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The Effects of Emotional Intelligence on the Customer Orientation and Customer Relationship Management Performance of Hotel Employees (호텔기업 종업원의 감성지능이 고객지향성과 CRM성과에 미치는 영향)

  • Jeon, Ta-Sik;Nam, Taek-Young
    • Journal of Distribution Science
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    • v.10 no.10
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    • pp.17-24
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    • 2012
  • Purpose - This study aimed to (a) investigate the effects of emotional intelligence on customer orientation, (b) examine the impact of customer orientation on customer relationship management (CRM) performance (including CRM-related variables such as 'relationship commitment,' 'image of corporation,' and 'customer loyalty'), and (c) identify the conceptual framework of emotional intelligence. Research design, data, and methodology - The data were collected using a questionnaire given to a sample of employees of luxury hotels in the metropolitan area. To test the hypotheses, AMOS were conducted for the 271 respondents of the sample using the SPSS Win 17.0 software. The concept of emotional intelligence (EI) has been on the radar of many leaders and managers over the past few decades. Emotional intelligence is generally accepted to be a combination of emotional and interpersonal competencies that influence behavior, thoughts, and interactions with others. Emotional intelligence consists of four factors: understanding the self's emotion, understanding other people's emotions, emotion utilization, and emotion control. Understanding the self's emotion means to understand of my own emotions. Understanding other people's emotions is to understand of the emotions of the people around me and to know how my friends feel based on their behavior. The concept of emotion utilization means to set goals for myself and then try to achieve them, encouraging myself to do my best. The concept of emotion control means I can control my temper, handle difficult situations rationally, and calm down quickly when I am very angry. Results - As a result of the analysis, three factors (understanding the self's emotion, understanding of other people's emotions, and emotion utilization) were shown to have a significant effect on customer orientation. Emotion control had an insignificant effect on customer orientation. Only emotion control makes it difficult to solve customers' problems because it is a passive behavior. In order to solve the customers' problems, hotel employees have to show a positive attitude. Second, customer orientation had a significant effect on customer relationship management performance (customer relationship commitment, corporate image, and customer loyalty). In other words, customer orientation increases commitment to customer relationships. For example, employees who have a customer-orientated perspective provide good service to their customers, while employees who don't have a customer-orientated perspective can't satisfy their customers. Customer orientation can also generate a good image among customers, because they evaluate the image of a hotel through the behavior of hotel employees. So it is very important for employees to show excellent customer orientation. Conclusions - It is very important for hotel CEOs to manage their employees' emotional intelligence. In order to increase their employees' emotional intelligence abilities, CEOs have to manage the overall corporate culture and reward programs to achieve what they want. This is because the system can lead to a customer-orientated mind-set and CRM performance among employees. As a result, the hotel CEO has to pay attention to the emotional intelligence of employees to achieve strong CRM performance. The sentence as originally written was a bit unclear. If this edit does not retain your intended meaning please consider: "Only emotion control does not have a significant impact on customer orientation, and therefore on the ability of an employee to solve customer problems, because it is a passive behavior." Please use the version of the sentence that best captures your original meaning.

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BER Performance of an Offset Stacked Spreading CDMA System Based on Orthogonal Complementary Codes (직교 상보코드 기반의 옵셋누적 확산 CDMA 시스템의 비트오율 성능)

  • Kim, Myoung-Jin
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.46 no.3
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    • pp.1-8
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    • 2009
  • DS-CDMA system has very low bandwidth efficiency, hence it is difficult to maintain high spreading gain for high speed data transmission. Offset stacked spreading CDMA(OSS-CDMA) is a transmission scheme where spreading codes with chip offsets are overlapped, then transmitted. This kind of system requires a code set that guarantees orthogonality between codes in the set of any cjip offset. An orthogonal complementary code set has a property that the crosscorrelation function between codes in the group is zero for all shifts, hence it can be used for an OSS-CDMA system. In an OCC-OSS CDMA system each user is assigned an orthogonal complementary code group. User data bit is spread by the given codes and overlapped, and the code sequences are transmitted with multicarrier. However, the offset stacked spread sequences are multilevel, and the number of symbol levels is increases as the spreading efficiency is increased. When the OSS sequence is transmitted with MPSK mapping, the signal constellation becomes dense, and the system is easily affected by channel impairments. In this paper, we propose a level clipping scheme on OSS sequence before MPSK modulated. Simulations have been carried out to investigate the BER performance of the OCC-OSS CDMA system in AWGN environment. The results show that proposed scheme outperform the scheme without level clipping.

Post-filtering in Low Bit Rate Moving Picture Coding, and Subjective and Objective Evaluation of Post-filtering (저 전송률 동화상 압축에서 후처리 방법 및 후처리 방법의 주관적 객관적 평가)

  • 이영렬;김윤수;박현욱
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.8B
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    • pp.1518-1531
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    • 1999
  • The reconstructed images from highly compressed MPEG or H.263 data have noticeable image degradations, such as blocking artifacts near the block boundaries, corner outliers at cross points of blocks, and ringing noise near image edges, because the MPEG or H.263 quantizes the transformed coefficients of 8$\times$8 pixel blocks. A post-processing algorithm has been proposed by authors to reduce quantization effects, such as blocking artifacts, corner outliers, and ringing noise, in MPEG-decompressed images. Our signal-adaptive post-processing algorithm reduces the quantization effects adaptively by using both spatial frequency and temporal information extracted from the compressed data. The blocking artifacts are reduced by one-dimensional (1-D) horizontal and vertical low pass filtering (LPF), and the ringing noise is reduced by two-dimensional (2-D) signal-adaptive filtering (SAF). A comparison study of the subjective quality evaluation using modified single stimulus method (MSSM), the objective quality evaluation (PSNR) and the computation complexity analysis between the signal-adaptive post-processing algorithm and the MPEG-4 VM (Verification Model) post-processing algorithm is performed by computer simulation with several MPEG-4 image sequences. According to the comparison study, the subjective image qualities of both algorithms are similar, whereas the PSNR and the comparison complexity analysis of the signal-adaptive post-processing algorithm shows better performance than the VM post-processing algorithm.

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An Improvement of Still Image Quality Based on Error Resilient Entropy Coding for Random Error over Wireless Communications (무선 통신상 임의 에러에 대한 에러내성 엔트로피 부호화에 기반한 정지영상의 화질 개선)

  • Kim Jeong-Sig;Lee Keun-Young
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.43 no.3 s.309
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    • pp.9-16
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    • 2006
  • Many image and video compression algorithms work by splitting the image into blocks and producing variable-length code bits for each block data. If variable-length code data are transmitted consecutively over error-prone channel without any error protection technique, the receiving decoder cannot decode the stream properly. So the standard image and video compression algorithms insert some redundant information into the stream to provide some protection against channel errors. One of redundancies is resynchronization marker, which enables the decoder to restart the decoding process from a known state in the event of transmission errors, but its usage should be restricted not to consume bandwidth too much. The Error Resilient Entropy Code(EREC) is well blown method which can regain synchronization without any redundant information. It can work with the overall prefix codes, which many image compression methods use. This paper proposes EREREC method to improve FEREC(Fast Error-Resilient Entropy Coding). It first calculates initial searching position according to bit lengths of consecutive blocks. Second, initial offset is decided using statistical distribution of long and short blocks, and initial offset can be adjusted to insure all offset sequence values can be used. The proposed EREREC algorithm can speed up the construction of FEREC slots, and can improve the compressed image quality in the event of transmission errors. The simulation result shows that the quality of transmitted image is enhanced about $0.3{\sim}3.5dB$ compared with the existing FEREC when random channel error happens.

A Study on the Improved Parity Check Receiver for the Extended m-sequence Based Multi-code Spread Spectrum System with Code Set Partitioning and Constant Amplitude Precoding (코드집합 분할 방식의 확장 m-시퀀스 기반 정진폭 멀티코드 대역확산 통신 시스템을 위한 개선된 패리티 검사 기반 수신기에 관한 연구)

  • Han, Jun-Sang;Kim, Dong-Joo;Kim, Myoung-Jin
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.49 no.8
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    • pp.1-11
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    • 2012
  • The multi-code spread spectrum communication system, which spreads data bit stream by multiplexing orthogonal codes, can transmit data in high rate. However it needs the high-cost good linear amplifier because of the multi-level output signal. In order to overcome this drawback several systems making the amplitude of output signal constant with Walsh codes have been proposed. Recently constant amplitude pre-coded multi-code spread spectrum systems using extended m-sequence have been proposed. In this paper we consider an extended m-sequence based constant amplitude multi-code spread spectrum system with code set partitioning. By grouping the orthogonal codes into 4 subsets, not only is the computational complexity of the transceiver reduced but BER performance also improves. It has been shown that parity checking on four detected codes at the receiver can correct code detection error and result in BER performance enhancement. In this paper we propose a improved parity check receiver. We carried out computer simulation to verify feasibility of the proposed algorithm.

Design and Implementation of ASTERIX Parsing Module Based on Pattern Matching for Air Traffic Control Display System (항공관제용 현시시스템을 위한 패턴매칭 기반의 ASTERIX 파싱 모듈 설계 및 구현)

  • Kim, Kanghee;Kim, Hojoong;Yin, Run Dong;Choi, SangBang
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.3
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    • pp.89-101
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    • 2014
  • Recently, as domestic air traffic dramatically increases, the need of ATC(air traffic control) systems has grown for safe and efficient ATM(air traffic management). Especially, for smooth ATC, it is far more important that performance of display system which should show all air traffic situation in FIR(Flight Information Region) without additional latency is guaranteed. In this paper, we design a ASTERIX(All purpose STructured Eurocontrol suRveillance Information eXchange) parsing module to promote stable ATC by minimizing system loads, which is connected with reducing overheads arisen when we parse ASTERIX message. Our ASTERIX parsing module based on pattern matching creates patterns by analyzing received ASTERIX data, and handles following received ASTERIX data using pre-defined procedure through patterns. This module minimizes display errors by rapidly extracting only necessary information for display different from existing parsing module containing unnecessary parsing procedure. Therefore, this designed module is to enable controllers to operate stable ATC. The comparison with existing general bit level ASTERIX parsing module shows that ASTERIX parsing module based on pattern matching has shorter processing delay, higher throughput, and lower CPU usage.

Design of Binary Constant Envelope System using the Pre-Coding Scheme in the Multi-User CDMA Communication System (다중 사용자 CDMA 통신 시스템에서 프리코딩 기법을 사용한 2진 정진폭 시스템 설계)

  • 김상우;유흥균;정순기;이상태
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.15 no.5
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    • pp.486-492
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    • 2004
  • In this paper, we newly propose the binary CA-CDMA(constant amplitude CDMA) system using pre-coding method to solve the high PAPR problem caused by multi-user signal transmission in the CDMA system. 4-user CA-CDMA, the basis of proposed binary CA-CDMA system, makes binary output signal for 4 input users. It produces the output of binary(${\pm}$2) amplitude by using a parity signal resulting from the XOR operation of 4 users data. Another sub-channel or more bandwidth is not necessary because it is transmitted together with user data and can be easily recovered in the receiver. The extension of the number of users can be possible by the simple repetition of the basic binary 4-user CA-CDMA. For example, binary 16-user CA-CDMA is made easily by allocating the four 4-user CA-CDMA systems in parallel and leading the four outputs to the fifth 4-user CA-CDMA system as input, because the output signal of each 4-user CA-CDMA is also binary. By the same extension procedure, binary 64 and 256-user CA-CDMA systems can be made with the constant amplitude. As a result, the code rate of this proposed CA-CDMA system is just 1 and binary CA-CDMA does not change the transmission rate with the constant output signal(PAPR = 0 ㏈). Therefore, the power efficiency of the HPA can be maximized without the nonlinear distortion. From the simulation results, it is verified that the conventional CDMA system has multi-level output signal, but the proposed binary CA-CDMA system always produces binary output. And it is also found that the BER of conventional CDMA system is increased by nonlinear HPA, but the BER of proposed binary CA-CDMA system is not changed.

Video Transmission Technique based on Deep Neural Networks for Optimizing Image Quality and Transmission Efficiency (영상 품질 및 전송효율 최적화를 위한 심층신경망 기반 영상전송기법)

  • Lee, Jong Man;Kim, Ki Hun;Park, Hyun;Choi, Jeung Won;Kim, Kyung Woo;Bae, Sung Ho
    • Journal of Broadcast Engineering
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    • v.25 no.4
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    • pp.609-619
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    • 2020
  • In accordance with a demand for high quality video streaming, it needs high data rate in limited bandwidth and more traffic congestion occurs. In particular, when providing real time video service, packet loss rate and bit error probability increase significantly. To solve these problems, a raptor code, which is one of FEC(Forward Error Correction) techniques, is pervasively used in the application layers as a method for improving real-time service quality. In this paper, we propose a method of determining image transmission parameters based on various deep neural networks to increase transmission efficiency at a similar level of image quality by using raptor codes. The proposed neural network uses the packet loss rate, video encoding rate and data rate as inputs, and outputs raptor FEC parameters and packet sizes. The results of the proposed method present that the throughput is 1.2% higher than that of the existing multimedia transmission technique by optimizing the transmission efficiency at a PSNR(Peak Signal-to-Noise Ratio) level similar to that of the existing technique.

Concatenated Diversity System for Bandwidth Efficient Communication of Flight Type Air Node in Unstable Channel Environments (비정형 통신 채널 환경에서 비행형 에어노드의 대역 효율적인 통신을 위한 연접 다이버시티 시스템)

  • Kang, Chul-Gyu;Park, Jin-Hee;Oh, Chang-Heon
    • Journal of Advanced Navigation Technology
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    • v.16 no.2
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    • pp.247-254
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    • 2012
  • In this paper, we propose a concatenated diversity system to assure the data transmission reliability between flight type air nodes which move according to their atypical orbit, then its performance is analyzed using computer simulation and it is designed with hdl. The proposed system cannot only improve a bandwidth efficient and coding gain from diversity TCM code but also the reliability of data transmission is high. From the computer simulation result about bit error rate(BER) of the proposed system, we confirm that its BER performance is about 11dB greater than TCM code at $10^{-2}$ and about 11dB greater than space time block code at $10^{-3}$ which has a full diversity gain. In addition, when we compare its BER performance with space time trellis code which has both a diversity gain and a coding gain, the performance of the proposed system is greater than about 1.5dB at $10^{-5}$. Lastly, after designing the proposed system with HDL, we can confirm that the operation result is correct.

Effect of frequency dependent multipath fading on non-coherent underwater communication system (주파수 종속 다중경로 페이딩이 비코히어런트 수중통신시스템에 미치는 영향)

  • Kim, Jongjoo;Park, Jihyun;Bae, Minja;Park, Kyu-Chil;Yoon, Jong Rak
    • The Journal of the Acoustical Society of Korea
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    • v.35 no.4
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    • pp.295-302
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    • 2016
  • Underwater acoustic communication channel is often defined as a multipath fading channel since the multipath arrivals from various paths interfere with each other and cause frequency dependent constructive or destructive interference in received signals. Therefore signal-to-noise ratio (SNR) of received signal fluctuates as a function of frequency. In addition, sea surface fluctuation induces frequency dependent time variant signal fading due to coherent component variation of surface bounce path. The frequency shift keying (FSK) system is known to be less sensitive and more robust under these interference and fading, and M-ary frequency shift keying (MFSK) system is adopted to increase a data rate. In this study, a bit error rate (BER) of 4 channels 4FSK system are examined in shallow sea multipath channel. Experimental results show that RS code reduces efficiently the BER of 4FSK system since frequency dependent time-varying fading is characterized to give burst errors. The BER of a different data rate or different source-to-receiver range depends on not only the channel coherent bandwidth but also frequency dependent multipath fading.