• Title/Summary/Keyword: big idea

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Cultural Tunneling Effect: Conceptual adoption & Application in movie industry

  • Roh, Seungkook
    • Asia Marketing Journal
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    • v.16 no.3
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    • pp.77-100
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    • 2014
  • Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching cost and to mitigate the possibility of a regrettable choice. This behavior of consumers, in turn, causes distributors to allocate screens for blockbusters, resulting in "concentration of blockbuster consumption." As such, low-budget films cannot easily become popular due to the lack of distribution. Indeed, low-budget films released on a small number of screens often end up becoming dismal failures. However, there are exceptional examples which are contrary to the general idea in the movie industry that a big budget and showings on a large number of screens can guarantee the success of a movie. Although researchers have attempted to analyze the performances of movies with small budgets, such movies are likely to be regarded as outliers and then be entirely discarded, as they are far from the 'three-sigma' range, especially given that previous research methodologies could not explain the financial success of such unique examples. This study attempts to explain the financial success at the box office of low-budget movies by applying the concept of the tunnel effect in quantum mechanics, as the phenomenon found in the movie industry is similar to a particle's movement in quantum physics. The tunneling effect is a phenomenon by which a particle without enough energy to pass over a potential barrier tunnels through it. Adopting the analogy, this study draws a tunneling probability function and cultural constant to forecast other outliers using the Schrödinger equation. Moreover, the study finds that word-of-mouth creates in the movie industry this phenomenon of finding outliers.

A Study on the Idea of Forest Park in Kyongsungbu Namsan Park Design Proposal in 1917 (1917년 경성부 남산공원설계안의 삼림공원 개념에 관한 연구)

  • Son, Yong-Hoon;Seo, Young-Ai
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.30 no.4
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    • pp.23-31
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    • 2012
  • The purpose of this study is to analyze features and meanings on Kyonsungbu Namsan Park Design Proposal established in 1917, and to discuss the significance of the idea of Forest Park on Namsan Park. This Namsan Park Design Proposal has been the first attempt to apply modern park concept to broaden Namsan area by a professional park planner. The professional park planner to conduct Namsan Park Design Proposal is Dr. Seiroku Honda who is a pioneer of modern Japanese park planning. He clarified the concept of Namsan Park into Forest Park. With his idea we can imagine the position of Namsan at that time as a meaningful green space in Kyonsung city. In the proposal, the planning boundary of Namsan Park was considered widely as Namsan area into one big park, including the north with existing Wesungdae Park, Hanyang Park, Noinjeong and Jangchungdan, and the south with connecting park to Yongsan area beyond the walls of Hangyang castle. In a wide range of park space of the plan, parkways and park facilities were introduced. How to manage new parkways and facilities were also considered together. The significance of this plan is that it is the first trial of modern park planning with Namsan. In addition to the analysis of Kyonsungbu Namsan Park Design Proposal, the modern meaning and implications were also discussed.

Case Study of Creative Merged Camp for non-Subject Program Development (비교과프로그램으로서의 창의·융합캠프 사례연구)

  • Joo, Eun Sook;Kim, Chang-Soo;Kim, Kyung Hwan
    • Journal of Engineering Education Research
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    • v.19 no.1
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    • pp.54-60
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    • 2016
  • This paper was built for an activation of a merged education and development of non-subject, new type creative merged education program having effectivities. This program is disciplined a kind of flipped learning and camp program of 2 nights and 3 days. Given a problem which big enough and open-ended problem, multidisciplinary team that composed with engineering and design major students works the capstone design project. For ordinary engineering design process, 'how can we make?' was important. But in this program 'what can we make?' is more serious question. Our program was pursuing an creative idea that can induce innovation. Teaching or interference of professors was minimized and then students solve the problem theirselves by long time and liberal brainstorming. Last products is not real goods and only a proposal for manufacturing. Finally, the results are presented using ppt and board. After not only professors but also students of other teams can ask a question, resolve and comment on that proposal. The benefits of this program are that inner members of university take a whole process from planning and working to last evaluation. Besides economic benefit, they can secure an infrastructure for development of creative merged education program by running for several times and so can improve the program continuously. For an aspect of students, they can respond to recently highlighted creative experiences that required for recruitment.

Documents recommendation using large citation data (거대 인용 자료를 이용한 문서 추천 방법)

  • Chae, Minwoo;Kang, Minsoo;Kim, Yongdai
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.5
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    • pp.999-1011
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    • 2013
  • In this research, we propose a document recommendation method which can find documents that are relatively important to a specific document based on citation information. The key idea is parameter tuning in the Neumann kernal which is an intermediate between a measure of importance (HITS) and of relatedness (co-citation). Our method properly selects the tuning parameter ${\gamma}$ in the Neumann kernal minimizing the prediction error in future citation. We also discuss some comutational issues needed for analysing large citation data. Finally, results of analyzing patents data from the US Patent Office are given.

Weighted Fast Adaptation Prior on Meta-Learning

  • Widhianingsih, Tintrim Dwi Ary;Kang, Dae-Ki
    • International journal of advanced smart convergence
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    • v.8 no.4
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    • pp.68-74
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    • 2019
  • Along with the deeper architecture in the deep learning approaches, the need for the data becomes very big. In the real problem, to get huge data in some disciplines is very costly. Therefore, learning on limited data in the recent years turns to be a very appealing area. Meta-learning offers a new perspective to learn a model with this limitation. A state-of-the-art model that is made using a meta-learning framework, Meta-SGD, is proposed with a key idea of learning a hyperparameter or a learning rate of the fast adaptation stage in the outer update. However, this learning rate usually is set to be very small. In consequence, the objective function of SGD will give a little improvement to our weight parameters. In other words, the prior is being a key value of getting a good adaptation. As a goal of meta-learning approaches, learning using a single gradient step in the inner update may lead to a bad performance. Especially if the prior that we use is far from the expected one, or it works in the opposite way that it is very effective to adapt the model. By this reason, we propose to add a weight term to decrease, or increase in some conditions, the effect of this prior. The experiment on few-shot learning shows that emphasizing or weakening the prior can give better performance than using its original value.

A Study on the Categorization and Characterization of Light in Space (공간에서 빛의 유형분류와 특성에 관한 연구)

  • Shin, Moon-Young;Kim, Joo-Yun
    • Korean Institute of Interior Design Journal
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    • v.19 no.4
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    • pp.22-30
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    • 2010
  • Light has primary function to enlighten the darkness. However, as development and progresses in media has caused big change in our life, the range of usage and application of light is broadened. And these days, light is actively used as a communication tool in a space. This thesis is based on an idea that a new prospect of light is required and at the same time the theoretical foundation should be established to take active advantage of light. In Chapter two, analysis criteria are established to verify study hypothesis. The applied methodology is to analysis the contents based on literature review. Key words related light in space design are extracted and the frequency of those key words are quantitatively measured. Taking advantage of the result, the characteristics of light are divided into three categories, 'light as symbolic information', 'light as communication medium' and 'light as topological form'. In chapter three, analysis of cases is performed. The cases are selected based on space analyzing criteria established in Chapter two. Qualitative analysis is performed on the cases categorized into natural light and artificial light. Basic analysis elements are evaluated for each case. And each case is allocated to one of three categories, 'light as symbolic information', 'light as communication medium' and 'light as topological form'. Through this analysis, it is found that light in space has prevailing characteristics of 'light as symbolic information' and 'light as communication medium'.

Research on the relationship between recognition level and confidence, purchase attitude about nutrition labeling information of bakery products (베이커리 제품의 영양표시정보에 대한 인지정도 및 신뢰, 구매태도 간 관계에 관한 연구)

  • Jung, Soon Hwa
    • Korean Journal of Human Ecology
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    • v.23 no.1
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    • pp.123-136
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    • 2014
  • Bakery nutrition labeling has been implemented in the company, but most consumers have no idea about it due to lack of promotion of the product nutrition labeling information or do not have a big interest in it. As a result, various studies based on the forecast about changes in consumption patterns of the bakery market due to nutrition labeling information are needed. Especially nowadays, when buying bakery products the involvement of consumers in health and nutrition is growing. So, we need to understand that nutrition labeling information makes any causal relationship between consumer attitude and confidence, purchasing behavior in bakery products. It can be said to be a very important research. For that reason, I think this research will help to settle and activate the nutrition labeling information system for the rational purchasing decisions of consumers in the bakery market. In addition, this research could be a base material for various marketing strategies.

Standardized Body Type and the Suitability of Figures for the Twenties Women (20대 여성의 표준체형과 인대 적합성에 관한 연구)

  • Koo, Mi-Ji;Lee, Jeong-Im
    • Fashion & Textile Research Journal
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    • v.7 no.6
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    • pp.601-608
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    • 2005
  • This research investigated the present state of the dress forms used by clothing manufacturers and proposed procedure to bring out the standardized body type and figure for women in twenties. The result of questionnaire showed chief pattern maker's thoughts that dress form should be differently made for each age group and should be more reflected the standard body than the idea body. The standardized body type was made from the standardized posture and size which were analyzed from the interquartile range(IQR) of 314 subjects. The standardized size could be verified as for the balanced body shape of twenties through making the standard dress form. The standardized form(S form) was compared with three kinds of forms(A, K and P) for investigating the suitability of forms. K form was very similar to S form, Educational P form and manufacturer's A form had quite big differences from S form at the important areas for making clothing. The side shapes of A, K and P forms showed differences at back bending, neck angle and hip shape from S form. A form was comparatively smooth and flat. This results could be used as the practical standard to improve the suitability of size and shape in the dress forms of manufacturers and educators.

Waterscape and Water Transportation in Nihombashi River

  • Ito, Kazumasa;Wada, Akira;Imanishi, Yumi
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.19-25
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    • 2008
  • Nihombashi district, which is located in a heart of Tokyo Metropolitan area, has been flourished as a Japanese economic and cultural center since Tokyo was developed as a capital. Nihombashi district has still remained the Edo idea of stylishness since the government of Edo was established in 1603. During Edo period, population of Edo (former name of Tokyo) reached one million. Edo became one of big city around the world. Nihombashi district has been transformed as economical, financial and cultural center, along with modern transformation of Tokyo. During high economic growth (1955-1975), Nihombashi Bridge and River, which used to a symbol of Tokyo, have been covered with elevated highways. The river was polluted whereas the river does not have any relationship with people's daily activities. Since Japan has focused on environment concern in 80's, people and companies in Nihombashi district and Nihombashi River also requested to restore Nihombashi district and Nihombashi River. There are a lot of projects going on related to regenerate the river and the community, such as to remove highways covered with the river, restore river environment and run water navigation. This article mentioned to introduce the project of Nihombashi River and Nihombashi district that regenerate the community to capitalize history and geographic characteristics in Nihombashi district, to run water navigation through the river, and to review outcomes through various projects.

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A Study on the Transforming Characteristics of the Entrance of Privately-built Apartment housing in Daegu (대구광역시 민영공동주택 출입구의 변화특성에 관한 연구)

  • Seo Hee-Sook;Lee Sang-Hong
    • Journal of the Korean housing association
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    • v.17 no.1
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    • pp.59-66
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    • 2006
  • The purpose of this study was analyzing the Transforming Characteristics of the Entrance of Privately-built Apartment housing in Daegu from the 1970s to the 2000s. First of all, this study made an investigation into the general situation of Privately-built Apartment housing and the general idea of the Entrance. Through a field study, This study was analyzing change of an era of entrance of Apartment housing till quite recently existing in Daegu. The results are as the body III follows. Results of the research through change of an era is as follows. The change tendency is not to be big before 2003, but It has under gone change after 2003. Studies show that It is the care for the old and the weak, to take interest in natural lighting, to be going to change from passing the time of space to staying space and more space, to show interest in the preservation of public peace and design. So, The Entrance of Apartment housing has a bias towards more elegant. This research look forward to having an intention of furnishing preliminary data for a residence environment of high quality.