• 동아시아경상학회지
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• 제10권2호
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• pp.19-30
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• 2022

Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.

• 대한교통학회지
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• 제24권2호
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• pp.43-51
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• 2006

본 연구는 항공기를 이용한 승객들이 인지하는 항공사의 서비스품질과 마케팅 요소들이 차후 행동의도에 어떤 영향을 주는가를 알아보는데 목적이 있다 이를 위하여 항공권 가격, 서비스 품질, 서비스 효용, 승객 만족, 항공사 이미지, 행동의도를 의사결정의 영향요인으로 하여 연구모형을 설정하고 설문을 통하여 수집된 자료를 경로분석하였다. 분석 결과 항공권 가격, 서비스 품질, 서비스 가치 고객 만족, 항공사 이미지가 직접적 또는 간접적으로 항공사 승객들의 의사결정에 긍정적인 영향을 미치는 것으로 나타났다.

• 대한가정학회지
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• 제42권4호
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• pp.29-43
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• 2004

The purpose of the current study was to investigate peer conflict situations and age differences in preschoolers' emotional behavior of happiness, sadness, and anger. Participants were twenty-two 3-year-olds and twenty 5-year-olds, and each pair of the same age interacted in two standardized conflict situations: object possession conflict and behavioural/interpersonal conflict. Participants' emotional behaviors of happiness, sadness, and anger were obsewationally coded through facial expression, verbal intonation, gesture, and physical contact. Preschoolers expressed more sadness and anger emotional behavior in object possession conflict than in behavioural/interpersonal conflict. In object possession conflict, 3-year-olds expressed more anger emotional behavior than 5-year-olds did. In behavioural/interpersonal conflict,5-year-olds expressed more happiness emotional behavior than 3-year-olds did.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.179-210
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• 2015

Despite the increasing adoption of gamification and its huge potential in tourism, research in gamification is still limited. As preliminary findings show that the effectiveness of gamification depends on the context of its application and the players' use of the gamified app, this paper fills in these gaps: by exploring and analysing the application of gamification in a specific e-commerce tourism context; and assessing the gamification's effectiveness by measuring the players' gamification usage and the latter's behavioural and psychological outcomes. The gamified TripAdvisor website and its Facebook enabled gamification app are used as the specific context of the study. Findings from a survey conducted on TripAdvisor users provide useful practical and theoretical implications to gamification designers and researchers alike on how game mechanics can be designed for enhancing the users' motivation, flow, task involvement and engagement with the 'play' tasks, and so, increasing the gamification's effectiveness.

• Asian-Australasian Journal of Animal Sciences
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• 제24권5호
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• pp.707-712
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• 2011

The objective of the present study was to determine gender-related and month-related behavioral differences in captive alpine musk deer. The study was conducted at Xinglongshan Musk Deer Farm (XMDF) of Xinglongshan National Nature Reserve in Gansu Province of western China. The integrated method of focal sampling and all occurrence recording was utilized to quantify the behavioural patterns of 45 captive alpine musk deer (Moschus sifanicus) during non-mating season (from August $1^{st}$ to October $25^{th}$), and the behavioural durations of 12 behavioural patterns such as standing-gazing were recorded. The behavioural modes were compared to explore the potential differences between females and males, and the monthly behavioural modes for males and females were analyzed. Our results showed that the captive female deer in XMDF could compensate the energy lost in pregnancy, parturition and lactation through improving its ingestive efficiency. In order to be more sensitive to the changing environment, females expressed more standing-gazing (SG: $67.38{\pm}12.69\;s$) and moving (MO; $27.41{\pm}5.02\;s$), but less bedding (BE: $42.32{\pm}11.35\;s$) than male deer (SG: $56.43{\pm}9.19\;s$; MO: $19.23{\pm}4.64\;s$; BE: $96.14{\pm}15.71\;s$). Furthermore, females perform more affinitive interaction (AI: $7.89{\pm}4.81\;s$) but less ano-genital sniffing (AS: $0.24{\pm}0.13\;s$) and agonistic behaviour (CI: $0.57{\pm}0.26\;s$) than males (AI: $1.45{\pm}1.09\;s$; AS: $0.45{\pm}0.29\;s$; CI: $1.42{\pm}0.67\;s$). The females expressed ingestion more in October ($132.31{\pm}27.47\;s$) than in August ($28.80{\pm}18.44\;s$) and September ($45.1{\pm}10.84\;s$), and the males performed Ano-genital sniffing (AS: $1.79{\pm}1.14\;s$) and self-directed behaviour (SD: $12.61{\pm}5.03\;s$) significantly more in October than in August (AS: 0 s; SD: $0.62{\pm}0.17\;s$) and September (AS: $0.02{\pm}0.01\;s$; SD: $0.17{\pm}0.15\;s$). Moreover, male musk deer increased the intension of ano-genital sniffing, agonistic behaviour and tail rubbing behaviour, which were related to sexual activities.

• Journal of Preventive Medicine and Public Health
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• 제49권5호
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• pp.323-328
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• 2016

Objectives: A clean India is the responsibility of all Indians. One of the objectives of the Swachh Bharat Abhiyan (Clean India Initiative) is to bring about behavioural changes regarding healthy sanitation practices. While large-scale programs in India have increased latrine coverage, they have to some extent failed to bring behavioural changes ensuring optimal latrine use, including the safe disposal of child faeces, which is a significant source of exposure to faecal pathogens. Hence, this study was done to explore child faeces disposal practices in rural West Bengal and to elicit the determinants of unhygienic faeces disposal. Methods: Data collection was done using an interview method among the mothers of 502 under-5 children, following a pre-designed, semi-structured schedule during house-to-house visits in a set of villages in the Hooghly district of West Bengal. Results: The prevalence of unsafe disposal of child faeces was 72.4%, and maternal education, per capita income, and water source were found to be significantly associated with unsafe child faeces disposal. Conclusions: This study draws attention to the unsafe disposal of child faeces in this area of India and raises questions about the efficiency of sanitation campaigns in rural India that focus on expanding coverage rather than emphasizing behavioural changes, which are crucial to ensure the safe disposal of child faeces. Thus, it is urgently necessary to strengthen efforts focusing on behavioural changes regarding the safe disposal of child faeces in order to minimise adverse health outcomes.

• International journal of advanced smart convergence
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• 제2권2호
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• pp.1-6
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• 2013

Convergence in technology and media makes it possible to augment nurturing by making blended infrastructures with new digital resources available in learning environments at schools. A game-based provision of educationally-valuable content within a collective, virtual environment combined with an analysis of events in the game after it has been played (blended nurture environment) may help to better communicate human values especially where old-fashioned discussion methods fail or do not fulfill the promise of effective, educational institution-based methods of bringing up. In this paper we discuss the use of behavioural metaphors in game-based blended-nurture scenarios for computer games and pedagogical-psychological tests. Upbringing demands an active intervention in the process of children growing up and the courage to place higher expectations on ourselves and our own lifestyles. Decisions and the behaviour of the younger generation are often irrational and the resulting effects can have destructive consequences. Nowadays, games take on the role of modern storytellers. With the help of complex analogies in games, a variety of situations can be depicted in an eye-catching way and later discussed.

• Journal of Sport and Applied Science
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• 제4권2호
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• pp.45-51
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• 2020

Purpose: The purpose of this study is to investigate how sports fans' loyalty is built via CSR activities of professional sports teams. Furthermore, the study sought to suggest the model presenting the process of developing loyalty of sport fans by teams' CSR performance. Research design, data, and methodology: For this purpose, a survey was conducted on 450 professional sports fans through the convenience sampling method. A total of 357 of the data were used for the final analysis. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted. Results: The results showed that CSR activities contribute to building a positive image of team. Regarding fan identification, team image has also a positive effect on enhancing identification. The finding has supported the notion that attitudinal loyalty is enhanced by fan identification and further attitudinal loyalty significantly influences behavioural loyalty of fans. Conclusions: The results of this study explored the function of CSR of the teams on attitudinal and behavioural outcomes, loyalty. Moreover, the study suggested the constructual model presenting its role on enhancing fans' attitudes and behaviour affecting participation and consumption. Academic and practical implications were discussed for sport marketers and practitioners.

• 대한의용생체공학회:의공학회지
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• 제32권1호
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• pp.74-78
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• 2011

Although recent studies have shown the usibility of [F-18]FDG small animal Positron Emission Tommography (PET) as a functional neuroimaging technique in behavioural small animal study, researches showing the detection power of functional changes in the brain are still limited. Thus, in the study, we performed [F-18]FDG small animal PET neuroimaging in the well-established fear behavioural experiment. Twelve rats were exposed on cat for 30 minutes after the [F-18]FDG injection. As a result, the brain activity in bilateral amygdala areas significantly increased in the fear condition. In addition, the fear condition evoked the functional activities of hypothalamus, which seemed to be related to the response to stress. These clear localization of fear related brain regions may reflect that a functional neuroimaging technique using [F-18]FDG small animal PET has functional detectibility enough to be applied in small animal behavioral research.

• International Journal of Human Ecology
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• 제5권2호
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• pp.51-59
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• 2004

Parents' marital conflicts are often linked to various emotional and behavioural difficulties of their children but rarely known about later adolescent and adult lives. This study was undertaken to examine if serious parental conflict such as divorce and/or separation in childhood was associated with emotional and social performance during later adolescent and adult lives. The research literature on divorce was briefly reviewed. The data was derived from the National Child Development Study (NCDSS 1974/age 16 - 1991/age 33) which followed the lives of 17,500 individuals born on March 3-9, 1958 in England, Scotland and Wales. Regression analyses indicate strong evidence that the experience of parental divorce or separation in childhood negatively affects the child's emotional and social performance in their subsequent life. The higher likelihood of having emotional problems, being less competent at their job, experiencing health/disability problems, being a lone-parent, unemployed, and homeless were strongly associated with parental divorce or separation experienced in childhood. Intervention is desirable to address the concerns influencing socio-psychological performance amongst children who have experienced parental divorce or separation.