian modeling framework. Our empirical results show that WOM senders' information choice behavior differs according to the types of information sources. The effects of information sources on WOM activities differ according to the types of WOM messages (subjective evaluation (positive or negative) and objective information). Therefore, our study concludes that WOM activities can be partially managed with effective communication plans influencing on consumers' WOM message choice behavior. The empirical results provide some guidelines for consumers' propagation of information on products companies want.

• Journal of Labour Economics
• /
• v.25 no.1
• /
• pp.161-182
• /
• 2002

The self-employment can provide work time flexibility. Work time flexibility would be a critical factor for married females' labor supply considering allocation of their time to market work and household work. This study used the 1998 and 2000 Korea Labor and Income Panel Survey for the empirical analyses. Applying the bivariate probit model with partial observability, this study analyzed factors related to the choice of participation in labor market and choice of self-employment. Also, this study examined the effects of marriage and the presence of younger children on changes in decisions related to labor supply using the multinomial logit model: exit from the labor market, increasing and decreasing work hours. The presence of the younger children showed a significantly negative effect on the participation in labor market while positive, but insignificant, effect on self-employment. Compared with females working for others, self-employers without employees and unpaid family workers are less likely to exit labor market rather than increasing work hours. The self-employment would be a good alternative to evade females' career interruption and therefore to enhance the potential human resources.

• Land and Housing Review
• /
• v.13 no.3
• /
• pp.39-55
• /
• 2022

In this study, we investigate the interrelationship between housing tenure and childbirth by exploiting the correlation probability effect method that accounts for household heterogeneity. Using the newlywed household panel from 2011 to 2022, we find that home ownership has a positive impact on childbirth in newlyweds. Specifically, newlywed households with housing tenure show a 6.2%p higher birth rate and a 5.7%p higher second childbirth than newlywed households living in rented houses. For the case of first childbirth, we employ the probability effect probit model since the endogeneity was not detected between housing tenure and birth rate. We document the differential effects of housing tenure on childbirth in that the first childbirth rate is higher for households without housing tenures. The negative effects on first childbirth could be attributed to the economic burden due to initial housing ownership, while housing tenure could eventually provide housing stability, leading to positive effects on more than one childbirth. Finally, we identify that households with childbirth over the last year show a 4.2%p and 3.9%p lower probabilities of housing tenure in the total sample and second childbirth sample, respectively. This suggests that the increased living cost due to childbirth could delay home ownership.

• KDI Journal of Economic Policy
• /
• v.33 no.1
• /
• pp.73-91
• /
• 2011

This paper demonstrates empirically that individuals who monitor indicators of their current cardiovascular health status by undergoing medical examinations are more likely to invest in their own health than those who do not observe such monitoring protocols. Using data from the 2001 National Health and Nutrition Examination Survey of Korea in a structural econometric model, this paper attempts to control the endogeneity problem inherent to the individual decision as to whether to undergo medical examinations, and provides estimation results showing that increased individual health awareness via medical examinations exerts a statistically significant positive effect on health investments. From the policy perspective, the estimation results of this paper may provide a rationale supporting the health policy of free provision of health examination services to the insured via National Health Insurance.